04/27/16: Disney Channel plans big Adventures; behind the scenes with Nick’s Loud House; StoryArc spins off


Radio Disney engages Families!
Radio Disney is a multi-platform music brand delivering over 1.5B impressions
across social, digital, audio and Disney Channel.

Radio Disney ‘NBT’: Music artist showcase discovering tomorrow’s "Next Big Thing"
Radio Disney ‘Insider’: Content series spotlighting today’s music/entertainment news
Holiday ‘POPTACULAR’: All-new year-end concert celebration featuring today’s hottest stars

Tune into music’s biggest event for families, the 2016 Radio Disney Music Awards
on Disney Channel on Sun 5/1 @ 7PM
Source: here.




The 100th Disney Channel Original Movie, Adventures in Babysitting, will premiere Friday, June 24 at 8p. The reimagining of the ‘80s film stars Sabrina Carpenter (Girl Meets World) and Sofia Carson (Descendants), and will be accompanied by a "100th DCOM Celebration,” programming event across Disney Channel, the Disney Channel App and VOD that features every Disney original movie ever made. In the new take, teens Jenny Parker (Carpenter) and Lola Perez (Carson) each interview for a coveted photography internship and accidently swap phones. When the Anderson family calls Jenny’s phone looking for a last-minute babysitter, Lola, in need of some extra cash, picks up and nominates herself. Meanwhile, Jenny is already set to babysit the Cooper family for the evening, and Lola’s first attempt at babysitting takes an unforeseen turn. The movie is directed by John Schultz (Judy Moody and the Not Bummer Summer), written by Tiffany Paulsen (Nancy Drew) and exec-produced by Michelle Manning (Teen Beach 2, The Breakfast Club). It will be available one week in advance on Friday, June 17, to verified users on the Disney Channel app and via VOD. The Adventures in Babysitting premiere telecast is sponsored by Post Fruity Pebbles and Cocoa Pebbles.


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Nickelodeon on May 2 will debut The Loud House, a cartoon series about what it takes to survive in a huge family as seen through the eyes of 11-year-old Lincoln, the sole boy amid 10 sisters. Chris Savino, creator and exec producer, chats with CynKids about the show, what resonates with kids today, and his 25 years in the animation (his first gig was with Nick’s The Ren & Stimpy Show).

From rabbits to humans
The original pitch was about a boy rabbit with 25 sisters and the Nickelodeon development team was looking for a big family pitch and suggested we make the characters human. Of course we couldn’t have 25 sisters, so we narrowed it down to 10, five each side of Lincoln. At that point it started to connect to my family  I’m nine out of 10 siblings, we have five boys and five girls  and the content of the story pitches are a little more personal. I also pulled in my sisters’ names, and Lincoln happened to be the street I grew up on. But nothing of me is in the character of Lincoln. I liked drawing and that wasn’t something I could do in the chaos of a big family, so I would often excuse myself out of the big gatherings and go out and draw. Lincoln is a man with a plan; he is the opposite of me.

Where does The Loud House fit into today’s cartoon landscape?
When we were getting to the pilot stage, Breadwinners was coming out on Nickelodeon, and it’s such a zany carton. I started to worry that’s where cartoons are going, and what I was doing was so not cartoony. But it’s a matter of trusting my instincts. This is a real feeling show. Of course it’s a cartoon and there are cartoony elements, but I wanted it to feel grounded, and that someone watching it could maybe relate to experiences they had. In most cases the writers and storyboard team were comfortable pitching their childhood stories as ideas. I’m hoping the time is right for a cartoon that isn’t fantasy-based, that there’s room for one that has real, relatable grounded story line where you see a bunch of kids, from 17 down to a year and a half, creating problems within the household and working them out.

Kids think parents are “cool”
One surprising thing that came out of testing the pilot was that we had mention of the parents, but they were nowhere to be found. They were out for the night. And one of the things the kids brought up was they wanted to make sure the parents were there. They understood the kids were forced into situations where they wanted to solve their own problems, but they didn’t want the kids having complete rule of the roost. So it was great to hear they wanted to know the parents were at least around. Kids today aren’t the kids of a certain era where parents were dumb and kids ruled. Kids now seem think their parents are pretty cool.

How has the animation business changed in 25 years?
As you get older you start to think about your viability – can I still keep up with young talent coming in with fresh new ideas. Especially with technology, it really does make you feel old school. But what hasn’t changed is there’s no replacement for someone that understands how to make cartoons – it’s a business and a lot of money is exchanged to make these cartoons – that it’s not a singular voice sitting at home and not having to deal with notes, or “interference.” It is collaborative and you have to be willing to give and take. Every single production, no matter whether it’s funny animals, self-referential, whatever it’s about – we are all really busting our butts to make the best cartoon we can and that’s never changed.

Sizing up the competition
Kids will watch a 30-second YouTube clip of stick figures that gets 1 million hits and we could spend hundreds of thousands of dollars on a cartoon and it gets two hits. The question is, What do we have to do to get a piece of their content viewership? There’s definitely more pressure these days, and we are still a commercial ad-based network and we still have to follow those rules. There’s been a shift away from watching the kind of standard cartoons I grew up with but I don’t feel like it’s the length of the content that makes the difference. I think a kid will watch an 11-minute, 30-second, 22-minute piece of content. It’s more about how many they can get. We’re doing 10 episodes of The Loud House in a row. We don’t have to make content shorter to appease what we think is this short attention span for kids. It’s more that kids want what they want, now.


Disney Channel will debut live-action sitcom Bizaardvark Friday, June 24 at 9:45p following the debut of original movie Adventures in Babysitting. Series follows the antics of comedy duo Olivia Rodrigo (American Girl’s Grace Stirs Up Success) and Madison Hu (Best Friends Whenever) as vlogger besties, who together with their friends as they marshal their unique talents and resources to follow their dreams. It was created by Kyle Stegina and Josh Lehrman, each participants in Disney Channel’s Storytellers program, exec-produced by Eric Friedman (Austin & Ally, Crash & Bernstein) and co-exec-produced by Michael Curtis & Roger Schulman and Stegina & Lehrman. Upcoming guest stars include Calum Worthy YouTuber Meredith Foster, Vine personality Logan Paul and Instagram star JiffPom.

Nickelodeon on Friday, April 29 at 11a, will premiere an hourlong episode of Bubble Guppies, “Guppy Style,” guest starring Keke Palmer (Scream Queens, True Jackson, VP) as the voice of popstar Stylee. The series currently airs regularly weekdays at 11a on Nick.



Entries are open for the 2016 Cynopsis Kids !magination Awards. With new categories to choose from such as:

Best Guest Appearance on a Kids Show
Best Kids Sports-Related Series or Special
Best Kids Tech Activation
Best Use of Music in a K6-11, Preschool or Tween Show
and more!
What are you waiting for? Enter by 5/18.


StoryArc Media, under the creative leadership of Diary of a Wimpy Kid author Jeff Kinney and interactive entertainment exec Jen MacLean, has spun off from Family Education Network and is expanding the interactive experiences it offers kids. StoryArc Media and FEN Learning are both owned by Sandbox Partners. Among the digital youth brands under the StoryArc Media are online adventure game Poptropica and Funbrain, a destination for teachers and K-8 students that includes fun, educational games. Dedicated islands for StoryArc books and graphic novels Mystery of the Map and Galactic Hot Dogs can be found on Poptropica.

Disney Junior Appisodes expanded its Sofia the First content with the new Sofia the First: Minding the Manor appisode, available for in-app purchase. Kids can play along as Sofia travels to her Aunt Tilly’s home to help her get ready for an afternoon garden party, to which she unwittingly brings a group of gargoyles to life. Players can: discover music box surprises, gather balloons to open the secret passageway and keep the invading gargoyles out of the manor. Select Appisodes are now available in Google Play, the Amazon App Store and Amazon’s Kindle FreeTime Unlimited Service.


The DisneyLife platform, Disney’s OTT service created in partnership with e-commerce company Alibaba, is reported to be shut down in China, the result of that country’s new Regulation for the Management of Online Publishing Services law. The legislation, which provides tighter control over online content, took effect in March as a means to designed to regulate overseas content. Apple is another casualty of the regulations.

Brand support for upcoming Disney feature film Finding Dory, which premieres June 17 from Pixar, includes Aussie, Band-Aid Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg’s, Kraft Macaroni & Cheese, Nature’s Harvest Bread, Pirate’s Booty, Quaker, Subway and Yoplait GoGurt.

Sony Pictures has amassed a flock of partners for Rovio Animation’s The Angry Birds Movie, which debuts May 20. McDonald’s, automaker Citroen, Ziploc and Menchie’s Frozen Yogurt are among the pack of 100 global brand partners that are part of the $250 million-plus overall promotional campaign. Among activations, McDonald’s will launch a Happy Meal promotion in 120 markets and Citroen will debut four custom TV spots.

Silvergate Media is launching an Octonauts Live U.S. tour in partnership with Red Light Management and Fiery Light, beginning Sept. 23 and hitting cities including San Diego, LA, Boston and Chicago. The tour is based on the show that airs on Disney Channel.

The Children’s Television Network, which is rolling out to children’s hospitals across the US, has debuted Miss Danielle’s Preschoolbuds, featuring preschool educator and children’s author Danielle Lindner. The show encourages children to foster their academic skills, address everyday challenges and develop good citizenship.


Shoal Games Ltd., owner of non-gambling social bingo game Trophy Bingo, is in a new deal with Jim Davis’ Paws Inc. that will enable Shoal Games to launch a mobile game featuring Garfield, Odie, and the rest of the Garfield cast. Garfield has attracted more than 200 million readers and is the most widely syndicated comic strip in the world.


The Jim Henson Co. secured licensing agreements across multiple platforms for  Dinosaur Train, Doozers and Sid the Science Kid. Licensees include Netflix, TVO (English-speaking Canada), France Televisions, MTVA (Hungary), Tring TV (Albania and Kosovo), Multichoice Africa Ltd. and Watchever GmbH (Germany).

Genius Brands International notched new licensing agreements in Asia for Thomas Edison’s Secret Lab, Stan Lee’s Mighty 7 and Warren Buffett’s Secret Millionaires Club. Deals were sealed with Mediacorp (Singapore), Spacetoon (Indonesia) and TVB (Hong Kong).


Based on Live+7 preferred viewing ratings, the one-hour season two finale of Disney XD’s Star Wars Rebels on March 28 at 9p posted more than one-year ratings highs in Total Viewers (1.2 million), garnered 2016 ratings highs in K6-11 (303,000/1.3 rating) and Boys 6-11 (220,000/1.8 rating) and tied its highest rated telecast of the year in K2-11 (1.0 rating) and Boys 2-11 (1.4 rating). On digital platforms, Star Wars Rebels generated 3.2 million views on the Disney XD App and amassed more than 8.8 million VOD orders throughout its season.

Top 10 Basic Cable Ratings for the week of April 18-24, 2016
K2-11 Total Programming Day

K2-11 Prime (Monday Sunday 8-11p.m.)

K2-11 (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday Sunday 8-11p.m.)

K6-11 (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday Sunday 8-11p.m.)

K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11 Top 10 Programs for the week of April 4-10, 2106
4/9/16 Henry Danger/NICK/8-8:30p/1285
4/10/16 KC Undercover/DSNY/8-8:30p/1077
4/9/16 School of Rock/NICK/8:30-9p/1000
4/9/16 SpongeBob SquarePants/NICK/10:30-11a/996
4/8/16 Stuck in the Middle/DSNY/8:30-9p/977
4/9/16 SpongeBob SquarePants/NICK/4-4:30p/970
4/9/16 SpongeBob SquarePants/NICK/3:30-4p/970
4/9/16 SpongeBob SquarePants/NICK/10-10:30a/957
4/9/16 SpongeBob SquarePants/NICK/9:30-10a/949
4/9/16 SpongeBob SquarePants/NICK/3-3:30p/941

K6-11 Top 10 Programs for the week of April 4-10, 2016
4/9/16 Henry Danger/NICK/8-8:30p/1037
4/10/16 KC Undercover/DSNY/8-8:30p/927
4/9/16 School of Rock/NICK/8:30-9p/824
4/8/16 Stuck in the Middle/DSNY/8:30-9p/805
4/10/16 Liv and Maddie/DSNY/8:30-9p/766
4/9/16 Bella and the Bulldogs/NICK/-9:309p/748
4/8/16 Bunk’d/DSNY/8-8:30p/717
4/4/16 The Powerpuff Girls (2016)/TOON/6-6:30pp/677
4/5/16 The Powerpuff Girls (2016)/TOON/6-6:15p/631
4/6/16 The Powerpuff Girls (2016)/TOON/6-6:15p/628
Source: Turner Research based on Total US Television Universe of 116,400,000 homes, Final Live+7.

Top Weekend Domestic Box Office Estimates for the top-grossing movies rated G, PG or PG-13: April 22-24, 2016

The Jungle Book (Buena Vista) PG-13 $61.54 million (week 2) cume revenue $192.21 million
Barbershop: The Next Cut (Warner Bros.) PG-13 $10.52 million (week 2) cume revenue $35.72 million
Zootopia (Buena Vista) PG $6.58 million (week 9) cume revenue $316.40 million
Batman v Superman: Dawn of Justice (Warner Bros.) PG-13 $5.50 million (week 5) cume revenue $319.48 million
My Big Fat Greek Wedding 2 (Universal) PG-13 $2.09 million (week 5) cume revenue $55.37 million
God’s Not Dead 2 (PFR) PG $1.12 million (week 4) cume revenue $18.96 million
Miracles From Heaven (TriStar) PG $1.07 million (week 6) cume revenue $55.76 million
The Divergent Series: Allegiant (Lionsgate/Sony) PG-13 $635,452 (week 6), cume revenue $65.04 million
10 Cloverfield Lane (Paramount) PG-13
$553.313 (week 7), cume revenue $70.73 million
Kung Fu Panda (Fox) PG $274,514 (week 13), cume revenue $141.65 million
Star Wars: The Force Awakens (Buena Vista) PG-13 $153,949 (week 20) cume revenue $936.06 million
Source: Rentrak Corporation


Nickelodeon promoted Jaime Dictenberg to SVP, Nickelodeon Consumer Marketing. In her new role, Dictenberg will oversee all consumer marketing, advertising and data analytics for the network. A 15-year veteran of Nickelodeon, she most recently served as VP, Nickelodeon Consumer Marketing.


Last Week’s Trivia: Snoopy has a painting by which artist hanging on the wall in his doghouse? Vincent Van Gogh and/or Andrew Wyeth. Kudos to: Stephen Kelley, 9 Story Media Group, Toronto; David Stern, BARD Entertainment, NY; Chris Remy Rock Neely, Boeing, Long Beach, CA.

Today’s Trivia Question: What cast album won a Grammy for best children’s album in 1972? Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cathy Applefeld Olson

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