11/21/19: ELEAGUE is tapping Anzu for new ad ops


Thursday, November 21, 2019
For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com

ELEAGUE is bringing in in-game advertising platform Anzu.io for a new partnership designed to “elevate advertising in gaming and esports” with Anzu bringing a new format of brand advertising to ELEAGUE across linear, mobile, and console gaming that will reach its more than 50 million fans and offer new opportunities for marketers. Through this partnership, Anzu.io will open its global advertising inventory to ELEAGUE, allowing the esports brand’s sponsors to incorporate various types of advertisements in standard IAB formats, including logos and videos, within Anzu’s range of supported games.
“ELEAGUE and Anzu’s partnership is a significant milestone in evolving esports advertising innovation. We are consistently developing new avenues to advance esports advertising and introduce partners to this passionate community. Anzu opens the door for another level of advertising impact combined with personalized content discovery,” said Seth Ladetsky, SVP of ad sales for Turner Sports.

ESL is bringing ESL One powered by Intel to LA from March 20-22, 2020 at the Shrine Auditorium in Downtown Los Angeles, marking the first time that ESL will host a Dota 2 tournament on the West Coast. ESL One Los Angeles will also be the first Dota 2 Major in the United States since 2016. 16 teams will compete over their share of $1,000,000. In addition to the competition, fans will have the opportunity to experience side activities, including signing sessions with the teams and talents, a Dota artist area, and more.
Speaking of ESL, the company announced a new partnership with the West Coast Conference for ESL Collegiate’s fall 2019 season. This marks the most recent collegiate conference to join the ESL Collegiate platform in addition to the BIG EAST Conference. With gameplay underway through December 8, schools from the WCC will participate as the newest collegiate conference to join The ESL Collegiate 2019 Pre-season Invitational.
Electronic Arts recruited South America’s biggest club tournament, CONMEBOL Libertadores , for EA SPORTS FIFA 20 as a free content update in March 2020. In addition, eLibertadores, a new tournament that will continue to expand the EA SPORTS FIFA 20 Global Series, will now offer South American-based players a new way to connect to the CONMEBOL Libertadores through the competition. The Grand Final of the eLibertadores tournament will see the top eight competitors from both PlayStation 4 and Xbox One compete from March 7-8, 2020 for the chance to earn FIFA Global Series Points along with a $100,000 prize pool.
GameWorks locked in a partnership with the High School Esports League – a varsity esports organization with over 60,000 participating students across more than 2,100 schools – in which GameWorks’ seven venues will provide HSEL members benefits at its esports lounges, including free practice time for teams and individuals during designated times on weekdays and weekends; competition space for teams; and exclusive offers of food, drinks and time play.
eMLS fielded its competitive schedule for 2020, culminating in the eMLS Cup presented by PlayStation during the second weekend of SXSW in Austin. This year’s season will include three new clubs in LAFC, Austin FC and Nashville, to bring the tally up to 25 players who will be competing for the title of top EA SPORTS FIFA 20 player in North America. The season opens in January 2020 with eMLS League Series presented by PlayStation, with each of the two League Series tournaments live streamed, with its own trophy lift and opportunity to win prizes.
SMITE esports also fueled up its 2020 vision for Season 7, announcing some changes to the SMITE Pro League next season in addition to two new amateur leagues: the SMITE Challenger Circuit and the SMITE Open Circuit. Skillshot posted that it would be shifting competitive play to weekends and would be platform neutral, meaning that the league would no longer be exclusive to Mixe, saying, “We appreciate the unwavering loyalty that our pro league fans showed throughout the era of Mixer exclusivity, but we’re thrilled to be moving into a new era with more platform choices than ever before.”
Riot Games is teaming up with Belgian agency 4Entertainment to “evolve the Benelux ERL and further level up League of Legends esports in the region,” announcing the launch of the Dutch League and the Belgian League. Both will offer paths to qualify to the European Masters each will feature six teams for the inaugural 2020 season, with plans to expand the number of teams down the road.
The NBA 2K League continues to spread its wings, announcing the debut of the NBA 2K League European Invitational, the league’s first-ever qualifying event in Europe, running Dec. 13-14 in London. The two-day event, designed to identify elite players from the continent who will become eligible for the 2020 NBA 2K League Draft, will feature 20 players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K. competing across two days of gameplay, including scrimmages and a double-elimination tournament, and participating in interviews with league representatives and team managers.

With the arrival of Disney Plus, media companies are racing to adopt subscription based models around their content. Twitch offers a subscription model for streamers, where audience members can watch gaming live streams free of ads, and interact with the community in unique ways. This week, Stream Hatchet compares reported subscriptions across OTT platforms. We obtained subscription numbers via reporting from CNBC:
  • Twitch placed 7th: Streamers across the platform generated more monthly active subscriptions than DAZN, ESPN+, and Crunchyroll in October 2019
  • Netflix is the king of OTT: 44.47% of the 335.3M subscriptions in the sample came from Netflix.
  • The Value of Sports / esports: Only 13.3% of the subscriptions in the sample came from platforms with live sports or esports content (Hulu, Twitch, CBS, ESPN, DAZN).
For more insights and analysis around how businesses are tackling OTT and live streaming, visit us online at: Blog.StreamHatchet.com .

Zippo is leveraging some Apex names for its Zippo HeatBank 9s Rechargeable Hand Warmers, the first gaming performance product from the brand and creator of the windproof lighter. The product is available exclusively through the Twitch pages of NRG Apex Legends players Dizzy, Aceu and Mohr and doubles up as a portable charger, powering mobile devices like headsets and gaming. “Zippo has always created performance products that last the distance – from our original Zippo windproof lighters to our new HeatBank 9s Rechargeable Hand Warmer,” said William Kolasa, Senior Director of Integrated Marketing Communications at Zippo. “It features up to 9 hours of heat and can power USB devices like headsets, controllers and phones, all essential to esports and gamers in general. We’re really excited to be working with NRG teammates Dizzy, Ace and Mohr – three players at the top of their game – to launch the limited edition NRG x Zippo HeatBank 9s Rechargeable Hand Warmer. This is the first step in a bigger commitment to providing gamers with the ultimate accessories to power their play.”
LG Electronics USA is teaming with Twitch and some high level streamers to showcase its LG UltraGear Gaming monitors, with recruiting anchored by Imane “Pokimane” Anys, who tapped other streamers, including Celine “Starsmitten” Cheung, Angela “AriaSaki” Don, and Alena “AngelsKimi” Kim to face off with opponents for a live-streamed, two-hour broadcast. “Gaming has given people from all walks of life the chance to both learn and express themselves through a unique outlet like no other,” said Michelle Fernandez, head of home entertainment consumer marketing at LG Electronics USA. “This is why LG UltraGear, in association with Twitch, is excited to have Pokimane show streamers how their monitor can provide an ultra-immersive gaming experience that allows personal expression to be displayed through this game-changing display.”

AT&T announced that North America’s first-ever 5G-enabled esports event live coverage took place at DreamHack Atlanta over the weekend, with fans watching the DreamHack CS Twitch channel live stream of the tournament seeing content delivered by AT&T using a deployable dedicated 5G network provided by Ericsson at the Georgia World Congress Center. “What really matters with 5G is what you do with it, and that’s why we’re putting it in people’s hands and working with industry leaders like DreamHack and ESL to create first-of-their-kind experiences that thrill fans even more,” said Shiz Suzuki, assistant vice president, Sponsorships & Experiential Marketing for AT&T Communications. “Through our relationships across the gaming and esports ecosystem, we’re able to show how 5G will eventually enable content creators to capture higher-quality live-streaming video at a faster rate, get it to the end user more quickly and create new fan and event experiences.”
Popular streamer Ewok, a member of FaZe Clan, announced that she was moving her streams exclusively to Mixer, joining other recent names that include Tyler ‘Ninja’ Blevins and Michael ‘shroud’ Grzesiek.
Performance sponsorship data platform FanAI closed of its $8 million Series A funding round led by Japanese business conglomerate, Marubeni Corporation, in a move to support FanAI’s expansion and growth. The latest injection, which also saw participation from Allectus Capital, CRCM Ventures, Courtside Ventures, GC Tracker Fund, M Ventures, Sterling VC, and GFR Fund, brings the total raised capital to over $12.5 million for the Santa Monica-based data analytics firm.
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The Houston Outlaws finally have a new owner, as Immortals Gaming Club announced the sale of the Overwatch League franchise to Beasley Media Group. “The acquisition of the Houston Outlaws significantly expands our growing esports platform,” said Caroline Beasley, Chief Executive Officer. “The Houston Outlaws represent a rare investment opportunity, as there are only 20 Overwatch League teams in the world, and the transaction partners Beasley with Blizzard Entertainment and its parent company, Activision Blizzard, a leading global developer and publisher of interactive entertainment content and services.”
Another celebrity investor for ReKTGlobal, parent company for Rogue and the upcoming London Royal Ravens: NFL safety Landon Collins of the Redskins signed on as an investor, joining the likes of Nicky Romero, Lex Borrero, members of Imagine Dragons, and Steve Aoki.  “Esports is one of the most lucrative industries right now and its future is bright,” said Collins. “As a professional athlete and a passionate gamer, I understand and appreciate what ReKTGlobal is doing to further connect the worlds of traditional sports and esports. I love competition and the competitive nature of the gaming industry and I’m excited to enter a new realm of competition through my investment with ReKTGlobal and Rogue.”
Cloud9 was fined by Riot Games for being in violation of a rule regarding employee stock plans for the company’s League of Legends competitive league after the team issued equity to seven players. The move was a violation of a rule set forth by the league in November 2017 which prohibits LCS team owners from “acting as players” and players from “owning a portion of the team for which they played.”


The Game Awards unveiled its 2019 lineup of contenders , including a slate of esports Awards for the public to vote on. Nominees for Best Esports Game include: Counter-Strike: Global Offensive (Valve), DOTA2 (Valve), Fortnite (Epic Games), League of Legends (Riot Games), and Overwatch (Blizzard). Best Esports Player contenders include Kyle “Bugha” Giersdorf (Immortals, Fortnite), Lee “Faker” Sang-hyeok (SK Telecom, League of Legends), Luka “Perkz” Perkovic (G2 Esports, League of Legends), Oleksandr “S1mple” Kostyliev (Natus Vincere, CSGO), and Jay “Sinatraa” Won (SF Shock, Overwatch). Up for Best Esports Teams are Astralis (CS:GO), G2 Esports (LOL), OG (DOTA2), San Francisco Shock (OWL), and Team Liquid (CS:GO). Best Esports Event noms go to: 2019 Overwatch League Grand Finals, EVO 2019, Fortnite World Cup, IEM Katowice 2019, League of Legends World Championship 2019, and The International 2019. Other categories include Best Esports Coach and Best Esports Host.
The Atlanta Sports Council launched the Atlanta Esports Alliance , a new division dedicated to increasing “new opportunities for teams, tournaments, venues and esports service providers and partners” to the region. The Atlanta Esports Alliance is a collaborative effort of ASC, MAC, Georgia Game Developers Association, Skillshot Media, and state and local economic development officials. Along with representatives from ASC and MAC, industry leaders across metro Atlanta representing professional team ownership, hardware manufacturers, game developers, media partners, high education and consultants will round out the Alliance’s board.
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ON THIS DAY in 2004
Nintendo DS is released in the US.
Name the classic game pictured above. (Email
cpursell@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question
2008 saw Mark Wahlberg star in this film based on the video game series from Rockstar Games. What is the name of that movie?  Answer: Max Payne. Kudos: Chris Davies-Virgin/London; Luke Watson-Entertaining Concepts/NY; Joey Olson-Lowes/DC; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; David Vincent Gagne-Jacket Industries/Santa Monica; Andy Babb-Super League Gaming/Santa Monica.

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later ~ Chris
Cynopsis Team

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Check out more jobs in Cynopsis Classifieds »
Job of the day
Combate Americas
Present Combate Americas to potential local/national/global sponsorship partners & dvlp an integrated, solution driven approach to creating sponsorship packages. Min 7-10 yrs of success w/cross-platform sponsorships, incl sales, servicing & activation
Full info 

Sony/NYC:  Assist in the maintenance of accounts/campaigns across all SPTAS properties. 3 – 5 years related exp. Media Math/media background a must as well as skilled in wide orbit & Dealmaker. Full info   HERE  (12/7)

SportsEngine Inc/Minneapolis MN:
 Resp for implementing behaviorally-triggered customer onboarding communications, designing and implementing a customer upsell and retention strategy to support sales. 5+ yrs mktg exp ideally w/Saas Company. Full info   HERE  (12/7)

Combate Americas/NYC:
  Present Combate Americas to potential local/national/global sponsorship partners & dvlp an integrated, solution driven approach to creating sponsorship packages. Min 7-10 yrs of success w/cross-platform sponsorships, incl sales, servicing & activation. Full info  HERE   (12/7)

  Support design and execution of primary research relating to the NFL fan, brand, and marketing initiatives. 2+ yrs mkt research and consumer insights exp. Exp working with various syndicated data sources (MRI, EPoll, YouGov, Ace Metrix, etc.) Full info  HERE  (12/7)
 Focus working w/brand & media partners to demonstrate the value our shows have in reaching their audiences. 3-7 yrs successful sales/account mngmnt exp within the media industry w/strong focus on digital video. Full info  HERE  (12/7)

A + E Networks/NYC: Ambitious, goal-oriented digital marketer to mng acquisition & retention mktg for our Subscription Video on Demand (SVOD) products. 6-8 yrs exp in a CRM dvlpmnt/execution role or a direct mktg/customer acquisition or retention role w/proven track record of success. Full info HERE (12/6)

Lifetime & A&E/NYC: Responsible for developing and managing the paid social media strategy for Lifetime & A&E. Reporting into the Senior Manager, Paid Media, 3-5 years of paid social marketing experience, with a strong preference for specialization in entertainment marketing. Full info   HERE  (12/6)

Drexel University’s Westphal College/PHL:  2 FT faculty positions avail to teach core EAM courses as well as courses related to their area of expertise. Min 5 yrs management/leadership experience in media, arts or entertainment. Full info   HERE (12/6)
Tennis Channel/Santa Monica:  Maintains existing and forges new relationships with agencies and clients to maximize revenue for the network.  Minimum 5-7 yrs advertising sales experience, preferably in the cable or sports television arena. Full info   HERE (12/20)

: Draft & negotiate a wide range of tech transactions, inc SaaS, Paas, IaaS. Draft & negotiate data privacy & security provisions in vendor & partner transactions. YOU NEED: JD, min 5 yrs legal exp preferably within media or tech fields, exp negotiating both legal & business terms in complex transactions across technologies. Apply HERE (12/5)

 Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume:  HERE  (12/5)

 Seeks a mktg leader who can inspire creative excellence 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Full info HERE (12/4)

SportsEngine Inc/Minneapolis MN:
  Responsible for leading digital marketing strategy. 12+years of marketing leadership experience with a track record of proven success, ideally with a SaaS company.  Full info   HERE  (12/4)

SportsEngine Inc/Minneapolis MN: 
Exp’d B2B marketer who is able to develop marketing campaigns across multiple channels and mediums to ensure our continued success.  5+yrs marketing experience, ideally with a SaaS company. Full company   HERE  (12/4)

SportsEngine Inc/Minneapolis MN: 
Responsible for managing day to day partner relationships, the execution of all partnership deliverables and account management work. 2+ years of exp, ideally in a high-growth software business    HERE  (12/4)

A + E Networks/Stamford CT: Support the Stamford production facility in addition to taking a lead role in projects when assigned by department managers. 5 years as a Post-Production engineer req’d.  Full info   HERE  (12/4)

Clear Channel Outdoor/NYC: Dvlp strategic & compelling advertising pitches to address client challenges. Drive a collaborative partnership w/Nat’l Sales Group & Clients Solutions Team. 5+ yrs sales or ad mktg exp media sales or ad tech org. Full info HERE (12/3)

Crown Media Networks/NYC:
 Responsible for supporting the Ad Sales team with client communication materials, event coordination, advertiser sponsorship opportunities, premiums and promotions. Min 2 yrs exp marketing or advertising at an entertainment co. Full info HERE (11/28)

Crown Media Networks/NYC:
 Responsible for developing 360-degree advertiser-driven marketing programs while ensuring that our brand value proposition, network voice and programming priorities anchor every proposal.  3-5y rs exp Ad Sales Marketing or related field. Full info   HERE  ( 11/28)

 Lead the creative dvlpmnt process from setting clear goals, managing capacity of designers & assigning projects accordingly, ensuring projects are completed on time and within budget, and inspiring the team to produce dynamic content that connects with our diverse audience. Full info  HERE   (11/28)

 Support senior team at boutique PR firm; work daily with entertainment & corporate clients and press. Looking for detail-oriented, motivated self-starter for high-paced, fun environment. 1-3 years exp. in PR. Full info HERE (11/27)

NBC Sports Bay Area/San Francisco CA:
  Build & execute pregame, postgame and digital formats at a high level.  Min 3+ yrs exp producer role in top 10 TV market. Full info  HERE   (11/27)

: Build best-in-class procurement capabilities. Lead function to create value, drive improvement, & provide realized savings. Lead strategic sourcing process while developing appropriate risk mgmt strategies. YOU NEED: BA/BS, MBA preferred. 10+ yrs relevant strategic/operational exp in a procurement org. CPM/CPSM/CSCP cert preferred. Full info  HERE  (11/26)

KNBC/LA:  Exp’d, creative and motivated leader w/10 yrs newsroom exp to partner with the Vice President of News to manage aspects of the station’s News department including daily coverage, long and short-range planning. 5+ yrs exp req’d in mngng role. Full info  HERE  (11/22)

Skycastle Digital Studio/NYC:
 Specialize in ideating and articulating content strategies in response to client RFPs.Min BA deg & 3+ yrs paid content creation exp or journalism exp, ideally in a full-time writing or editing position with a news publisher or agency. Full info  HERE (11/22)


Ensure privacy and secure connectivity, we use industry standard encryption protocols, such as AES, for all electronic trading communications.
Linux C++ Senior Software Engineer


Create models/textures and assemble scenes for architectural and organic environments.
Senior Environment Artist
Vicarious Visions
Albany NY


Collaborate with team members and others to deliver AAA quality code.
Software Engineer
Vicariou Visions
Albany NY


Leads a team of software developers and provide day-to-day guidance on development activities.
Manager, Software Engineering
San Antonio TX


Balance the business needs with technical constraints by building deep subject matter expertise for your area.
Technical Program Manager
Redmond WA


Responsible for the complete design from concept sketches, engineering feasibility analysis through product validation testing, and final documentation.
Senior Mechanical Engineer
Fremont CA


Prioritize deliverables, tasks, and issues; manage change requests against scheduling and resource constraints.
Engineering Project Manager
Fremont CA


Work closely with the Art Director and team to create beautiful 3D worlds and  assets.
Senior 3D Artist
Jam City
Carlsbad CA


Deliver presentations to clearly and effectively communicate findings to stakeholders and executive leadership.
Director, Marketing Decision Science, AR/VR
Menlo Park CA


Develop scalable algorithms and methods to provide real-time recommendations.
Senior Machine Learning Engineer
Machine Zone
Palo Alto CA


Implement finished UI that balances aesthetic design, in-game performance and user friendliness.
Senior HTML/UI Developer
Machine Zone
Palo Alto CA


Design and develop backend API and software for platform services.
Software Engineer (Backend) Platform
Irvine CA


Work with other departments to support a user-first player experience.
Senior Gameplay Engineer
Irvine CA


Join our War Dragons development team where your primary focus will be to implement new game content and write design specifications for game features.
Associate Game Designer
Pocket Gems
San Francisco CA


Transform your ideas into detailed and well thought out designs, clearly communicated with high-quality documentation, wireframes, and flows.
Senior Game Designer
Jam City
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