Audio and fitness headphone brand Monster is launching its “Sound of Champions” campaign by partnering with Roc Nation Sports and the summer’s boxing showdown, Andre Ward vs. Sergey Kovalev 2: “The Rematch” Powered by Monster at the Mandalay Bay Events Center in Las Vegas on June 17. The campaign comes part of a new, continuing Monster “Sound of…” series, which will focus on how athletes use music as an inspirational tool during workouts, and how they look to Monster to provide the powerful sound they need to excel.
With the Golden State Warriors laying claim to the Larry O’Brien Championship Trophy, Bud Light is launching content “raising a beer to all the dunks, steals, blocks and most of all, friendships formed over the course of 82 games.” The video can be viewed here.
Oakley gears up for the U.S. Open with a new take on its One Obsession #CantStop campaign, featuring Bubba Watson. The multi-channel brand campaign includes broadcast, digital, social, advertising, retail and an enhanced experience on oakley.com/one-obsession with Watson’s One Obsession 30-second spot debuting Saturday on FOX.
Twitter reports the top Tweeted moments from the NBA Finals: 1) Warriors win NBA Finals (Game 5) 2) Warriors complete comeback, win 118-113, go up 3-0 in series (Game 3) and 3) Steph Curry’s 3-pointer gives Warriors 129-115 lead in Game 5. Meanwhile, Kevin Durant was mentioned 1 million times during Game 5 alone.
Facebook reports that 38 million people had more than 209 million interactions related to the NBA Finals this year on the platform, which reports that the most talked-about player of the series on Facebook was LeBron James, followed by Stephen Curry and Kevin Durant.
FloSports announced plans to partner with the Amateur Athletic Union to provide live coverage for 13 AAU track and field events across the country on FloTrack.com. The alliance includes live coverage of the 51st annual AAU Junior Olympic Games from Ypsilanti, Mich. from July 31-Aug. 5.
Entertainment agency PMK BNC is getting into the esports space, announcing the formation of a new cross-agency practice with Momentum Worldwide focused on connecting brands with video games, esports and the nearly two billion video game fans around the globe. The practice provides consultation services for brands interested in the world of gaming and esports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more; best-in-class activation expertise for brand experiences and live events; branded content; digital/social engagements; and more. The new practice will be led by Momentum’s Glenn Minerley and PMK BNC’s Mark Van Lommel.
GINX Esports TV is dedicating Friday night to Fight Night, serving up its first live ‘all-nighter’. The esports/gaming network, which in now available in over 45 million homes across 80 countries – will showcase three live international esports events back-to-back and uninterrupted over the course of this weekend. Events will include the OGN Apex S3 from Seoul, Korea; followed by live coverage of the Call of Duty World League in Anaheim, and wrapping up from Atlanta for the ELeague CS:GO Clash for Cash rematch between Astralis and Virtus.Pro.
Mike O’Hagan is joining The Players’ Tribune to serve as Vice President of Operations where he will oversee content and sales operations. Prior to joining The Players’ Tribune, O’Hagan served as EVP Operations & Marketing at SpinMedia.
SportsCastr.Live announced the addition of Charles “Chuck” Baker to its team of advisors. Baker currently serves as the Co-Chair of the Sports Industry Group at O’Melveny & Myers LLP.
Cubs/Mets on MLB Network at 7p.