09/14/15: Yahoo’s Fantasy ground game; MSG’s new chief; NFL kicks off deep



A CYNOPSIS MESSAGE FROM ESPN RADIO


ESPN Radio launched The Dan Le Batard Show
in the 10 a.m. ET timeslot
.
The three-hour national show is co-hosted by Le Batard and Jon "Stugotz" Weiner from Miami. Le Batard is known for offering provocative opinion and conversation.

The show will be heard on ESPN Radio, espnradio.com, the ESPN app
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ESPNU will simulcast the show.
 
FUSION will continue to televise the show in its entirety, tape delayed at 1 p.m


CYNOPSISSPORTS
09.14.15

Good morning. It’s Monday September 14, 2015, and this is your first early morning Sports briefing. 

With the NFL season underway, fantasy operators have been investing heavily to get the edge in the battle for players. While FanDuel and DraftKings spared no expense in recent months in advertising and locking in new partners, Yahoo made its own move into the fantasy space, including the launch of the new Yahoo Sports Daily Fantasy, offering one-day and one-week fantasy contests for cash prizes.
 
Cynopsis Sports asked Dan Haight, Director of Business Operations, Yahoo Fantasy Sports about the changes and what we can expect in the years ahead.
 
Haight on Yahoo’s fantasy strategy: I don’t think our fantasy strategy has changed. We consistently evaluate our product suite and are always looking to add value to our users. In the past year we’ve watched the explosive growth of the daily fantasy industry, and believe it to be a great complement to our existing legacy fantasy products. We’re taking what we’ve learned as the leader in fantasy sports over these past 16 years and bringing that same expertise and legacy into daily fantasy. We see daily fantasy as a great new space for fantasy sports, with huge growth potential. We’re happy to be the first major fantasy site to offer both season-long and daily fantasy games, and look forward to providing users unique integrations between the two fantasy offerings.
 
On features: The newest benefit to our users is the addition of daily fantasy, which we launched right before the MLB All Star Break in July. We’re extremely excited that football season has begun; we’re running a $1 million contest in week 1 where first place will take home $100K. We can provide our users a unique experience by seamlessly integrating season-long and daily fantasy. The first integration launched alongside our season-long private cash leagues. In those leagues, users pay for the leagues by depositing money into their Fantasy Wallet. The Fantasy Wallet can then be used to enter daily fantasy contests, in addition to paying for season-long private cash leagues (a service we offer for free). Additionally, any user who has a season-long team is eligible for a one-time 200% deposit bonus (everyone else receives a 100% bonus) into their Fantasy Wallet.
 
On support: Our product and editorial teams work closely together. Our fantasy experts are some of the best in the industry and through their followings and what they write, they help drive a tremendous amount of traffic and support back to the fantasy site. We also have some integrations on the Yahoo homepage and are thinking through further integrations that will add value to our users across the Yahoo network.
 
On the future: It’s definitely an exciting time for the fantasy sports industry. As a leading provider, we are continually looking to innovate on the experiences we provider our users, both in terms of technology as well as the types of games and contests. We look forward to the challenge of maintaining our position as leaders in the industry.
 
 

ON THE AIR

As the Madison Square Garden Company prepares to spin off its sports and entertainment assets, the organization has already found its new faces of the franchise, announcing that Andrea Greenberg will become President and CEO of MSG Networks while Bret Richter will join the company as its CFO. In her new role, Greenberg will now set the company’s strategy and oversee the overall management of MSG Network and MSG+, including identifying initiatives that strengthen the MSG Networks brand and represent new opportunities for growth. “It is a privilege to lead MSG Networks as it begins its journey as a pure play media company,” said Ms. Greenberg. “I am delighted to be part of such a talented, creative and dedicated team, committed to producing award-winning sports and entertainment television that sets the standard for excellence across the industry.”
 
This year’s NFL Kickoff game swelled NBC’s numbers with the Patriots victory ranking as the second most-watched NFL Kickoff game of all time. The contest scored 27.4 million viewers, according to Nielsen’s fast national data, falling just shy of the 2010 opener, which nabbed 27.5 million. However, those numbers are up 1% from last year’s opening-game. The contest registered a national household rating of 16.2/28, also the second best ever. Meanwhile, NBC Sports Live Extra’s live stream of the game generated record-setting digital numbers with fans consuming more than 32 million minutes, setting a new NBC Sports Live Extra record and making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.
 
ESPN/ABC reports that its Saturday college football games ranked as the four highest-rated games of the day across all networks, based on Nielsen overnights. Michigan State’s win over Oregon led the way, with a 5.0 in the evening while Notre Dame’s nail-biting victory notched a 3.9 score on ESPN. Oregon State/Michigan handed ABC with a 3.2, and Oklahoma’s/Tennessee scored a 2.6 for ESPN.
 
More trouble in FIFA-land. Swiss television channel SRF reports that FIFA president Sepp Blatter sold off television rights for the 2010 and 2014 World Cups to former FIFA vice-president Jack Warner for $600,000, which was approximately 5% of market value, according to the AP. The SRF on Friday published a contract signed by Blatter selling the rights for the 2010 World Cup for $250,000 and the 2014 edition for $350,000 to Warner.
 
ESPN will wrap up the Sunday Night Baseball regular season by showcasing the Pirates/Cubs on Sept. 27. The matchup between the two current NL Wild Card leaders will run at 8p and feature Dan Shulman with analysts Jessica Mendoza and John Kruk and reporter Buster Olney. ESPN also selected its first Postseason Impact Game of 2015, picking up the Yankees/Blue Jays game for Tuesday, Sept.22, at 7p.
 
Cynopsis Sports is pleased to host its second annual Leaderboard; a showcase of the best 2015 Social Media Campaigns in the Sports Industry. Enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
 
Floyd Mayweather Jr.’s run with Showtime may not be over just yet. The New York Daily News writes that Stephen Espinoza, Executive Vice President, General Manager, Showtime Sports and Event Programming, is in talks for a reality show that would spotlight the Mayweather clan for the network, echoing the channel’s “All-Access” show, and would focus on the Mayweather Boxing Club.
 
Entravision Communications Corporation announced a deal with the NFL for a three-year radio broadcasting partnership. The agreement will see Entravision carry all NFL regular season Sunday night games, two Thanksgiving games, and all AFC Playoff games including Wild Card, Divisional and Championship games in Spanish during the 2015, 2016 and 2017 NFL seasons, in addition to the Super Bowl. All games will be broadcast live on 15 Entravision radio stations in 13 markets across the United States and various Entravision Solutions Audio Radio Network stations. Entravision will also produce and broadcast a one-hour weekly recap radio show prior to each Sunday night game.
 


A CYNOPSIS MESSAGE


CYNOPSIS SPORTS 2015 LEADERBOARD

Deadline to enter: Wednesday, October 7

3 Simple Steps to do Before the Deadline!

1) Select your Social Media Campaign
2) Complete the
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SUBMIT NOW!


 

SPONSORSHIP & PROMOTION

 
Sports programming racked up $8.47 billion in ad sales for the Big Four during the 2014-2015 season, accounting for 37% of total ad revenue, according to Kantar Media estimates. Top sports earner was CBS, with $2.8 billion. Biggest spender was Chevrolet, with $323 million.
 
The NCAA reports that multiple proposals for rule changes are being considered, including a Pac-12 proposal to allow college athletes to use their names, images and likenesses for non-athletic business ventures while they are in school. Overall, the organization announced 72 proposals that will be mulled by Division I members during the current academic year including allowing NCAA-sponsored events to be played in states that allow sports wagering (Hello, Nevada!), and removing all restrictions on schools and coaches communicating with recruits via social media.
 
FOX Sports unveiled a new twist on its NFL on FOX mascot Cleatus, unveiling a new spot with Ford that features the steel-boned Cleatus getting cut from the FOX team by comedian Rob Riggle. Taking his place on the roster is the new Aluminum Cleatus, which brings tears to the long-time icon for the FOX franchise. The spot can be found here.
 
WWE star Ron Killing aka R-TRUTH inked a deal with Los Angeles based management firm CSP Management, which is the recently launched management division of Citizen Skull Productions. CSP will now oversee all aspects of Killings career outside of the WWE, including film, television, branding, endorsements and music.

 

DIGITAL & STREAMING

Just ahead of the NFL season, NBC reports that Rotoworld.com scored its best two days ever on Tuesday and Wednesday last week among unique users. The fantasy sports information site received more than 687,000 unique users on Wednesday and more than 685,000 unique users on Tuesday, topping the comparable days leading into NFL Kickoff 2014 by 27% and 15%, respectively.
 
Raycom Media acquired WebStream Sports, a leading provider of live sports production for television and the web. WebStream will operate as a new division of Raycom Media and maintain its headquarters in Indianapolis, Ind. and offices in Charlotte. WebStream’s five mobile production units, ranging from a compact Sprinter to highly versatile mid-size trailers, join Raycom’s pair of 53-foot expando units and duo of uplink trucks.
 
Campus Insiders announced its first ever “Guest Reporter Search” campaign, a promotion to find a reporter to join the Campus Insiders broadcast team on site during College Football Playoff Championship week in Phoenix. College students and alumni who want to get into the field via an all-expense paid trip need to complete the entry form at CampusInsiders.com and upload a video covering a unique storyline about their favorite team to Facebook using the #CampusInsiders.

 

FANTASY/GAMING/ESPORTS

              
Following his release from WWE, Hulk Hogan has landed a new kind of role, serving as the spokesman for FanPicks.com. The site announced the deal, noting that it had tapped Hogan “due to both his enormous popularity with fans the world-over and his love of sports.” FanPicks.com spokesperson Shawn Perez stated, “We all make mistakes and deserve second chances. Hulk Hogan is an admired athlete and Global Icon. For 3-plus decades, he has been inspiring fans around the world. He spends a good amount of his time doing so much for numerous charities and causes. He’s a perfect partner for us and together we will be making contributions to the Make-A-Wish Foundation on behalf of Hulk Hogan.”
 
 

THE MAIN EVENT

MNF two-fer begins with Eagles/Falcons on ESPN at 7p.


A CYNOPSIS MESSAGE


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Join Cynopsis Media on Thursday, October 15 to celebrate this year’s 2015 Rising Stars.

If you would like to purchase a sponsorship or congratulatory ad in the reception program, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.

Register today to attend the Rising Star Cocktail Reception



ON THIS DAY in 1980-Dwight Clark begins an NFL streak of 105 consecutive game receptions.

In The Know: RIP to NBA great Moses Malone. Which team retired his number? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which athletes were portrayed in Nike’s Most Valuable Puppets campaign in 2009? Answer: LeBron James and Kobe Bryant. Kudos: Doron Haramati-Nielsen Sports/NY; Summer Dickey-Freelance/NY; Chip Johnson-SPORTS at SMG/NY; Andy Pittman-TAMU/College Station; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA;David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Adam Deverell-Cox Reps/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
09.14.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ANALYST, BRAVO PROGRAM RES/NYC: Knowledge of Nielsen, proactive thinker and good communication skills needed; 1-2 years relevant exp prefered. Cable ntwk exp a plus. Apply HERE (9/19)

JOB OPENING: MGR, PROMO PLNG/SCHED/Showtime/NYC: Dvlp/optimize digital promo plans w/streaming partners.Schedule/commission/traffic promo elements. 4 +yrs working w/ digital promos, media plng + knwldg of web & mobile tech.Digital analytics acumen. Full info/apply HERE (9/19)

JOB OPENING: DIGITAL AE/FOX HOME TEAM SPORTS/NY, LA & CHI: Drive digital revenue thru sales to agencies & clients directly. Develop innovative digital strategies that expand the scope of HTS client solutions. Min 5 yrs digital/sales/sports exp req. Email resume to: [email protected] (9/19)

JOB OPENING: DIGITAL SALES PLANNER/FOX HOME TEAM SPORTS/LA: Support the sale of HTS digital assets from inception thru post-sale stewardship. Assist AEs on all account needs, incl participation in sales mtgs. 1-2 yrs digital sales exp req. Full info/apply HERE (9/19)

JOB OPENING: SR RESEARCH ANALYST/BBCA/NYC: Support both Ad Sales and Affiliate Sales to achieve rev goals. 1-2 years exp with Nielsen systems and digital research. Full info/apply HERE (9/19) 

JOB OPENING: DIR, PRICING & PLANNING/AMC/NYC: 4-6 years exp in Ad Sales Pricing and Planning at nat’l broadcast or cable ntwk. Planner and Inventory mmgt exp required. Full info/apply HERE (9/19) 

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JOB OPENING: VP, TALENT RELATIONS/BET Networks/LA: Work w/other members of the Orig Prgrmng dept to mng talent on the shows & help bring talent to the network. 10 yrs exp in talent relations and/or casting/talent dvlpmnt w/in ent industry. Full info/apply HERE (9/18)

JOB OPENING: VP SCRIPTED DEVELOPMENT/BET/LA: Head of Original Prgrmng & be resp for all aspects of dvlpmnt. 6+ yrs of scripted dvlpmnt exp at ntwrk or prod co. w/at least 3 yrs exp at the Dir level or higher at a ntwrk, studio, or active prod co. Full info/apply HERE (9/18)

JOB OPENING: PRODUCTION MANAGER/IFC/NYC: SCRIPTED experience is a must! Supervise production on IFC fully scripted originals. 5+ years in production supr/mmgt at ntwk or studio lvl. Full Info/Apply HERE (9/17)

JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/ALBUQUERQUE: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance. Apply at: http://www.reelz.com/careers/ (9/17)

JOB OPENING: DIRECTOR PROGRAM PLANNING/Nickelodeon/NYC: Plan/implement prgrm schedules for cable TV networks that targets Kids/Teens/Adults/Boys. Mng daily long form linear prgrm scheduling ops. 7+ yrs exp prgrm scheduling at brdcst or cbl ntwrk. Full info/apply HERE (9/16)

JOB OPENING: DIR AD SALES RESEARCH (TEMP)/NYC: Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a must. Full info/apply: www.fuse.tv (9/16)

JOB OPENING: DIGITAL PRODUCER/Sprout/NYC: Manage portfolio of dig projs in interactive, gaming & digital media; Exp w/Agile/Scrum framework and full dev cycle, from concept to delivery; Min. 5 yr exp. Full info/apply HERE (9/16)

JOB OPENING: TALENT AGENT/Top Tier Talent agency/NYC: Quickly growing digital media division seeking self-starter w/a passion for digital & social media; solid knwlg of emerging ‘influencer’-based talent community. Entrepreneurial disposition pref’d. Resume HERE (9/16) 

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. Full info/apply HERE (9/16)

JOB OPENING: MGR, BUSINESS OPERATIONS/Viacom/NYC: Mng implementation & daily operations of Content Dist Bus. Solutions, incl: translate business needs, b2b website & tracking & reporting solutions. BA Deg w/Min 4 yrs relevant industry exp req’d. Full info/apply HERE (9/16)

JOB OPENING: MGR, INTEGRATED MARKETING/Viacom/NYC: Dvlp creative multi-platform integrated mktg programs for various Spike properties incl awards shows & Spike Original Prgrmng. Min 4 yrs Ad Sales &/or mktg exp. Strong orgnztl/time mngmnt skills. Full info/apply HERE (9/16)

JOB OPENING: DIR CONSUMER MKTG/UP TV/ATL: Dvlp/implement multi-platform mktg plans. 10+ yrs Dir/Sr level exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Resume HERE (9/16)

JOB OPENING: COORD ON-AIR PROMO SCHEDULING (NON-STAFF)/History/NYC: Traffic/sched/mng Promo Scheduling System and daily scheduling of promos on commercial logs. 1 yr exp as Traffic Coord for an ad agency, brdcst ntwk or cable ntwk or exp as an AP. Resume HERE (9/16)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO NETWORK/NY: Motivated/exp’d for our newest software pkg. Proven track-rec in cable ntwrk ind. 2+ yrs exp cable ntwrk w/in a sales dept is strongly pref’d or exp at a software co for cable ntwrk prods. Full info/apply HERE (9/16)

JOB OPENING: BUSINESS ANALYST/WO NETWORK/NYC: Mng full proj req’s definition-to writing detailed specs & bus. use cases, workflows etc. Comm effectively w/internal/external resources. 3+ yrs exp cbl ntwrk ind w/focus pricing/plan’g inv. Sales/traff exp a must. Full info/apply HERE (9/16)

JOB OPENING: CLIENT SOLUTIONS MGR PROGRAMMATIC TV/WO NETWORK/NYC: Handle on-boarding & support for a suite of products. 2+ yrs exp brdcst TV, radio, or ntwrk sales or agency buying role, ideally w/exp both buying & selling sides of the ind. Full info/apply HERE (9/16)

JOB OPENING: SENIOR DESIGNER/Nickelodeon/NYC: Conceptualize/execute Nickelodeon Live Action’s Off-Air Property designs that translate the attitude & values of the brand & properties. BA deg pref’d. Approx 5 yrs design/advertising exp. Full info/apply HERE (9/16) 

JOB OPENING: DIRECTOR, DIGITAL STRATEGY/CMA/Nashville: Dvlp, mng & oversee the execution & reporting of all digital marketing initiatives. Min 7-10 yrs exp dig mktg, music or ent pref’d. EOE Resume: [email protected] View full job HERE (9/16) 

JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/16)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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