10/11/16: PwC breaks down future of sports revenues; The Kings get almond joy; Bleacher Report preps high school play


Coverage on Tennis Channel continues in Q4
, with stars elbowing their way into the Women’s and Men’s Finals, for a chance to be crowned 2016 World Champion

Tennis Channel is closing out 2016 with a 60% increase in distribution, as more people than ever watch the sport’s greatest fight for a spot in the finals

Only one network provides the lowest clutter environment in sports television; only Tennis Channel offers daily access to the affluent tennis enthusiasts in Q4

[email protected].


Good morning. It’s Tuesday October 11, and this is your first early morning Sports briefing. 

A new study by PricewaterhouseCoopers projects that media rights will officially pass ticket gate revenues as the biggest revenue driver in the industry by 2018. The research, from PwC’s new “At the Gate and Beyond” report, sees rights for broadcast, cable, Internet and mobile properties hitting $19.9 billion by 2018 to best revenue from live gate revenue ($19.8 billion) as well as sponsorships ($17.5 billion) in that time frame. The company also sees strong consumer and advertiser engagement with live game telecasts to keep rights in demand with both traditional platforms as well as digital partners. Meanwhile, sponsorship revenues are projected to increase at a compound annual rate of 3.9%, from an estimated $15.5 billion in 2015 to a projected $18.7 billion in 2020.


Running up against the Clinton/Trump debate, NBC’s SNF saw its Giants/Packers game average 16.6 million viewers on the network. In the Adult 18-49 demo, the series averaged a 5.9 rating, to rank as the best single-network show in all of primetime on Sunday. Top markets in Nielsen overnight numbers: Milwaukee 43.7/58; Minneapolis 16.9/26; New Orleans 16.9/23; Richmond 13.9/19; Albuquerque 13.2/19.

Around the dial, the NFL on CBS drew the highest overnight household rating/share of any network on Sunday, pulling with a 13.1/25 in the 4:25p window with Cincinnati/Dallas, Buffalo/Los Angeles and San Diego/Oakland. Meanwhile, the channel’s 1p set of games delivered a 10.5/22, up 15% from last year’s comparable game window.

In other ratings news, Game 1 of the 2016 WNBA Finals on ABC on Sunday drummed up a 0.5 overnight rating, marking the best for the league since 2010 and up 25% from last year’s Game 1. Top five markets: Minneapolis (2.1); Nashville (1.4); Hartford-New Haven (1.3); Louisville (1.0); Charlotte (0.9).

CBS Sports locked in its SEC on CBS game for Oct. 22, adding Texas A&M/Alabama to the schedule at 3:30p. Verne Lundquist, Gary Danielson and reporter Allie LaForce call the contest.

Pope Francis’s second United for Peace soccer match its coming to America for the first time, with Telemundo Deportes announcing plans to carry the contest tomorrow at 3p with additional outlets that include its digital channels as well as, for the first time in its history, Facebook Live. Andres Cantor and Manuel Sol call the match from the Olympic Stadium in Rome. Funds raised from the “United for Peace” exhibition match will finance projects with the common goal of creating a culture of peace, especially among children and young people in marginal areas of the world who suffer from a lack of basic education, aid and development services. 

Another first will see NBA TV’s Open Court series offer viewers a roundtable discussion with leading NBA executives as panelists tomorrow at 8p. Matt Winer hosts with topics set to include philosophies for building and rebuilding teams, executing franchise-shaping trades and the state of “super teams.” Execs are set to include: David Griffin of the Cleveland Cavaliers, Danny Ainge of the Boston Celtics, Bryan Colangelo of the Philadelphia 76ers, John Hammond of the Milwaukee Bucks and Neil Olshey of the Portland Trail Blazers.

ESPN celebrates Hispanic Heritage Month with a special One Nacion tomorrow at 7p with a simulcast on ESPN2 and ESPN Deportes. ESPN Deportes Radio will also broadcast an edited version of the show on Saturday at 6:30p. The fourth consecutive edition of the special will feature SportsCenter anchors Max Bretos and Toni Collins as co-hosts, alongside ESPN Deportes’ Freddy Lomeli.

NESN announced the hiring of sports anchor and reporter Jahmai Webster, who will appear on NESN’s three main sports news programs: NESN Sports Today, NESN LIVE and NESN Sports Update. Webster joins from Denver’s ABC Affiliate KMGH Denver7.


Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!

From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers  and from the leading B2B digital publication in our industry  that your work has risen to the top in entertaining and enriching a broad audience.
** Enter before Nov 10 **


The Sacramento Kings became the second NBA franchise to lock in a jersey deal. The team announced a partnership with Blue Diamond Growers that will see the almond brand’s logo incorporated in all of the Kings uniforms. Blue Diamond will also join the Kings for their inaugural season at Golden 1 Center with its logo on the court apron below the visitor and Kings benches. “For decades, Blue Diamond almonds have been one of Sacramento’s most well-known products around the country,” said Kings President Chris Granger. “We are proud of this community’s history of high-quality agriculture  it’s why we’ve committed to supporting local producers by using locally sourced food in our arena and why our players are proud to showcase the Blue Diamond brand on the court and around the league.”

In other nut news, Wonderful Pistachios launched its biggest Get Crackin advertising campaign ever, tapping the talents of John Cena as the voice of Ernie the Elephant, as well as the Seahawks’ Richard Sherman for its promos. The spots made their debut as part of a $55 million campaign on Monday Night Football.

Nitro Circus inked a multi-year deal with Saber Interactive for a new licensing partnership to create a new video game property. Preliminary design for this AAA title is under way. “We are thrilled to announce a partnership with one of the world’s leading game developers, Saber Interactive,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “This is consistent with our long term consumer products strategy of aligning with the best in class in each product category. Gaming in particular is of utmost importance as we expand our global licensing footprint. It is absolutely critical for us to deliver authenticity, which Saber can do better than anyone. This is a perfect fit for Nitro Circus and our fans.”


Bleacher Report detailed plans to live stream three high school football games exclusively via Facebook Live starting Friday with Sylvan Hills/Pulaski Academy, followed by Antioch/Deer Valley on Oct. 21 and IMG Academy/Bishop Sullivan on Nov. 19. In addition to offering unique camera angles, content will include the “1,000 balloons, 1 golden ticket” video, while producers roam the stadium capturing content for Instagram and using MSQRD, an app that lets you try out different masks and effects.

UFC is partnering with Iconic Faceoff to serve as the promotion’s European social gaming partner for three events in 2016, namely UFC 204, 205 and 207. The new partner will offer peer-to-peer competition based on real-time events with fans able to connect and interact with UFC athletes and trade on their knowledge by challenging opponents to earn credits and prizes.


Thanks to the power of in-game purchases, the League of Legends World Championship prize pool has swelled $2 million to $4,145,000 with more on that way, courtesy of 25% of all purchases directly added to the tally. The first place team at the tournament will take home 40% of the final prize with the runners up grabbing 15%.

Meanwhile, Ultimate Media Ventures added more info to yesterday’s news about the Battle on the Strip in partnership with FACEIT. The Vegas event, which takes place at the SLS, will run from October-December, offering Pro-Am eSports competition, cosplay contests and EDM music. Beginning with Dota 2, Battle on the Strip will use a rotating online bracketing system, featuring a different IP from top competitive video game titles each month.


The United Soccer League announced that Chris Lehey has been hired as Vice President of Corporate Partnerships. He previously serves as General Manager at New Mexico State Sports Properties.


Nationals/Dodgers at 5p on FS1.


We are seeking entries for the 2016 Cynopsis
Buyers + Planners Awards
Entry Deadline: Nov. 17th
Are you a creative + strategic media buyer or planner?
Do you work behind-the-scenes to execute the campaigns that run on broadcast, cable + digital platforms?
Show us what you or your team has done this past work year –
it’s free to enter and you might be recognized for your hard work!
Begin Your Submissions Today

ON THIS DAY in 1906 – White Sox Ed Walsh strikes out then record 12 in a World Series game.

In The Know: A perfect score helped this athlete become the first female to be pictured on the front of a Wheaties box. (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Macho Man Randy Savage served as a spokesman for what snack brand in the 90s? Answer: Slim Jim. Kudos: John Ferlazzo-Media Consultant/London; Denise Krause-Skyview Networks/NY; Josh Lappin-MLB Network/NY; Dan Pecoraro-NBC Sports/NY; Thomas Koo-Charter Communications/NY; Thomas Koo-Charter Communications/NY; Kevin McIntyre-Leverage Agency/Boston; Patrick McOwen-Comcast Spotlight/North Wales; Tim Buckman-NBC Sports Group/Stamford; Tom Wetzel-MMSI/Warwick; Fernando Arriola/Naperville; Oren Hodak-KOreps/Dallas; Sabree Walker-Comcast Spotlight/Houston; Alicia Smits-Potawatomi Hotel & Casino/ Milwaukee; Matt Sautter-Imagine Communications/Denver; Adam Deverell-CoxReps/LA; Paul Barrere-Fox Sports/Playa Vista; Scott J. Paridon-Crackle/LA; Mike Petrocelli-Friend MTS /LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: ACCOUNT EXECUTIVE/The Cipher Brief/DC, NYC, ATL or Austin: Exp’d exec to help mng/grow long-lasting relationships w/corp sponsors who share interest in global security. Able to maximize rev opps & exceed monthly goals. 2-3 yrs digital sales exp w/strong knwldg future state of mkt. Full info/apply HERE (10/18)

JOB OPENING: SPECIALIST, TALENT MGMT/Discovery/LA: Exp. talent liaison to support talent team, troubleshoot talent issues, build talent + internal relationships. Exp. managing needs of VIPs. Detail oriented, problem solving, eager. 4+ years exp. in ent. Full info/apply HERE (10/18)

JOB OPENING: TALENT MGR/Discovery/LA: Exp talent manager to as primary liaison b/w Discovery on-air Talent & internal depts. Navigates talent issues, supports Discovery content, maximizes talent brands worldwide. Strong time management & interpersonal skills. 5+ yrs talent exp. preferred. Full info/apply HERE (10/18)

JOB OPENING: PROJECT MANAGER/WO NETWORK/NYC: consult with our clients and oversee large, complex implementation projects working very hands on w/ntwrk clients directly & educate customers on various configurations &/or customization. Media industry exp req’d. Full info/apply HERE (10/15)

JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)

JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)

JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/14)
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/14)

JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/14)

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)
NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/13)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/13) 

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/13)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/13) 

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/13)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/13)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/13)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/12)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/12)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/12)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/12)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/12)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/12)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/12)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

SITUATION WANTED: Posted by those looking to be hired (these are free to post)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]

06/04/23: Cynopsis Jobs

SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

06/01/23: Lisa Ling joins CBS News

Lisa Ling joins CBS News

Thursday June 1, 2023 Today’s Premieres Max: Naked. Loud. Proud. MTV: All Star Shore at 8p Netflix: LEGO Ninjago: Dragons Rising; The Days Paramount+: iCarly Travel: The Dead Files at 9p; Eli Roth Presents: The Legion of Exorcists at 10p Today’s Finale Paramount+: Grease: Rise of the Pink Ladies IN THE NEWS As a follow […]