08/08/19: SLG goes networking

CynopsisESPORTS

It’s Thursday August 8, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.

Super League Gaming is launching a proprietary audience network anchored by its expanding content and creator-centric digital properties. Collectively, Super League has more than 850,000 registered users and followers, and generates more than 15mm video views and 40 million impressions per month. The network will include includes social media, live streaming, video-on-demand and website-based offerings that “provide gamers with multiple forms of content designed to celebrate their love of play and to support their boundless creativity.”

“As our community has grown, we’ve become increasingly focused on surrounding gamers and fans with content they crave,” said Ann Hand, CEO of Super League Gaming. “Through strategic acquisitions and creative content programming, we have assembled an enviable collection of digital and social channels that reach a broad and passionate user base, which is now available as a media platform.”

Super League’s primary digital properties include:

SuperLeagueTV, a branded channel on Twitch and YouTube featuring Super League’s live competitions, City Clubs and esports leagues, as well as original live and video-on-demand shows
Framerate, one of the fastest growing social video networks in gaming, with multiple channels on Instagram, Facebook and Tik Tok, as well as original content series on InstagramTV and FacebookWatch
Minehut, a Minecraft community in which players create their own Minecraft worlds where friends can share, socialize and play together.

COMPETITION AND VENUES

Valve continued to elevate history, with its prize pool for The International 2019 now passing $32 million so far with the event set to begin next week. The marks the biggest prize pool for any single event in the history of esports, with more rewards still to come for Battle Pass that will continue to fund the prize pool.

This weekend’s PUBG Nations Cup in Seoul locked in its talent lineup with the English language play-by-play casters set to include: Richard “The Simms” Simms; Lauren “Pansy” Scott; Michael “Porosaurus” Navarro; James “Matrym” Oates; Clinton “Paperthin” Bader; and Jake “Zenox” Brander. Serving as analysts will be: James “Kaelaris” Carrol, Martin “Avnqr” Goeth, Michael “Hypoc” Robins, and Patrick “Frosz” Lu. The event runs Aug. 9-11, with a total of 16 teams across five continents competing for a $500,000 prize pool.

Chinese developer-publisher NetEase announced plans to build a $725 million esports park in Shanghai, according to Technode. The multi-million dollar complex will reportedly include facilities for game development, team building, and talent training with the first stage of the park is already under construction.

FACEIT is partnering with Red Bull to host Season 2 of Red Bull M.E.O. The mobile esports tournament will see the best mobile gamers from around the globe compete in Clash Royale, Brawl Stars and Hearthstone. The partnership will also see FACEIT host online and offline qualifiers in over thirty countries around the world to source the fiercest competitors for the Grand Final in February 2020. “M.E.O. is one of the most exciting tournaments on the competitive mobile scene. As a truly global competition we have an enormous talent pool to source the very best players in three of the most dynamic titles in esports,” said Michele Attisani, Co-Founder & CBO of FACEIT. “We’re working closely with Red Bull to make sure each qualifier offers a world class standard of competition to attract the very best competitors from each region.”

Get ready for esports to enter the college football postseason. The Mobile Alabama Bowl, the AutoZone Liberty Bowl, and the Military Bowl presented by Northrup Grumman are partnering with the new initiative Battle at the Bowl, an online esports tournament platform targeting college football fans, students and alumni. Registration for the platform will see unlimited play throughout the college football season in five esports game titles, including Overwatch, Rocket League, Madden, Hearthstone and Halo 3. Registrants can select to compete for their favorite college football team. The Battle at the Bowl regular-season online play culminates on Dec. 1 before Bowl Season Game play begins on Dec. 8. “We are thrilled to bring a new level of excitement to esports where our competitors are playing for their favorite team throughout the college football season,” said Joe Hand, Jr., President, Joe Hand Promotions, the operating partner of Battle at the Bowl. “By supporting each bowl game’s charity, we are able to make a difference in our gamers’ communities.”

Evo 2019 continued to resonate with its community, led by, according to Esports Charts, Nintendo’s Super Smash Bros. Ultimate which saw the final match between Gavin ‘Tweek’ Dempsey and Leonardo ‘MkLeo’ Lopez Perez peak viewership with 245,624 concurrent viewers to top all titles. Tekken was right behind with 227K peak viewership. Overall and across all of its titles, Evo saw over 1.7 million hours watched, with average concurrent viewership of 58,268.

Speaking of Evo, BANDAI NAMCO unveiled a slate of announcements surrounding the future of TEKKEN 7, DRAGON BALL FighterZ and SOULCALIBUR VI. Included in the mix was news that the TEKKEN World Tour finals will take place on December 7–8, 2019 at the KBank Siam Pic-Ganesha Theatre in Bangkok, Thailand.

Mountain Dew teamed up with PlayerUnknown’s BattleGrounds to launch the 2019 Game Fuel League, a tournament “created to bring together amateur gamers to compete like professional esports stars and win money-can’t-buy prizes.” Competition begins on Aug. 8 with an online tournament that will take place in the UK, Ireland, Germany, Spain, Finland, Sweden, Norway, Denmark and Switzerland with the opportunity to play the grand finale at MCM Comic Con. The final stages of the tournament will be hosted exclusively on the Mountain Dew takeover of the HyperX Esports Truck with the opportunity to win a Mountain Dew-branded beach buggy,

TRENDS

Ninja left Twitch, the leader in live streaming content, for Mixer, Microsoft’s competitor, creating a major media shake up in the gaming ecosystem. Already, Mixer has become one of the top mobile apps in the Apple store. This week, Stream Hatchet takes a look at the historical viewership trends for Ninja, and the implications for the growth potential on Mixer:

On Average Ninja on Twitch leads in AMA: Ninja’s average Average Minute Audience on Mixer has been 30.7k viewers lower than his best Twitch streams since May 2019.
Ninja’s follower gains on Mixer vs his peak: Ninja has gained significantly more followers since the switch to Mixer. However, these gains are approximately 60k viewers shy of the record breaking Drake stream.
Mixer leads in New Viewers: Ninja’s channel has generated 788.6k more New Views on Mixer than Twitch since May 2019.

For more information on how the competitive landscape is evolving in gaming and esports, visit our blog at: blog.streamhatchet.com

EBS UPDATE

Want the latest news on the biggest shakers in competitive gaming? Do not miss the “State of the Union” track at Esports Business Summit, as our extremely popular slate returns bigger and better than ever, featuring leaders from some of esports’ biggest and/or most innovative leagues discussing what’s ahead for their organizations. Spotlight sessions include: The Call of Duty World League, League of Legends, Overwatch League, ESL Pro League, NBA 2K League, and eNASCAR Heat Pro League. Big news is ahead so don’t miss out! Click here for more info and get your tickets now.

New sessions! Keep your eyes peeled as we announce our final sessions for the 2019 EBS Summit. New panels are set to include: The Esports Landscape in 2019 – Roles of Managers, Agents, and Team Owners, with speakers from United Talent Agency, FaZe Clan, and Kinetic Group. In addition, be sure to check out Esports and Social Good Causes, with speakers from Gamers Outreach, ESL and Microsoft.

ACTIVATION

Dignitas announced that German bag company Ridgebake signed on to become an official partner of the organization. Through the partnership, Ridgebake launched the custom “Pentacarry” Dignitas backpack, a bag designed specifically for gamers. Dignitas fans will have chance to receive the backpack through livestream activations and by following Dignitas players who have unique discount codes for their fans.

Misfits Gaming and the Florida Mayhem are partnering with cancer charity Gift of Life to fight blood cancer. Gift of Life registers volunteer bone marrow and stem cell donors to help cure leukemia, lymphoma, sickle cell, and nearly 100 other diseases through transplantation. The teams will work with Gift of Life to educate the public and recruit new marrow and stem cell donors at tournaments and gaming events beginning today at the Blizzard Arena on August 8.

The NBA 2K League ended its second season on a high note, not only with T-Wolves Gaming topping 76ers GC to claim the 2019 NBA 2K League Championship Trophy, but also announcing a new partner in Anheuser-Busch. The league announced that the multi-year deal with Anheuser-Busch will make Bud Light the Official Beer Partner of the NBA 2K League, adding to the NBA’s more than 20-year history with the beverage company. Specific activations will be announced a later date.

Marvel Entertainment is sponsoring Overwatch League’s San Francisco Shock to promote the digital release of Avengers: Endgame through the remainder of stage four. The team announced the partnership via a pic of Shock players sporting the time-traveling outfits seen in Endgame with the movie’s tagline, “whatever it takes.”

PUBG MOBILE and GameWorks announced that they are teaming up to host a one-night-only open event at all seven GameWorks locations, as a part of PUBG MOBILE’s summer-long “Team Up Celebration.” The PUBG MOBILE Chicken Dinner Open will be held on Aug. 15 and welcome teams of players who compete on their mobile devices for prizes, including the grand prize, a fully loaded chicken dinner.

A CYNOPSIS MESSAGE

IT’S DEADLINE DAY

THE CYNOPSIS DIGITAL AWARDS

As an advocate for digital communications, we’re delighted to recognize and celebrate media’s trailblazers for the seventh year running. Make sure you lead the pack by entering the 7th Annual Cynopsis Digital Model D Awards (for campaigns, content & tech) and the Digital “It List” (for individuals).

ENTER BY 11:59 PM TONIGHT

PLATFORMS

Monster news last week as the streaming wars continue to heat up. Gaming pillar Tyler “Ninja” Blevins announced that he was moving to Microsoft’s streaming service, Mixer, to stream games and video exclusively on the platform at www.mixer.com/Ninja while shifting his content off of Twitch. Ninja will also attend broader gaming events and activations throughout the year in support of Mixer. After five days of streaming, Ninja nabbed over a million active subscribers on Mixer, while the platform surged to the top of the app charts.

Red Bull Media House launched a new esports documentary, Against the Odds on Red Bull TV. The feature-length film follows the story of Dota 2 team Team OG, an unlikely group of gamers who become legends by winning the biggest prize in esports at the The International 2018, taking home over $11 million “The astonishing tale of Team OG’s road to the International 2018 is one that goes beyond competitive gaming and tells a Cinderella story that has universal appeal,” said GrizzlyMug, Director. “Against the Odds lifts the curtain on the dedication and drama behind the scenes of the biggest esports tournament and offers an unparalleled insight into one of the most riveting journeys esports has ever seen.”

Seattle-based tournament platform Matcherino announced a raise of $1.5 million in its Series A-1 funding round. The round of investment was led by Galaxy Digital’s Galaxy EOS VC Fund and Wells Fargo Strategic Capital. “Our product offerings provide the tools to connect players, brands, tournament organizers, and even fans, in a way that is advantageous for all parties, both monetarily and in providing a more enjoyable experience for all involved,” said John Maffei, CEO of Matcherino. “We are thrilled to be bringing these investors aboard. Matcherino’s full suite of products engaging the esports community is designed to connect industry stakeholders who have been long ignored or underserved.”

The Dallas Morning News will launch coverage of the Dallas Fuel professional esports franchise within the SportsDay area of its digital products. The News intends to provide intensive, digital-only coverage as the team enters the final weeks of the regular season. Garry Leavell, Assistant Managing Editor/Sports stated, “We think we are in a strong position to build a following of esports enthusiasts. There are plenty of bloggers who don’t have access to players and some good esports journalists who write trend stories. But no one covers local sports franchises the way we approach the Cowboys, Mavs, Rangers or Stars. We think esports fans are hungry for serious coverage. Led by assistant sports editor Tommy Magelssen, we aim to provide that coverage of the Dallas Fuel.”

ESL Australia and Dare Iced Coffee, Australia’s leading Iced Coffee, announced a partnership to bring Dare on board as official drinks partner of the ESL AU & NZ Championship Season 2 2019. Activations will span across multiple esports-focused channels including Twitch.tv, Twitter, Facebook & Instagram as part of a broad campaign.

The University of Akron teamed up with Cleveland Clinic Sports Health to become the exclusive medical provider of Akron Esports, giving varsity student-players expedited health care. The student-players will also be part of a collaborative research effort between UA and Cleveland Clinic Sports Health to outline the effective and comprehensive care of esports athletes.

TEAMS

Esports org Gen.G closed a partnership with Bumble, the “women-first” social networking app with over 65 million users worldwide, to form Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). Through the deal, the two brands will also develop new platforms to drive empowerment in the gaming community. Bumble has now added a ‘gaming’ badge that Bumble BFF users can easily showcase on their profiles. Gamers on Bumble BFF can now filter their matches to find other gamers to connect with in their communities. In addition, Bumble will become an official partner for Kristen Valnicek (@KittyPlays), Gen.G’s Head of New Gaming Initiatives, as well as partner to #TeamKitty, a network of hundreds of women gamers and streamers organized by KittyPlays. Gen.G and Bumble will develop custom content and deploy a series of activations including co-hosted events, live-streaming opportunities and more, utilizing KittyPlays and #TeamKitty.

READYUP GAMES OF THE WEEK

INDUSTRY

UMG Media entered into an agreement to acquire Activate Entertainment, a creative management and production services company that specializes in esports events and activations. In 2019, Activate has produced a number of major esports events, including the “Esports Experience” at the National Advertising Broadcaster (NAB) Show in Las Vegas, and the “Panasonic Esports Arena” at InfoComm in Orlando. “Bringing Activate into UMG will greatly expand the services and expertise of UMG in the esports event management side of the industry,” commented Dave Antony, CEO of UMG. “Being able to add the experience of Chris and Dirk will be invaluable as UMG expands.”

The Entertainment Software Association is scrambling after reports broke that the organization had not protected details about its media list from E3, not just in 2019 but in previous years as well. GamesIndustry.biz reports that databases of personal information for media professionals attending E3 were also available from two previous years to the open public. ESA notified press that the lists, which included phone numbers and addresses, had been removed from the site. Databases contained more than 2,800 listings for journalists, YouTubers and analysts who attended one E3, and more than 3,300 for those who attended another.

Speaking of the ESA, the org stated that Microsoft, Nintendo, and Sony are teaming up to mandate that games with paid loot boxes also include the chances of winning randomized in-game items. Officials stated that many of video game publishers who are members of the ESA, will “implement a similar approach,” including Activision Blizzard, Bandai Namco Entertainment, Bethesda, Bungie, Electronic Arts, Take-Two Interactive, Ubisoft, Warner Bros. Interactive Entertainment, and Wizards of the Coast.

ROSTER MOVES

Overwatch League’s Houston Outlaws named Chris DeAppolonio as the team’s new president. DeAppolonio previously served as executive vice president, partnerships at Infinite Esports & Entertainment, the former parent company of the Houston Outlaws and OpTic Gaming. He will now lead all business and competitive operations for the Outlaws and will work to continue the expansion of the brand to its home marketing area of Houston, Austin, and San Antonio in preparation for hosting matches in their market during the upcoming 2020 season. Of course, the Outlaws were acquired by Immortals Gaming when they purchased parent company Infinite Esports & Entertainment in June. Since IGC already owns and operates the Los Angeles Valiant, the team is now in the process of being sold to Houston-based real estate investor Lee Zieben. The acquisition is expected to be closed by the end of August.

A CYNOPSIS MESSAGE

CYNOPSIS TOP WOMEN IN MEDIA AWARDS GALA

Cynopsis is celebrating the 2019 Top Women in Media — the outstanding women across every facet of the media industry — TV, digital/tech, esports, sports, marketing and more. From corporate visionaries to rising stars, they are making bold decisions and driving their businesses forward and they deserve their moment in the spotlight.

Join us September 9^th for the Gala in NYC!

List of Honorees Register by Friday

Platinum Sponsor: Turnkey Search

ON THIS WEEK in 1986: Metroid is first released.

Trivia: What type of restaurant serves as the home of the Five Nights at Freddy’s franchise? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: The game Fallout: New Vegas features a fedora-wearing corpse found inside a refrigerator amid a radioactive wasteland. This is a nod to which famous character who attempted a similar tactic to escape an atomic bomb? Answer: Indiana Jones. Kudos: Julie Reuther/Sydney; Gabrielle Pedro Fredrick-National Geographic/DC; Matt Sautter-WideOrbit/Harrisburg; Henry Jones Jr.-Marshall College/Bedford; Erin Allen-WarnerMedia/Atlanta; Jason Morrow-Toyota/Houston; Daniel Hanson/Vail; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris

Chris Pursell @VegasandVine
Kerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploe	Cynopsis Ad Sales Mike Farina 203-218-6480 Albert Nassour 917-545-3129	Cynopsis Job Listings Sales Trish Pihonak 203-899-8459 Director of Operation

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

CHIEF OPERATING OFFICER >>
PointsBet/Denver: Exceptional candidate with broad, hands-on operational skills to lead our US company through our next stage of growth. Min 10+ yrs of operational exp; proven operational success in gaming, sports or technology sectors a +. Strong written/comm skills. Full info HERE (8/22)

DIRECTOR, OTT ADVERTISING STRATEGY >>
NBCU/NYC: Work w/Business Operations & Strategy group & impact new rev generation across the NBCU portfolio by identifying growth opps; 8 yrs work exp; this could incl professional services (e.g., consulting, investment banking) or media exp at a large network/publisher/agency. Full info HERE (8/22)

SR ANALYST, AD SALES STRATEGY >>
NBCU/NYC: Design/execute strategic sales initiatives in the NBCU Digital Partnerships team along w/the wider Ad Sales org. Min 2 yrs exp @ either a leading investment bank, mngmnt consulting firm or in strategy/finance role at a major TMT corp. Full info HERE (8/22)

ACCOUNT EXECUTIVE >>
Trifecta Entertainment/NYC: Dynamic individual to focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/syndication, national cable, broadcast ad sales or media buying background req’d. Full info HERE (8/21)

PRODUCER/SHOOTER/EDITOR >>
Overtime/NYC: Applicants should have a min of 2 yrs filming doc and/or reality content. Exp functioning as a one-person-band is mandatory since it will be a standard part of the job. Full info HERE (8/21)

CONSUMER INSIGHTS MGR >>
Gamut – Cox Media/NYC: Lead data-driven rsrch projects that align w/sales objectives & client needs. Thru analysis of mult rsrch sources, he/she will support the media ad sales team to consult clients on their ad strategies. 6-9 yrs of exp in a rsrch or insights role at a media agency. Full info HERE (8/20)

MEDIA INSIGHTS ANALYST >>
Gamut – Cox Media/NYC: Perform data runs & analysis through the use of multiple rsrch sources to support the media ad sales team & consult clients on their media plans. 1+ yr exp in a rsrch or insights role at a media agency, brdcst/dig co., or media rep firm. Full info HERE (8/20)

MGR, AD SALES MARKETING >>
Gamut – Cox Media/NYC: Lead planning/execution of multi-channel mktg strategies designed to drive ad sales revenue for the co. Must possess a demonstrated ability to comm & collaborate with all levels of the org; 5+ yrs of exp in Ad Sales Marketing at a Media, Brdcst or Ent co. pref’d Full info HERE (8/20)

DIGITAL ACCOUNT EXECUTIVE >>
AMI Entertainment Group/NYC: Secure digital advertising from a diverse list of Entertainment, CPG, Beauty, Fashion and misc. Strong knwldg NY based digital advertising mkt. 2+yrs of exp selling online advertising; recent online sales req’d. Full info/apply HERE (8/20)

DIRECTOR, BUSINESS STRATEGY >>
FX/LA: Work cross-functionally w/FX leadership team, while also being resp for creating models, performing analyses around talent term deals, orig prgrmng costs, back-end profit participations, ancillary rev streams, content windowing & AdHoc projects. 5+ yrs relevant exp. MBA req’d. Full info HERE (8/17)

BUSINESS ANALYST, INT’L & DIGITAL SOLUTIONS >>
A+E/NY: Analyze existing business processes & systems functionality; propose new or updated solutions to changing business needs; be an active member of Technology Team. 5+ yrs exp working w/applications & technology solutions that are vendor supported, strong analytical skills, project mgmt exp, detailed oriented, strong communication skills, exp w/HTML, CSS or WordPress preferred. Apply HERE (8/17)

Sales Planner, Direct Response >>
Hallmark/NYC: This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Apply HERE (8/16)

DIRECTOR of SALES, USA >>
NHNZ: Generate and maximize sales for NHNZ in the USA through proactive, business orientated, results driven client management. Self-starter with a clear creative vision and an understanding of all things TV. Full info HERE (8/15)

DIRECTOR, PRICING & PLANNING >>
Fuse Media/NYC: Play a critical role in the design, development, planning & execution of our comprehensive product & services pricing strategy. 10+ yrs ad sales exp w/strong understanding of pricing a variety of inventory, within the NY mktt (Nati’l Broadcast/Cable ntwrk) Full info HERE (8/15)

SALES ASSISTANT >>
REELZ/NY: Responsible for providing service to clients on a daily basis, maintaining sales orders and supporting Account Executives and the Management team. BA/BS & Wide Orbit experience preferred. Full info/apply HERE (8/15)

DIRECTOR OF TEAM SALES >>
Momentous/Remote: Responsible for building relationships with professional teams, colleges and universities, coaches, trainers and dietitians to sell our products on a long-term basis. 3+ yrs of team sales exp, preferably in food or supplements. Full info/apply HERE (8/15)

AD SALES ANALYST >>
Discovery Inc/NYC: seeking numbers whiz to learn & leverage rsrch resources to provide data-driven intel for ad sales/mkting initiatives on media rsrch team. Utilize data systems & translate info into digestible presentations. 1-2 yrs media exp. Full info HERE (8/15)

CORPORATE COMMUNICATIONS COORDINATOR >>
BECK Media/Santa Monica CA: Seeking a team member with 2-4 years of corporate communications experience, strong writing chops, deep interest in the business of sports and sponsorship/ strategic partnership experience. For more information apply here (8/15)

MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH >>
Turner Sports/NYC: Run custom primary research projects for Turner Sports Ad Sales, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info/apply HERE (8/13)

MGR, CAMPAIGN REPORTING & ANALYSIS >>
Viacom/NYC: Resp for media campaign reporting, data aggregation & analysis for performance mktg initiatives. 3-5 yrs exp digital mktg & analytics role on either in-house/client side or at a media or dig. agency w/exp in programmatic & social measurement. Full info HERE (8/13)

MGR, MULTI-PLATFORM MEASURMENT & ANALYTICS >>
Viacom/NYC: Develop/produce regular & ad-hoc reporting, providing various corp stakeholders w/an understanding of how Viacom’s brand portfolio is consumed by distributor and platform.3-5 yrs of exp in TV /video audience research. Full info HERE (8/13)

DIGITAL STRATEGIST >>
Octagon/Stamford CT: Resp for developing and executing investment recommendations for our clients and generating social and digital first marketing campaigns and strategies tailored to specific business objectives. BA deg related field or min 3+ yrs exp in digital/social strategy. Full info HERE (8/12)

EXECUTIVE PRODUCER, MORNINGS WITH MARIA >>
Fox Business Network/NYC: Responsible for overseeing content for a three-hour morning cable television news program. 8+ years’ experience producing at a local station or News network, Full info HERE (8/12)

DIRECTOR, AD SALES >>
The Weather Channel and Entertainment Studios/Chicago: responsible for generating ad revenue for the Midwest and Detroit Region and achieving target goals. Serve as primary lead with Midwestern Region agency and client relationships. 10 yrs of relevant exp with demonstrated achievements. Full info HERE (8/12)

VP, BRAND MARKETING >>
POINTS BET/Jersey City NJ: Join a growing & fact-paced team in need of VP w/huge hunger & passion for sports knowledge to create, implement, and innovate impactful brand campaigns across advertising, content, PR & more. 7-10 years of consumer brand marketing, sports exp a huge + Full info HERE

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