CYNOPSISSPORTS
10.03.16 Good morning. It’s Monday October 3, and this is your first early morning Sports briefing.
With the MLB postseason upon us and heavyweight markets/clubs in the mix for the World Series, FOX Sports geared up for its NL run and World Series run last week with the announcements that Alex Rodriguez would return to the studio as an analyst, and would be making his first appearance of the postseason this Friday for the start of the NLDS. Cynopsis Sports spoke with John Entz, President of Production & Executive Producer, FOX Sports about the company’s postseason plans, Rodriquez and pairing Joe Buck and John Smoltz.
On lessons learned from MLB 2016: We are reassured that this game is still strong. The game has so many great stories to tell, and many young stars to help continue that momentum into the years ahead. Overall, as far as consuming the game, a large majority are still watching on television but with that said, our non-linear distribution channels, like FOX Sports GO, are seeing growth. We see streaming as additive to what we do on the linear side and are delivering live content for people when they cannot get to a TV set.
On the Buck/Smoltz combo: We love the quick chemistry that Joe and John developed this season and like what we have moving forward. And yes, they will be our lead team next year.
On bringing back Rodriquez: I can’t say enough good things about Alex. We always knew he would be great on TV but what we were surprised by last year was just how quickly he picked it up. His on-the-field accomplishments alone would lift anyone’s coverage but add to that how comfortable he is in front of the camera and how well he gets along with the other guys on set we’re lucky to have him.
On other postseason plans: We have a few really interesting baseball-themed original programs that Jamie (Horowitz) & Charlie’s (Dixon) teams have been working on. One is a film I want to highlight is on the 1971 Pittsburgh Pirates. It’s called "Brothers Forever and is produced and directed by Pittsburgh native and award-winning filmmaker Antoine Fuqua. The story documents the ’71 Pirates, who fielded MLB’s first all-minority starting lineup on their way to winning the World Series that year. The film illustrates how baseball has historically been a thread of American fabric that has helped to break racial barriers and bigotry.
A Louisville/Clemson showdown drove ABC to a massive 6.0 rating on Saturday, with ESPN’s family of networks scoring the top three overnights of college football’s week 5. The Tigers win marked the highest overnight for a Saturday college football game of the season and up 25% over last season’s equitable matchup. Meanwhile, Wisconsin/Michigan on Saturday afternoon delivered a 4.5 overnight, while Friday’s Stanford/Washington battle on ESPN delivered a 2.4 overnight rating, marking the best regular season Friday night game on ESPN since 2012.
Meanwhile, last week’s TNF game on NFL Network and NFL Digital platforms delivered a 4.76 household number with an average of 8 million viewers tuning in, not including over-the-air stations in Miami and Cincinnati. Thursday Night Football continues next week on CBS, NFL Network, Twitter, NFL Digital, and CBS Interactive with the Cardinals/49ers.
Lady Gaga is officially on deck to headline the Pepsi Zero Sugar Super Bowl Halftime Show on FOX on Feb. 5. Leading up to the game, fans can visit Pepsi.com for behind-the-scenes looks into Lady Gaga’s journey to the show and a shot to win sideline passes to see her perform live at NRG Stadium in Houston.
In other celebrity news, UFC announced an influx of stars who have invested in the company with new owners that include Abel “The Weeknd” Tesfaye, Adam Levine, Anthony Kiedis, Ben Affleck, Calvin Harris, Cam Newton, Conan O’Brien, Flea, Guy Fieri, Jimmy Kimmel, Li Na, LL COOL J, Maria Sharapova, Mark Wahlberg, Michael Bay, Rob Dyrdek, Robert Kraft, Serena Williams, Sylvester Stallone, Tom Brady, Trey Parker, Tyler Perry and Venus Williams. “Expanding our ownership group to include this caliber of talent and entrepreneurs is a strong indicator of UFC’s fast-growing global presence,” UFC President Dana White said. “Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.”
WWE is returning to the Alamodome in San Antonio as host of the 2017 WWE Royal Rumble on Jan. 29, marking the return of event to the Alamodome for the first time since 1997.
SiriusXM lined up a two-hour tribute special dedicated to the career of Vin Scully that runs today at 5p, hosted by Mike Ferrin on SiriusXM’s MLB Network Radio channel. Listeners will hear a new one-on-one interview with Scully, along with comments from Clayton Kershaw, Don Newcombe, Orel Hershiser and Nomar Garciaparra; as well as broadcasters Bob Uecker, Dick Enberg, Jon Miller, Al Michaels, Bob Costas, Verne Lundquist, Brent Musburger, Marv Albert, Charley Steiner, Joe Buck, Marty Brennaman, Ross Porter, Mike Krukow, Joe Davis and Jaime Jarrin.
A CYNOPSIS MESSAGE
3rd Annual Cynopsis Sports Leaderboard Open to all individuals + teams worldwide including: all networks, MSOs, leagues, teams, universities, production companies, studios, producers, developers, marketing and PR firms, + ad agencies who have
utilized social media platforms to promote a product to sports fans throughout 2016. Deadline to Enter: October 21st
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Octagon debuted a new brand identity “focused on the endless potential that exists for the agency’s global family of talent, brands, and employees.” “Our new branding is a reflection of who we are today, and where we’re headed in the future. Simply put, where others see complexity, we see possibility.” said Octagon Chairman and CEO Rick Dudley. “We are a team of 800 strong across the globe, using our unique blend of brains and creativity to predict, produce and perform for our talent and brand clients.” New elements from the company include a new site, new tools including studies, and more.
SCANA Energy was named a founding partner of Mercedes Benz Stadium, marking the tenth founding partner of the venue. As the exclusive natural gas provider, SCANA Energy will provide natural gas service for the stadium and all Atlanta Falcons and Atlanta United facilities.
Australian fitness pro Emily Skye is joining team Reebok as its newest fitness ambassador. The deal will see her partner with the brand “to engage and motivate women around the world on body positivity and unlocking their potential through fitness” and spearhead a slate of Reebok collaborations and initiatives to stimulate conversations on body positivity, while collaborating on a special footwear creation in 2017.
Hyundai announced plans to engage NFL fans through a new digital and social promotion called Put Your Profile On The Line, allowing fans to bet each other on the outcome of games using Facebook profile pictures as currency. Friends put their Facebook profile picture “on the line” with stakes that will range from opposing team overlays to entertaining GIFs and other challenges.
Just before the NHL season, NBC Sports Group is seeing a rise of 5% in ad sales, according to B&C. Keith Wachtel, the NHL’s executive VP, global partnerships, stated that he will unveil new U.S.-only NHL partners before to the start of the season on Oct. 12.
Major League Baseball is boasting the digital fingerprints of its partnership with the NHL, and will roll out a new app titled Arena for the hockey league that will echo MLB’s own Ballpark app. Crain’s Chicago Business writes that features could allow fans to purchase and manage tickets, upgrade seats and buy food and beverages although it may not be used by all NHL teams at first.
Twitch is boosting its eSports engagement with the introduction of its own in-game digital currency, dubbed Stream+ that would debut with the launch of Amazon’s new brawler game Breakaway and “integrate directly” within the Twitch platform. The company announced its plans at TwitchCon, noting that the currency would act as a “a loyalty points system where players can earn points by watching streams” that could later be spent on “polls and wagering.”
Meanwhile, TwitchCon also saw announcements that included: Twitch Prime, a new set of Amazon Prime benefits created for gamers; clips on mobile; Transcodes; Curse Voice and Twitch integration and more.
Music producer/DJ/Dim Mak Records founder Steve Aoki is buying in to the eSports scene, announcing at TwitchCon that he has invested in Overwatch and Counter-Strike team Rogue. "As many of my fans know, I’ve been a gamer all my life and have been getting more and more involved in eSports,” he said, per ESPN. “I can finally take my love for gaming to the next level as an owner of Rogue, the professional eSports team. As an avid player of Overwatch, their dominance caught my eye and after getting to know them, I realized that we shared the same goals and interests in team building and competition.”
It would appear that German sports league, the DFL is planning to go all in on gaming, filing a slate of trademarks surrounding eSports. German lawyer Michael Scheyhing told Gameslaw that marks included "DFL Esport Bundesliga", "DFL Virtuelle Bundesliga" and "eBundesliga."
NRG is getting into the Rocket League, bringing Kings of Urban into the family to compete. “Welcome @Fireburner_ @Sadjuni0r and @RL_Jacob to the family as the new NRG Rocket League team! #NRGRL,” NRG posted on Twitter.
FOX Sports added a pair of key execs to the team, naming Neal Scarbrough to the newly created position of Executive Editor and Gabe Spitzer to the role of Executive Producer, Original Programming and Branded Content. Scarbrough joins from NESN and now oversees FS1’s studio programming and news updates during the day while directing breaking news topics for discussion on FS1 studio programs. Spitzer will take on current original programming as well as the development, acquisition and execution of short and long form documentary content.
Philippe Le Floc’h was appointed as the new FIFA Chief Commercial Officer where he will oversee all commercial activities, heading up both the Marketing and TV sub-divisions and helping drive the organization’s commercial performance.
Giants/Vikings on ESPN at 8:30p.
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2016 Cynopsis Buyers & Planners Awards Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms. Submissions are FREE so why not enter?
Learn More & Start Your Entries.
ON THIS DAY in 1974: Pele retires from soccer before returning the next year for the Cosmos.
In The Know: Which coach has the most all-time NFL victories? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In the movie Trouble with the Curve, Clint Eastwood plays a scout for which MLB club? Answer: The Braves. Kudos: Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; David Stern-BARD Entertainment/NY; George L. Sauli-US International Media/NY; Scott Borst-Showtime Networks/Atlanta; Jonny Codalata-JMI/Zionsville; Melissa Pattillo-Turner Sports/Atlanta; Andy Pittman-TAMU/College Station; Joe Lyons-SOS Global/Dallas; Jay Goslee-FOX17/MYTV30/CW58/Nashville; Brad Brown- Nevco, Inc./St. Louis; Judie Henninger-Valentine Productions/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Miriam Aardahl-OMD/LA; Neal Stevens-Stevens & Associates/Beverly Hills.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.03.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/10)
JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/10)
JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/10)
JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/8)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/8)
JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/8)
JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/8)
JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/8)
JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/8)
JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/8)
JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/8)
JOB OPENING: MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/7)
JOB OPENING: DEVELOPMENT EXECUTIVE: wanted for established production company/Valley Location: Emphasis on young adult genre – adapting books to film. Please send resume to [email protected] (10/7)
JOB OPENING: VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/7)
JOB OPENING: PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2 yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/7)
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/7)
JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liaison btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (10/6)
JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (10/6)
JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (10/6)
JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4 yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (10/6)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (10/6)
JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (10/5)
JOB OPENING: GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (10/5)
JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (10/5)
JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (10/5)
JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (10/5)
JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (10/4)
JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (10/4)
JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (10/4)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (10/4)
JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (10/4)
JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (10/4)
JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (10/4)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (10/4)
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SITUATION WANTED: ECOMMERCE DIRECTOR: 12+ yrs exp launching and growing D2C media, entertainment and gaming online storefronts. Leadership across full lifecycle – store build, product development, marketing, fulfillment, customer service, crm, reporting, p&l. [email protected] (10/6)
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