06/15/16: NBC Olympics’ beach blast; Daily fantasy continues to rise; Mindshare breaks down eSports


Good morning. It’s Wednesday June 15, 2016, and this is your first early morning Sports briefing. 

NBC Olympics delivered a look at the set design for NBC’s daytime and late night studio this summer, located on Rio de Janeiro’s Copacabana Beach. The beach studio will consist of two sets; one indoor and one outdoor, along with a main anchor desk, an interview area, and a news update desk, while showcasing panoramic views of the beach, Sugarloaf Mountain, and the Rio coast line. In addition, high-definition video monitors will help showcase highlights from the Games. Ryan Seacrest will serve as host for NBC’s late night coverage while hosts for NBC Olympics’ daytime coverage will be announced soon. The facility will mark the first time in 24 years, since the 1992 Barcelona Games, that NBC Olympics has had a major studio outside of the International Broadcast Center.


ABC saw Game 5 of the NBA Finals average 20,528,000 viewers for the network, to win the night and keep pace for the series to rank as the second most-watched ever on the network. Overall, the series is averaging 18,029,000 viewers with ratings led by Cleveland at a 38.5 and San Francisco/Oakland’s 36.9, followed by Sacramento, Miami and Columbus.

In other ratings news, FS1 saw Peru’s elimination of Brazil from the Copa America on Sunday average 879,000 viewers and rank as the top-rated non-USMNT game in network history. Meanwhile, Costa Rica’s win over Colombia on FS2 averaged 407,000 viewers to rank as the most-watched telecast on network history.

Las Vegas is poised to get its first major pro sports franchise, with the AP reporting that the NHL’s executive committee recommended that the league expand to the market with the Board of Governors meet next week. The article cites two sources confirming the decision, and a two-thirds vote from the 30 teams will now be required for final approval to create its first expansion club under Bill Foley, who would pay $500 million to become the league’s 31st team beginning with the 2017-18 season. Sources said that a local TV deal is in place for the team, although no specifics were given.

Which path will you follow? Cynopsis is proud to bring our annual Sports Business Summit and eSports Conference on June 23. You will have 19 sessions to pick from and a slate of executives to network with from across the business spectrum. All for one price! Catch up on how OTT will alter your programming plans. Learn the marketing secrets to access the gaming community. Discover how tech will forever change the sports experience. Get vital statistical insights into audiences from comScore and Nielsen. Attend our Hall of Fame ceremonies. The choice is yours but you only benefit if you are there. So buy your tickets now!

NHL Network and NHL.com offer fans live coverage of the funeral service for Hockey Hall of Famer Gordie Howe from Detroit today starting at 10a. Jon Morosi will report on the services for NHL Network’s NHL Live and NHL Tonight. Afterward, both platforms will offer coverage of the Pittsburgh Penguins’ Stanley Cup celebration live in Pittsburgh.

ESPN unveiled its next three matchups for its summer dates of Premier Boxing Champions on ESPN. All PBC on ESPN events will run on ESPN and on ESPN Deportes, as part of the network’s Noche de Combates Spanish-language series. The next edition is slated for July Fourth weekend with the event on July 2 at 9p Jamel “Semper Fi” Herring/Denis Shafikov. Additional editions will run on July 9 and July 15 at 9p.

The IOC locked in a memorandum of understanding with the IPC to lock in ties between the two organizations for years to come. The deal will see the pair work together to increase visibility of the Paralympic Games and grow the brand; deepen existing cooperation; and ensure the financial stability and long-term viability of the IPC, the Paralympic Games and the Paralympic Movement. “This agreement is an important milestone in the implementation of Olympic Agenda 2020,” said IOC President Thomas Bach. “The IOC and IPC share the same goal of making the world a better place through sport, and I look forward to our two organizations working closely together to achieve this. The IPC’s focus on sport for all and on high-level performance will enable it to reach more and more people around the world, and to ensure the organization’s long-term success.”



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Moving into Olympic season, Telemundo and NBC Universo are launching a new promo campaign dubbed Momentos Olimpicos, showcasing their team of sports reporters, analysts and sportscasters. Six spots will launch tomorrow leading into the Games. Talent includes Andres Cantor, Sammy Sadovnik, Carlos Hermosillo, Miguel Gurwitz and Manuel Sol.

The Collegiate Licensing Company, the licensing affiliate of IMG College, locked in an extension of its global partnership with Louisiana State University to continue managing the school’s trademark licensing program until 2026. In addition, LSU has appointed CLC the exclusive agent for all University campuses beginning July 1, 2017.

NASCAR announced that Ben Kennedy and GMS Racing are welcoming Wheelwell to the NASCAR Camping World Truck Series with the brand joining JACOB Companies and Weber Grills as a primary sponsor of Kennedy and the No. 33 Chevrolet Silverado for the 2016 season. The 24-year-old driver will pilot the Wheelwell Chevrolet in the Speediatrics 200 on June 18 at Iowa Speedway.


The Fantasy Sports Trade Association announced that fantasy sports participation in North America has reached 57.4-million players according to new research conducted with Ipsos Public Affairs to mark the highest number of players recorded in the history of the study. That marks a 1% rise over last year’s participation boom. Other findings saw that, in 18 states surveyed, 61% of consumers support a law that makes playing fantasy sports for cash prizes legal and that 54% of consumers would cancel a league supported media service if not for fantasy sports. Overall, the report states that fantasy players are more interested in sports because of fantasy, with 64% reporting they are watching more live sports because of fantasy and 61% saying they read more about sports because of fantasy.

Showtime Sports launched an online exclusive installment inspired by “All Access” on Monday. The first of the four-part series titled “All Access: Thurman vs. Porter” is now available on the SHO Sports YouTube channel, SHO.com/sports, and on the CBSSports.com boxing page.  Subsequent installments will also debut online today, June 17 and June 20, in anticipation of the primetime boxing event on CBS.


Mindshare North America released new research on eSports and its implications/recommendations for marketers. The study found that 65% of fans are millennials (between the ages of 18-34) with 38% of eSports fans are women while 60% of fans are between the ages of 25-39. 43% of eSports enthusiasts have an annual household income of $75,000 per year or higher. Nearly half of eSports enthusiasts said that they spend most of their free time around eSports and jumps to 67% for those with an HHI of $100,000 or more. In addition, 60% of eSports fans are willing to travel to see their favorite games, tournaments, and players. 61% noted that they see eSports players (such as Fatal1ty, MarineKing, or Ellohime) as "moderate" or "major" celebrities wielding influence. So, how can brands connect?
·       42% said they’d like them to give away free stuff (ex: tournament tickets, computer hardware, t-shirts and hats).
·       41% said that they’d like them to demo new games and maps.
·       34% said that they’d like them to provide customized in-game experiences/items.
·       32% said that they’d like them to provide access to exclusive tips and tricks on gameplay from eSports athletes-and that increased to 36% for those with an HHI of $100,000 or more.
·       30% said that they’d like them to help meet their favorite teams and athletes-and that increased to 36% for those with an HHI of $100,000 or more.

GFUEL and Indy Pop Con are teaming for this year’s convention with a 60,000 square foot venue dedicated to “all things gaming.” The GFUEL eSports Arena will give fans the chance to face eSport’s top competitors, interact with Twitch streamers, participate in workshops and grab exclusive Indy Pop Con swag all weekend long. The Indy Pop Con takes place at the Indiana Convention Center June 17-19.


Orioles/Red Sox on ESPN2 at 7p.


Cynopsis Sports Business Summit
Sponsored by Neulion, Phoenix Marketing International, Sportradar and rEvolution

Once again we are assembling the world’s foremost authorities on sports business, marketing, production, digital and advertising from around the industry at the 5th Annual Cynopsis Sports Business Summit. Register today to join us and other major executives in the sports industry on June 23.
*Access to the 6/23 eSports Conference available*

ON THIS DAY in 1994: The NY Giants cut quarterback Phil Simms.

In The Know: What famed marketing plug is Phil Simms credited with launching following his Super Bowl win in 1987? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: The Detroit Lions are now adding cheerleaders to their game day experience. Name four (of the six) NFL teams that do not have cheerleaders. Answer: Bills, Bears, Browns, Packers, Giants, Steelers. Kudos: Rob Thompson-North American Sports Group/NY; Aymon DeMauro-Discovery Communications/NY; Lloyd Ribner-LIU Post/NY; Mike Webb-YES Network/NY; Brianne Maciejowski-Miles/Sarasota; Tom Wetzel-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Deerfield Beach; Wayne "World B." Otto-Pro-Am Sports/Boone; Andy Pittman-TAMU/College Station; Gretchen Brady-KTVT/Dallas; Judie Henninger-Valentine Productions/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: STUDIO TECHNICAL MANAGER, ESL/ESL GAMING/Burbank, CA: Lead technical production team, network/IT & studio operations; 8+ yrs broadcast production experience required; eSports/live event/sports/streaming experience ideal. Send resume/cover letter to: [email protected] (6/22)

JOB OPENING: VIDEO PRODUCER/Chicago Studios for StudioNow: Very strong, client-focused prod to help launch this new client studio Powered by StudioNow. Join our talented & dedicated team. Help create smart, innovative corp video, advertising, & mktg solutions. Res/cvr HERE [email protected] (6/22)

JOB OPENING: LEAD EDITOR/Chicago Studios for StudioNow: Must be driven to keep the Studios’ creative edgy and fresh to lead post-production in this new client studio Powered by StudioNow. Strong creative & technical skills in editing & motion graphics.  Resume/cover: HERE [email protected] (6/22)

JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply @ http://www.fuse.tv/ (6/22)

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JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ http://www.fuse.tv/ (6/22)

JOB OPENING: PROGRAM SCHEDULE PLANNING & ACQUISITION COORD/MBN/Springfield VA: Plan/dvlp all long-term & short-term prgrm schedules. Min 2 yrs exp in TV brdcsting w/an emphasis in prgrmng &/or scheduling. BA Deg in comm or TV related degree. Full info/apply HERE (6/21)

JOB OPENING: MEDIA PLANNER/MELT/ATL: Manage paid efforts in Digital & Social Media. Will work w/clients to align goals and understand needs to recommend effective paid media opportunities. 7+ yrs experience. Resume to: [email protected] (6/21)

JOB OPENING: MANAGER, RESEARCH/Travel Channel/Knoxville: Manage analyses/ratings reporting with a strong focus on interpreting data. 5-8 years exp. Nielsen and Excel exp required.Cable ntwk & lifestyle media exp a plus.Full info/apply HERE (6/21)

JOB OPENING: ASSOCIATE PRODUCER/Vulcan Productions/Seattle, WA: Vulcan Prods creates high-quality, award-winning, non-fic films of all lengths & formats. Support prod team from pre to post-prod. Min 4 yrs as AP, or similar position w/similar prod duties in non-fic or doc film. Full info/apply HERE (6/21)

JOB OPENING: VP DATA STRATEGY/Scripps Networks Interactive/NYC: The VP of data strategy will lead data-driven efforts and initiatives with a focus on monetization, growth and optimization of cross-platform audience, and cultivation of first party/third party data. Click HERE for more detail (6/21) 

JOB OPENING: VP, INTEGRATED MARKETING & SALES/PAC-12/SFO: Engages w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply HERE (6/18)
JOB OPENING: GAMEPLAY PROGRAMMER/ARENA/Bellevue WA: Collaborate in autonomous, cross discipline feature teams to successfully meet team goals. Full info/apply HERE (6/18)

JOB OPENING: SOFTWARE ENGINEER/PopCap Games/Seattle WA: Seek to ensure strong quality coding practices, supporting the team with the development of tools and analysis of their code. Full info/apply HERE (6/18)

JOB OPENING: SENIOR ENGINE PROGRAMMING/Insomniac Games/Burbank CA: Design and develop new engine technology for current and future games based on prioritized list of what other departments require. Full info/apply HERE (6/18)

JOB OPENING: SR UI DESIGNER/SAMSUNG/NYC: Problem-solver with excellent visualization, collaboration, and communication skills. Full info/apply HERE (6/18)

JOB OPENING: SR CLOUD OPERATIONS ENGINEER/DELL/Herndon VA: Play a key role in maintaining FedRAMP, FISMA and DoD ATOs for DCG and customer ATO environments. Full info/apply HERE (6/17)

JOB OPENING: SR SOFTWARE DEVELOPMENT/DELL/Plano TX: Oversee and manage large and complex client accounts & project delivery teams. Full info/apply HERE (6/17)

JOB OPENING: SR SOFTWARE ENGINEER/Zenith R & D/Santa Clara CA: Help design and deliver a comprehensive suite of libraries and tools enabling developers to build native-quality web apps.
Full info/apply HERE (6/17)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: AmericanVideoGroup.com is seeking interns for Summer. Interns are required to be on site. Schedule flexible; 4 day-16 hour week. Please send resume to: [email protected] (6/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Recent MIT Sloan MBA grad with 5 years of experience in both data analytics and managing relationships is looking for an entertainment role in NYC. contact: [email protected] (6/17)

SITUATION WANTED: 23-year finance rainmaker looking to transition to digital media sales & biz dev with a global media and entertainment brand with multi-channel platforms and opportunities. 7 figure closer, deep relationships, capable operator. Need a foot in the door. Contact: [email protected] (6/16)

SITUATION WANTED: 8yrs. ENT exp. w/research, guild, talent, cultivating relationships. Seeks NY work as contracts admin/rights analyst, paralegal, legal/executive assistant/coordinator p:347-740-6971 e: [email protected] LinkedIn (6/15)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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