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05.09.14 Good morning. It’s Friday, May 9, 2014, and this is your first early morning digital briefing.
Digital video network Ora.TV signed up William Shatner as a development partner, landing them exclusive rights, starting June 23, to new eps of the actor/spokesman’s web series, Brown Bag Wine. Shatner will also produce new content for the network. Ora.TV currently has deals with Larry King and his show, Larry King Now, as well as Jess Ventura‘s Off the Grid.
Digital publisher Shandy Media launched a new online video network called The Pub. The site will provide millennial-focused content covering entertainment, music, fashion, sports and food from its properties Hollyscoop, The Fumble, The Savory, ModaMob and Sterotude. The platform will produce 600 new videos each month, according to The Hollywood Reporter.
The FYI network is pulling inspiration from Pinterest for its new series, We’re Moving In. Six half-hour episodes will turn to the social-pinning site for decorating ideas, as couples and families blend styles. FYI, replacing A+E‘s Bio channel, launches in July.
Who should be retiring icon Barbara Walters’ last interview? Cast your vote on www.cynopsis.com.
MediaMath introduced a self-service Twitter Tailored Audiences app in its TerminalOne Marketing Operating System platform yesterday. The app is designed to help marketers identify users who have interacted with their brand on websites and mobile web platforms, data that can be used for custom campaigns on Twitter. "Our partnership with Twitter enhances the value of our single platform offering through which marketers can efficiently manage all of their multi-channel strategies," said MediaMath’s VP of Global Business Development, Chris Victory.
App monetization and distribution platform Appnext has acquired AppHome for $2.5 million. AppHome originally developed Appnext’s API, enabling its mobile app/game developers and publishers to create and manage native ads and promotional tools.
A CYNOPSIS MESSAGE
JUNE 19 | 10 ON THE PARK, NYC
Cynopsis Digital BIG Monetization Summit
Early Registration Ends: In 3 weeks [REGISTER NOW & SAVE!]
Hear from the sharpest thinkers in strategic digital marketing, viewer engagement and cross-platform media planning and placement to get a sense of this shifting landscape and where the revenue truly lies, as well as how brands are now trying to reach customers.
SPONSORED BY: FreeWheel & HIRO
Multiplatform media company BabyFirst and AT+T U-Verse‘s new app, released yesterday, draws babies and toddlers into the second-screen craze. Young users can create their own designs in The Activity Room; Color Pages lets them choose colors and shapes. "The addition of the BabyFirst App delivers a fun and educational interactive viewing opportunity," said AT+T U-verse’s VP of Video Development Stephen Rys. "It’s a great complement to the BabyFirst programming."
The set-top-box given to pay-TV providers has been key for the cable and satellite provider business – Apple‘s Steve Jobs once said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon‘s recently announced Fire TV device, Google‘s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is rapidly evolving. To learn how to make sense of – and monetize – the disruption, join Cynopsis Digital on Tuesday, May 20, 2014. Register now: http://www.cynopsis.com/webinar/monetizing-the-new-generation-of-pay-tv-ott-and-tv-everywhere/
This year’s Super Bowl may have been the most-viewed live stream ever in the U.S., but it appears the Big Game fell flat when it came to the number of commercials shared on social media. Unruly unveiled The Science of Sharing 2014 yesterday, a study showing the Bowl ads missed the mark when it came to virality. Among the findings: celebrities don’t drive social sharing for spots, emotion does. The top three ads, Budweiser: Puppy Love (1,649,017 shares), Budweiser: A Hero’s Welcome (279,868 shares) and Coca-Cola: America Is Beautiful (219,654 shares) all tugged at the heartstrings. And, only 49 percent of viewers who watched Microsoft‘s Empowering ad reported brand recall, compared to the 89 percent of who remembered the Budweiser brand from Puppy Love.
Cord cutters are still big fans of cable programming, according to new research from Experian Marketing Services. Ad Age reports the study shows cord-cutters, or those that stop subscribing to pay-TV services, are more likely than the average Internet user to watch Fox content like Hell’s Kitchen (74 percent) online. The study also reported that 18 percent of cord-cutting households have Netflix or Hulu accounts; Netflix subscribers are 181 percent more likely to be cord-cutters, while the number for Hulu households is 138 percent.
Endemol Beyond USA has appointed David B. Williams as Chief Content and Tech Strategist. Prior to Endemol, Williams was VP of Entertainment and Platforms for Disney Online Originals.
Clearleap hired Joe Oesterling as its Chief Operating Officer. He was formerly the Executive Vice President of Technology and Operations for Cbeyond, Inc.
ThePlatform announced Marty Roberts and Jamie Miller have been appointed as co-CEOs. Co-founder of the company Ian Blaine will transition from CEO to strategic advisor. Roberts was Senior Vice President of Worldwide Sales and Marketing at thePlatform; Miller was formerly the COO and CFO of the company.
Portal A has brought Jacob Motz aboard as a Senior Producer. Motz was Head of Production at Fullscreen.
A CYNOPSIS MESSAGE
Monetizing the New Generation of Pay TV, OTT & TV Everywhere Join Cynopsis Digital on Tuesday, May 20, 2014 to gain insights into the rapid transformation of the OTT (over-the-top), TV Everywhere, and set-top-box market that continues to overhaul the TV industry. Register now and learn how networks and OTT providers are optimizing and serving the changing landscape to meet the new generation and needs of the TV viewer and consumer Register now for this outstanding training session for you & your team!.
DIGITAL SPOTLIGHT OF THE DAY
Google is looking to soften the image of its $1800 wearable computer, Google Glass. In a new two-minute film, called Seeds, the glasses’ camera point-of-view capabilities tell the touching (if fictional) story of a man going home to his mother in India to deliver big news. Check out the spot at www.cynopsis.com.
See you Monday,
Jessica Reese @JMarieReese
05.09.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR SALES EXEC/BLANKSLATE/BROOKLYN: Identify/pursue new advrtsng sales opps w/businesses, brands, & media agencies. 3+ yrs exp dig. sales role. Sales force or comp CRM exp a must. Content mktg exp a + Full info/apply HERE (5/16)
JOB OPENING: AD SALES MARKETING MANAGER/HGTV/DIY/NYC: Dev marketing solutions that satisfy client and HGTV/DIY Network programming objectives. For more detail www.scrippsnetworks.com #4228 (5/16)
JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (5/16)
JOB OPENING: MGR, CONSUMER RSRCH/NY: Compile, analyze, report & provide recommendations on local/nat’l TV ratings, comScore internet data & syndicated consumer rsrch. 7+ yrs rsrch role at TV ntwrk/Ad agency. Full info/Apply HERE (5/16)
JOB OPENING: PARTNERSHIP/AFFIL MKTG MGR/NYC: Development & execution of MVPD/Digital/Media partnerships to drive ratings and brand awareness. 5-7 years mktg experience, affil mktg exp prefd. Resume to: tsheeran@scrippsnetworks.com (5/15)
JOB OPENING: SALES RESEARCH ANALYST/NBCU/NYC: Provide top line and detailed ratings analyses, reports, presentations, and highlights covering NBC News, MSNBC, and competitive programs. Apply HERE (5/15)
JOB OPENING: SR DIRECTOR, PROJ MNGMNT/VIACOM/NYC: Provide strong leadership for team of Project Mgrs/Acct Execs. Client svc exp & Min 8-10 yrs ad agency or in-house creative group acct executive/admin exp. Full info/apply HERE (5/15)
JOB OPENING: DIRECTOR, COMMUNICATIONS/NBCU/NYC: Drive press strategy, PR campaigns and daily media coverage for Sprout. 7+ yrs publicity exp required. Passion for kids programming a plus. Apply HERE (5/15)
JOB OPENING: VP, STUDIO & SPANISH LANGUAGE PROD/UFC (Zuffa)/BURBANK: Mng prod & launch of content across various platforms. Oversee all aspects of live studio prod. & Spanish language live & taped prod. Full info/apply: HERE www.ufc.com/careers (5/15)
JOB OPENING: ACCT SVC REP/(ASR)/Crown Media Family Networks/NY: Maint/grow bus. on assigned agency list; train planers & assts. Mng inventory to maximize rev. Liaison for Sales team in dvlpmnt, mktg, & rsrch. BA req. Min 3 yrs exp. Apply HERE (5/15)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NY: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/15)
JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. APPLY HERE (5/14)
JOB OPENING: SR PRODUCER/NEWS ONE NOW W/ROLAND MARTIN/DC: Hands-on leader of PM staff, scripts. Supervise segments w/detailed editorial & tech beats. 5 yrs. news/talk @show producer level. Apply/resume to: staffing@newsonenow.net (5/14)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Disc Fit & Health & American Heroes Channel. 3+ yrs mktg rsrch exp req’d, TV/media exp a +. Apply HERE (5/14)
SPACE AVAILABLE: Greenwich CT. Up to 1,500 Sq Ft Negotiable Immed.1-5 yr lease/Join The Brand Gallery, PGM Artists & Standard Directors in fully furnished, private Western Greenwich office building Class A, state of the art dig. media office complex & campus. More info/inquire: HERE (5/14)
JOB OPENING: MGR, TRADE MARKETING/NEW YORK: Manage strategy, creative devlpmt & production for Syfy Mktg dept. 6+ yrs mktg campaign exp required in media/agency. Social & ad sales mktg exp a plus. Apply HERE (5/13)
JOB OPENING: FREELANCE MANAGER, OFF-AIR ADV & STRAT/Food Network/NY: Experience managing agencies/developing media plans/executing creative deliverables. Strategic thinker/organized with 5-7 yrs exp. Send resume HERE (5/13)
JOB OPENING: VP/DIR. OF SALES, CONSUMER PRODUCTS/JIM HENSON CO/LA: Manage intl. licensing business for multiple brands/develop new consumer products-related business opportunities. jobpostings@henson.com (5/13)
JOB OPENING: NETWORK RADIO BUYER/Stamford CT: Excellent opportunity at a growing co. for sharp individual with 2-3 years’ exp in Network Radio Buying. Must be organized, detail oriented and a team player. Resume to: Jobs@icon-intl.com (5/10)
JOB OPENING: EXEC DIR, RESRCH & ANALYTICS/SPT/NY: Support SPT in all areas. Know TV, dig. platforms, primary and Nielsen. Presentation skills req. 7+ yrs exp pref. Apply with cover/resume at www.sonypicscareers.com (5/10)
JOB OPENING: FREELANCE SCHEDULING/MASTER CONTROL CONSULTANT/CharmTV/Baltimore: Dvlp prgrm schedules & lead grid mgmt.; manage TV program logs 20hrs wkly. Res/sal req’s to: feedback@charmtv.tv (5/10)
JOB OPENING: FREELANCE TV PROD EDITOR/Charm TV Baltimore: Mng daily prod needs incl traditional editing. Editing multimedia content, from videos (using Final Cut Studio) for dist on various platforms. Res/ reel & credentials HERE (5/10)
JOB OPENING: ACCOUNT EXEC/CharmTV Baltimore: Min 3-5 yrs sales exp, preferably in media. This position will be resp for traditional on air sponsorship sales along with digital & social media.4 yrs deg mktg deg pref’d. Resume HERE (5/10)
JOB OPENING: DIRECTOR, MKTG PRODUCTION/NYC: Oversee production of video mktg projects & on air promos at Oxygen. Manage production team & vendors. 5+ yrs cable or agency mktg exp required. Apply at http://bit.ly/1lyPGds (5/10)
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SUMMER INTERNSHIP CREDITS ONLY: CONTENT & MEDIA INTERN/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (5/13)
SUMMER INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Summer Internship/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:myentprod@gmail.com (5/13)
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