08/25/15: Fear the Walking Dead premiere delivers monster ratings; NBC News vet lands at CNN; Katherine Heigl joins CBS pilot in recast role


It’s the little family with a huge heart

Season-packed with fun adventures and precious family time with their three adorable, larger than life, kids! 
Don’t miss the season premiere TONIGHT 10/9c
All-New Tuesdays 10/9c


Good morning. It’s Tuesday August 25, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
ABC Family:
Monica the Medium at 8p
Bounce: In the Cut at 9p
Bravo: Below Deck at 9p, My Fab 40th at 10p
Comedy Central: Tosh.0 at 10p
Cooking: Taco Trip at 10p
El Rey: From Dusk Till Dawn: The Series at 9p
Food: Chopped Teen Tournament at 10p
TLC: Our Little Family at 10p
TNT: Public Morals at 10p
Univision: Muchacha Italiana Viene a Casarse at 7p

Tonight’s Finales:
Comedy Central: Another Period at 10:30p
USA: WWE Tough Enough at 8p

Cynopsis is running a Fall Preview Special Report, shining a light on what’s ahead in the almost-upon-us season. Interested sponsors, please contact [email protected] or [email protected].

The debut of AMC’s Fear the Walking Dead killed it Sunday, delivering 10.1 million Live+SD viewers, the best cable series launch ever in total viewers and all key demos, including 6.3 million A18-49. “It is increasingly difficult to evaluate a show’s success on night one,” said Charlie Collier, president of AMC and SundanceTV. “However, we are releasing these live/same day ratings because Fear the Walking Dead delivered record-breaking numbers that are all the more special in this era of time-shifted viewing and audience fragmentation.” Fear’s lead-in, a Talking Dead preview of season six of The Walking Dead, drew 4.2 million viewers, 2.5 million A18-49.


In addition to George Clooney and Jeb Bush, guests for Stephen Colbert’s first week as host of The Late Show include Scarlett Johansson, Amy Schumer, Stephen King, Tesla Motors and Space X CEO Elon Musk and Uber CEO Travis Kalanick. Kendrick Lamar, Toby Keith and Troubled Waters will serve up music, starting Tuesday, September 8 on CBS.

Jeb Bush is pretty much assured a spot at CNN’s GOP debate, taking place Wednesday, September 16, but presidential hopeful Chris Christie is on the bubble. Taking a seat on NBC’s Tonight Show on Monday, August 31 should hike Christie’s profile. His last visit to Jimmy Fallon earned the New Jersey governor 9 million YouTube views, for their “Evolution of Dad Dancing” video.

Chief content officer Erin McPherson and SVP of marketing Jeremy Welt are out at Makers Studios, reports VideoInk. Both joined the company before its acquisition by Disney last year.

Both kids 2-11 and teens 12-17 are watching more time-shifted television, according to a new report from Nielsen. But while VOD may be taking a slice from traditional TV time for teens, the tots’ live TV watching has remained steady – they’re just watching more of both. Between 2011-2013, live TV watching dropped from 22:14 hours/week to 20:14 for teens, and time-shifted viewing rose from 1:31 to 1:51. For the littles, it was a rise from 24:09 to 24:16 in live TV, and a boost from 1:57 to 2:21.

Bindi Irwin, the 17-year-old daughter of the late Steve Irwin (Crocodile Hunter), was the first celebrity contestant revealed for season 21 of Dancing With the Stars. “This is completely different than anything I’ve ever done in my life,” said Irwin, who has been focused on wildlife conservation, on Monday’s Good Morning America. “I’m used to wrangling crocodiles.” The ABC competition series returns Monday, September 14 at 8p.

FXX is partnering with dineL.A. and seven restaurants to host “Sunday Funday Brunch” on August 30. The one-day event offers $25 specials celebrating the season two premiere of You’re the Worst on Wednesday, September 9 at 10:30p. Hungry for details? Go here.

Jamie Gangel, who left NBC News in 2013 after 30 years, has joined CNN as special correspondent. Gangel will see at least one familiar face at the news net – she worked with CNN Worldwide president Jeff Zucker at NBC’s Today. Gangel starts big next week, with an exclusive interview with former Vice President Dick Cheney and his daughter Liz.

Secretive CMT is throwing two free “Instant Jam” concerts from a pair of “the genre’s hottest stars” in not-yet-revealed cities sometime in the next two weeks. Specials documenting the experience will air in late summer and early fall.

Comedian Kate Quigley explores erotic subcultures in just-launched Playboy TV docu-series Undercover, airing Saturdays at 10p. “My mind was blown about 200 times working on this show,” said Quigley.

Racing media personality Katie Osborne has been named the new host for automotive how-to show PowerNation, produced by RTM Productions. Osborne debuts on-air January 3.


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Investigation Discovery greenlit Las Vegas D.A. (wt), following the Sin City district attorney and his crime-chasing team. “TV viewers have seen the fictionalized version of crime procedurals in Las Vegas, but for the first time ever, cameras will roll on these real stories of the justice system,”said ID GM Kevin Bennett. MY Entertainment is producing.


Reelz delves into the tragic side of Hollywood in two new docu-series premiering Saturday, September 26. Fame Kills, telling the stories of rising stars who suffered deadly encounters, bows at 8p, followed by Behind the Screams, tracing actual events that inspired horror movies, at 9p.

Dating profile disasters get a makeover in TLC’s Love at First Swipe. What Not to Wear host Clinton Kelly and online dating guru Devyn Simone whip seemingly hopeless daters into shape in the Jane Street Entertainment reality show launching Friday (perfect!), October 2 at 9p.


Alejandro Lukini returns as host of Monday-Thursday Azteca America reality series La Isla, starting August 31 at 8p. Also on the way from Azteca: game show Escape Perfecto, featuring contestants grabbing as many prizes as possible in cages, launching October 12 at 7p, and Escandalos, a series dramatizing real-life scandals, coming this fall.

Think you know the mind of the millennial TV viewer? It’s even more complicated than you might suspect. As teen journalist Cece Jane tells us in the newest Cynsiders, young viewers aren’t exactly turning off TV, but they are tuning out. Learn more in the latest Cynsiders.


The first Latin American Music Awards will air live on Telemundo Thursday, October 8 at 9p. Like its American Music Awards cousin, the show’s honorees are fan-voted. Nominees will be announced September 2.

WGN America’s new “Prime Crime” line-up launches Monday, August 31 at 7p with six back-to-back episodes of Elementary, followed the next night by a three-pack of  Person of Interest. The procedurals join Blue Bloods in the new block, kicking off with a 100-episode, two-week event. WGN America acquired exclusive off-network rights to the new entries in 2014.

TV One’s News One Now focuses on the New Orleans school system in a one-hour special Friday, August 28 at 9a. The New Orleans Charter School Revolution: Ten Years After Katrina, reported and hosted by News One Now’s Roland S. Martin, will pre-empt the regular news program.

In a presidential candidate debate that will most certainly not include Donald Trump, CentroamericaTV, targeting the Central American community in the U.S., will air the first and second Guatemalan debates on Tuesday, August 25 and Thursday, September 3 at 9p. All six candidates for president will be invited; general election takes place Sunday, September 6.


Katherine Heigl has joined rewritten, recast CBS drama pilot Doubt, from former Grey’s Anatomy exec producers Tony Phelan and Joan Rater. KaDee Strickland (Private Practice) originally had the role of a defense lawyer who gets involved with a client. Still onboard: Dule Hill, Dreama Walker, Elliott Gould, Kobi Libii and Laverne Cox.

Daniella Alonso (Revolution) landed a series regular role in TNT drama pilot Animal Kingdom, from John Wells Productions in association with Warner Horizon Television.

Jay Ellis (The Game) and Yvonne Orji (Basketball Wife) join Issa Rae in HBO pilot Insecure. Comedy was co-written by Rae and Larry Wilmore.


People who tweeted about three or more episodes of a program could be a valuable tool for advertisers, suggests a new report from Nielsen Social, “The Making of Social TV: Loyal Fans and Big Moments Build Program-Related Buzz.” The program authors “were also found to have more followers and sent more Tweets about brands,” notes the study. “Identifying and cultivating relationships with loyal authors could be powerful for TV networks and advertisers as they each look to maximize earned media driven by TV content and advertising.”

Ad tech company BlackArrow has been acquired by media services firm Cross MediaWorks, which owns network Cadent. “The power of this relationship is our ability to provide a single point of contact for all TV advertising at scale,” said Nick Troiano, CEO of BlackArrow, who will now be CEO of Cross MediaWorks. BlackArrow enables advertising in over 40 million Time Warner Cable, Charter, Bright House Networks, Rogers Communications, Liberty Global and Virgin Media VOD households.


Rohrs Media Group has been appointed to distribute domestically all of Bellum Entertainment’s content, across platforms. What’s the forecast? “They have three strips this fall with the launch of Corrupt Crimes, which will perform very well,” John Rohrs, president of RMG, tells Cynopsis. “Because Bellum owns all of their content, the combination of the Bellum sales team and the Rohrs Media Group sales team means that we have expertise and access to content for all facets of distribution, syndication, cable and new media.”


AMC Global and BT announced a variety of series and movies that will premiere on AMC from BT in conjunction with the channel’s UK launch on Friday, August 28. AMC will be the exclusive home of Fear the Walking Dead, with the first episode available free on the BT Showcase Channel, as well as premiering on AMC from BT on Monday, August 31 at 9p. Sky viewers will also have free access to the first episode via AMC from BT on channel 192. The AMC from BT channel will be available for free to all BT TV and BT Sport Pack subscribers. Rectify premieres exclusively on Tuesday, September 1 at 9p, and all seven seasons of Mad Man will debut Sunday, August 30 at 9p. A Breaking Bad premiere date will be announced shortly.

Left Bank Pictures has teamed with China International Television Corporation for a co-development deal for an English-language drama. The series, aimed at the Chinese as well as international markets, would go into production by 2016 and be distributed by Sony Pictures Television worldwide.

CBC’s Still Standing, a travel show focused on small towns in Canada, was renewed for a second season, to air in 2016.


SEPT 18 | 8:30-10:30 a.m. | Yale Club NY
OCT 15 | 2:00-8:30 p.m. | Dream Downtown
NOV 13 | 12:00-2:00 p.m. | Marriott Essex
DEC 2 | 9:00-3:00 p.m. | NYAC


Opposite preseason football on Fox and the record-breaking premiere of Fear the Walking Dead, ABC’s Bachelor in Paradise held its own on Sunday, maintaining its week-ago 1.3/4 A18-49 rating, according to preliminary ratings from Nielsen. And the number is likely to see a significant rise  the prior Bachelor was the week’s top broadcast gainer in Live+7 ratings.

The Tuesday, August 18 season five launch of ID docu-series Homicide Hunter: Lt. Joe Kenda delivered 3.8 P2+ million viewers and over 1.5 million P25-54 in Live+3, placing ID as the number five net in its time period among ad-supported cable in the demos, and number four among HHs. The episode broke ID’s record for best Prime telecast in net history for delivery among P2+ and HH.

The summer finale of ABC Family’s The Fosters delivered a near 8-month high in Live+3 ratings among A18-34 (767,000/1.1 rating) and hit 5-month highs in A18-49 (1.16 million/.9) and W18-49 (934,000/1.5). The summer premiere of the net’s Young & Hungry out-delivered its spring 2015 launch by 4 percent in A18-49 (to 747,000) and 13 percent in W18-49 (to 570,000).

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 8/3/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Bachelor In Paradise  Sun.
(FOX) 1.2, 1.9
Under the Dome (CBS) .8, 1.5
MasterChef (Fox) 1.5, 2.2
Bachelor In Paradise  Mon. (FOX) 1.3, 1.9
Zoo (CBS) 1.0, 1.6
Big Brother  Thurs. (CBS) 2.1, 2.7
Big Brother  Sun. (CBS) 2.2, 2.8
Mistresses (ABC) .6, 1.1
The Whispers (ABC) .7, 1.2
Big Brother  Wed. (CBS) 2.2, 2.7
So You Think You Can Dance? (Fox) 0.9, 1.4
America’s Got Talent (Tues.) 2.2, 2.7
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of 8/17/15
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show
(Warner Bros./synd.) 8800, 389, 23, 20219
Today Show (NBC)
4586, 52, 88, 79625
Teen Wolf (MTV)
2016, 505, 4, 8390
Good Morning America (ABC)
1556, 132, 12, 7800
Kathie Lee and Hoda (NBC)
1301, 568, 2, 7670
Entertainment Tonight (CBS/synd.),
1165, 212, 5, 1708
Fox & Friends (Fox News)
765, 504, 2, 4436
Fear the Walking Dead (AMC)
699, 158, 4, 1463
The Tonight Show (NBC),
637, 101, 6, 843
The Kelly File (Fox News)
596, 418, 1, 3699
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

NIELSEN TWITTER TV TOP TEN for the week of August 17, 2015
Program, Date,
Unique Audience (000), Tweets (000)
Fear the Walking Dead (AMC)
, 8/23, 3573, 247
WWE Monday Nigh Raw (USA), 8/17,
2514, 170
Teen Wolf (MTV), 8/17, 1124, 233
Catfish: The TV Show (MTV), 8/19,
1105, 70
Love & Hip Hop: Atlanta (VH1), 8/17,
1103, 168
WWE Smackdown! (Syfy), 8/20,
1037, 45
E:60 (ESPN), 8/18,
1033, 5
Bachelor in Paradise (ABC), 8/17,
913, 30
Bachelor in Paradise (ABC), 8/23,
912, 32
The Fosters (ABC Family), 8/17,
904, 85
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Friday A18-49 Analysis: NBC drew most A18-49 viewers Friday, scoring .8/4, according to final primetime national ratings from Nielsen. Univision’s Amores Con Trampa was first at 8p with .7/3, versus .6/3 for NBC’s America’s Got Talent and Fox’s MasterChef. The tables were turned at 9p with Talent topping the hour with .9.4, followed by .8/3 for Uni’s Lo Imperdonable. Telemundo snuck in to steal 10p with 1.1/5 for Senor de los Cielos; NBC’s Dateline placed second with 1.0/4.

A18-49: NBC .8/4, ABC .7/3, UNI .7/3, TELE .7/3, CBS .5/2, FOX .5/2, CW .3/1, ION .2/1

Live + Same Day Household Ratings: Friday, August 21, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 2.9/6
Elementary [r] 2.3/5, Hawaii Five-0 [r] 3.0/6, Blue Bloods [r] 3.4/7
NBC 2.5/5
America’s Got Talent [r] 2.3/5, Dateline [r] 3.1/6
ABC: 2.4/5
Shark Tank [r] 2.1/4, 20/20 2.7/5
Univision: 1.0/2
Amores  con Trampa 1.0/2, Lo Imperdonable
1.1/2, Yo No Creo en los Hombres 1.0/2
FOX 1.1/2
MasterChef [r] 1.2/3, Gotham [r] 0.9/2
Telemundo: .9/1
Avenida Brasil 0.7/1, Bajo El Mismo Cielo 0.8/1, Senor de los Cielos 1.2/2
CW: 0.8/2
Masters of Illusion 0.9/2, Who’s Line Is It Anyway [r] 0.7/1, Penn & Teller Fool [r] 0.8/2
ION: 0.6/1
Law & Order [r] 0.6/1, Law & Order [r] 0.5/1, Law & Order [r] 0.6/1


A+E Networks UK appointed Adrian Pilkington as Senior Vice President, Distribution and Strategy, effective September 1. Previously, Pilkington was Director of Partner Channels at Sky.

Character-effects firm MASTERSFX named Scott Coulter as Vice President and Executive Producer of Visual Effects. Coulter is the founder of Worldwide FX.

This Day in History:
1875 – Captain Matthew Webb was the first person to swim across the English Channel.

Answer to Our Last Trivia Question: On which NYC-set sitcom did The Brady Bunch’s Robert Reed and Eve Plumb each guest, on separate occasions? Family Affair (1966-1971). Kudos to: Susan Nessanbaum-Goldberg-Generate/Beverly Hills, Tom Moore-Kalt Productions.

Today’s Trivia:  What was the name of the orthodontist Al nearly wed on Home Improvement (1991-1999)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: IT SUPPORT ANALYST/NBCU/LA: The IT Support Analyst provides support for incident resolution & requests reported to the HelpDesk & Site Support team. Understanding & experience with IT HelpDesk processes, service management. Full info/apply HERE (8/28)

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JOB OPENING: SR PUBLICIST/UP TV/ATL: Resp for dvlpng/implementing comm strategies for UP/ASPiRE prgrmng, working daily w/broad range of media outlets covering TV, music, ent, business, & advrtsng. 5+ yrs exp. in TV comm, PR or media relations. Res: HERE [email protected] (8/27)

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CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Fresh Off The Boat[r], Fresh Off The Boat[r], Extreme Weight Loss
CBS: NCIS[r], Zoo, NCIS: New Orleans[r]
CW: The Flash[r], iZombie[r]
FOX: Are You Smarter Than a Fifth Grader?, Brooklyn Nine-Nine[r], The Last Man on Earth[r]
NBC: America’s Got Talent, Hollywood Game Night
PBS: A Few Good Pie Places, A Few Great Bakeries, Frontline [r]
Telemundo: Avenida Brasil [
r], Bajo el Mismo Cielo, El Senor de los Cielos
Univision: Amores con Trampa, Lo Imperdonable[r], Yo No Cre en los Hombres[r]

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Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]