06/22/16: The NHL’s Centennial Slate; Sports drives Instagram to historical milestone; FanServ and Sportradar get creative


Good morning. It’s Wednesday June 22, 2016, and this is your first early morning Sports briefing. 

The NHL unveiled its 2016-17 regular season schedule, with play beginning on Oct. 12 with a four-game slate and run through April 9. Opening the doors to the new season will be Flamers/Oilers, Maple Leafs/Senators, Blues/Blackhawks and Kings/Sharks. Meanwhile, the Penguins will raise their fourth Stanley Cup championship banner on Oct. 13 before facing the Caps. Highlights of the schedule include the first-ever NHL Centennial Classic pitting the Red Wings/Maple Leafs in an outdoor game in Toronto on New Year’s Day; Blackhawks/Blues in the NHL Winter Classic on Jan. 2; the 2016 Tim Hortons NHL Heritage Classic between the Jets/Oilers on Oct. 23 and the 2017 Coors Light NHL Stadium Series between the Flyers/Penguins on Feb. 25.


FOX Sports is reporting that its coverage of the US Open this past weekend drew in 28.3 million viewers for all or part of the four-day event per Nielsen. Final round play nabbed a 3.4 household rating with an average of 5.4 million viewers over the course of Sunday’s nine-plus hours of coverage. The second year of the company’s coverage of the event generated a 13% rise over the most recent U.S. Open final round played on the East Coast. Top markets: Pittsburgh (7.8), Minneapolis (6.4), Greensboro (5.7), Jacksonville (5.6), Tampa (5.4) and West Palm Beach (5.4).

Trent Dilfer is going long with ESPN, announcing a new multi-year extension to remain with the company where he will now expand his analyst role to include Sunday NFL Countdown along with his duties on Monday Night Countdown pregame show and postgame SportsCenter.

In other talent news, ESPN college sports play-by-play commentator Jason Benetti will call his first nationally-televised MLB game for ESPN on Wednesday Night Baseball tonight at 10p, joining  analysts Doug Glanville and Rick Sutcliffe in the booth. ESPN’s Global Game series, which celebrates various cultural influences on the game of baseball, will also return for Wednesday Night Baseball this week with a focus on Mexico. Benetti, Sutcliffe and Glanville will host a variety of influential Mexican guests during the telecast, who have made a significant impact on the game of baseball.

See you tomorrow at three sixty for the Cynopsis Sports Summit and eSports Conference. There are still a few tickets left so grab ‘em now by clicking here.

NBA Digital scored record-setting numbers for its extensive coverage of the 2016 NBA Finals across all platforms with NBA TV averaging an all-time best 258,000 viewers for its postgame coverage of the seven-game series. NBA Gametime averaged 553,000 viewers, delivering the most-viewed edition of all-time for the NBA Playoffs. Meanwhile, a record 1.4 billion videos were viewed across NBA.com and NBA App, globally, eclipsing the record set during last year’s Finals.
Boxeo Telemundo Ford hits the summer season on Friday with a 10-round bout between David “Dabo” Quijano/Ricardo “Meserito” Rodríguez for the WBO Super Latin Flyweight title at 11:25. Other dates in Telemundo’s lineup for the franchise include July 1, July 8 and July 15.

CBS Sports is tapping Las Vegas’ T-Mobile Arena to host the 2016 CBS Sports Classic on Dec. 17. The doubleheader features North Carolina/Kentucky and UCLA/Ohio State.

Tennis Channel is set to serve its ninth straight year of Wimbledon Primetime starting June 27, dedicating more than 200 hours to the tournament. The program will air every night of the two-week event, with encores following immediately, and run throughout the night and into the morning. Talent includes Martina Navratilova, Jim Courier, Tracy Austin, and Lindsay Davenport with lead-host Bill Macatee.

ONE World Sports announced plans to showcase the 2016 Super Micro USA Table Tennis National Championships and the 2016 USA Table Tennis Open Championships. The Men’s and Women’s Finals of the 2016 Super Micro USATT National Championships take place in Las Vegas on July 8th at 10:30p with coverage on both of the company’s linear network as well as via its Watch ONE World Sports app. ONE World Sports will also broadcast the Men’s and Women’s Finals from the 2016 US Open in December.

ESPN will honor Zaevion Dobson, a 15-year-old high school football star from Knoxville who shielded two girls from a barrage of bullets last December with the Arthur Ashe Courage Award at The 2016 ESPYS. Dobson died from his wounds and his month Zenobia Dobson will accept the honor on his behalf, accompanied by his brothers Zack Dobson and Markastin Taylor.


Don’t miss the 2 most important events in the Sports industry!

Sports Business Summit & eSports Conference
When: Thursday, June 23 | Where: Three Sixty, NYC
Includes: access to both conferences, networking lunch & breaks, executive summary report, tickets to ESL One NY in October, a chance to win a photo-taking drone & more.

For more information on the upcoming events please click here.
 Sponsored by: Neulion | Phoenix Marketing International | Sportradar | rEvolution | Magid | rEvXP


The NBA is extending its tied with OpSec Security, which has been the exclusive authentication supplier for the NBA and WNBA and provided security labels and hangtags for more than 80 million NBA products annually. "A global game requires a global partner," said Rich Cremona, CEO of OpSec Security. "OpSec supports the NBA on every continent where merchandise is made or sold. We’re proud of our long-standing relationship with the league and look fo

For the third consecutive year, Coldwell Banker Real Estate is teaming up with MLB.com to offer a look inside the homes of baseball’s biggest stars in the Home Field Advantage video series. The 11-week series launched on the Coldwell Banker® Blue Matter blog beginning with a look inside the home of Los Angeles Dodgers All-Star outfielder Joc Pederson.

Continuing the MLB theme, Esurance unveiled its activation plans during MLB All-Star Week, including the Esurance All-Star Game Challenge on July 10 featuring celebrity team captains Joel McHale and Andy Cohen. In addition, Esurance is the title sponsor of the Esurance MLB All-Star Game Ballot and Sweepstakes, and is offering VIP experiences to 18 fans including attendance at MLB All-Star Concert, Legends/Celebrity Softball Game, T-Mobile Home Run Derby, MLB All-Star Gala and All-Star Game. Meanwhile, FanFest will see fans get their own All-Star moment at the Esurance Diamond using a 360-degree video that will be sent directly to them and is shareable across their social channels.

Ahead of National Geographic Channel’s new series No Man Left Behind, the network is teaming with MLB to make a $10 donation to Welcome Back Veterans for every RBI between now and July 11, up to $50,000. Welcome Back Veterans is an initiative that helps returning troops suffering from post-traumatic stress disorder. No Man Left Behind premieres June 28 at 9p.

Tough Mudder announced a multiyear partnership with Team Rubicon, “the only nonprofit disaster response organization that mobilizes military veterans to support communities devastated by natural disasters” with an aim to raise $1.5 million by year-end 2017 and drive volunteer participation. The partnership will include donation matching, on-site activation, and Mudder Nation Mobilization.


Instagram’s announcement that it now has more than 500 million monthly active users worldwide saw sports fans make up one of the most active communities on the platform. The company says more than 165M people on Instagram follow at least one sports-related account with people, on average, followomg eight sports-related accounts, six of which are athletes.


FanServ and Sportradar are teaming up to “dramatically enhance the impact of sports advertising” with the creation of ad platform, SportServ, blending Sportradar’s real-time sports data and contextual updates directly with digital display and video advertisements to allow advertisers to tailor their message and target their delivery as the action unfolds. “With SportServ, advertisers can more effectively control the content of their messaging. This alliance allows both brands and publishers to sync creative to live game action and target delivery based on live events and location like they’ve never been able to before,” said Benn Gurton, Business Development, US at Sportradar. “At the most excitement moments of any game, whether Stephen Curry is going off from three or Tom Brady is picking apart a defense, SportServ will allow brands to connect with consumers.”


The UFC isn’t the only thing apparently on Tencent’s radar. The China company just paid $8.6 billion to reel in of “Clash of Clans” developer Supercell from Japan’s Softbank. Six months ago, Tencent made its mark in the eSports world with the purchase of “League of Legends” developer Riot Games, which pumps out more than $1 billion in revenue, and previously acquired European mobile game maker Miniclip.

ESL announced that, this weekend’s Guild Wars 2 battles at ESL Studios in Burbank will be flanked by a broadcast team that consists of Joe “Storm” Nowasell, Christian “Heurix” Thomasser, Daniel “Jebro” Littleton, Hans “Supcutie” Onsum, and James “Kaelaris” Carrol. Fans can tune in 1:30a on Saturday on the Guild Wars 2 Twitch channel.

Speaking of talent, the finals for the Esports Championship Series from June 24-26 will see the Counter-Strike: Global Offensive battles get commentary and analysis from James Bardolph, Daniel Kapadia, Matt Trivett, Henry Greer, Robin Johansson, Janko Paunovic, Tomi Kovanen and with from Scott Smith and Sue Lee on FACEIT’s official Twitch channel.


Copa America sees Colombia/Chile at 8p on FS1 and Univision.


Don’t miss your chance to celebrate your talents with your team like Team Epic’s Eric Ginsberg did last year!

“It was an honor to be named to the 2015 RISING STAR Awards. It was an amazing feeling to be recognized among a group of emerging leaders.”
– Eric Ginsberg, Director, TEAM EPIC

The 2016 Rising Star Awards is open for entries.
Young  I Talented  Ready to Shine*
Click here to nominate your star. Deadline to enter: Tuesday, June 24

ON THIS DAY in 1987: Mets’ pitcher Tom Seaver officially retires from baseball with 311 wins.

In The Know: What is the name of the female pitcher who stuck out both Babe Ruth and Lou Gehrig in succession? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Bo Jackson turned down what MLB club to play for Auburn? Answer: The Yankees. Kudos: Mike Polvere-Optimum Sports/NY; Daniel Lowenthal-Horizon Media/NY; Sam Healy-Abrams Media/NY; Richie Chicas-Univision/NY; Rob Adamski-ESPN/Bristol; Troy Perlowitz-ESPN/Charlotte; Rich Dubroff-CSNmidatlantic.com/Baltimore; John Langermann-WINK-TV/WXCW-TV/Fort Myers; Tony Tortorici-Fox Sports North/Wisconsin/Minneapolis; Chris Hartweg-Huddle Productions/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Miguel Velasco-FOX Sports/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PUBLICIST & JR PUBLICIST/NAT GEO/NY: Develop creative global publicity plans & media strategies for priority shows; pitch/book/cover interviews; write/edit press materials; execute events. TV publicity & ent industry exp required http://bit.ly/28JzFlq (6/29)

JOB OPENING: DIRECTOR, MARKETING & PUBLIC RELATIONS/TAG PR Agency/NYC: Work w/clients to schedule talent for media opps. Min 3 yrs exp mktg or PR w/demonstrated success, preferably in sports and/or entertainment.Strong oral & written comm skills. Resume to: [email protected] (6/29)

JOB OPENING: SENIOR SOFTWARE DATA ENGINEER/Twitter/San Francisco: Build systems with purpose that are well tested, flexible, and maintainable. Full info/apply HERE (6/29)

JOB OPENING: PRODUCTION MGR – ON AIR/EPIX/NYC: Supervise prod workflow of Creative Services dept. Detailed oriented w/exc organizational, multi-tasking, professionalism, and communication skills a must as well as 5+ yrs exp TV/ent ind & strong understanding of prod mngmnt. Full info/apply HERE (6/29)

JOB OPENING: MKTG MGR/EPIX/NYC: Support dept in the execution of upcoming consumer/affiliate marketing initiatives and campaigns. 5yrs of relevant media exp & knwldg of entertainment mktg or agency proj mngmnt. Full info/apply HERE (6/29)

JOB OPENING: SENIOR STORAGE SYSTEMS ENGINEER/Starz/Englewood CO: Responsible for engineering, design, daily administration, documentation, and compliance of all enterprise storage solution in the infrastructure. Full info/apply HERE (6/29)

JOB OPENING: MGR, AUDIENCE/MKT RESEARCH/WNET/NYC: Lead strategy/execution/analysis of viewer analytics, overseeing & delivering insightful reporting & analysis of viewer data. BS/BA Deg &/or equivalent exp. & min 5yrs exp aud analysis, media plan’g/strat. Full info HERE (6/29)

JOB OPENING: NETWORK ARCHITECT/ACTIVE NETWORK/Dallas: Primary responsibility will be to work as a member of a team bringing connectivity to remote offices and staff. Full info/apply HERE (6/29)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: Support the Advertising Sales department by working with Account Execs to service clients on a daily basis. BS req and min 1 yr exp. Apply HERE (6/28)

JOB OPENING: MANAGER, INVENTORY/Crown Media Family Networks/NY: Manage the process of monitoring and tracking all inventory through WideOrbit and Dealmaker for Hallmark Channel & Hallmark Movies and Mysteries. BS req and min 2 yrs exp. Apply HERE (6/28)

JOB OPENING: SR ACCT EXEC/SITUATION INTERACTIVE/NYC: Dev & exctn dgtl mktg strag, mng day to day client needs. 5 yrs agency &/or live events/sports exp pref’d. Strong kwldg of digital, attn to detail, communication skills. Full info/apply HERE (6/28)

JOB OPENING: DIRECTOR, SALES/Yangaroo/Remote: Oversee rev growth from Brdcst & DR Agencies, Prod Houses & Content Producers. Must be able to employ a consultative approach to sales in order to understand client workflows 10+ yrs relevant sales role & exp media, advrtsing or Saas. Full info/apply HERE (6/28)

JOB OPENING: DIR MKTG/CNBC PRIME/East Coast: Develop and Execute consumer marketing campaigns for individual primetime shows. Full info/apply HERE (6/28)

JOB OPENING: VP DEVELOPMENT EXEC/NYC or DC: Calif. based production company wants east coast presence (NY or DC) to develop and sell. Monthly trip to Calif. required but most of the work is back east. 5 years VP experience required. Email resume to: [email protected] (6/28)

JOB OPENING: PA/Nickelodeon’s The Splat/NYC: 90s Nick Kid. Support creative team with promo & short form content production from conception to delivery. Ideate, write scripts, collect assets, admin support. Adobe Premiere skills req. Send resume to [email protected] (6/25)

JOB OPENING: SR MGR, CONSUMER INSIGHTS/Viacom/NYC: Resp for design, execution, analysis & reporting of both quantitative and qualitative research studies for TV Land, CMT and Nick at Nite. BA Deg & Min 6 yrs exp in media or mkt rsrch, w/ passion for TV/media. Full info/apply HERE (6/25)

JOB OPENING: DIGITAL MEDIA SALES ASR/Warner Bros./LA: Do you love Pop Culture & thrive in a fast paced envir? Do you have knwldg of DFP & building digital media plans? Must have strong excel skills & media math basics. 3+yrs exp dig. media sales or trafficking of digital ads. Full info/apply HERE (6/25)

JOB OPENING: INVENTORY MANAGER/FUSE/NYC: Manage and allocate Nat’l Sales Inv. Track and steward liability for all Nat’l Sales accts. Process reports for Sales mgmt. 4+ yrs exp. Apply: Full info/apply http://www.fuse.tv/ (6/25)

JOB OPENING: Sr. COORDINATOR INTEGRATED MARKETING/Fuse/NYC: Ideation and proposal Development. Work with sales team on RFP responses and pro-active pitches. Min 3 exp. Exc written/verbal skills & sense of urgency. Full info/apply http://www.fuse.tv/ (6/25)

JOB OPENING: VP FP&A/Discovery/LA: Strong leader to work w/network leadership of Discovery Channel, Science & Animal Planet to guide nets towards achieving all financial targets/metrics. Provide budgetary oversight of all ntwk controllable budgets. 12 yrs exp, familiarity w/SAP & BPC pref’d. Full info/apply HERE (6/24)

JOB OPENING: DIGITAL AD SALES MARKETING MANAGER/HGTV and DIY Network/NYC: Develop and execute client specific marketing solutions and communication tools that help drive advertising revenue for the HGTV & DIY digital platforms. For more detail http://www.scrippsnetworks.com (6/24)

JOB OPENING: SR DIR., CRM & DIGITAL AUDIENCE DATA STRATEGY/A+E Networks/NY: Lead the consumer-facing CRM efforts across A+E’s portfolio of networks, the strategy and execution of enterprise Addressable Audience / CRM program, serving as internal subject matter expert (SME) Full Info/Apply HERE (6/24)

JOB OPENING: DIGITAL AUDIENCE DEV. ASSOCIATE/A+E Networks/NY: Leverage owned, earned, and paid marketing tactics to grow and retain the audience across A+E Networks portfolio of digital properties, Utilize a data-driven approach to target potential users Full Info/Apply HERE (6/24) 

JOB OPENING: STUDIO TECHNICAL MANAGER, ESL/ESL GAMING/Burbank, CA: Lead technical production team, network/IT & studio operations; 8+ yrs broadcast production experience required; eSports/live event/sports/streaming experience ideal. Send resume/cover letter to: [email protected] (6/24)

JOB OPENING: VIDEO PRODUCER/Chicago Studios for StudioNow: Very strong, client-focused prod to help launch this new client studio Powered by StudioNow. Join our talented & dedicated team. Help create smart, innovative corp video, advertising, & mktg solutions. Res/cvr HERE [email protected] (6/23)

JOB OPENING: LEAD EDITOR/Chicago Studios for StudioNow: Must be driven to keep the Studios’ creative edgy and fresh to lead post-production in this new client studio Powered by StudioNow. Strong creative & technical skills in editing & motion graphics.  Resume/cover: HERE [email protected] (6/23)

JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply @ http://www.fuse.tv/ (6/23)

JOB OPENING: SR DIRECTOR, DIGITAL AD SALES/FUSE MEDIA/NY: Leader for WC Digital Sales role, TV, Digital, Mobile, Bus. Dev. 8+ yr media exp in TV, advertising apply @ http://www.fuse.tv/ (6/23)

JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ http://www.fuse.tv/ (6/23)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Summer intern for event & digital content prod co. to help launch its new state of the art multi-media event space in New York City. Part time with flex hrs & some work can be done remotely. Exc Mac & Social Media skills. Photoshop knwlg a+ Interested candidates Resume to: [email protected] (6/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: WRITER’S ASSISTANT: Exp’d Producer unscripted content wants transition to scripted. Willing to intern to get in door. 7 years exp. Creating character arcs, crafting outlines, writing treatments. [email protected] (6/29)

SITUATION WANTED: PRODUCTION MANAGER/NY: 20 year’s experience working at all the major entertainment companies from sports to long form to promos. If you need someone to get it done, look no further. Email: [email protected] (6/24)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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