06/24/16: UFC goes Live with Snapchat; The NFL grapples with Cirque du Soleil; Vainglory’s Amazon upgrade


Good morning. It’s Friday June 24, 2016, and this is your first early morning Sports briefing. 

UFC is pairing up with Snapchat through to showcase a slate of events via its ‘Live’ product. Fight fans at UFC event will receive access to unique experiences via photo and video Snaps to one collective, curated Snapchat Live Story. These Live Stories will then be available for Snapchatters globally to view for 24 hours following the event. The partnership launches with UFC 200 on July 9 and includes UFC 202 and UFC 205. “Collaborating with Snapchat gives us a great opportunity to align our partners with exciting live content that was previously not accessible to our fans,” UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder said. “UFC continues to look for new ways to be at the forefront of media opportunities while continuing to put its fans first.”


Argentina’s win over the US in the Copa America Semifinal handed FS1 with 3,290,000 viewers on Tuesday. according to Nielsen, to rank as the network’s third most-watched soccer match and the most-watched men’s soccer match in the network’s history. Despite the blowout, the contest also set a record for FOX Sports GO as its most-viewed authenticated event in history with over 228,000 unique streamers, beating out the 2015 Women’s World Cup Final between the USA and Japan by 10%.

Former Golden Boy Promotions CEO Richard Schaefer is founding Ringstar Sports with plans to promote his first event later this summer, according to ESPN. Schaefer said he has already been licensed in New York, Texas and California with a license application working its way through the process in Nevada. "I am reactivating my deep relationships in the boxing industry with fighters, venues, networks, sponsors, managers and, of course, my friends in the media,” Schaefer told the site. “I will be in the coming weeks recruiting a seasoned team of executives from matchmakers to operational people, marketing and sponsorship professionals to join me at Ringstar to help maximize revenues for our athletes."

A mighty thank you to everyone who spoke at, attended and/or assisted with the Cynopsis Sports Summit and eSports Conference yesterday in NY. Congratulations to our Hall of Famers!

NBC Olympics lined up 15.5 hours of coverage of the US Olympic Swimming Trials starting Sunday, including eight consecutive nights in primetime on its channels. NBCSN opens it up at 6p, before NBC steps in at 8p. Overall, six nights of primetime coverage runs at 8p on NBC, will air at 8 p.m. ET/PT throughout the week on NBC leading into the July 3 two-hour show combining the Swimming and Track & Field Trials at 7p on the broadcast channel.  p.m. ET/PT on NBC.

Speaking of the Olympics, the USSA announced its US Grand Prix stops at its annual partner summit for the 2016-17 season, including the first of five Olympic selection events for the 2018 Olympic Winter Games. The tour kicks off at Copper Mountain from Dec. 14-17 with halfpipe competitions for freeskiing and snowboarding and a big air snowboarding competition. Mammoth then takes the spotlight from Feb. 2-5, 2017, including the first Olympic selection events for men’s and women’s halfpipe skiing, slopestyle snowboarding and slopestyle skiing. A third U.S. Grand Prix event, featuring skicross and snowboardcross, is on the calendar for Jan. 19-22, with the location to be announced separately at a later date. This season, the organization boasts its largest TV schedule in history with over 50 hours of programming, including a record 20 hours on NBC,

NHL Network hits the NHL Draft today with on-site coverage through Saturday featuring Brian Boucher, EJ Hradek, Brian Lawton, Dave Reid, Jamison Coyle, Tony Luftman and Steve Mears. Programming begins today at 5p with a two-hour preview show, followed by an hour-long recap show after Round 1 is completed. On Saturday, Rounds 2-7 of the Draft will air on NHL Network starting at 10a. Coverage plans include four set locations at the First Niagara Center, one of which will include analysis from Sportsnet’s Elliotte Friedman and John Shannon.

CBS Sports Network sees live coverage of big wave surfing’s Puerto Escondido Challenge today at 10a and extending into tomorrow starting at 10:30a. Coverage will run both days until 1p, after which fans can continue watching on the WSL website and app.


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The NFL and NFLPA are teaming with Cirque du Soleil for an league attraction set to take place in Times Square. The NFL Times Square experience will be housed as a 40,000 square feet, four-story exhibit, located on the corner of West 47th Street and 7thh Avenue at 20 Times Square with an opening in Fall of 2017. Content will include “an engaging blend of high-tech displays, as well as immersive and interactive elements” with fans able to test their skills as well as a 350-seat theater with a 20-minute show. “The NFL and Cirque du Soleil are two iconic global brands. We are pleased to team with this industry leader to set the new standard of excellence in sports and entertainment,” said NFL Chief Marketing Officer Dawn Hudson. “We are thrilled to re-imagine what it means to authentically engage with fans by providing them an immersive, innovative experience celebrating football and available year-round. We hope to bring fans of all ages and avidity into the huddle and give them an all-access pass to players and teams.”

Speaking of the NFL, Campbell’s Chunky locked in six NFL players for their 2016/17 campaign, “Everyman All-Star League.” The promotion will play up a role reversal of fantasy football, where six NFL players will serve as fantasy team GMs, “drafting average guys whose admirable talents and everyday victories range from grocery shopping to changing diapers.” Players will include Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron, and Kyle Long.

Yesterday, customers on United flight 408 from Newark Liberty to Chicago O’Hare were shown the premiere of Destination: Team USA, a documentary produced by United Airlines and Tribeca Digital Studios. This film focuses on five athletes:  Marathoner and 37-year-old single mom Andrea Duke; legally blind Paralympic judo wrestler Dartanyon Crockett; diver Abby Johnston; fencer Ibtihaj Muhammad; and boxer Cam F. Awesome. The film will be widely available for inflight viewing beginning July 1.

The New York Jets locked in a new multi-year partnership with Porsche Cars North America to serve as the official sports car and luxury vehicle of the team. The agreement marks Porsche’s first NFL partnership and first exclusive sports sponsorship in major US sports. Porsche will now be the presenting partner of the Jets Green Room and provide select Jets suite partners, premium season ticket holders and corporate partners the opportunity to participate in a unique driving experience in Porsche vehicles at a local track along with Jets personalities.


Major League Soccer debuted a new video slate entitled The Movement presented by AT&T. The 16-part series examines the growth of soccer culture in MLS and the North American soccer scene and will run across the league’s digital platforms. Episodes and hosted by Calen Carr and have already been shot with David Villa (NYCFC), Carmelo Anthony (New York Knicks) and Adrian Gonzalez (LA Dodgers).

Sports Illustrated Play is revving up to launch a new digital, mobile and social platform next month, according to parent company Time, offering “utility, content and social experience” for its community of about 10 million monthly users. The platform will look to assist youth sports administrators and coaches in managing activities, scheduling, as well as professional site creation and team/roster management.


Vainglory unveiled a premier sponsorship with the Amazon Appstore to support their Summer 2016 eSports season in both North America and Europe, which runs through Sept. 11. The top eight teams per region will compete at the Summer Live Championships in North America (September 2-5) and Europe (September 9-11) with Amazon now hosting the championships. In addition, the Amazon Appstore will be rewarding players throughout the season with discounts and bonus Amazon Coins,

ELeague will see its semifinals and championship  featuring Counter-Strike Global Offensive wrap up its inaugural season at Cobb Energy Performing Arts Centre in Atlanta.  The first semifinal takes place July 29 at 5p, followed by the second semifinal at 10p. The season one championship runs on  July 3 at 4p. “We’re thrilled with the fan response to the first season of ELeague and look forward to hosting our first championship event at the state-of-the-art Cobb Energy Performing Arts Centre,” said Christina Alejandre, GM of ELeague. “This venue will provide a best-in-class spectator experience and allow even more fans to come out and enjoy ELEAGUE’s live event atmosphere.”


Argentina/Chile for the Copa America crown on Sunday at 8p on FS1 and Univision.


Cynopsis Webinars Presents:
The New Ratings 101: How to Use Data to Make Your Case

TV measurement is advancing quickly, allowing for new & effective ways to use data to help marketers understand how important television is if they want to reach consumers in meaningful numbers, in a meaningful way.

Register & learn more during this webinar on July 12th at 1:30PM.

For questions, please contact Trish Pihonak.

ON THIS DAY in 1922: The American Professional Football Association changes it name to the National Football League.

In The Know: Who holds the record for most rushing touchdowns in a single Super Bowl? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What is the name of the Minor League Baseball team in Las Vegas? Answer: The Las Vegas 51s. Kudos: Kyle Helm-CBS Sports Network/NY; Chris Long-FloSports/NY; Nick Gaetano-MLB Advanced Media/NY; Brian Krasik-WME/IMG/NY; Randy Ingram-WBTW-TV/Myrtle Beach; Synda Kollman-Charter Marketing Group/Deerfield Beach; Bob Eisenstaedt-Granite Springs Productions/Tampa; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Dave Sikula-Toovia/Sunnyvale; Rich Greene-Casa Del Verde Entertainment/LA; Scott Brofman-Critical Content/LA; Jeff Mirkin-Heartland Poker Tour/Santa Monica.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: HEAD OF CREATIVE AFFAIRS/WATM/Hollywood: Resp for overseeing the development of all our creative projects, including digital, TV & feature films & in all other elements of our bus. 8-10 yrs exp in development, pref focused on TV & film. Please send resume / CV & CVR: [email protected] (7/1)

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JOB OPENING: DIRECTOR, MARKETING & PUBLIC RELATIONS/TAG PR Agency/NYC: Work w/clients to schedule talent for media opps. Min 3 yrs exp mktg or PR w/demonstrated success, preferably in sports and/or entertainment.Strong oral & written comm skills. Resume to: [email protected] (6/29)

JOB OPENING: SENIOR SOFTWARE DATA ENGINEER/Twitter/San Francisco: Build systems with purpose that are well tested, flexible, and maintainable. Full info/apply HERE (6/29)

JOB OPENING: PRODUCTION MGR – ON AIR/EPIX/NYC: Supervise prod workflow of Creative Services dept. Detailed oriented w/exc organizational, multi-tasking, professionalism, and communication skills a must as well as 5+ yrs exp TV/ent ind & strong understanding of prod mngmnt. Full info/apply HERE (6/29)

JOB OPENING: MKTG MGR/EPIX/NYC: Support dept in the execution of upcoming consumer/affiliate marketing initiatives and campaigns. 5yrs of relevant media exp & knwldg of entertainment mktg or agency proj mngmnt. Full info/apply HERE (6/29)

JOB OPENING: SENIOR STORAGE SYSTEMS ENGINEER/Starz/Englewood CO: Responsible for engineering, design, daily administration, documentation, and compliance of all enterprise storage solution in the infrastructure. Full info/apply HERE (6/29)

JOB OPENING: MGR, AUDIENCE/MKT RESEARCH/WNET/NYC: Lead strategy/execution/analysis of viewer analytics, overseeing & delivering insightful reporting & analysis of viewer data. BS/BA Deg &/or equivalent exp. & min 5yrs exp aud analysis, media plan’g/strat. Full info HERE (6/29)

JOB OPENING: NETWORK ARCHITECT/ACTIVE NETWORK/Dallas: Primary responsibility will be to work as a member of a team bringing connectivity to remote offices and staff. Full info/apply HERE (6/29)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: Support the Advertising Sales department by working with Account Execs to service clients on a daily basis. BS req and min 1 yr exp. Apply HERE (6/28)

JOB OPENING: MANAGER, INVENTORY/Crown Media Family Networks/NY: Manage the process of monitoring and tracking all inventory through WideOrbit and Dealmaker for Hallmark Channel & Hallmark Movies and Mysteries. BS req and min 2 yrs exp. Apply HERE (6/28)

JOB OPENING: SR ACCT EXEC/SITUATION INTERACTIVE/NYC: Dev & exctn dgtl mktg strag, mng day to day client needs. 5 yrs agency &/or live events/sports exp pref’d. Strong kwldg of digital, attn to detail, communication skills. Full info/apply HERE (6/28)

JOB OPENING: DIRECTOR, SALES/Yangaroo/Remote: Oversee rev growth from Brdcst & DR Agencies, Prod Houses & Content Producers. Must be able to employ a consultative approach to sales in order to understand client workflows 10+ yrs relevant sales role & exp media, advrtsing or Saas. Full info/apply HERE (6/28)

JOB OPENING: DIR MKTG/CNBC PRIME/East Coast: Develop and Execute consumer marketing campaigns for individual primetime shows. Full info/apply HERE (6/28)

JOB OPENING: VP DEVELOPMENT EXEC/NYC or DC: Calif. based production company wants east coast presence (NY or DC) to develop and sell. Monthly trip to Calif. required but most of the work is back east. 5 years VP experience required. Email resume to: [email protected] (6/28)

JOB OPENING: PA/Nickelodeon’s The Splat/NYC: 90s Nick Kid. Support creative team with promo & short form content production from conception to delivery. Ideate, write scripts, collect assets, admin support. Adobe Premiere skills req. Send resume to [email protected] (6/25)

JOB OPENING: SR MGR, CONSUMER INSIGHTS/Viacom/NYC: Resp for design, execution, analysis & reporting of both quantitative and qualitative research studies for TV Land, CMT and Nick at Nite. BA Deg & Min 6 yrs exp in media or mkt rsrch, w/ passion for TV/media. Full info/apply HERE (6/25)

JOB OPENING: DIGITAL MEDIA SALES ASR/Warner Bros./LA: Do you love Pop Culture & thrive in a fast paced envir? Do you have knwldg of DFP & building digital media plans? Must have strong excel skills & media math basics. 3+yrs exp dig. media sales or trafficking of digital ads. Full info/apply HERE (6/25)

JOB OPENING: INVENTORY MANAGER/FUSE/NYC: Manage and allocate Nat’l Sales Inv. Track and steward liability for all Nat’l Sales accts. Process reports for Sales mgmt. 4+ yrs exp. Apply: Full info/apply http://www.fuse.tv/ (6/25)

JOB OPENING: Sr. COORDINATOR INTEGRATED MARKETING/Fuse/NYC: Ideation and proposal Development. Work with sales team on RFP responses and pro-active pitches. Min 3 exp. Exc written/verbal skills & sense of urgency. Full info/apply http://www.fuse.tv/ (6/25)

JOB OPENING: VP FP&A/Discovery/LA: Strong leader to work w/network leadership of Discovery Channel, Science & Animal Planet to guide nets towards achieving all financial targets/metrics. Provide budgetary oversight of all ntwk controllable budgets. 12 yrs exp, familiarity w/SAP & BPC pref’d. Full info/apply HERE (6/24)

JOB OPENING: DIGITAL AD SALES MARKETING MANAGER/HGTV and DIY Network/NYC: Develop and execute client specific marketing solutions and communication tools that help drive advertising revenue for the HGTV & DIY digital platforms. For more detail http://www.scrippsnetworks.com (6/24)

JOB OPENING: SR DIR., CRM & DIGITAL AUDIENCE DATA STRATEGY/A+E Networks/NY: Lead the consumer-facing CRM efforts across A+E’s portfolio of networks, the strategy and execution of enterprise Addressable Audience / CRM program, serving as internal subject matter expert (SME) Full Info/Apply HERE (6/24)

JOB OPENING: DIGITAL AUDIENCE DEV. ASSOCIATE/A+E Networks/NY: Leverage owned, earned, and paid marketing tactics to grow and retain the audience across A+E Networks portfolio of digital properties, Utilize a data-driven approach to target potential users Full Info/Apply HERE (6/24) 

JOB OPENING: STUDIO TECHNICAL MANAGER, ESL/ESL GAMING/Burbank, CA: Lead technical production team, network/IT & studio operations; 8+ yrs broadcast production experience required; eSports/live event/sports/streaming experience ideal. Send resume/cover letter to: [email protected] (6/24)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Summer intern for event & digital content prod co. to help launch its new state of the art multi-media event space in New York City. Part time with flex hrs & some work can be done remotely. Exc Mac & Social Media skills. Photoshop knwlg a+ Interested candidates Resume to: [email protected] (6/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: WRITER’S ASSISTANT: Exp’d Producer unscripted content wants transition to scripted. Willing to intern to get in door. 7 years exp. Creating character arcs, crafting outlines, writing treatments. [email protected] (6/29)

SITUATION WANTED: PRODUCTION MANAGER/NY: 20 year’s experience working at all the major entertainment companies from sports to long form to promos. If you need someone to get it done, look no further. Email: [email protected] (6/24)

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