09/14/15: Yahoo’s Fantasy ground game; MSG’s new chief; NFL kicks off deep


ESPN Radio launched The Dan Le Batard Show
in the 10 a.m. ET timeslot
The three-hour national show is co-hosted by Le Batard and Jon "Stugotz" Weiner from Miami. Le Batard is known for offering provocative opinion and conversation.

The show will be heard on ESPN Radio, espnradio.com, the ESPN app
SiriusXM Channel 80.
ESPNU will simulcast the show.
FUSION will continue to televise the show in its entirety, tape delayed at 1 p.m


Good morning. It’s Monday September 14, 2015, and this is your first early morning Sports briefing. 

With the NFL season underway, fantasy operators have been investing heavily to get the edge in the battle for players. While FanDuel and DraftKings spared no expense in recent months in advertising and locking in new partners, Yahoo made its own move into the fantasy space, including the launch of the new Yahoo Sports Daily Fantasy, offering one-day and one-week fantasy contests for cash prizes.
Cynopsis Sports asked Dan Haight, Director of Business Operations, Yahoo Fantasy Sports about the changes and what we can expect in the years ahead.
Haight on Yahoo’s fantasy strategy: I don’t think our fantasy strategy has changed. We consistently evaluate our product suite and are always looking to add value to our users. In the past year we’ve watched the explosive growth of the daily fantasy industry, and believe it to be a great complement to our existing legacy fantasy products. We’re taking what we’ve learned as the leader in fantasy sports over these past 16 years and bringing that same expertise and legacy into daily fantasy. We see daily fantasy as a great new space for fantasy sports, with huge growth potential. We’re happy to be the first major fantasy site to offer both season-long and daily fantasy games, and look forward to providing users unique integrations between the two fantasy offerings.
On features: The newest benefit to our users is the addition of daily fantasy, which we launched right before the MLB All Star Break in July. We’re extremely excited that football season has begun; we’re running a $1 million contest in week 1 where first place will take home $100K. We can provide our users a unique experience by seamlessly integrating season-long and daily fantasy. The first integration launched alongside our season-long private cash leagues. In those leagues, users pay for the leagues by depositing money into their Fantasy Wallet. The Fantasy Wallet can then be used to enter daily fantasy contests, in addition to paying for season-long private cash leagues (a service we offer for free). Additionally, any user who has a season-long team is eligible for a one-time 200% deposit bonus (everyone else receives a 100% bonus) into their Fantasy Wallet.
On support: Our product and editorial teams work closely together. Our fantasy experts are some of the best in the industry and through their followings and what they write, they help drive a tremendous amount of traffic and support back to the fantasy site. We also have some integrations on the Yahoo homepage and are thinking through further integrations that will add value to our users across the Yahoo network.
On the future: It’s definitely an exciting time for the fantasy sports industry. As a leading provider, we are continually looking to innovate on the experiences we provider our users, both in terms of technology as well as the types of games and contests. We look forward to the challenge of maintaining our position as leaders in the industry.


As the Madison Square Garden Company prepares to spin off its sports and entertainment assets, the organization has already found its new faces of the franchise, announcing that Andrea Greenberg will become President and CEO of MSG Networks while Bret Richter will join the company as its CFO. In her new role, Greenberg will now set the company’s strategy and oversee the overall management of MSG Network and MSG+, including identifying initiatives that strengthen the MSG Networks brand and represent new opportunities for growth. “It is a privilege to lead MSG Networks as it begins its journey as a pure play media company,” said Ms. Greenberg. “I am delighted to be part of such a talented, creative and dedicated team, committed to producing award-winning sports and entertainment television that sets the standard for excellence across the industry.”
This year’s NFL Kickoff game swelled NBC’s numbers with the Patriots victory ranking as the second most-watched NFL Kickoff game of all time. The contest scored 27.4 million viewers, according to Nielsen’s fast national data, falling just shy of the 2010 opener, which nabbed 27.5 million. However, those numbers are up 1% from last year’s opening-game. The contest registered a national household rating of 16.2/28, also the second best ever. Meanwhile, NBC Sports Live Extra’s live stream of the game generated record-setting digital numbers with fans consuming more than 32 million minutes, setting a new NBC Sports Live Extra record and making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.
ESPN/ABC reports that its Saturday college football games ranked as the four highest-rated games of the day across all networks, based on Nielsen overnights. Michigan State’s win over Oregon led the way, with a 5.0 in the evening while Notre Dame’s nail-biting victory notched a 3.9 score on ESPN. Oregon State/Michigan handed ABC with a 3.2, and Oklahoma’s/Tennessee scored a 2.6 for ESPN.
More trouble in FIFA-land. Swiss television channel SRF reports that FIFA president Sepp Blatter sold off television rights for the 2010 and 2014 World Cups to former FIFA vice-president Jack Warner for $600,000, which was approximately 5% of market value, according to the AP. The SRF on Friday published a contract signed by Blatter selling the rights for the 2010 World Cup for $250,000 and the 2014 edition for $350,000 to Warner.
ESPN will wrap up the Sunday Night Baseball regular season by showcasing the Pirates/Cubs on Sept. 27. The matchup between the two current NL Wild Card leaders will run at 8p and feature Dan Shulman with analysts Jessica Mendoza and John Kruk and reporter Buster Olney. ESPN also selected its first Postseason Impact Game of 2015, picking up the Yankees/Blue Jays game for Tuesday, Sept.22, at 7p.
Cynopsis Sports is pleased to host its second annual Leaderboard; a showcase of the best 2015 Social Media Campaigns in the Sports Industry. Enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
Floyd Mayweather Jr.’s run with Showtime may not be over just yet. The New York Daily News writes that Stephen Espinoza, Executive Vice President, General Manager, Showtime Sports and Event Programming, is in talks for a reality show that would spotlight the Mayweather clan for the network, echoing the channel’s “All-Access” show, and would focus on the Mayweather Boxing Club.
Entravision Communications Corporation announced a deal with the NFL for a three-year radio broadcasting partnership. The agreement will see Entravision carry all NFL regular season Sunday night games, two Thanksgiving games, and all AFC Playoff games including Wild Card, Divisional and Championship games in Spanish during the 2015, 2016 and 2017 NFL seasons, in addition to the Super Bowl. All games will be broadcast live on 15 Entravision radio stations in 13 markets across the United States and various Entravision Solutions Audio Radio Network stations. Entravision will also produce and broadcast a one-hour weekly recap radio show prior to each Sunday night game.



Deadline to enter: Wednesday, October 7

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Sports programming racked up $8.47 billion in ad sales for the Big Four during the 2014-2015 season, accounting for 37% of total ad revenue, according to Kantar Media estimates. Top sports earner was CBS, with $2.8 billion. Biggest spender was Chevrolet, with $323 million.
The NCAA reports that multiple proposals for rule changes are being considered, including a Pac-12 proposal to allow college athletes to use their names, images and likenesses for non-athletic business ventures while they are in school. Overall, the organization announced 72 proposals that will be mulled by Division I members during the current academic year including allowing NCAA-sponsored events to be played in states that allow sports wagering (Hello, Nevada!), and removing all restrictions on schools and coaches communicating with recruits via social media.
FOX Sports unveiled a new twist on its NFL on FOX mascot Cleatus, unveiling a new spot with Ford that features the steel-boned Cleatus getting cut from the FOX team by comedian Rob Riggle. Taking his place on the roster is the new Aluminum Cleatus, which brings tears to the long-time icon for the FOX franchise. The spot can be found here.
WWE star Ron Killing aka R-TRUTH inked a deal with Los Angeles based management firm CSP Management, which is the recently launched management division of Citizen Skull Productions. CSP will now oversee all aspects of Killings career outside of the WWE, including film, television, branding, endorsements and music.



Just ahead of the NFL season, NBC reports that Rotoworld.com scored its best two days ever on Tuesday and Wednesday last week among unique users. The fantasy sports information site received more than 687,000 unique users on Wednesday and more than 685,000 unique users on Tuesday, topping the comparable days leading into NFL Kickoff 2014 by 27% and 15%, respectively.
Raycom Media acquired WebStream Sports, a leading provider of live sports production for television and the web. WebStream will operate as a new division of Raycom Media and maintain its headquarters in Indianapolis, Ind. and offices in Charlotte. WebStream’s five mobile production units, ranging from a compact Sprinter to highly versatile mid-size trailers, join Raycom’s pair of 53-foot expando units and duo of uplink trucks.
Campus Insiders announced its first ever “Guest Reporter Search” campaign, a promotion to find a reporter to join the Campus Insiders broadcast team on site during College Football Playoff Championship week in Phoenix. College students and alumni who want to get into the field via an all-expense paid trip need to complete the entry form at CampusInsiders.com and upload a video covering a unique storyline about their favorite team to Facebook using the #CampusInsiders.



Following his release from WWE, Hulk Hogan has landed a new kind of role, serving as the spokesman for FanPicks.com. The site announced the deal, noting that it had tapped Hogan “due to both his enormous popularity with fans the world-over and his love of sports.” FanPicks.com spokesperson Shawn Perez stated, “We all make mistakes and deserve second chances. Hulk Hogan is an admired athlete and Global Icon. For 3-plus decades, he has been inspiring fans around the world. He spends a good amount of his time doing so much for numerous charities and causes. He’s a perfect partner for us and together we will be making contributions to the Make-A-Wish Foundation on behalf of Hulk Hogan.”


MNF two-fer begins with Eagles/Falcons on ESPN at 7p.



Join Cynopsis Media on Thursday, October 15 to celebrate this year’s 2015 Rising Stars.

If you would like to purchase a sponsorship or congratulatory ad in the reception program, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.

Register today to attend the Rising Star Cocktail Reception

ON THIS DAY in 1980-Dwight Clark begins an NFL streak of 105 consecutive game receptions.

In The Know: RIP to NBA great Moses Malone. Which team retired his number? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which athletes were portrayed in Nike’s Most Valuable Puppets campaign in 2009? Answer: LeBron James and Kobe Bryant. Kudos: Doron Haramati-Nielsen Sports/NY; Summer Dickey-Freelance/NY; Chip Johnson-SPORTS at SMG/NY; Andy Pittman-TAMU/College Station; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA;David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Adam Deverell-Cox Reps/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/16)

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