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Cynopsis 02/13/26: “Off Campus” Makes the Grade at Prime Video
Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Cynopsis 02/12/26: ESPN Gets In The Game Early
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Cynopsis 02/11/26: Fox News Gets Brief
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Cynopsis 02/10/26: Scripps Sells Court TV
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
02/09/26: Cynopsis Media Tech Update
Monday February 9, 2026 TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]
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Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal...TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...
