| The Justice Department asked the federal judge overseeing an antitrust case against Google to order the company to sell off its Chrome browser; to allow websites to opt out of having data trained by its Google’s AI models; and either have Google divest its Android phones business or have the court supervise its Android division. The filing comes after a ruling in August that found that Google had preserved the dominance of its search engine by acting as an illegal monopoly. Responded Google, “DOJ’s approach would result in unprecedented government overreach that would harm American consumers, developers, and small businesses — and jeopardize America’s global economic and technological leadership at precisely the moment it’s needed most.”
The Trade Desk announced that it has developed Ventura, a new streaming TV operating system addressing issues including frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest. The Trade Desk touts benefits with Ventura including:
· A more intuitive, engaging user experience, including cross-platform content discovery, personalization, subscription management, and ultimately fewer (more relevant) ads.
· A cleaner supply chain for streaming TV advertising, minimizing supply chain hops and costs.
· Incorporating advances such as OpenPath and Unified ID 2.0 (UID2), Ventura will enable advertisers to value and price ad impressions across all streaming platforms more accurately, while finding relevant audiences with greater precision.
“We’re at a point in the evolution of streaming TV where we must ensure the supply chain of streaming TV advertising is competitive and transparent, so advertisers can maximize campaign performance, publishers can fund this new golden age of TV, and consumers have a better streaming TV ad experience,” said Jeff Green, CEO and Founder, The Trade Desk. “This innovation has to come in the OS, and it has to come from a company that brings the objectivity of not owning any streaming TV content. At The Trade Desk, all we want is a fair marketplace, where supply chain costs are minimized, and advertiser trust can thrive.”
Mediaocean is acquiring Innovid in a deal that will have Innovid merge with Flashtalking by Mediaocean. The combined organization will offer ad delivery, creative personalization, measurement, and optimization across channels, including digital, social, CTV, and linear TV. Zvika Netter, CEO & Founder of Innovid, will lead the combined ad tech organization as CEO reporting to Bill Wise, Co-Founder & CEO of Mediaocean. Grant Parker, who currently runs Flashtalking, will be President of the combined ad tech organization reporting to Netter. Netter will also join the board of Mediaocean. “From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it,” said Netter. “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies.”
“Whether you’re not camera-ready, or are on the go, or just need a moment to stretch, Pickle has you covered. Let your clone step in and keep you present in the meeting.” That’s the pitch from Pickle, a startup that creates avatars to sit through users’ web conference calls. Submit a five-minute training video of yourself and pay $24 to $96 per month for the service, and Pickle can create a virtual stand-in for Zoom, Google Meet, and Teams calls. One problem, according to the website: “Due to high demand, clone generation is currently delayed.”
Mediavine struck a strategic partnership sustainability platform Scope3 to identify and take action on decarbonization opportunities across Mediavine’s portfolio of ad solutions. The partnership will begin with an audit of the environmental impact of Mediavine’s tech stack, to model and report on emissions generated in the supply path from digital advertising purchases on Mediavine’s portfolio of websites. |
 |
CES Daily Wrap-Up Newsletter
Gear up for CES 2025 with the Cynopsis Daily Wrap-Up—your essential source for the latest insights and breakthroughs from the world’s most influential tech event. From January 7-11, stay informed with concise, high-impact recaps covering everything from AI and sustainability to the next wave of automotive tech. With 85,000 opt-in subscribers, four banner ad spots, and exclusive editorial mentions, sponsoring this newsletter gives your brand 100% Share of Voice (SOV) to maximize visibility. Don’t miss out on the chance to position your brand at the center of CES 2025 excitement!
Contact Albert Nassour to reserve your premium placement. |
 ADVERTISING |
| Disney Advertising and Viant announced an expanded partnership to make premium CTV, video, and display inventory addressable and biddable for advertisers. The partnership is a strategic move from both sides to further service mid-market advertisers, who can expect up to a 20% improvement in addressability. The collaboration is underpinned by Disney’s Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s ad buyers to improve the performance of campaigns by accessing audiences at scale. “We have made significant progress on our journey to unlock access to more inventory for advertisers of all sizes powered by automation, and our collaboration with Viant sets the stage for next-generation audience activation at scale while tapping into unique demand,” said Matt Barnes, VP, Programmatic Sales, Disney Advertising. “By bringing more opportunities to the table for midmarket buyers, we continue to level the playing field by providing more flexibility, choice and control to advertisers.”
Warner Bros. Discovery Advertising Sales announced two solutions on Max: Shop with Max and Moments. With KERV’s AI-enhanced technology incorporated into WBDs AdTech platform, the ad experiences deliver viewers a more integrated, relevant experience, and enable brands to connect with audiences in new ways via shows in the WBD ecosystem. “Shop with Max and Moments are two dynamic solutions that exemplify how Warner Bros. Discovery is accelerating and delivering innovation across advertising technology,” said Ryan Gould, Head of Advanced Advertising and Digital Ad Sales, Warner Bros. Discovery. “By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.”
Transmit, a technology platform offering advanced advertising solutions and Wurl announced a strategic partnership to bring Transmit’s in-stream ad formats to the FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience. “The rise of subscription fatigue has created an opportunity for ad-supported models to thrive,” said Transmit CEO Seth Hittman. “By maximizing untapped advertising potential and providing a robust platform for advertisers to reach engaged, cost-conscious audiences without compromising their viewing experience, FAST publishers will be able to make the most of the ad-supported programming opportunity.”
FuboTV has introduced four new interactive CTV ad formats, including:
· Transactional: Video spots are equipped with a custom overlay featuring a QR code that leads to a desired URL and path to purchase. Calls-to-action can be tailored to the creative.
· Gamified: Brands can embed themed trivia questions or polls directly into video spots without interrupting the stream.
· Rotating Carousel: A scrollable carousel featuring products enabling advertisers to showcase multiple iterations of creative and messaging within one singular ad unit.
· Geo-locator: Audiences are served real-time, creative tailored to regional geo-locations. |
 |
Addressable TV has become a vital channel for advertisers, with more than half now saying addressable is a “must-buy” after being viewed as an “add-on” three years ago, according to new research trade organization Go Addressable in conjunction with Advertiser Perceptions. Key findings include:
· 51% of agencies and marketers found improvement in the simplicity of buying addressable TV.
· 85% of advertisers say they are satisfied with the current state of addressable TV.
· 60% of advertisers believe the current state of addressable TV has improved.
· 64 % increase of those advertisers who say it has improved significantly in the last year.
“In today’s fragmented TV landscape, it’s more challenging than ever for advertisers to efficiently and confidently reach intended audiences,” said Tim Myers, Executive Director for Go Addressable. “Addressable TV that is powered by deterministic data is a powerful tool that not only makes media buying more effective and brand-safe for advertisers but ensures an optimal experience for viewers in terms of frequency and relevancy of the ads they receive.”
IAB Tech Lab announced the release of its “ID-Less Solutions Guidance” document, now open for public comment until December 19. The document highlights the functional and technical capabilities of ID-less solutions and frames them within the broader context of privacy and addressability. “We’re entering a new phase where the rules of addressability have fundamentally changed,” said Shailley Singh, EVP, Product, and COO at IAB Tech Lab. “This guidance provides the clarity and tools needed to make thoughtful, effective decisions in environments where an ID is not available.”
VIZIO’s Inscape has extended its longstanding strategic data partnership with EDO. EDO leverages real-time consumer behavioral signals that are predictive of future sales – such as search activity and website visits – to help brands, agencies and publishers understand how and where ads drive engagement. “Reliable, cross-platform TV outcomes measurement is essential to creating a sustainable and accountable advertising ecosystem,” said Joshua Lee, CTO and Head of Product, EDO. “Our extended partnership with Inscape enables us to deliver investment-grade Convergent TV outcomes. This partnership will ensure we continue to have access to Inscape’s trusted ACR data for years to come.”
Adlook is teaming up with FreeWheel to grant marketers access to CTV and Online Video inventory by combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply. “Our partnership with FreeWheel marks a significant milestone in our mission to provide marketers with the most effective access to premium ad supply for Video and CTV,” said Viktor Zawadzki, VP of Platform Partnerships at Adlook. “This alliance not only enhances our ability to meet current market demands but also positions us to lead the industry with groundbreaking innovations in the context of planning, curation and optimization.”
Ad platform StackAdapt and Canada’s Bell Media are teaming to enable Bell Media’s premium inventory across CTV, display, video, audio, and DOOH channels through StackAdapt’s platform. “This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” said Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media. “With a projected 350% increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”
Xumo, the streaming platform joint venture between Comcast and Charter, is partnering with PubMatic to make Xumo’s premium inventory programmatically available to advertisers via PubMatic. “At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” said Ying Wang, General Manager, Xumo Advertising. “By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue to access the transparent insights they need to make the best use of their media dollars.” |
| STREAMING |
| Fox Entertainment and Hulu have extended their partnership in a deal that runs through 2029. “The Simpsons,” “The Masked Singer” and more will continue to be available to stream on Hulu the day after their linear telecast, and Fox and Hulu will continue to share joint branding across all Fox owned and external consumer points of contact. “Our friends at Hulu and Disney Entertainment are exceptional partners, together driving ongoing mutual growth and strong results,” said Rob Wade, CEO of Fox Entertainment. “Through our new agreement, we look forward to expanding on this impressive track record and collaboratively shaping the future of television in today’s shifting media landscape.”
One reason Disney+’s integration of Hulu is working is because of the complementary programming, points out Parrot Analytics’ new Streaming Report Card. Hulu provides more general entertainment and female skewing content versus Disney+’s young male centric offerings, and balances out the content type. TV programming commands a significantly higher share of audience demand in the US on Hulu than movies, while movies command a higher share than TV on Disney+. And Hulu boasts a significantly higher share of non-English programming than Disney+. As for the outlook for 4Q2, Parrot says once Disney’s buyout of Comcast’s stake in Hulu is completed, the company “must decide if it wants to invest the resources necessary to position the vMVPD to compete with YouTube TV or if it should be shuttered to focus on ESPN’s forthcoming OTT offering.”
Netflix has been hit with a lawsuit over the streaming glitches that occurred during the fight between Mike Tyson and Jake Paul. The streamer “delivered the first punch of the night, to its customers, with unrelenting ‘buffering’ and blocked coverage,” alleges a class action complaint filed on Monday. Netflix has reported there were 65 million live concurrent streams and 108 million total live viewers tuning in for the fight around the world.
YouTube is the priority platform for the sports industry due to its ability to reach, engage and monetize audiences, according to the Digital Trends Report 2025 from UK’s IMG. Ranked after YouTube are Instagram, TikTok and Facebook, with Reddit as the year’s biggest riser, climbing four places to sixth. A s for AI, “Meta’s attempt to replicate one-to-one fan interactions at scale through AI celebrity chatbots demonstrated there is minimal appetite to engage with artificially created characters or celebrity interactions,” noted the report. “Fans want personalization, not personalities.” |
| AI |
| The New York Times and The New York Daily News claim that OpenAI accidentally deleted evidence they need to pursue a copyright lawsuit. OpenAI had provided two caches of training data files from the newspapers, maintaining that because they were publicly published, it was fair to use the articles to train AI models. Attorneys for the papers had spent more than 150 hours sifting through the data, when all of the search data in one of the caches was deleted. While most of the data was retrieved, some was not, and weeks of work were lost. “News plaintiffs have been forced to recreate their work from scratch using significant person-hours and computer processing time,” wrote counsel for The Times and Daily News. The papers’ attorneys are asking the judge to make OpenAI do the catch-up because, “OpenAI is in the best position to search its own datasets.” In response, OpenAI’s attorneys denied that OpenAI deleted any evidence, and blamed the plaintiffs for a technical issue.
Audience Genomics, an AI data analytics and marketing firm, is launching its first mass-market product, Aggie. The affordable, user-friendly AI platform analyzes a business’s brand and competition, then generates a full calendar of ready-to-publish posts in minutes. Aggie determines which posts generate the most engagement and refines future content to constantly improve performance. “We believe that social media doesn’t have to be so overwhelming, or to put it more plainly – it shouldn’t suck,” said Greg Weinstein, Aggie’s Founder and CEO, and former Digital Strategist for The History Channel. “Aggie eliminates the headache that can be social media management by reducing time-to-post by up to 99.75% and slashing content creation costs by up to 70%.”
Common Sense Networks unveiled Sensical Match.AI, a hybrid human + artificial intelligence adtech solution developed with Deloitte and powered by Amazon Web Services and Amazon Bedrock. The solution uses a combination of human review and AI technologies to ensure that advertising content is safe, age-appropriate, and effective for children. “At Common Sense Networks, we’re setting a new standard in age-appropriate contextual content targeting, recognizing that kids have unique tastes and interests,” said Eric Berger, CEO of Common Sense Networks. “With Deloitte’s AI capabilities powered by AWS and Amazon Bedrock, we can connect brands to young audiences with a level of nuance and responsibility that scales to ensure relevance and reach across the vast sea of kids’ content.”
dmg media has made a significant investment in a US Gen-AI platform that aims to compensate news publishers fairly for their work. The company has taken an equity stake in ProRata.ai, a California start-up whose technology credits and pays copyright holders, on a per-use basis, when their content is used in a Gen-AI response. In its first commercial partnership with a Gen-AI platform, dmg media will give ProRata.ai access to its content for a consumer answer engine to be launched later this year.
MINT, the advertising resource management (ARM) software company, has partnered with process mining and process intelligence company Celonis. “We are thrilled to collaborate with Celonis as their first partner in the media and advertising space – and to jointly work on our mission to improve efficiency for businesses globally,” adds Lorenzo Larini, CEO of MINT. “By combining our innovative ARM solution with Celonis’ Process Intelligence Platform, we’re creating a powerful toolset that will revolutionize how businesses optimize their marketing and media operations, leveraging the most advanced AI and automation technologies available today.”
The Brandtech Group is working with Northwestern University’s Adjunct Assistant Professor of Instruction, Anas Ghazi to enable graduates in his Digital Storytelling class to be the first-ever students to work with Brandtech’s Gen AI marketing platform, Pencil. Graduate students in his class will be given full access to the Pencil Gen AI marketing platform as part of the curriculum, as they learn about AI content generation and digital storytelling. The platform enables marketers to make ad campaigns from end-to-end. The students’ learning will culminate in them showcasing their new expertise in a live pitch for food rescue nonprofit Sharing Excess’ year-end fundraising campaign across TikTok, LinkedIn and Instagram. |
| MEASUREMENT & DATA |
| 33Across, an addressable infrastructure designed for the open web, and identity-by-design solution MediaWallah announced a strategic data partnership that allows data owners like marketers and publishers to onboard first-party data and connect it to online identifiers with an average 90% match rate in the bidstream. “Brands are frustrated with layers of unnecessary expenditure and underperformance,” said Nancy Marzouk, CEO and Founder at MediaWallah. “Combining best-in-class data, technology, and science, this partnership reflects our commitment to providing an essential solution to move our industry forward.”
LiveRamp has expanded the Quick Start Insight on its data collaboration platform to now offer Media Intelligence across a network of premium publishers. The standardized insights in the LiveRamp Clean Room, powered by Habu enable clients to more quickly access and deploy media performance metrics, including audience overlaps, optimal frequency, and last-touch attribution. “Data collaboration is a powerful accelerant for business growth and should not be held back by paperwork or a lack of technical expertise,” said Kimberly Bloomston, Chief Product Officer at LiveRamp. “As we continue investing in our collaboration network and ways for clients to unlock immediate value from data collaboration tools such as clean rooms, we look forward to soon expanding these initial Quick Start Insights to additional client types and needs, including retail.”
Viant Technology has launched its Certified Partner Program, aimed at driving elevated data performance, fidelity and transparency within its Demand-Side Platform. The program serves as a way to directly access the advanced capabilities of data and measurement partners within the Viant DSP, with launch partners Adstra, Circana, Experian, TransUnion and Wiland. “By collaborating with industry leaders who share our commitment to data quality, we can offer advertisers a more refined and effective approach to targeting and measurement, particularly in the rapidly evolving landscape of CTV,” said Tom Wolfe, SVP of Business Development at Viant Technology. “The Certified Partner Program represents a significant step forward in Viant’s effort to deliver superior campaign performance and advanced analytics.”
Data standards company Claravine has partnered with technology consulting company Slalom for the Marketing Taxonomy Assessment, designed to help brands identify gaps in their existing campaign taxonomies. “Enterprises face constant challenges and market conditions with their taxonomy and metadata across multiple marketing ecosystems,” said Vanya Jakovljevic, VP, Channel Partnerships, Claravine. “Our partnership with Slalom addresses a critical need for brands, enabling them to establish strong data standards and unlock the full potential of marketing investments.” |
|
Cynopsis Standouts
Last Call to Nominate for the Cynopsis Standout Awards – Deadline Extended to December 3rd!
Have a media professional on your team who’s going above and beyond? Now’s your chance to spotlight their achievements! The deadline to enter the Cynopsis Standout Awards has been extended to December 3rd, so there’s still time to recognize those making an impact in technology, leadership, marketing, and more. Celebrate their excellence and let their hard work shine. Don’t miss out on this chance to recognize your standouts!
SUBMIT MY STANDOUT |
COUNSEL, LEGAL & BUSINESS AFFAIRS >>
MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE |
|
|
