12/13/17: NFL dominates the Tuesday headlines

CynopsisSports

Good morning. It’s Wednesday December 13, 2017 and this is your first early morning Sports briefing. The week of December 18, Cynopsis Sports will publish on Tuesday, December 19 and Thursday, December 21. We will not publish the week of December 25, and will be back bright and early Tuesday, January 2.

Allegations of sexual misconduct have led to the suspensions of five analysts at NFL Network and ESPN. Responding to a complaint by a former employee, wardrobe stylist Jami Cantor, NFL Network suspended Hall of Famer Marshall Faulk, Heath Evans and Ike Taylor as it investigates Cantor’s claim. ESPN said Eric Davis and Donovan McNabb “will not appear” on its networks as an investigation proceeds. Also placed on leave was the president of Bill Simmons Media Group, a former NFL Networker. In addition to sexual harassment, Cantor alleges age and sex discrimination, a hostile work environment and wrongful termination.

ON THE AIR

Univision Deportes’ Live Broadcast of the Liga MX Apertura 2017 Final Delivered a Combined Total of 4.9 Million Total Viewers 2+. 1st leg matchup of the historic Clásico Regio: Monterrey vs. Tigres UANL delivered 2.3 million Total Viewers 2+ and 1.3 million Adults 18-49 during the Univision–UDN 9 p.m. simulcast on Thursday Dec 7. The 2nd leg matchup delivered 2.4 million Total Viewers 2+ and 1.3 million Adults 18-49 during the 6:30 p.m. Univision–UDN simulcast on Sunday Dec 10. Epic Monterrey vs. Tigres UANL clash ranks as most-viewed fútbol match of the now-completed Liga MX apertura 2017 season.

Toronto FC’s first MLS championship delivered an average audience of 1.3 million Canadians on TSN, peaking at 2 million viewers on Saturday. According to overnight numbers from Numeris, it was the most-watched program of the day in the Toronto market, with 3.4 million Canadians tuning in for some or all of the game.

NASCAR released 2018 race start times and network coverage for the NASCAR Xfinity Series, which returns February 17 at Daytona. Among the changes are night racing at Richmond Raceway in April, later start times in the spring at Texas Motor Speedway and Talladega Superspeedway, and earlier start times at Iowa Speedway in June and Las Vegas Motor Speedway in September. The fall race at Texas was moved to 3:30 p.m. ET. Info on more enhancements to weekend schedules will arrive over the coming weeks.

Discovery en Espanol and the National Football League will air AVENTURA NFL, a half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience. Produced by NFL Films, it will premiere exclusively on Discovery en Espanol Tuesday, December 19 at 10:00 PM ET. AVENTURA NFL was specifically created by Discovery en Español and the NFL to introduce the game experience to a Spanish-speaking audience. Shot in Miami in the days surrounding the Dolphins’ Week 9 Sunday Night Football game against the Oakland Raiders, Aranguren shows viewers the Hispanic ties found throughout the NFL.

On Sunday, Dec. 17, Pac-12 Networks will introduce Our Stories. The Networks’ newest original series premieres with an hour-long program looking back at several feature stories from the Conference of Champions highlighted by Pac-12 Networks over the past year. Hosted by Kate Scott, Our Stories will include Ashley Adamson, Yogi Roth and Mike Yam; the group shares their thoughts and reflections on the student-athletes, coaches and personalities who drove the storylines.

A CYNOPSIS MESSAGE

Getting Maximum Impact from Experiential Marketing

Cynopsis Webinar: Tuesday Jan. 30 at 1:30pm ET

The more millennials turn away from traditional advertising, the smarter it is for marketers to create experiential events that create powerful connections with consumers. Our panel will focus on how to use social most effectively, the latest metrics for measuring success, and more. Among the speakers are Scott Lachut, President, Research & Strategy for PSFK and Damon Haley, Head of Sports Marketing for Troika.

Learn more and register here

SPONSORSHIP & PROMOTION

Topps released their final numbers for TOPPSNOW 2017. The Top 5 best-selling TOPPS NOW cards of all time all rolled off the presses this past summer: New York Yankees OF Aaron Judge, commemorating his rookie home run record (2017), sold 16,138 cards; Judge, commemorating his Home Run Derby (2017) win, sold 8,997 cards; Judge, commemorating a 495-foot home run (2017), sold 8,623 cards; Judge, commemorating his breaking of Joe DiMaggio’s Yankees rookie team record, sold 8,538 cards; and former New York Yankees SS Derek Jeter, commemorating his number retirement ceremony, sold 7,791 cards.

The Boston Globe reported that Samuel Adams is “set to replace longtime sponsor Budweiser as the official beer of the Red Sox, after its brewer, Boston Beer Co., signed an eight-year deal with the team” through the ’25 season. Sam Adams will build a significant presence in and around Fenway Park, including some robust signage and fan experiences.

Richard Childress Racing announced that Caterpillar has renewed its primary sponsorship of the team’s No. 31 Chevy in the Monster Energy NASCAR Cup Series. The company has been a primary sponsor of the team since ’09 and on the hood of Ryan Newman’s No. 31 for up to two-thirds of the season in recent years.

In a move that will change the face of the hospitality industry, On Location Experiences, the NFL’s official premium hospitality firm, acquired PrimeSport, one of the largest hospitality and ticket exchange rights holders from the Final Four to College Football Playoff games and several professional sports. The deal with PrimeSport will amplify OLE’s reach across sports and entertainment. On Location now has the rights to 150 teams, leagues and events, including the Ryder Cup, Daytona 500 and multiple music festivals. For now, PrimeSport will continue operating under its current name as a division within OLE, but PrimeSport CEO Tim Brosnan will depart the company.

“PrimeSport was the biggest shark in the water,” On Location CEO John Collins told ESPN. “They have the inventory to the best events. As rights holders, we know what it takes to create a better experience. Together, we are a formidable pairing.”

DIGITAL & STREAMING

FloSports and SLAM Media Inc. are teaming for a content partnership to recognize and promote some the most elite high school basketball players across the nation. The partnership will include a series of videos and features available on FloHoops and SLAM throughout the ’17-’18 basketball season. Key players include: Cole Anthony, Moses Brown, Jordan McCabe, Simi Shittu, Scottie Lewis and Bryan Antoine.

SHOWTIME Sports will deliver live coverage of women’s boxing sensation Katie Taylor’s first defense of her WBA World Lightweight Title against Jessica McCaskill Wednesday on social platforms. The full eight-fight card from York Hall in London will be available for free exclusive to the U.S audience on the SHOWTIME Sports YouTube channel and the SHOWTIME Boxing Facebook page beginning at 1 p.m. ET. Coverage from London will be provided by Sky Sports and also feature Conor Benn, Lawrence Okolie, Josh Kelly and Joe Cordina in separate bouts.

TB12, the fitness and wellness organization co-founded by Tom Brady, announced the launch of the TB12 Method mobile app, offering a roadmap to the TB12 Method and lifestyle. The app is a resource to help users build positive daily habits and serves as a complement and deeper dive into the concepts introduced in Tom Brady’s #1 New York Times best-seller, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance.

“After discovering the effectiveness of muscle pliability and our TB12 Method, I have been passionate about sharing how I’ve been able to sustain peak performance at the highest level of my sport for so long,” said Brady. “This app is the next step in making the TB12 Method available to everyone, everywhere.”

Twitter and the NBA are teaming to offer fans a Direct Message (DM) experience. @NBA will deliver league news, video highlights, live stream tune-in reminders, daily scores and schedules directly to the Direct Message inbox on Twitter. Fans enter the NBA DM Hub with entry cards tweeted from the @NBA, and a “Message” on the @NBC profile page.

ESPORTS

Experiential marketing agency Engine Shop, a Bruin Sports Capital company, announced the acquisition of The Gamer Agency (TGA), an esports strategy, event production and development company. TGA currently operates the Mixer NYC Studio digital production facility at New York’s Microsoft Store. This year, the studio will produce and broadcast approximately 100 esports and other gaming events across a range of titles.

THE MAIN EVENT

Villanova Visits Temple in a Big Rivalry game at 7 pm EST on ESPN 2

A CYNOPSIS MESSAGE

Enter before the holiday season is in full swing!

The 4^th Annual Cynopsis Social Good Awards | Deadline: 12/20

1: Logon to our submission portal ( here ).

2: Enter a brief, 400-word synopsis, along with supporting materials.

3: Pay for and submit your entry!

Category finalists will be celebrated, and winners announced, at our annual awards breakfast, taking place on May 22 ^nd at the Yale Club in NYC.

SUBMIT

ON THIS DAY in 1942; Washington Redskins defeat Chicago Bears 14-6, to win the NFL title

In the Know: Jack Morris and Alan Trammel, teammates of the Detroit Tigers, got the call for The Baseball Hall of Fame this week. They are the 26^th and 27^th Tigers heading to Cooperstown. Who was the first? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Baker Mayfield was the 6th Oklahoma Sooner to win the Heisman Trophy. Who was the first? Congrats: John Miller, NBC Sports, Andy Pittman, TAMU, Ken White, KWTV, Troy Perlowitz, Rick Rosenfelt, New York Red Bulls, Denis Barry CBS Television sales, Tom Moore Kalt Productions, Mike May, May Marketing, Aymon DeMauro, Discovery Networks, Mike Dittelman, Columbia University, David Westberg, SAG/AFTRA Federal Credit Union, John Lagerman, WINK TV

Later – Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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DEVELOPMENT PRODUCER
Levity Entertainment Group
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