11/29/21: Mariah Carey has something special for Apple TV+





Driven by new acquisitions, FETV is having its highest C3 rated quarter EVER in Total Day with multiple demos, including Households, Adults 35-64 and Women 18-49! FETV’s Total Day 4Q-to-date is up over 4Q20 +34% with Households,
+21% with Adults 25-54 and +18% with Adults 35-64.

FETV currently ranks 39th in Households among ad-supported
entertainment cable networks.


Cynopsis Medias First Morning Read


Monday November 29, 2021

Today’s Premieres
Maine Cabin Masters at 9p
NBC: That’s My Jam at 10p
YouTube: Copy That!

Today’s Finales
HBO: We’re Here at 9p
TV One: Fatal Attraction at 9p, For My Man at 10p


Who’s the biggest Hallmark Channel fan of them all? The network aims to find out with its inaugural #1 Fan Sweepstakes, which will grant one viewer the title of Chief Fan Officer and a salary of $10,000. The winner will also receive a movie premiere screening party in their hometown with 100 of their friends, a customized greeting from a Hallmark Channel star, and a character named for them in a future movie. Viewers can enter now through December 31.

The seven original cast member of NBC’s “This Is Us” will each get a cool $2 million bonus ahead of the drama’s sixth and final season, reports Deadline. Milo Ventimiglia, Mandy Moore, Sterling K. Brown, Chrissy Metz, Susan Kelechi Watson, Justin Hartley and Chris Sullivan will be on the receiving end of the windfall, while Jon Huertas (Miguel), who wasn’t elevated to series regular status until season two, will get $1 million. The cast members had asked for a pay raise from the network and 20th Television during the summer. The new season premieres Tuesday, January 6 at 9p.

Andrea McArdle, Broadway’s original Annie, has dropped out of her role as Eleanor Roosevelt in NBC’s “Annie Live!”. “My father is currently in the hospital, and I need to put all of my energy into his health and well-being,” said McArdle. “I wish everyone involved with the production great success. Break a leg everyone.” The show goes on Thursday, December 2 at 8p.

CBS’ upcoming “Smallwood,” based on life of professional bowler Tom Smallwood, has had a name change. The comedy, produced by CBS Studios, is now titled “How We Roll.”

Newsmax host Steve Cortes is leaving the cable channel. While his exit appears to be related to the company’s vaccine policy – Newsmax instituted rules that were in compliance with the Biden administration’s policy for midsize to large businesses, and Cortes tweeted, “I will not comply w/any organization’s attempt to enforce Biden’s capricious and unscientific Medical Apartheid mandate” – there may be more to the story. One Newsmax staffer told The Daily Beast Cortes poses a “constant risk” to the network due to his inflammatory comments, while another noted that the ratings for his show “suck” and Newsmax is looking to make a change.

For its 2021 holiday campaign, Xfinity is highlighting the importance of resilience, togetherness and tradition in a two-minute short film called “Come Home.” Created by Illumination, the holiday short features the stars of the studio’s upcoming animated film, “Sing 2,” which hits theaters on December 22.

Disney’s ESPN wrapped it fiscal 2021 with 76 million US households, down 10% from 2020. Streaming service ESPN+ counted 17 million subscribers, up 66% year-over-year.

Mark Your Calendars: New Webinar Next Month


On Tuesday, December 7 from 1:00-3:30 PM ET you’ll learn everything you need to know to capitalize on the booming metaverse. Hear successful case studies, how brands are rethinking their marketing to include their own virtual worlds, and more!




Endemol Shine Israel has developed a new dating format, “Mystery Star Date,” that allows celebrities to use personalized avatars to keep their identity hidden while they date non-famous suitors. At the end of the season, when a bond has been formed, the famous person’s true identity is revealed.

Scottish production facility Wardpark Film and Television Studios has been acquired by US companies Hackman Capital Partners and Square Mile Capital Management. “Outlander” is shooting its sixth season at the space.

Ricky Gervais has joined the cast of Germany’s “Greenlight – German Genius.” The eight-part satire dramatizes Kida Khodr Ramadan’s 2018 Twitter exchange with Gervais, who praised Ramadan’s performance in “4 Blocks.”


Human and dog teams embark on a survival challenge in the remote Maine wilderness in Nat Geo unscripted series “Call to the Wild,” premiering Tuesday, December 7 at 10p.

discovery+ has two new specials rolling out Saturday, December 18. “My Dream Kitchen: Giada De Laurentiis” and “My Dream Kitchen: Carla Hall” document the ideation, design, and challenges as Food Network build the kitchens of their dreams. “Kitchen renovations are fodder for addictive voyeurism,” said Courtney White, President, Food Network and Food Streaming Content, Discovery Inc. “And a chef’s home kitchen renovation is particularly fascinating…These renovation journeys end with spectacular results but the road to each finish was so dramatic.”

Mariah Carey will be joined by Khalid and Kirk Franklin for “Mariah’s Christmas: The Magic Continues,” premiering Friday, December 3 on Apple TV+. The special will also feature the first performance of Carey’s new single, “Fall in Love at Christmas.”


Tubi is now available on LG Smart TVs in the US, Canada, Mexico and Australia. With the addition of LG, Tubi is now distributed on 29 different platforms.

Gray Television is removing local content from Sinclair’s NewsOn at the expiration of the companies’ contract at the end of the year. The move is part of Gray’s plan to focus its out-of-market streaming programming in local news streaming platform VUit, in which it is an investor. “While we would be sorry to see the partnership with Gray end, their departure will not materially affect NewsON’s traffic or bottom line,” said a Sinclair spokesperson. “We expect much of Gray’s local station viewing will be absorbed by competitors, as we have seen before.”

Google is reportedly in talks with potential program partners about adding AVOD channels to its YouTube TV service. The idea has been discussed with Brat TV, Vox Media and Pocket.Watch, according to The Information.


Fremantle announced a new scripted series, “Significant Others,” from Fremantle Australia. Set to air in Australia 2022 on ABC TV, the six-part series created by Tommy Murphy (“Holding the Man”) will be internationally distributed by Fremantle.

Welsh public broadcaster S4C has commissioned psychological thriller The Light In The Hall / Y Golau,” co-produced by independent producers Duchess Street Productions and Triongl in association with APC Studios, and with the support of Welsh Government through Creative Wales.

Tiger Aspect Kids and Family has secured a development deal for bestselling picture book series What the Ladybird Heard. The deal covers the option to create a pre-school animated series.

Save the Date!


Esports Business Summit 2022 is back in Las Vegas on November 1-3 at the MGM Grand.
If you’re looking to understand the power of esports, learn how your brand can profit from this billion-dollar industry and make the connections you need, EBS is your gateway to get in the game.




The live broadcast of Macy’s Thanksgiving Day Parade on NBC delivered 21.7 million total viewers and a 5.5 rating among A18-49, the best for any entertainment telecast since last year’s live parade (21.98 million/5.8).

Netflix action heist “Red Notice” is the streamer’s second most watched film ever, with 277.9 million hours viewed through its first ten days. That’s within spitting distance of Netflix’s #1 film, “Bird Box.”

The November 21 finale of STARZ’ “BMF” and premiere of “Power Book II: Ghost” delivered almost 6 million multiplatform views. The series also broke records on the STARZ app on Sunday delivering the most-watched day of the year and one of the most-watched days on the STARZ app in the network’s history.

Broadcast Nielsen Ratings for Tuesday, November 23
Show, P2+ 000s, (A18-49)
ABC: The Bachelorette 2.71 (0.6), Queens 1.11 (0.3)
CBS: FBI 5.04 (0.5), FBI: International 3.50 (0.4), FBI: Most Wanted 3.44 (0.4)
CW: The Flash 0.67 (0.1), Riverdale 0.34 (0.1)
FOX: The Resident 3.02 (0,4), The Masked Singer 1.63 (0.3)
NBC: The Voice 6.34 (0.8), La Brea 4.33 (0.5), New Amsterdam 3.33 (0.4)
Univision: La Rosa de Guadalupe 1.80 (0.5), Vencer el Pasado 1.59 (0.5), La Desalmada 1.57 (0.5)
Source: Nielsen, live + same day time period averages


Fifty-five has launched a Singapore office and appointed Ben Poole as Head of Office. Poole was most recently with IPG.


Actress Lisa Brown died November 24. She was 67. Brown was best known for memorable portrayals on soap operas “Guiding Light” and “As the World Turns.”

This Day in History
2001 – George Harrison died of cancer at age 58.

Answer to Our Last Trivia Question
A Thanksgiving episode of which comedy focused on a musical production of “The Miracle Worker”? “South Park.” Kudos to: Charles Lore/NYC; Gerry Bixenspan-TV Marketing Inc./NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA: Lorrie Shilling/El Segundo, CA; Louis Lewow-FITE/Atlanta; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Which was the third sitcom for Mary Kate and Ashley Olsen? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

PALEY CENTER FOR MEDIA/ NYC, NY: Develop, ideate, project-manage, book, and confirm an exciting, influential, and relevant calendar of programs. Book major shows and A-list talent; produce aspects exhibits that need to be coordinated with a network or studio. 8+ yrs of producing live productions and 3+ yrs of project and budget management experience, in a supervisory capacity req. Full info HERE (12/10)

Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange.” Bilingual: English/Spanish and significant contact base required. A min of 10 yrs experience req. Full info HERE (12/9)


Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange. A minimum of 7 years’ experience in a senior role at a recognized and established entertainment entity required. Full info HERE (12/9)

Manage multiple aspects of paid campaigns with an agency from strategy to planning & execution. Assist in monitoring & reporting on paid Digital, Programmatic, Search, & Social performance. Partner w/ brand & creative teams to ensure all creative needs for media planning are met. 5+ yrs of work exp. in integrated or digital media planning/buying. Full info HERE (12/8)


Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (12/4)

DREXEL UNIVERSITY/PHILADELPHIA: Drexel University seeks applicants for an Assistant Teaching Professor in the Graduate Program in Television & Media Management. Expectations include inspiring teaching, current industry expertise, and acute attention to diversity, equity and inclusion as they relate to the future of the media landscape. Full info HERE (12/4)


Brainstorm brand IDs, show promos, brand promos and concepts, design style frames, build storyboards, composite and edit videos, animate titles, cut downs for social media and pitch reels. Being quick in providing multiple fresh layout/design within brand guidelines. Background in Graphic Design or Illustration is a very strong advantage. Full info HERE (12/4)


Sourcing/creating assets quickly based on verbal & written direction. Designing & creating enticing graphics for various media. Participate in brainstorms, articulate your ideas in writing, translate that thinking into beautiful pitch decks, & deliver best-in-class brand creative. 2-5 yrs of agency experience as a graphic designer or art director. Full info HERE (12/4)


Manage all aspects of consumer advertising and marketing develop. Campaign leader on assigned projects and initiatives. Execute marketing programs to support specific marketing objectives across different channels and segments. 5-7 years of experience in PR, marketing, social media, advertising in a non-profit, agency or corporate setting. Full info HERE (12/4)


Expertise in editing website in WordPress quickly and efficiently. Ability to create compelling content creation for the website(s). Assist with digital advertising planning and provide assets and assist with coordination of website development. 5+ yrs of experience in digital marketing or communications in a non-profit, agency or corporate setting. Full info HERE (12/4)


Responsible for media planning across all digital properties, including Discovery+ and focuses on pre through post sale campaign stewardship. Serves as a key point of contact with internal and external partners. 1+ year of relevant experience required. Full info HERE (12/4)

Contribute actively to the start-up phase of each search. Gather relevant information regarding the appropriate industries and target companies. Identify potential prospects and sources and validate potential candidates through reference and source calls. Progressive business experience in executive search and undergraduate degree required. Full info HERE (12/3)

Deliver high-impact executive search recruitment research. Manage research projects as needed by proactively identifying and mapping out global talent and organizational structures. Pro-actively utilize research tools to support search execution. Experience in Executive Search, with established success in in-house recruiting and/or Search Firm. Full info HERE (12/3)

Produce News promos, Cold Opens & digital content. Responsible for producing daily topical, tune-in, proof of performance & image on-air promotion spots & campaigns on tight deadlines. Expert at writing, producing and editing snappy, focused and original spots that provide viewers with a compelling reason to turn to PIX11 News over the competition. Full info HERE (12/3)

WORLD OF WONDER/HYBRID/REMOTE: Creating and executing in-show integrations, Branded Content, Influencer Campaigns, and Experiential programs, managing all phases of the entire sales & marketing process from RFP ideation, to execution, and to campaign wrap reports. 3 to 5 years of Account Management or Marketing related business experience. Full info HERE (12/3)

TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy and excellent communication skills are a must. 1-3 yrs experience preferred. Full info HERE (12/1)

Prepare and revise sales plans that maximize the use of inventory while fulfilling agency/client requirements. Manage and process all cancellation and expansion options. Maintain client schedules to ensure delivery of buy, build/schedule ADU packages as needed. 2-3 years of ad sales linear/digital experience. Full info HERE (12/1)

Ensure that all details negotiated are fully executed post sale; ensure all deals are executed correctly and ensure all billing issues with advertisers are resolved. Work as a team to make sure all clients needs are met. Proficient in Microsoft Office Suite and solid presentation skills required. Full info HERE (12/1)

ABC: CMA Country Christmas, The Great Christmas Light Fight
CBS: The Neighborhood, Bob Hearts Abishola, NCIS, NCIS: Hawaii
CW: The Black Pack: We Three Kings, 4400
FOX: 9-1-1, The Big Leap
NBC: The Voice, That’s My Jam [p]
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Por Amor o Por Dinero, Hercal: Amor e Venganza, Malverde: El Santo Patron
Univision: La Rosa de Guadalupe, Vencer el Pasado, La Desalmada



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