NASCAR , NASCAR Team Properties, and YETI announced multi-year agreements to designate the YETI brand as the “Official Outdoor Partner of NASCAR.” NASCAR Team Properties and YETI have developed a variety of NASCAR and team-licensed product for fans and, as part of this partnership, YETI joins the NASCAR Fuel for Business Council. “YETI is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” said NASCAR Executive Vice President and Chief Global Sales and Marketing Officer, Steve Phelps. “There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year.”
Ahead of the French Open finals next month, the French Tennis Federation is giving New York a taste of the City of Light. Organizers of Roland-Garros, in partnership with Swiss watch brand Longines and Lacoste, the promotional activation will offer “Roland-Garros in the City” to New Yorkers at the Brookfield Place Waterfront Plaza in Lower Manhattan’s Battery Park City, which will include screens to showcase the on-court action as well as areal, full size red clay Meanwhile, two French food trucks will travel around the city from June 3-8, offering free ice cream, information about the event and an opportunity to watch the matches, along with other activities.
ONE Championship announced a partnership with GoDaddy, that will see both companies work closely together to push MMA in Asia. GoDaddy branding will be featured at ONE: Dynasty of Heroes on May 26 as part of the partnership. “GoDaddy is committed to helping small businesses and entrepreneurs get online and grow their ventures,” said Roger Chen, Vice President of Asia, GoDaddy. “We have a successful track record of partnerships with global sporting bodies and we’re delighted to partner with one of Asia’s largest sports media properties, ONE Championship. ONE Championship provides a great opportunity for GoDaddy to build relationships with people across Asia and bring attention to the importance of having a strong online presence.”
Whistle Sports and go90 announced that the Dunk League series will return for another season this fall. Dunk League Season One saw eight dunkers compete for $20,000, with content reaching more than 55.5 million fans across various social channels and on the go90 app. Season two will see over 26 episodes culminating with the Semifinal and Finals in New York City for an even bigger cash prize. Additionally, season two opens up with a four-city, regional tour in search of top dunkers across the country.
In addition to the MLB deal, Facebook also announced that partnership to showcase all heats and divisions from Regionals for the 2017 Reebok CrossFit Games, which begin today. CrossFit’s Regional coverage on Facebook will focus on the competition and include exclusive live behind-the-scenes access with certain top athletes on the platform. The finals will be held Aug. 3-6 in Madison, Wisconsin, and will include exclusive live behind-the-scenes content, and fully produced competition coverage for the Teams, Masters and Teenage Divisions on Facebook. CrossFit’s collaboration with Facebook also calls for as many as 40 live studio shows throughout the year.
Sports Illustrated Play has been named the Official Technology Partner of the American Amateur Baseball Congress where it will supply its suite of tools to the AABC and its 240,000 members in a wide-ranging technology and development partnership.
Completing today’s Facebook trifecta, ESL announced that it will live stream exclusive esports events and original content on the platform. The esports league will stream content that includes Rank S competitions, an elite ladder for the CS:GO community, as well as an exclusive weekly 30-minute CS:GO program that showcases the best players, upcoming talent and competition highlights. Meanwhile, all ESL One and IEM events will also stream globally on ESL’s Facebook network in English, French, Spanish, Portuguese, Polish and German, with more than 5,500 hours of esports content headed set for Facebook. “With over 1.94 billion monthly active users on Facebook, this is a huge step toward expanding the reach of esports among mainstream audiences,” said Johannes Schiefer, Vice President of Social Media and Editorial at ESL. “Last year, ESL content generated over 2 billion impressions and reached over 200 million users on Facebook globally. Now, with the addition of live streaming for all major ESL events, as well as exclusive content around CS:GO and ESEA, we are excited to expand our reach to more audiences and build strong local communities of highly engaged esports fans.”
ELeague prepares for the playoffs with the Street Fighter V Invitational Playoff Countdown on TBS on Friday at 10p. The one-hour show will be hosted by Richard Lewis along with analysts Steve “Tasty Steve” Scott, Reepal “Rip” Parbhoo, Stephen “Sajam” Lyon and Zhi “Zhieeep” Liang Chew, with discussion on the top storylines heading into the playoffs.
Sport1 GmbH and EA Sports announced plans to showcase the season finale of the FIFA 17 Ultimate Team Championship Series live on its digital platforms on Saturday. In addition, SPORT1 will also present the highlights of the tournament on free-TV . With the addition to its global lineup, broadcasters around the world that also include ESPN, BT Sport, Movistar, and MTG will all deliver the action, in addition to fans being able to watch every goal throughout the entire event on YouTube, Twitch and Facebook. The US telecast airs live on Saturday at 11a on ESPN2 and ESPN Deportes. .
Amazon’s mobile department locked in a one-year sponsorship deal with NRG Esports. The deal marks Amazon’s first sponsorship in the category, with its App Store platform and Coins virtual currency serving as title sponsor for NRG’s Hearthstone and Vainglory teams. The deal will also see NRG teams do a roadshow of Amazon-hosted events.
Cavaliers/Celtics on TNT at 8:30p.