FOX Sports dedicated a chunk of its Upfront presentation to its sports division, with a theme that – i n an era of ever-increasing media fragmentation, FOX Sports continues its rise – and the likes of Joe Buck, Terry Bradshaw, Alex Rodriguez and crew taking the spotlight and pushing points that included FOX Sports holding the No. 1 Q4 reach and live Sports Gross Rating Points, and that the top eight brands in sports appear more than 50 times on FOX Sports this fall, including the Cowboys. “FOX Sports will be at its best during the most valuable time of the year,” said FOX Sports President, Chief Operating Officer & Executive Producer Eric Shanks. The company also noted its new deal with the Big Ten conference, which will help fill the network’s Saturday programming slate of FOX Sports Saturday: FOX College Football.
The Cleveland Cavaliers are set to become the newest team to line up a patch sponsor. The tea inked a deal with the Goodyear Tire & Rubber Company for a multiyear sponsorship agreement for Goodyear’s iconic Wingfoot logo to appear on Cavaliers player uniforms beginning in the 2017-18 season. In addition to the Cavs, Goodyear will collaborate with Turner Sports, the official media partner of this agreement, who will bring to life the power of the jersey patch through custom branded content and advertising.
Swiss watchmaker Omega locked in a deal with the IOC to work with the Olympic Games as official timekeeper until 2032. Omega has been serving as the official timekeeper at the Olympics since the 1932 Games in LA.
Deltatre has set its sights on expansion into the Americas. The company tapped Google Executive Claude London as President, Americas to oversee all Deltatre activity in the Americas. “It is an honor to join what is widely regarded as the leading global media and technology solutions company in sports,” said Claude London, President of Deltatre Americas. “Over the past 30 years, Deltatre has built its reputation worldwide, and I see real opportunity for growth in the Americas which has historically been an early adopter of new technologies. We at Deltatre Americas look forward to serving our great sports leagues and broadcasters, as well as to innovating with them.”
The WNBA’s new streaming deal with Twitter saw Sunday Night’s Dallas/Phoenix game produce over 1.1 million unique viewers tuning in through the platform with an Average Minute Audience of 62,459. The league and Twitter also launched a special Twitter only emoji that will be triggered all season long when fans Tweet with #WNBA or #WNBALive.
DraftKings announced a new wat to play MLB daily fantasy with the introduction of Arcade Mode. Arcade Mode “is more streamlined with updated scoring metrics” and offers a more rapid drafting experience, according to the company, and new statistics and bonuses will increase the number of scoring instances.
WWE Network will stream the WWE United Kingdom Championship Special on Friday at 3p, with a re-air in primetime at 8p. The action will be called by WWE Hall-of-Fame announcer Jim Ross, who will be joined by color analyst Nigel McGuinness.
Startup WinView raised $12 million in Series B funding from investors including Discovery Communications. The company’s app lets users win cash prizes by placing free wagers on sporting events while watching live TV. The second round of funding was led by media veteran Tom Rogers and includes Graham Holdings Co., Ted Leonsis’ Monumental Sports & Entertainment and Aryeh Bourkoff’s LionTree Partners.
Famed former Call of Duty player Matt ‘Nadeshot’ Haag signed with the WME/IMG tal ent agency as he continues to broaden his career as a YouTube content creator, a ccording to the Hollywood Reporter. He also serves as an eSports commentator and sports sponsorship/partnership deals with brands that include the likes of EA, G-Fuel Energy Drink, Hot Pockets, Samsung, Slim Jim and Sony
5-hour Energy inked a deal to become a new sponsor for Counter Logic Gaming. “We are ecstatic to help Living Essentials further their efforts in the gaming industry,” said John Spiher, Director of Business Development for CLG. “Teaming up with them gives us incredible opportunities for both our players and fans to fully experience 5-hour Energy. This sponsorship is a major development both for CLG and eSports as a whole.”
Spurs/Warriors on ESPN at 9p.