11/15/18: The US Esports Federation is joining the IeSF

CynopsisESPORTS
It’s Thursday November 15, 2018 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.


 
The General Meeting of International eSports Federation saw the organization vote to bring in the United States eSports Federation as a Full Member of IeSF. The United States eSports Federation is overseen by org president Vlad Marinescu, who is looking to create “the vision, strategy and goals of the organization to unite all parties and segments throughout the United States to ensure a developing, sustainable and safe gaming environment” with a goal of participation of Team USA at the 11th International eSports Federation World Championship in November of 2019.
 
 
COMPETITION and VENUES


 
ELEAGUE offered new details about its upcoming Super Smash Bros. Ultimate episodic series, created in partnership with Nintendo. The three-part original production – Super Smash Bros. Ultimate Invitational 2018 presented by ELEAGUE – took place this past June at E3 in Los Angeles with the pilot episode set to debut on Nov. 16 at 11p on TBS. New editions of the show will be televised over three consecutive Fridays leading up to the launch of the Super Smash Bros. Ultimate game on December 7, and will feature access to star players through several candid interviews recorded during the Invitational. Players featured include Gonzalo “ZeRo” Barrios as well as Leonardo “MKLeo” Lopez and Justin “Plup” McGrath.
 
Season seven of the StarSeries i-League CS:GO tournament series from StarLadder will hit Shanghai with $500,000 on the line. The event will span March 10-April 8 with 16 teams competing. The format will see a best-of-3 Swiss stage feeding into the top 8 single elimination playoffs.
 
Guns of Boom’s first professional esports season will wrap up on Nov. 17-18 at the Intel Esports Arena in Los Angeles. Game Insight and ESL will stage competition with a $120,000 prize pool at stake after competitors snagged spots as the top competitors in Europe and North America throughout the season.
 
Intel Extreme Masters announced plans to return to Sydney in 2019, where 16 top CS:GO teams will compete for $250,000. Running from May 3-5, the event will again take place in Qudos Bank Arena, serving as one of a dozen majors orchestrated by ESL next year.
 
The 2018 Hearthstone All-Star Invitational is locked in for Dec. 28-30 this year, coming out of Taiwan. The three-day event will feature 16 of the top Hearthstone players with from Taiwan, Hong Kong, Macau and around the world and will be sponsored by Google Play, and carried on YouTube in multiple languages, including Mandarin, English, and Thai.
 
Electronic Arts and UEFA unveiled the birth of the eChampions League, described as a pivotal tournament expansion to the EA Sports FIFA 19 Global Series and serving as a new way for fans to connect to the UEFA Champions League. The eChampions League will serve as another stop on a list of global events and competitions on the Road to the FIFA eWorld Cup 2019 next summer. Eligible competitors will compete on PlayStation 4 and participate in eChampions League Global Online Knockout tournaments from March 2-3, with the top 64 player advancing to a live qualifying event on April 26-27. Eight of the world’s elite will advance from the April live event to the eChampions League Final. Hosted in Madrid on May 31, the eChampions League Final will be played a day before the real-world UEFA Champions League Final on June 1, creating a two-day celebration of digital and traditional football.
 
ESL announced plans to bring a dozen of the world’s best Dota 2 teams back to the UK in 2019 for ESL One Birmingham powered by Intel. The event will take place from May 31 – June 2 at Arena Birmingham with $300,000 on the line. Regional qualifiers for ESL One Birmingham will take place in March and April 2019 across Europe, North America, China, and South-East Asia. Group stage matches will be played from May 28 – May 30.
 
 
INSIGHTS

 
Last weekend, underdogs Cloud9 defeated the Dignitas Rocket League dynasty during the RLCS Season 6 Grand Finals. Stream Hatchet is focusing on the Rocket League Championship Series (RLCS), by examining the historical viewership trends of the season finals, and diving into Twitch chat to identify the most popular teams. 
  • Historical data shows declining trends in RLCS viewership: Although Hours Watched increased from Season 5 to 6 by 0.1M, AVG CCV has decreased at a rate of 14% over past three seasons. 
  • Winning teams generate more spam in chat: The difference between Cloud9’s mentions and unique chatters was 5 times greater than the average difference of every other team. 
  • Branded Emotes present an authentic pathway to integrate in esports: The branded SnickersGoal emote generated nearly as many mentions as esports teams. 
For more insights, analysis, infographics and everything related to game streaming, visit us at: blog.streamhatchet.com.
 
 
ACTIVATION

Esports retail and merchandise company We Are Nations inked a new partnership with the North America League of Legends Championship Series that will kick in at the start of the 2019 season. We Are Nations will represent the NA LCS in its merchandise interests through multiple sales and distribution verticals worldwide and serve as the league’s official apparel sponsor. The 10-team league will now have merchandise curated by We Are Nations for sale through offline and online outlets, including two arena activations a year.
 
Ubisoft is tapping HyperX for a global partnership for the Tom Clancy’s Rainbow Six 2018 Majors in an expanded deal. HyperX will serve as the official and exclusive mice, keyboards and internals partner through Aug. 2019 and spanning the Pro League online seasons and Worldwide Finals as well as the two next Major events: Six Invitational 2019 next Feb. and the second Six Major, next summer.
 
compLexity Gaming struck a partnership with WinStar World Casino and Resort to make the venue the exclusive casino of the esports team and marking the first time that a US-based esports organization has partnered a casino as its official sponsor, according to the announcement. “WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” said Jason Lake, CEO of Complexity Gaming, in a statement. “This partnership signals a significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream.”
 
Independent marketing communications firm B/HI announced the launch of GG, a full-service division dedicated to the esports industry. The new group will offer a range of services to both endemic and non-endemic esports organizations and brands and will build on B/HI’s existing esports client roster, which over the past two years has grown to include professional franchises Echo Fox and Immortals as well as Super League Gaming. GG will operate as a stand-alone unit under B/HI’s Interactive Gaming practice, representing both game publishers and their esports interests where possible.
 
Dignitas named Raynor Gaming as its Official Gaming Chair Provider. Raynor Gaming will equip Dignitas players and streamers with Dignitas-branded gaming chairs, bearing the organization’s new, recently unveiled brand identity, the ‘Owl of Minerva’ crest and traditional black and yellow color scheme. The chairs will be prominently showcased to Dignitas fans for the first time at the Rocket League Championship Series World Championships today at the Dignitas Refresh Launch Party at Buffalo Wild Wings in Las Vegas.
 
Echo Fox unlocked a deal with Fathead to launch an all-new line of licensed Echo Fox team merchandise. The debut custom wall decals are now available for purchase at fathead.com/echo-fox and the big heads will be available for purchase in December 2018. “As a leading esports organization with some of the most passionate fans across the globe, part of our mission is to engage in new ways to celebrate our world-class players and continue elevating the Echo Fox brand,” said Rick Fox, Founder of Echo Fox. “Working alongside a best-in-class partner, we’re looking forward to creating exclusive, quality merchandise with Fathead’s signature style for our loyal fans to continue supporting their favorite Echo Fox teams and players in new creative ways.”
 
To celebrate the 20th anniversary of NBA 2K, Xfinity inked an alliance with 2K Games, Inc. to hand customers access to an exclusive NBA 2K19 code to enhance their gaming experience. Running through Nov. 18, Xfinity Internet customers will score a chance to receive an exclusive NBA 2K19 “Locker Code” to unlock Virtual Currency and the 2K MyPLAYER Turbo Boost feature.  By unlocking the code, customers can increase their NBA 2K MyPLAYER’s speed attribute for 25 consecutive games and retrieve 5,000 Virtual Currency to permanently improve their player agility attributes on the court.
 
Cheddar locked in Logitech G for a partnership that makes the company the official gaming hardware partner for Cheddar Sports which runs across the Cheddar OTT portfolio as well as the Twitch home page. Airing 3 times each week, the series spotlights the esports industry, covering the games, events, players and innovators impacting esports around the world, running live each Monday, Thursday and Friday on the Twitch homepage and Cheddar linear network on Sling, Hulu, YouTube TV, and all Cheddar platforms.
 
 
TEAMS

 
 
Incoming Overwatch League teams continue to roll out the branding markers. HUYA Inc., the livestreaming platform in China, revealed team details for its upcoming Overwatch League franchise. The squad will be known as the Chengdu Hunters, with its logo featuring a giant panda, the symbol of the Chengdu region in the country. Huya is joining forces with Chinese esports club Royal Never Give Up as a consultant on operating the team and the color of the logo contains the main colors of Huya and RNG, representing the joint forces of the two companies.
 
Nenking Group revealed that the new OWL Chinese team will be known as the Guangzhou Charge and the team’s brand can now be viewed on Weibo, Wechat and Twitter @GZCharge, and Facebook at fb.me/GZCharge. Team execs noted that the name was chosen “because it expresses our vision to lead the esports movement in China, and to be at the forefront of innovation. It also expresses our vision for a competitive team that plays aggressive and bold.”
 
DM-Esports unveiled the moniker and branding elements for its new Paris-based franchise of the Overwatch League, where they will now be known as the Paris Eternal. The team colors are blue, burgundy, black, white and gold. The team logo incorporates “an infinity symbol within the body of a digitized Gallic rooster, long the national symbol of France.”  Overwatch League returns for season two on Feb. 14.
 
Meanwhile, the Overwatch League expansion franchise Hangzhou is expected to announce its branding elements today.  
 
The US Army is forming an official esports team, according to Stars and Stripes, with competitors serving as part of the service’s Marketing and Engagement team, and will be based in Kentucky. The team will hold tryouts in a number of titles with the first event being a Tekken tournament next month, with the winner going on to represent the Army at PAX South in January.
 
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PLATFORMS

The National Basketball Players Association is moving to beef up the connection between esports fans and NBA athletes courtesy of a deal with gaming application ReadyUp. SportsPro writes that the agreement will allow players to notify followers when they are starting a stream using a ReadyUp smart calendar tool.
 
The Game Awards, set for Thursday, Dec. 6 from the Microsoft Theater in Los Angeles, will livestream to gamers around the world across a record-setting 40 global video networks, including expanded distribution in China. The Game Awards reached over 18 million viewers in 2017 and brings together game developers, esports champions, digital influencers and Hollywood names for a night of awards, exclusive new game announcements and musical performances. Platforms that will air The Game Awards live on December 6 will include YouTube, Twitter, Facebook, Mixer, Steam TV, PlayStation 4, Xbox Live, IGN, GameSpot, Polygon, MLG, Caffeine.tv, with more to be announced.

 
FanAI SNAPSHOT

 
This week, FanAI looks at a small portion of the biggest revenue segment of esports, telecom sponsorships. In recent years, most of the largest US telecom corporations have thrown their hat into esports with a variety of sponsor activations. One of the largest was T-Mobile’s sponsorships of The Overwatch League and several high profile teams like OpTic Gaming (Houston Outlaws), Team SoloMid, Cloud9, and SK Gaming (internationally). So how have sponsor activations impacted the social followings of these companies? To answer that, FanAI looked at the Twitter followings of AT&T, Sprint, T-Mobile, and Verizon. Among these brands, Verizon leads the way with the greatest number of esports fans among its nearly 1.7M Twitter followers. However, T-Mobile boasts the greatest representation of esports fans as a percentage of its followers at 21.1%. It is likely that the larger concentration of esports fans for T-Mobile is because of the larger scope of their sponsor activities. For brands, this shows that targeted, larger activations can be the difference between them and their competitors when grabbing their share of the esports audience.
 
 
INDUSTRY

 
The 2018 Game Awards unveiled this year’s categories and nominees, with finalists that include an expanded esports lineup. “As esports continues to grow, we’re excited to double the number of esports categories at the show this year,” said Geoff Keighley, founder of the show. “We started our esports awards back in 2014 at the first Game Awards, and now, in year 5 we have new categories to celebrate the best host, event, and coach, in addition to player, team and game.” Among the categories and contenders are:
 
Best Esports Title
  • CS:GO
  • DOTA2
  • Fortnite
  • League of Legends
  • Overwatch
Best Esports Player
  • Dominique “SonicFox” McLean
  • Hajime “Tokido” Taniguchi
  • Jian “Uzi” Zi-Hao
  • Oleksandr “s1mple” Kostyliev
  • Sung-hygeon “JJoNak” Bang
Best Esports Team
  • Astralis
  • Cloud9
  • Fnatic
  • London Spitfire
  • OG
Best Esports Coach
  • Bok “Reapered” Han-gyu
  • Christian “ppasarel” Banaseanu
  • Danny “zonic” Sorensen
  • Dylan Falco
  • Jakob “YamatoCannon” Mebdi
  • Janko “YNk” Paunovic
Best Esports Event
  • ELEAGUE Major: Boston 2018
  • EVO 2018
  • League of Legends World Championship
  • Overwatch League Grand Finals
  • The International 2018
Best Esports Host
  • Alex “Goldenboy” Mendez
  • Alex “Machine” Richardson
  • Anders Blume
  • Eefje “Sjokz” Depoortere
  • Paul “RedEye” Chaloner
Best Esports Moment
  • C9 comeback win in triple OT vs FAZE
  • G2 beating RNG
  • KT vs IG Base Race
  • OG’s massive upset of LGD
  • SonicFox side switch against Go1 in DBZ
 
Mobile esports company Skillz released data detailing “where the most skilled players live in the United States.” The study shows which cities’ residents sit at the top of the mobile esports ecosystem. Jacksonville, FL was first, followed by Chicago and Nashville. The rankings for the top cities were calculated using the company’s patented skill rating systems, collecting and analyzing over 50 data points per minute in real time during live gameplay. The Skillz platform has been built to enable a balanced tournament environment for players at every skill level. “Exceptional athletes can come from any geography, and eSports competitors are no exception,” says Andrew Paradise, CEO and founder of Skillz. “Skillz empowers anyone to demonstrate that they are a champion, through the democratizing power of mobile gaming.”
 
BLAST Pro Series and Astralis team owner RFRSH Entertainment raised over $11 million in a new funding round, led by existing investors Creandum and Sunstone, in addition to the Danish Growing Fund.
 
 
ROSTER MOVES

ESL named sports media veteran Frank Uddo as senior vice president of global media for the company, where he will oversee media rights deals and partnerships. Uddo previously worked as the SVP of International Content Media Distribution for the WWE and as VP of International Broadcast Sales and Marketing for the MLB.
 
Capcom announced that Rob Dyer has joined Capcom U.S.A., Inc. as chief operating officer, where he will be charged with running all aspects of the company’s publishing business including sales, marketing and operations in the Americas. Dyer has held various leadership roles with companies such as Sony Computer Entertainment America, Zynga, Eidos Interactive, Crave Entertainment Group and more.
 
Twitch recruited FANDOM COO Walker Jacobs to serve as the platform’s COO. He replaces Jonathan Simpson-Bint, who is departing the company after seven years.
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ON THIS DAY in 1982: Atari signs an agreement with Nintendo for the world-wide license of Donkey Kong and Donkey Kong Junior video games for Atari home computers.
 
Trivia: The great Stan Lee’s catchphrase, “Excelsior!” means what?  (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Ash, Misty, Brock and Tracey were among the main characters in animated shows based on which game? Answer: Pokemon. Kudos: Chris Davies-Virgin/London; Luke Watson-Essential TV/NY; Jason Valluzzi-Active International/NY; Lauren Weeks-Viacom/NY; Danny Araque/NY; Allison Weiner – MMSI/Warwick; Will James-Midan Marketing/Mooresville; Jason Morrow-Toyota/Houston; Andy Pittman-TAMU/College Station; Hayne Park-Twitch/San Francisco; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Andy Babb-Super League Gaming/Santa Monica
 

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris

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