CYNOPSISSPORTS
10.30.15 Good morning. It’s Friday October 30, 2015, and this is your first early morning Sports briefing.
The NBA is busting through the jersey barrier, and is planning to add a sponsor’s logo to its jerseys. The league will allow Kia to place its logo on a 3.25-inch-by-1.6-inch patch that will be displayed on the upper left chest of player jerseys for both the 2016 and 2017 All-Star games, marking the first time that one of the “Big 4” American professional sports will feature a non-apparel logo on jerseys during a game. The patch comes as part of a deal via Turner Sports, and will also run on All-Star jerseys that will be made available for retail sale. The news was first reported by the WSJ.
Another Royals win in Game 2 of the 2015 World Series handed FOX with an 8.2/14 household rating/share, notching 13.7 million viewers to mark a 4% rise in rating and 6% in average audience versus Game 2 a year ago. That makes the game the most-watched World Series Game 2 since 2011. Meanwhile, the Spanish-language telecast on FOX Deportes posted 183,000 viewers. So far, the World Series is averaging an 8.7/16 and 14.5 million viewers for the network, up 14% in rating and 16% in audience.
ESPN unveiled plans for the 2015 TCS New York City Marathon, set to run live in New York on ABC7 on ESPN2 for the rest of the country on Sunday at 9a. SportsCenter anchors John Anderson and Hannah Storm co-host race day coverage, with Anderson providing commentary from the booth and Storm at the start and finish lines. They will be joined by ABC7 sports anchors Rob Powers and Laura Behnke. Overall, 38 cameras will offer coverage of the race, which will see Spike Lee directing and appearing in show open.
NBC Sports tackles Saturday with the Rugby World Cup Final, which runs for the first time on US network television, as New Zealand/Australia square off at noon on the network. In addition, Universal Sports Network will air live coverage of the bronze final featuring South Africa/Argentina on Friday at 3:30p, as well as an encore presentation of the Final on Saturday at 10:30p. Bill Seward offers play-by-play for Rugby World Cup 2015 coverage on NBC and Universal Sports Network and will be joined by Brian Hightower.
CBS Sports reports that, through seven weeks of the 2015 NFL regular-season, The NFL on CBS is averaging 19.0 million viewers to mark a 9% spike over last year’s 17.5 million viewers. That number also represents the highest number of average viewers for the first seven weeks of the season for the AFC television package in 29 years, while boasting a household rating/share of 11.2/24, up 8%.
Meanwhile, Golf Channel is touting its most-watched October ever, anchored by the network’s 2nd-most-watched Presidents Cup Week on record. The network reeled in 11.4 million unique viewers (to mark a 19% YOY uptick), while a record 88,000 viewers per minute tuned into Golf Channel in October. Additionally, Golf Channel retained its status in October as the No. 1 most-affluent network for the month, as well as year-to-date in all of television with the highest median household income for total day viewership.
The Breeders Cup hits NBC on Saturday night at 8p, with coverage launching Friday at 5p on NBCSN. Tom Hammond hosts and will be joined by Jerry Bailey, Randy Moss and Eddie Olczyk. Meanwhile, here are some picks for the $6M Breeders’ Cup Classic from Eddie Olczyk and Laffit Pincay.
Pincay — American Pharoah, Beholder, Honor Code
Olczyk — American Pharoah, Tonalist and Honor Code
Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.
Current WBC World Heavyweight Champion Deontay “The Bronze Bomber” Wilder will help call the action for tonight’s Premier Boxing Champions (PBC) The Next Round on Bounce TV at 9p. Headlining the card will be a 10-round heavyweight clash between Tony “The Tiger” Thompson (40-5, 27 KOs) and Malik “King” Scott (37-2-1, 13 KOs).
A CYNOPSIS MESSAGE
DECEMBER 2 I NEW YORK CITY Join Cynopsis Sports at this year’s Engagement Summit, an event that will bring together some of the most accomplished executives in the world of sports, spanning marketing, technology, public relations, eSports, and social media. As an attendee, you will gain exclusive insight into the techniques, strategies and tactics that have been successful for brands, leagues and networks as they motivate, activate and aggregate their fans. Register today!.
Turner Sports locked in a new halftime show sponsor, inking a multi-year deal with American Express. The American Express Halftime Report will be featured in every NBA game on TNT and NBA TV during the regular season, post season and All-Star Game. “NBA fans know and love the TNT halftime show for delivering in-depth analysis and sharp, witty commentary week in and week out for the entire season,” said Jill Hamilton, Vice President, U.S. Media for American Express. “The American Express Halftime Report is a valuable platform that complements the brand’s partnership with the league, its teams and, most importantly, the fans.”
NBC Sports Group is launching CPTR’D (Captured), a new sports short-form feature contest that is open to filmmakers “who aspire to follow NBC Sports’ Emmy Award-winning storytelling heritage.” Select short-form feature submissions will be shown across NBC Sports Group’s digital platforms, with the winning project telecast on NBCSN for a cool $10,000. Entries can be submitting starting Nov. 9 with all submissions running 10 minutes or less on any sports-related topic with a Jan. 12 deadline. “Storytelling is part of the DNA of NBC Sports Group. CPTR’D allows NBC Sports to reward and encourage filmmakers of all levels, and give them an opportunity to share their stories with a national audience,” said Ron Wechsler, Senior Vice President, Original Productions, NBC Sports Group. “We are excited to launch CPTR’D, and offer this new and unique content to our viewers.”
Nike is launching a new ad spot that will begin the company’s #GetOutHere campaign celebrating Nike’s innovative cold weather apparel. The spot, dubbed Snow Day, features 21 professional athletes with pros such as Patriot’s Rob Gronkowski, the Giant’s Odell Beckham Jr., and the U.S. Women’s Soccer World Cup Champions Sydney Leroux and Carli Lloyd competing against one another in an epic football showdown among the newly fallen snow out in the cold. Nike.com will offer consumers the ability to filter products by weather condition Freezing, Cold, Cool, and Dark and then receive product recommendations for the optimal clothing to wear in those performance conditions. In addition, the company is partnering with Weather.com to deliver personalized information to athletes on how to best dress for cold weather exercise via their mobile devices.
MLB and Stand Up To Cancer unveiled a new PSA campaign, titled Potential, to raise awareness for pediatric cancer. The PSAs feature childhood images of MLB stars Andrew McCutchen, Bryce Harper, Mike Trout, Felix Hernandez, David Price and Anthony Rizzo and highlights children who have survived, or are currently in the fight against, cancer. The new PSAs debut tonight during Game Three of the 2015 World Series.
With the World Series heading to NYC, tonight the Citi building at One Court Square in Long Island City will be lit up in Mets colors orange and blue and will stay lit throughout the series. To coincide with the lighting, Citi will be setting up Citi Bikes inside a pop-up Citi Field in Times Square tomorrow before Game 3 that will allow fans to ride on the stationary bikes and generate power to offset the energy needed to light up the top four floors of the building.
Meanwhile, as the Official Airline of the New York Mets, Delta Air Lines will be taking 80 fans to the game with the chance to ride on Delta’s Amazin’ Mets Express water taxi for Games 3 and Game 4. The Mets-branded water taxi will depart from Manhattan’s East Side and cruise along the East River before arriving at Citi Field. Mets legend Mike Piazza and comedian Jim Breuer will serve as the honorary captains of the ship today and entertain guests while on-board. Fans looking to hitch a ride can follow @Mets and @Delta on Twitter for clues on how to win tickets on the shuttle.
AEG is partnering with Human Health Organization and Vaporcade, a leading vape-tech lifestyle brand, to serve as the exclusive vapor product sold in select U.S. AEG-affiliated venues through 2016. The alliance between Human Health Organization and AEG marks the first time that AEG has selected an exclusive provider for vapor products. In addition, Vaporcade will also have a major digital presence on AXS.com, AEG’s online ticketing and digital media platform.
Survivor winner, former pro soccer player and cancer survivor Ethan Zohn will be running the TCS New York Marathon on Nov. 1 and the Amica Insurance Seattle Marathon on Nov. 29 as part of his “42 for 42” fundraising campaign for Grassroot Soccer. In addition, donations made through the campaign will be matched 1:1 by partners and friends of Grassroot Soccer, and are also eligible to win prizes that include VIP tickets to a taping of LIVE! with Kelly and Michael, two VIP tickets to a taping of The Late Show with Stephen Colbert, and more.
MLB on FOX is teaming up with Facebook during the World Series in order to offer ‘live’ video chats during the games. Game 2 saw Hall of Famer Frank Thomas appear in a live video chat on MLB on FOX’s Facebook Page to answer questions from sports fans with another round set to take place during Game 3 on Friday night at Citi Field with Raul Ibanez. “A live report on Facebook is an innovative way for MLB on FOXto reach passionate baseball fans on the first and second screens,” said Rob Shaw, Sports Media Partnerships. “Facebook is the largest real-time social media audience for live sports events,and it’s exciting to see FOX Sports program content for this audience during the World Series."
WatchESPN is hitting the new Apple TV. The “cleaner, simpler” app is available to download from the App Store for Apple TV which can be found on the home screen. Upon opening the app, a video from ESPN Originals will instantly play in the top section video player with users also be able to minimize or dock a video in progress while exploring other content available within WatchESPN.
120 Sports released the results from a study on Millennials’ favorite NBA players, locking in the top 20 by utilizing a poll from Ranker and extracting voting data specifically from Millennials (18-34) while also measuring social media data from Twitter, Facebook and Instagram. Here are the Top 10 Most Popular NBA Players according to Millennials: Stephen Curry, Anthony Davis, Kevin Durant, Blake Griffin, Russell Westbrook, Kawhi Leonard, Klay Thompson, Chris Paul, Jimmy Butler and Giannis Antetokounmpo
Endemol Shine Group is launching Legends of Gaming Brazil on its Premium Content Network (PCN) Endemol Beyond Brazil. The series will be hosted by YouTube star Felipe Castanhari and bring together 16 of country’s top gamers, amassing more than 25 million subscribers and 4 billion YouTube views between them. The winner will be crowned ‘Legend of Gaming’, taking home R$50,000 and a trip to the UK.
Maple Leaf Sports & Entertainment, owner of the Toronto Maple Leafs and Toronto Raptors sports teams, locked in Michael Friisdahl to serve as President and CEO and replace the outgoing Tim Leiweke. Friisdahl served as an Air Canada executive and will assume the mantle in December.
Royals/Mets on FOX at 8p.
A CYNOPSIS MESSAGE
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on
November 13th at the Marriott Essex in New York City.View the finalist list here.
ON THIS DAY in 1974: The Rumble in the Jungle pits Muhammad Ali and George Foreman.
In The Know: The movie Ferris Bueller’s Day Off saw Cameron wear the jersey of what team throughout the film? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which two NFL teams were the first to play in London in 2007? Answer: Giants/Dolphins. Kudos: Kyle Helm-CBS Sports Network/NY; David Weinberg-The Paley Center For Media/NY; Denis Barry-CBS/NY; Matt Charchan-Time Warner Inc./NY; Scott Savran-Feeley & Driscoll P.C./Framingham; Synda Kollman-Charter Marketing Group/Boca Raton; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Judie Henninger-Valentine Productions/Santa Monica; Willie Price-American Forces Network/Riverside.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.30.15
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: SALES ASST/PLANNER/METV Network/NYC: Daily maintenance of accounts: Plans, orders, allocations, posts. Work closely with AE’s, Traffic, and MGT on all aspects of business. Agency Exp. a plus. Fast track to sales based on performance. Email [email protected] (11/6)
JOB OPENING: SALES ASSISTANT/High Times/NYC: Assist ad sales director w/support duties w/high vol sales. Previous exp as sales admin req’d. Highly organized and attention to detail critical. Strong comm skills & ability to resolve issues. Full info/apply HERE (11/6)
JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (11/5)
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JOB OPENING: SR PRODUCER EDITOR/SundanceTV/NYC: Conceptulize/create on-air promos using prgrm footage, motion graphic elements & creation of own materials. Creative capacity to understand ntwrk brand & to execute effective brand-supportive work a must. Full info/apply HERE (11/5)
JOB OPENING: TALENT AGENT/Top Talent Agency/East Coast: Aggressive talent agency looking for highly motivated candidate with a passion and knowledge for journalism to represent high-level television, print, and digital talent. Resume HERE (11/5)
JOB OPENING: MGR SALES DEVELOPMENT/Disney/NYC: Create/mng sales packaging strategy. Must have sales packaging exp, incl ideating/creating presentations & crafting sales solutions. Min 5 yrs mktg/promo exp w/3+ yrs in Dig. setting pref’d. Full info/apply HERE (11/4)
JOB OPENING: DIGITAL AD OPS MGR/DISH Media Sales & Sling TV/NYC: Create/implement ops procedures for digital, OTT & TV Everywhere. Self-starter & team builder; 4+ yrs dig. ad ops w/yield mgt., programmatic & measurement exp. Full info/apply HERE (11/4)
JOB OPENING: MGR, DIGITAL & ADVANCED TV ANALYSIS/DISH Media Sales & Sling TV/NYC: Analyze, measure & report on Advanced TV, OTT, & TVE. 4yrs digital and/or TV data analytics exp; BA degree preferred. Full info/apply HERE (11/4)
JOB OPENING: MGR, PRODUCT SALES/EP/Burbank: Dvlp/implement/mng all Prod Sales channels. Mng Sales staff to grow/strengthen EP’s position in mktplace. Identify/improve processes & procedures to support bus. dvlpmnt & sales goals. BA deg bus or mktg req’d. Full info/apply HERE (11/4)
JOB OPENING: SR. COUNSEL/COMEDY CENTRAL/S. Monica: Draft/negotiate complex dev & prod agreemts. Advise clients & prod co. on legal matters. Strategic deal discussions & rsrch issues. Req’s 6+ yrs exp film/TV bus/legal affairs. CA/&or NY bar member. Full info/apply HERE (11/4)
JOB OPENING: SALES PLANNER/Music Choice/LA: Support Ad Sales team w/variety of sales functions incl updating agency contact info, mngng & dvlpng sales decks, media plans, campaign delivery & post reports for clients. 1-2 yrs media or sales plan’g exp. Full info/apply HERE (11/4)
JOB OPENING: SPECIAL ASSISTANT to CEO/RED/NYC: Mng info exchange btw CEO & high level execs. Special projs, track initiatives, correspondence, presentations. Mng CEO office action items. Update on strategic priorities. Exp. in media, creative a +. Full info/apply HERE (11/4)
JOB OPENING: AD SALES RESEARCH DIRECTOR/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research leader and a strategic storyteller and business partner to the ad sales team. Min 7 yrs relevant experience For more detail www.scrippsnetworks.com #5021 (11/3)
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JOB OPENING: COMMERCIAL CLEARANCE COORDINATOR/DISNEY/BURBANK: Analyze commercial & synergy spots/review daily broadcast log/Excel, Sims and/or Wide Orbit exp a plus/commercial clearance or QA/QC exp preferred. www.disneycareers.com REQ 310110 (11/3)
JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: Responsible to publicize and promote CNBC primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (11/3)
JOB OPENING: SR SALES PLANNER/LBI MEDIA/NYC: Work w/ Network Sales, Traffic & Rsch teams to dvlp media proposals for the Estrella TV network, utilizing all avail rsch, sales & prgrmng sources to meet ntwk & advertiser needs. 3yrs related buying exp. Resume HERE: [email protected] (11/3)
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