10/16/15: FS1 gets a Royal rise; CBS Sports preps college basketball slate; espnW sees a bright future from sports


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After we honor 12 women (like Hannah Storm and Katrina Adams) who are breaking the barriers for tomorrow’s female leaders, we will discuss what’s next in sports media, plus how you might apply these ceiling-breaker life lessons to your work.
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Good morning. It’s Friday October 16, 2015, and this is your first early morning Sports briefing. 

FS1 saw a viewership surge with Game 5 of the Astros/Royals American League Division Series reeling in 5,944,000 viewers on the network, making it the most-watched telecast in network history by 17%. The contest also handed FOX Deportes with 146,000 viewers, making it the network’s most-watched ALDS game this year. Kansas City led all local markets for FS1, posting a 36.3 rating, followed by Houston (15.7), Austin (5.4), Hartford (5.2) and St. Louis (5.1). Earlier in the day, the Rangers/Blue Jays elimination game generated 3,199,000 viewers in the afternoon, second best of all time for the channel. Overall, the 2015 ALDS on FS1 averaged 2,795,000 viewers, off pace by 10% from the NLDS on FS1 last year although the two additional games this year saw total viewing of the LDS round grow 20%.

FOX Sports now showcases the Royals/Blue Jays for the ALCS starting today at 7p with game time at 8p. Joe Buck, Harold Reynolds and Tom Verducci call the action for the ALCS action from the booth with reports from Ken Rosenthal and Erin Andrews. All ALCS games on FOX & FS1 are also televised in Spanish exclusively on FOX Deportes.


CBS Sports is lining up its biggest slate of college basketball games ever, teaming with CBS Sports Network to offer fans 258 total games this season with matchups from 19 different conferences. The schedule begins on the broadcast channel on Dec. 5 at 12:30p with Temple/Wisconsin and 40 games on deck for the season. CBS Sports Network carries 218 games with coverage tipping off Nov. 13 with the “Veterans Classic at the Naval Academy” featuring Temple/North Carolina at 7p and Florida/Navy at 9:30p. CBS Sports and CBS Sports Network also offer up 28 women’s basketball games, including two appearances by Connecticut on CBS Sports Network, as well as Ohio State at Maryland on CBS.

Round two of Road to the NHL Winter Classic on EPIX will return on Dec. 16 at 10p. The weekly series will serve up four one-hour episodes and focus on the rivalry between the Bruins and the Canadiens as they prepare for the 2016 Bridgestone NHL Winter Classic on New Year’s Day 2016. In addition, U.S. hockey fans will be able to stream each episode live as it premieres via EPIX.com and NHL.com. Ross Greenburg returns to produce, with eps narrated by Bill Camp. “EPIX was committed to revitalizing the ‘Road to The NHL Winter Classic’ series and restoring its original mission — which is to offer viewers unfiltered, intimate access inside the world of the NHL,” said Mark S. Greenberg, EPIX President and CEO. “The overwhelmingly positive response we received from our audience and the hockey fans who watched the first season is proof that we delivered. We are excited to work with Ross Greenburg on another season that showcases the high quality premium entertainment our subscribers have come to expect from EPIX.”

Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.

In ratings news, the NFL on CBS reports that it is averaging 18.2 million viewers this season. That marks the highest number of average viewers for the first five weeks of the season for the AFC television package in 29 years.

Elsewhere, ESPN/ABC saw week 6 of college football hand the channels with five of the six most-watched games, including top-ranked Oklahoma/Texas on ABC. The matchup drew 4,992,000 viewers to score as the most-watched Sooners-Longhorn matchup since 2011 and up 18% over the 2014 matchup. On WatchESPN, Cal/Utah ranked as the most-streamed game in week 6 with an additional 87,000 average minute impressions to the TV audience and a total of 343,000 unique viewers accounting for 19,654,000 minutes viewed.

Get in early and claim your spot as we rumble toward the Cynopsis Sports Engagement Summit on Dec. 2 in NY. We’ve already unveiled a taste of the speakers to come at http://www.sportsengagementsummit.com, so don’t miss out on keynotes/Q&As that include Twitter’s Danny Keens and Thuzio co-founder/NY Giant legend Tiki Barber. We’ll also serve up some spicy panels that include our famous CMO Roundtable, as well as sessions about leveraging data, eSports, maximizing video and the evolution of PR. Seats are limited so get your tickets now!

World Series of Fighting hits NBCSN on Saturday at 8:30p, anchored by a welterweight bout between Jon Fitch and Yushin "Thunder" Okami. Todd Harris handles play-by-play and will be joined by analysts Bas Rutten and Joey Varner to call the action from Foxwoods.

The Pac-12 is looking to celebrate 100 years as a conference with Pac-12 Networks looking to announce a 20-member All-Century Men’s Basketball Team has assembled a panel of experts to select a 20-member All-Century Men’s Basketball Team. The channel assembled a roster of experts to determine the elite, which will be unveiled on a 30-minute Pac-12 Networks special program dubbed Pac-12 All-Century: Men’s Basketball Team on March 8, the day before the 2016 Pac-12 Men’s Basketball Tournament begins. In addition to football and men’s basketball, All-Century teams for numerous other Olympic sports will be unveiled throughout the year.


Shine a light on your team’s work in the
CYNOPSIS Social Good Awards

Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.



ESPN is taking on sponsors with a message about ad blockers, releasing a statement about viewable and effective impressions, writing that “The advertising industry is challenged with ad blockers, bots and viewability concerns” along with clutter, a lack of transparency and fraudulent practices. The company is touting that the company scores better impressions, pointing to studies that include the DCN Bot Benchmark Report and the Advertiser Perceptions Advertiser Experience Index to showcase its rankings in connecting with consumers.

G-III Apparel Group is turning to late-night for its newest product launch, dubbed Hands High, a new licensed sports apparel line inspired by Tonight Show host Jimmy Fallon. The apparel will feature professional team logos from the NFL, NBA, MLB and NHL located under the arms. Fallon worked with the G-III design and sales team on all aspects of the project. "I’m so excited to team with G-III who took my vision and made it a reality,” said Fallon. “Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun."

Meanwhile, in the shoe wars, Duke University Athletics added a 12-year deal with Nike that will see the brand supply all 27 of the Blue Devils’ athletics teams with uniforms, footwear, apparel and equipment innovation through 2027.

ESPN reports that the Vikings’ Adrian Peterson has signed with Adidas. The running back had been with Nike until his indictment on child injury charges last September.


espnW partnered with EY on a new report analyzing how sport readies women for leadership positions while boosting career opportunities and earning power. The study found that girls who play sports have greater social and economic mobility, are less likely to use drugs, and perform better in school. In addition, 74% of respondents said that a background in sports can help accelerate a woman’s career, with 61% believing that contributed to their own career success with annual wages of former athletes about 7% higher than those of non-athletes. Meanwhile, 94% of women in the C-suite played sports, 52% at a university level. “The evidence is clear: Sports matter,” said Laura Gentile, Vice President and Founder of espnW and a US Title IX scholarship recipient. “Participating in sports has a deep and definitive impact on the course of a woman’s life, and we can see from the research that sports help to provide women with the tools we need to succeed and lead.”


Following yesterday’s Wall Street Journal report that FBI agents and the Department of Justice have joined investigations in daily fantasy sports, fallout continued with ESPN reporting that the NFL has been contacting members of the House Energy and Commerce Committee in a move to block a congressional hearing on the league’s relationship with fantasy sports. In addition, operator DraftKings released a statement about the investigation, writing, "It is entirely predictable that the government would follow up on the misleading reports about our industry," according to the site. "We have no knowledge of the specifics of any federal investigation but strongly disagree with any notion that our company has engaged in any illegal activities

Russia is going deep in the eSports space with Bloomberg reporting that billionaire Alisher Usmanov’s USM Holdings agreed to invest around $100 million in the country’s largest online sports company, Virtus.pro. The company now organizes tournaments for games such as Counter Strike, Dota 2 and League of Legends, and streams them online, boasting more than 7.6 million subscribers  with over 1 billion views last year.

YouTube Gaming continues to bolster its steaming offerings, and will now support streaming live video and gameplay from Android phones, allowing players use their front-facing cameras to appear and talk over mobile games. The platform is also adding perks for fans to either donate to streamers or pay a monthly subscription.


Patriots/Colts rematch on Sunday on NBC at 8:30p.



From the e-sports explosion to the take-no-prisoners evolution of social media and more, Cynopsis Sports will reveal the tech and trends that are keeping fans tuned in. Join us for this one-day conference on December 2nd and get the lowdown that will keep your business growing.

ON THIS DAY in 2011: IndyCar driver Dan Wheldon is killed in a crash.

In The Know: What two current SEC coaches served as head coach at Arkansas State? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Coach Ernie Pantusso was a character from what TV series? Answer: Cheers. Kudos: Dave Maciolek-A+E Networks/NY; Jeff Peterson-CoxReps/NY; Phyllis McQuillan-MSG Media/NY; Matt Denerstein-Mindshare/NY; Rev. Mark Wajda/Leesburg; Mark Chance-Eagle Television Sales/Atlanta; Jim Snider-jVISION/Toronto; Ron Cioffi-USTA Southern/Peachtree Corners; Lucie Prann-The Richards Group/Dallas; Bill Goodfriend-Spectrum Reach/St. Louis; Joe Lyons-Back Nine Productions/Dallas; Will Allmendinger-Clear Channel Outdoor/Chicago; Scott Sarra-Universal Sports Network/Denver; Daniel Hanson/Vail; David Hauptman/Denver; Matt Sautter-Imagine Communications/Denver; Peter Steckelman-The Tennis Channel/Santa Monica; John Baghdassarian-Olympusat/LA; Willie Price-American Forces Network/Riverside; Alan Perris/Beverly Hills.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP CREATIVE DIRECTOR/MTV/NYC: Lead/oversee creative dvlpmnt of cobranded content for MTV channel & all screens, incl on air, digital and mobile. 8+ yrs hold creative positions, namely Creative Dir & above at Top Ad Agencies, Prod or Media co. Full info/apply HERE (10/23) 

JOB OPENING: PUBLICIST/IFC/NYC: responsible for the development and implementation of effective publicity campaigns and execution resulting in media. 3 yrs hands on comm & media relations work exp. Full info/apply HERE (10/23) 

JOB OPENING: DIR, AFFILIATE SALES/Music Choice/NYC: Oversee sales, affiliate relations & local promo efforts. Min 5-7 yrs exp strategic sales & mktg cable/dist or related ind. Knwlg contractual language & negotiation of complex carriage agreements. Full info/apply HERE (10/23)

JOB OPENING: DIGITAL ACCT EXEC/ABC 7/Chicago: Driven self-starter looking to overachieve in 3rd largest TV mkt to identify/dvlp new client relationships. 3-5 yrs digital &/or media exp. Has est’d, high level local agency/client contacts. Full info/apply HERE (10/23)

JOB OPENING: DIGITAL/SOCIAL STRATEGIST-PLANNER/LA: 3-5 yrs exp Dig/Soc Strat. Resp bringing fresh ideas on leveraging soc media to achieve valued outcomes. Play active role as dig expert to dev perspectives on trends & use of emerging dig media in mktplc. Resume HERE (10/23) 

JOB OPENING: PROJECT MANAGER, LBE/Fox/LA: Manage Projects from concept to opening related to Location Based Entertainment through working with developer/clients, designers, masterplanners and the LBE/Creative teams. Full info/apply HERE (10/22)

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JOB OPENING: VP MULTICULTURAL AD SALES/Fuse Media/NY: Lead national multicultural sales & sales strategy, Strong negotiation & presentation skills. Extensive client and agency relationships and knowledge of the multicultural market. BS req & min 10 yrs exp. Full info/apply HERE (10/22) 

JOB OPENING: VP, COUNSEL, KIDS’ COMPLIANCE/Viacom/NYC: Work to support Viacom’s Kids & Family businesses by providing advice & counsel across a broad range of compliance areas. 7-10 yrs of relevant in-house or law firm. JD w/ NY or CA bar membership req’d. Full info/apply HERE (10/22)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/VIACOM/NYC: J.D. w/NY or CA bar membership. 7+ yrs exp @ ent law firm &/or media ent co. Work w/scripted, reality, doc & animation dvlpmnt & prod matters for the MTV2, mtvU, Logo & BET ntwrks. Full info/apply HERE (10/22)

JOB OPENING: DEPT HEAD, CINEMA & TV/Drexel University/PHL: Sprvs strategic, financial & academic mngmnt of Cinema & TV dept; represent dept w/in university & larger cinema & TV comm. Dynamic blend of media ind & academic & 5 yrs exp leadership role a must. Full info/apply HERE (10/22)

JOB OPENING: SALES PLANNER/Dish Network/CHICAGO: Support the Nat’l Ad Sales team, Pricing & Inventory, Traffic, Rsarch & Mktg team. Min 2 yrs Advertising Sales or media buying experience req’d. Exc written and oral communication Full info/apply HERE (10/22)

JOB OPENING: DIRECTOR, CONTENT & EDITORIAL SERVICES/NYC: Excellent writer/editor w/video prod exp to create digital content, corp materials & mng editorial calendars. Collaborative, creative approach. Music, news or entertainment exp necessary. Full info/apply HERE (10/21)

JOB OPENING: SR ANALYST/Benenson Strategy Group/Santa Monica: Support new business initiatives, focusing on media/ent ind. 3+ yrs exp comm, consulting, mkt-rsrch, etc. 1+ yrs exp ent rsrch on behalf of movie studios, TV ntwrks & streaming svcs pref’d. Full info/apply HERE (10/21)

JOB OPENING: PRODUCTION MANAGER/IFC/LA: SCRIPTED experience is a must! Supervise production on IFC fully scripted originals. 5+ years in production supr/mmgt at ntwk or studio lvl. Full info/apply HERE (10/20)

JOB OPENING: WRITER PRODUCER/Crown Media Family Networks/LA: Write, produce and execute promo spots for Hallmark Channel & Hallmark Movies & Mysteries. Includes promos, episodics, campaigns, etc. Min 5 yrs exp. Full info/apply HERE (10/20)

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JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (10/20)

JOB OPENING: PUBLICIST/DISCOVERY/NYC: Top notch self-starter dedicated to driving awareness and positive press for corporate Discovery initiatives. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 2-4 yrs publicity/media exp. Full info/apply HERE (10/20)

JOB OPENING: MGR DIGITAL AD SALES MKTG/DISCOVERY/NYC: Strong sales storyteller to develop/execute digital and intgrtd sales solutions for both online and tv sales mktg teams. Support digital sales strategy. 5 yrs digital or intgrtd mktg exp, 3-4 in digital req’d. Full info/apply HERE (10/20)

JOB OPENING: SR DIRECTOR, CREATIVE CONTENT/E!/LA: Lead a team to conceive, design, strategize and produce high quality, innovative content. Min. 7 years exp required. Full info/apply HERE (10/17)

JOB OPENING: SCHEDULING SPECIALIST (NON-STAFF)/A + E Networks/NYC: Schedule, contribute to long term strategy, keeping up to date on competitive info & assisting w/ FYI budget. Contribute to several levels of sched dept. 1-2 yrs scheduling exp. Full info/apply HERE (10/17)

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