09/17/15: The IOC finds its fab five; NBCSN prepares to Chase; Under Armour spices up Curry deal


Good morning. It’s Thursday September 17, 2015, and this is your first early morning Sports briefing. 

The International Olympic Committee formally unveiled that five cities would be in contention for the 2024 Summer Games, and announced that the organization would contribute $1.7 billion in cash and services to the organizing committee for the event. Finalists include Budapest, Hamburg, Los Angeles, Paris and Rome. In addition, the IOC announced changes to the Host City Contract to include the freedom of media to report on the Olympic Games as well as the reference to sexual orientation in the non-discrimination clause.

“We are welcoming five outstanding and highly qualified Candidate Cities,” said IOC President Thomas Bach. “Olympic Agenda 2020 has shaped the Candidature Process more as an invitation and the cities have responded by engaging with the IOC through dialogue and cooperation. In the new invitation process the IOC learnt that all the candidates are embracing Olympic Agenda 2020 from their respective vision for the future of their city. Sustainability and legacy are the cornerstones of each candidature.”


NBC Sports laid out plans for its coverage of the final 10 races for the NASCAR Sprint Cup Series with the sport’s version of the playoffs launching this weekend in Chicago. NBCSN gets the coverage out of the gate as the action gets underway with 18 hours of programming on deck including Saturday’s XFINITY Series coverage at 6p and the Sprint Cup on Sunday at 3p. Driver Jamie McMurray will take on microphone duties and will join announcer Rick Allen and Steve Letarte as an analyst during Saturday night’s XFINITY race while Dale Jarrett, Jeff Burton, Letarte and Allen will call the Sprint Cup action. Programming launches Thursday with NASCAR America at 4:30p from Chase Fest that will see 16 playoff drivers make live appearances throughout the show.

NHL Network announced its lineup of games for the 2015-16 season, offering fans more than 40 preseason game telecasts in 15 days, a new studio show schedule, and 12 live regular season games in October. Preseason matchups begin at 7p on Sept. 20 with Devils/Bruins. Regular season contests will begin Oct. 9 at 7:30p with the Blackhawks/Islanders. This season’s live studio programming will include three weekday series – NHL Live Powered By Constellation, NHL Tonight and On The Fly, now originating from the network’s new studio space in Secaucus. 

ESPN President John Skipper is on-board for another three years at the company with author Jim Miller and SBJ both reporting that a new deal was locked in over the summer. The deal will run through ’18 and continues his run atop the company since taking over as ESPN President in 2012.

The return of Thursday Night Football tonight on CBS and NFL Network kicks off this week with narration from Forest Whitaker tonight ahead of the Broncos/Chiefs battle. Jim Nantz, Phil Simms and reporter Tracy Wolfson call the action along with NFL Rules expert Mike Carey with production once again set to include the return of “Mic’d Up,” showcasing enhanced sounds and reactions from players throughout the game. Other additions will include the Pylon Cam. Pregame begins at 6p on NFL Network with TNF GameDay before CBS joins in at 7:30p with NFL Thursday Night Kickoff. Immediately following the game, the TNF Postgame show airs live on NFL Network and CBS from both Kansas City and Los Angeles providing highlights, analysis and live interviews.

Save the date! The Cynopsis Sports Engagement Summit will be ready to rumble on Dec. 2 in NY. In addition to killer keynotes and panels, we’ll also be hosting our second annual Leaderboard; revealing the best 2015 Social Media Campaigns in the Sports Industry. Make sure to enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.

Golf Channel announced each of the semifinalist teams from the 2015 Division I NCAA Men’s and Women’s Golf Championships that have committed to compete in the inaugural East Lake Cup match play championship from Nov. 2-3. The men’s division is set to include LSU, USC, Georgia and Illinois. Meanwhile, the women’s tournament lineup will feature Stanford, Baylor, Duke and USC. Two match-play tournaments will be hosted simultaneously for the women’s and men’s divisions with Nov. 2 offering the semifinals and Nov. 3 marking the finals and consolation matches.

Tennis Channel serves up coverage of the U.S. Davis Cup team this weekend, with the telecast starting at 12:30a on Friday. The channel will also showcase the 2015 Davis Cup semifinals, with live coverage of Britain/Australia play at 8a. 

Pac-12 Networks made its game selections and talent assignments for week four college football programming on Sept. 26. 10:30a PT will see Nicholls/Colorado followed by California/Washington at 2p with Ted Robinson/Glenn Parker/Jill Savage calling the action.

CBS Sports Network and the National Collegiate Hockey Conference revealed plans to showcase on-ice action this season, lining up 14 games on the channel. All eight NCHC member schools will be featured at least twice on CBS Sports Network during the regular season with no team appearing more than three times. The action begins Jan 1, 2016 pitting Notre Dame/Denver at the Pioneers’ Magness Arena.


CYNOPSIS TV CONFERENCE: UP @ NIGHT on 10/15 sponsored by Reach Engine
The Laugh Factor

Hear all about what’s clearly a content and marketing sweet spot these days when it comes to attracting viewers: Comedy. With talent from buzzy sources that are the talk of social media, programmers and brands alike are using humor to both spread their message and up their cool factor. So what is it about comedy that strikes such a chord and how is it best employed?  We’ll have the talent and the strategists explain it all.


Under Armour is deepening ties with NBA star Stephen Curry, announcing a partnership extension through 2024 with the player. The deal includes an equity stake in the company and follows the launch of the first Curry signature shoe in February. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond,” Curry said in the press release. “Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”

The National Hockey League is partnering with the Calgary Flames and Tourism Calgary to hold the 2015 Molson Canadian NHL Face-Off, kicking off the NHL season on Oct. 7. The free hockey and music festival will occupy more than 300,000 square feet of Fort Calgary and will feature Dave Kelly and Jill Belland emceeing the event which will feature live musical performances; prizes and giveaways; Molson Canadian, the official and exclusive beer partner of the NHL, returns as title sponsor for the season launch event for the fourth straight season.

USA Taekwondo and UFC are elongating their alliance, inking a new deal to continue the active promotion and exposure of amateur taekwondo competition across the US. “The strong partnership we’ve forged with UFC provides both organizations with a unique opportunity to grow alongside each other,” said USA Taekwondo Secretary General Bruce Harris. “UFC has such a global reach and offers the perfect showcase for USA Taekwondo and the athletes that have honed their skills through our programs, such as current UFC fighter and former USA Taekwondo Male Athlete of the Year, James Moontasri.”

CLC locked in a five-year partnership extension with University of Central Florida. UCF began partnering with CLC in 1992. “We’re thrilled to continue our relationship with CLC,” said Sue Gonzalez, UCF’s Assistant Director of Marketing and Licensing. “The entire CLC team is fully committed to our University; they understand our unique needs, and have the knowledge, relationships, and unparalleled resources to help us achieve our goals.”

Brad Paisley is extending his free concerts with IMG College partners, announcing five additional dates to the Country Nation College Tour presented by Zaxby’s. Schools include: Florida State on Oct. 8; Auburn on Oct. 9, Wake Forest on Oct. 10, Georgia on Oct. 15 and South Carolina on Oct. 16.


CBS Radio is expanding its repertoire, announcing the launch of a new streaming station that blends “the best commentary and programming from its 14 local sports stations and CBS Sports Radio.” CBS Sports Radio Roundup will offer breaking news, live interviews and analysis from its sports properties from around the US. Among those featured weekly on the station include Eli Manning (NY Giants), Jerry Jones (Dallas Cowboys), Kirk Cousins (Washington Redskins), Chip Kelly (Philadelphia Eagles) and Ben Roethlisberger (Pittsburgh Steelers).

USA TODAY Sports’ site For the Win launched the second NFL season of its Celeb Pick ‘Em series, sponsored by AT&T. The feature showcased celebrities discussing their favorite teams, their game selections for the weekend, and more. This week’s Celeb Pick ‘Em features Terry Bradshaw offering his predictions with other stars booked that include the likes of Fred Willard, new “Daily Show” correspondent Roy Wood, Jr. and comedian/actor J.B. Smoove.

The Western Collegiate Hockey Association announced an updated version of its official website, wcha.com. The redesign allows for scalability across devices, offering large, “rotating displays near the top of the home page and team pages magnify current news and stories, while content is organized in a simplified manner.” Other features include a static header and menu bar, providing access to key items such as standings, stats and schedules, along with WCHA social media outlets and member team pages.


Broncos/Chiefs on CBS and NFL Network at 8:25p.


CYNOPSIS DIGITAL is now accepting nominations for the inaugural
HALL OF DISTINCTION, which honors prestigious ongoing work in digital media, to be honored at the
MODEL D awards luncheon on November 13.

Open to those who have demonstrated continuing excellence in engaging audiences and spurring online growth. We are looking for elite innovators with a record of outstanding achievement, creativity and strategic thinking in online communication.


ON THIS DAY in 1992: The NFL suspends World League Football.

In The Know: Which NBA players played for Nick Nolte in the movie Blue Chips? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Dwayne “The Rock” Johnson once played for which team in the Canadian Football League? Answer: Calgary Stampeders. Kudos: Andrew Feingold-Nielsen/NY; Michael Ritz-BucStar Consulting/NY; Kim Hoey/Ann Arbor; Tim Overmyer-20th TV/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Joey Olson-Manhattan Beach; Doug Kelly-Foster Farms Bowl/South San Francisco; Willie Price-American Forces Network/Riverside.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIR AD SALES RESEARCH (TEMP)/NYC: Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a must. Full info/apply: www.fuse.tv (9/19)

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