06/09/14: NBC Sports rides Chrome, Kings to a Super Saturday; ESPN open NBA Finals with a leap, FIFA Sponsors call for Qatar clarity



CYNOPSISSPORTS
06.09.14

Good morning. It’s Monday, June 9, 2014, and this is your first early morning Sports briefing. 

A nice weekend for NBC Sports Group, which hit some new highs for its "Championship Saturday" anchored by the Belmont Stakes and Game 2 of the Stanley Cup Finals, according to fast national data from Nielsen. California Chrome’s failed bid for the Triple Crown saw an average of 20.6 million viewers tuning in, marking the second-highest viewership on record for the race and most since 2004. That marks the most-watched weekend sporting event since NBC’s primetime telecast of the 2014 Sochi Winter Olympics on Sunday, February 16. In addition, the event drew a 12.0/27 household rating to rank as the third-highest rated Belmont since Seattle Slew won the Triple Crown in 1977. NBC’s Belmont viewership and rating increased by 194% and 167% respectively over the 2013 race won by Palace Malice.

Meanwhile, a double overtime win by the Kings averaged 6.4 million viewers, to rank as the most-watched Game 2 on record for the Stanley Cup Finals. The battle was up 60% over last year’s Game 2 on NBCSN and up 121% vs. 2012’s Game 2 on NBC that also featured the Kings. The game delivered a 3.7 HH rating to rank as the top-rated program for the evening. New York delivered a 10.5 HH rating for Game 2, the highest-rated NHL game ever on NBC or NBCSN in the market, while LA scored a 8.9 HH rating, the second-highest such game ever in Los Angeles.

ON THE AIR

Friday’s coverage of Game 1 of the Heat/Spurs NBA Finals on ABC averaged 14,846,000 viewers, according to Nielsen, up 4% over Game 1 a year ago and winning the night for the channel. The matchup averaged a 9.0 HH score, up 2% from the 2013 game and marks the second-highest rated NBA Finals Game One since 2004. The game also ranked as the most-tweeted NBA game of the year with more than 3.2 million tweets and up 18% when compared to Game One last season.

The AP reports that the NFL remains interested in launching a developmental league for the sport, although there remains no timetable for the project. "I got more than 100 proposals. I think that shows it is worth a look," said Troy Vincent, the NFL’s head of football operations. The report states that the league would likely be a regional one, in lieu of a relaunch of NFL Europe. Rams coach Jeff Fisher stated, "There’s been discussions over the last couple years. I don’t know what direction it’s going, but I think we have a need for it."

FOX Sports will carry a one-hour special dubbed Celebrating Champions: 2014 Special Olympics USA Games on June 30 at 7p. The program comes as part of 21st Century Fox’s Founding Partnership of the 2014 Special Olympics USA Games. The special will be hosted by Mike Hill and Molly McGrath, who will also serve as the emcees for the 2014 USA Games Closing Ceremonies on Friday, June 20. FOX Sports’ coverage of the 2014 Special Olympics USA Games begins on Wednesday with the 2014 Special Olympics USA Games Torch Run Presented By Toys"R"Us.

A slew of new events, proposed by the U.S. Ski and Snowboard Association, have been accepted by the International Ski Federation for presentation to the International Olympic Committee. The initiative added big air and team snowboardcross to the list, as well as an alpine team event, dual moguls, a mixed gender ski jumping event and others for potential inclusion. The roster of new events would be presented to the IOC after the finalization of new IOC President Thomas Bach’s "Agenda 2020," his Olympic roadmap for the future, which is expected to be finalized later this year.

The World Series of Fighting locked in its slate of bouts for the league’s first foray on NBC on July 5 following the promotion’s recent renewal with the company. Headlining World Series of Fighting 11 is headlined by a lightweight championship bout between Nick Newall/Justin Gaethje. "We’ve been talking about it for some time now, and we’re thrilled to see all of the pieces falling perfectly into place for our first show on NBC," said World Series of Fighting President Ray Sefo.

Save the date! The 2014 Cynopsis Sports Summit is set for NY on Aug. 19-20 this year. Don’t miss out on some of the industry’s most dynamic and influential speakers breaking down the most important issues of the industry. The agenda/list of speakers for the Summit and this year’s Women of Action will announced shortly.

MSG Network announced that hockey analyst Mike Keenan is joining its broadcast team during the 2014 Stanley Cup Final. Keenan is the last Rangers head coach to raise the Stanley Cup and will appear alongside the network’s other talent on Delta Rangers Stanley Cup Insider, the Hyundai Rangers Stanley Cup Gamenight, and the Mercedes-Benz Rangers Stanley Cup Postgame.

In international waters, ITV will carry the French Open until 2018, thanks to a new deal. The agreement will see the company carry a minimum of 90 hours across ITV and ITV4, with the matches also viewable via the online ITV Player.

Meanwhile, the great Diego Maradona will host De Zurda, a sports analysis show on the 2014 Brazil World Cup for Canal 22 Internacional. The show debuts tonight at 1a and air nightly, Monday through Sunday from Brazil throughout the 2014 World Cup matches, concluding on July 13th.

IMG College announced that the Red Hills Broadcasting’s portfolio of stations will be the new home of Florida State Athletics’ radio broadcasts, carrying the school’s football, men’s and women’s basketball, and baseball games on FM stations in a three-year deal. Red Hills Broadcasting’s WWOF  103.1 FM will serve as the flagship station for the 35-member Seminole Radio Network for football in 2014-15.


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8:30am-4:00pm | June 19 | 10 on the Park, NYC | Early Bird Ends May 30

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*Sponsors: FreeWheel, YuMe & Hiro Media*


SPONSORSHIP & PROMOTION

Just days before the World Cup, some of FIFA’s biggest sponsors are calling on the organization to thoroughly investigate allegations of corruption on Qatar’s successful bid to host the 2022 tournament, according to multiple reports. Sony stated that football’s international governing body must ensure it abides by "its principles of integrity, ethics and fair play," according to The Sunday Times. The AP writes that Adidas said it was concerned about the resurfaced allegations of corruption, while Visa called for football’s governing body to show strong ethics.

Seattle Seahawks defensive back Richard Sherman emerged as the victor of the Madden NFL 15 Cover Vote. Sherman’s win was revealed on SportsCenter with fans casting approximately 10 million votes over the course of the contest, and averaging nearly 650,000 votes per matchup. All player participation has been facilitated by NFL Players Inc.

Just ahead of Father’s Day, WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new slate of PSAs designed to "encourage dads to recognize their critical role and give them the tools to help get more involved." This month, the Ad Council will distribute the television, radio, print, outdoor and Web public service ads to media outlets nationwide, which features WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns.

DIGITAL & TECHNOLOGY

AT&T and ESPN are aligning for the 2014 FIFA World Cup Brazil "to encourage fans to test their knowledge and luck in the dual-language Bracket Predictor presented by AT&T." Users must choose which teams from the 32-team pool will advance throughout the tournament, with point totals assigned for each one they get correct and is available on ESPN.com and ESPNdeportes.com.

THE MAIN EVENT

Kings/Rangers Game 3 on NBCSN at 8p.


A CYNOPSIS MESSAGE


Cynopsis Media Presents
Primetime Emmy® Awards: Before the Ballot Special eReports
A 4-part series publishing from June 11 – 25, 2014

We explore the Categories before Nominees are determined
Nonfiction Specials/Series (June 11)
Reality Host/Competition/Program (June 18)
– SOLD OUT
Actor/Actress (June 23)
Drama (June 25)

Space is limited. To advertise, contact Mike Farina – 203-218-6480



ON THIS DAY in 1973: Secretariat wins the Triple Crown.

In The Know: Which two numbers traditionally flank the number 20 on a regulation dart board? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Three strikes in a row are known by what term in bowling? Answer: A turkey. Kudos: Linda Lieberman-IMG/Big Fish Entertainment/NY; Barry McMullin-Premier Partnerships/NY; Deborah Kapetanakis-Universal McCann/NY; Greg Conklin-Gray TV/NY; Rick Haan-CommuniConcepts/Morristown; David Schaefer-Golf Channel/Orlando; Chris Schwieterman-Gray Television Group, Inc/Tallahassee; Rick Wiener-Harmelin Media/Philadelphia; Tony Tortorici, Fox Sports North/Wisconsin/Minneapolis; Greg Alm-ESPN/Chicago; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Heather Floore-CW33/Dallas; David Hauptman/Denver; Daniel Hanson/Vail; Greg Moloznik/Scottsdale; Matt Sautter-OpenTV/Golden; Larry Hutchings/Pacific Palisades; Anne Wettig-Fox Sports 1/LA; Carl E. Ossipoff-ESPN/LA; Miriam Aardahl-OMD/LA; Alex Petrilli, Jr.-TiVo/San Jose.


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Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
06.09.14

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JOB OPENING: DIR, BUS. DVLPMNT & MKTG/TPE/NYC: 6-9 yrs sales/mktg exp pref’d. Strong relationships in consumer & affil mrkt with a good knwldg of digital mktg & social media. Full info HERE. Resume to: [email protected] (6/10)

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