A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
#19 Boise State at New Mexico
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CYNOPSISSPORTS
10.07.16
Good morning. It’s Friday October 7, and this is your first early morning Sports briefing.
A Giants victory over the Mets drove ESPN’s coverage of the 2016 MLB National League Wild Card Game to the top of the charts, where it ranks as the highest-rated MLB Wild Card Game ever per Nielsen overnight numbers. The telecast pulled a record 5.8 score, which bests the previous high 5.7 set by both the AL and NL Wild Card Games in 2015. The game also handed ESPN its largest streaming audience ever for an MLB event with 35,977,000 total minutes streamed, 634,400 unique viewers and an average minute audience of 173,800 viewers.
Meanwhile, MLBAM reports that the Wild Card game generated a record 80.5 million live minutes consumed around the world. That total marks a 123% rise over last year’s two Wild Card games. In addition, the MLB.com At Bat mobile app registered a Wild Card record 14.2 million app starts over the two days.
With the Wild Card winners decided, FOX Sports announced the talent roster for its postseason programming, which begins Oct. 7 ay 5p on FS1. NLDS coverage will see Matt Vasgersian join John Smoltz for the Giants/Cubs series with Ken Rosenthal reporting from the field. The other game will see Kenny Albert call the Nationals/Dodgers with with Harold Reynolds and Tom Verducci serving as analysts, while Jon Paul Morosi reports. Meanwhile, Joe Buck and Smoltz will be joined by Rosenthal for the NLCS and World Series. In the pregame and postgame studio, host Kevin Burkhardt teams with Pete Rose, Frank Thomas and Alex Rodriguez before and after all games. Verducci joins the studio desk for the NLCS and World Series, while CJ Nitkowski and Dontrelle Willis also contribute to coverage.
ESPN delivers the 2016 WNBA Finals presented by Verizon pitting the Lynx/Sparks starting Oct. 9 at 3p on ABC. Remaining games will be played on ESPN or ESPN2 with Ryan Ruocco and analyst Rebecca Lobo calling the series with reporters Holly Rowe and LaChina Robinson rotating games on the sidelines.
FS1 is poised to showcase the National Women’s Soccer League Championship on Sunday with Washington/Western New York at 5p. Jenn Hildreth calls the match alongside Kyndra de St. Aubin live from BBVA Compass Stadium in Houston.
ESPN2 announced plans to carry live coverage of the annual World TeamTennis Smash Hits event from Las Vegas on Oct. 10 at 10p from a specially-constructed tennis court along the Las Vegas Strip outside of Caesars Palace. The event is co-hosted by Sir Elton John and Billie Jean King and produced by WTT and will benefit the Elton John AIDS Foundation. Leif Shiras and ESPN’s Pam Shriver will call the action with Mark Knowles courtside.
A CYNOPSIS MESSAGE
Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on November 4th at the Apella in New York City.
View the finalist list here.
The NFL is making it eight in a row, teaming with the American Cancer Society and the NFL Players Association to support October’s National Breast Cancer Awareness Month. This year’s campaign will be “A Crucial Catch: Screening Saves Lives,” reminding women about the importance of having a regular mammogram and proceeds from pink products benefitting the cause. Two new PSAs will debut during Sunday’s games featuring DeAngelo Williams and Greg Olsen, while fans will notice activations that include game balls with pink ribbon decals, pink kicking tees, equipment, coins, New Era hats, goal post padding and more.
Hendrick Motorsports inked an eight-year deal with UniFirst to make the workwear and textile service company a primary sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne. The contract runs through the year 2023. The brand will be a two-race primary sponsor in both 2016 and 2017, with the relationship increasing to three primary races annually from 2018-2023. In addition, UniFirst will be a full-season associate sponsor of the No. 5 team.
Fanatics locked in a new long-term deal with the San Jose Sharks to operate all in-venue team merchandise sales at SAP Center at San Jose beginning with the upcoming 2016-17 season. Within SAP Center, product assortment across men’s, women’s and kids will be expanded and the overall retail experience improved to include more checkout centers throughout the arena.
The New York Red Bulls announced an official partnership with Arenas Parks & Stadium Solutions Inc. that will see APSS become the Official Paint and Flooring Contractor of the club. The deal signifies the first partnership with a Major League Soccer club for APSS. Both Red Bull Arena and the Red Bulls Training Facility will provide services for painting and flooring renovations or upgrades to both facilities. PSS will also have presence at Red Bull Arena with exclusive LED in-arena signage and a custom Skybox.
As part of its 15pyear anniversary, sports marketing agency rEvolution announced that it has refreshed its brand presence “to reflect the agency’s continued growth and expansion.” The brand refresh includes the introduction of an evolved logo, as well as complete web and blog redesign at http://www.revolutionworld.com.
Sportradar launched radar360, described as a hyper-potent data research application that will be available to all 32 NFL teams as well as NFL.com writers and NFL Network staff. The platform has the ability to create, modify and save custom reports and offers flexible sorting and filtering capabilities; pre-created “radar360 reports” for detailed situation analysis; quick reference views of essential information via player and team “cards”; as well as a global search that instantly allows users to locate any player, team or report. “radar360 is a valuable resource for every NFL team’s media relations, football operations, coaching, and scouting groups as well as our League production teams. This innovative tool allows users to access NFL data through an intuitive interface and easily customizable queries,” said Vishal Shah, SVP of Media Strategy and Business Development at the NFL.
MLB Network launched the social media campaign #WeKnowPostseason for the second straight year to promote its nearly 200 live hours of Postseason coverage. The campaign will see MLB Network share graphics and original and archival videos to its social media platforms featuring MLB Network’s analysts discussing both their favorite Postseason moments as fans and reliving some of their own Postseason accomplishments.
espnW and the US Department of State opened the doors to year five of the Global Sports Mentoring Program, with 16 emerging female leaders from around the world joining a four-week mentorship in the US with top American female executives. 2016 mentors are set to come from: the America East Conference; the Big East Conference; ESPN; Google; Ketchum Sports & Entertainment; the NBA/WNBA; the NHL; New York Road Runners; P&G; RPA Advertising; Saatchi & Saatchi LA; Spurs Sports & Entertainment; University of Connecticut; University of North Carolina; and the U.S. Olympic Committee.
Yahoo announced a partnership with Twitter to allow fans to tune into its live stream of TNF on Yahoo Sports. The deal brings the franchise back to Yahoo, where it will join the likes of MLB and NHL for live events. A Twitter feed will accompanying the live stream of the game.
ESL opened the doors worldwide to the ESL Play app for Android and iOS devices, allowing users to have access to a lineup of ESL Play competitions, with tournaments and cups in 50 different gaming titles. The platform also allows gamers to find and sign up for tournaments, report results, and upload additional media right from the app. "After responding to community feedback and adding team functionality during the public beta, we are happy to officially release the ESL Play App today,” said Philip Heltweg, Product Owner ESL mobile. “It will make signing up and playing matches on ESL Play easier than ever before, especially for mobile games. We will continue to improve the experience by providing better push notifications and profile management in the near future before expanding to include other league types like ladders."
Skillz unveiled data that shows that adding its eSports elements with its game developer partners pushed titles to claim more than eight times the mobile gaming industry’s average revenue per daily active user and nearly two times the average time spent in game. The company noted that by implementing competitive eSports tournaments, developers were able to increase revenue, attract new users and better engage their existing players with developers generating $0.92 in ARPDAU, which is over eight times the industry average of $0.11. “From a developer standpoint, we’ve seen that implementing eSports tournaments is one of the most powerful tools for increasing engagement, retention and revenue,” said Yonatan Erez, CEO and founder of Ilyon Dynamics. “With the superior product provided by Skillz, we were also able to increase day one user retention by 21% and day 30 retention by 19%, leading to a thriving and immersed community.”
Engadget released Game Fnatic: Search for a Legend on its site yesterday, spotlighting the eSports franchise with a 10-episode series, produced by digital entertainment company Studio71. The series follows the team as they look for “the next great gamer to join the pack” and follows five amateur gamers as they are challenged mentally, emotionally, and physically in a series of skill tests and extreme gaming competition.
Speaking of eSports, WME/IMG hired Chris Mann to the role of Senior Account Director where he will oversee a team with a focus on eSports. He joins after an 11-year run at Genesco Sports, where he handled the agency’s Campbell’s/NFL account.
MLB Network carries the Giants/Cubs on Saturday at 8p.
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Learn More & Start Your Entries.
ON THIS DAY in 1918: Georgia Tech beats Cumberland College 222-0.
In The Know: What is the team name of the US Air Force Academy? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: The Miami Dolphins have had the top pick of the NFL Draft just one time. Who did they pick? Answer: Jake Long. Kudos: Kyle Helm-CBS Sports/NY; Eric Wright-D S Simon Productions/NY; Denis Barry-CBS/NY; Michael Polvere-Optimum Sports/NY; Tony Ferranti-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Deerfield Beach; Matt Rothman-ESPN/Bristol; Kevin Micklo-Pinnacle Advertising/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Andy Pittman-TAMU/College Station; Lance Davis- Good Karma Brands/Milwaukee; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Nick Monroe-Monroe Photography/San Diego.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.07.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)
JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)
JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)
JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)
JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/13)
JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/13)
JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/13)
JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/12)
JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/12)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/11)
JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/11)
JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/11)
JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/10)
JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)
JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)
JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)
JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)
JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)
JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)
JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)
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