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Cynopsis 12/02/25: Paramount Ad Chief John Halley Exiting

Tuesday December 2, 2025    IN THE NEWS Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis – among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in 3Q25. “The biggest surprise in our latest data wasn’t how […]

12/01/25: Cynopsis Media Tech Update

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A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]

Cynopsis 12/01/25: Thanksgiving parade draws record audience

Thanksgiving parade draws record audience

A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Wins the Holiday and Everything After Record attendance, premium attention, and a slate built to outperform every other screen. Whether it’s Broadway musicals or animated franchises, cinema delivers. ~27.2M packed theaters this Thanksgiving, ~8.6M for Wicked: For Good, and ~14.5M for Zootopia 2. December surges with Avatar: Fire and […]

11/26/25: Cynopsis Jobs

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Wednesday November 26, 2025 CONVERGENT TV WORLD 2026 Your VIP Access to What’s Next Convergent TV World 2026 brings the leaders shaping cross-screen advertising—from converged planning to creative innovation and privacy-first identity. If you’re a brand or agency, complimentary VIP Passes are now available. Apply today—space is limited. APPLY NOW    FEATURED […]

Cynopsis 11/26/25: FX Orders Series Adaptation of “Far Cry”

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 26, 2025    IN THE NEWS Warner Bros. Discovery has requested that bidders submit revised, sweetened offers by Monday, December 1. Paramount Skydance is pursuing an acquisition of the entire company, while Netflix and Comcast are focusing on Warner Bros. Studios and HBO Max. The […]

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