A CYNOPSIS MESSAGE FROM UNIVISION COMMUNICATIONS INC.
Univision viewers are 3X more likely to say that Univision is a news source they trust.
And what’s even better, our viewers are also 4X more likely to say they trust the ads on Univision News.
Download a pdf of our advertising opportunities to reach Hispanic America today
Source: 2015 Univision Brand Equity Study conducted in collaboration with Burke
CYNOPSIS
04.10.17
Good morning. It’s Monday April 10, 2017 and this is your first early morning briefing.
Tonight’s Premieres:
AMC: Better Call Saul at 10p
Animal Planet: Alaskan Bush People: Alaskan Grit at 7p
Cartoon: Ben 10 at 5p
Discovery: Street Outlaws at 9p
Food Network: Help My Yelp at 10p
Great American Country: Barnwood Builders at 9p
HGTV: House Hunters at 10p
History: American Pickers at 9p, Pawn Stars at 10p
TBS: Angie Tribeca at 10:30p
Steady as she goes: CBS ordered Criminal Minds for a 12th season. It’s the 19th returning series picked up by the network for the 2017-2018 season.
On Friday, Fox, Turner and Viacom hosted an event to fill in some of the blanks about their previously announced consortium. With support from Nielsen and comScore, Accenture will run OpenAP, aimed at allowing advertisers to target messages to specific viewers beyond the traditional demos, with transparency and consistency. The move is “a baby step in the right direction,” said Fox Networks Group’s president of advanced advertising products Joe Marchese. “Dora can finally play with Bart with adult supervision from Anderson Cooper.” President of Turner ad sales Donna Speciale told the group of advertisers, “This is a historical day for all of us. You’ve been asking us to come together…We heard you.”
In a statement, Nielsen expressed support for the venture, noting its audience segments built on household, person level and buyergraphic ratings data are the most widely used for National audience-based buying across linear television today.“We are confident that they will play the same role in OpenAP,” said the measurement company.“We look forward to working with the participating networks and advertisers on the broader success of this initiative.”
At its Upfront last week, Azteca America announced a new show in the works, El Muro (The Wall), about a fictional U.S. president who decides to build a wall to separate his country from its neighbor. Net president-CEO Manuel Abud tells Cynopsis the timeliness of the topic is no accident. “As a Mexican-American, I’ve always been touched by the drama of border towns,” says Abud. “El Muro (The Wall) provides a framework that came out of the reality of what is happening today in our country. But it’s a story I’ve always wanted to tell. Today’s political climate provides great setup for developing a U.S. drama that is compelling, emotional and touches a real nerve with our audience.”
Conservative commentator Tomi Lahren, whose show was booted from The Blaze after she made an appearance on The View and said she was pro-choice, sued the right-wing network for terminating her contract and conducting a “public smear campaign.” Tweeted Lahren, “Lay down and play dead really isn’t my style.” Responded The Blaze in a statement, “It is puzzling that an employee who remains under contract (and is still being paid) has sued us for being fired.”
What do you think of Tomi Lauren’s treatment by The Blaze? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.
Syndicated magazine show Hollywood Today Live! was canceled by Nexstar Media Group after 2 seasons, and will end its run April 28. The show aired in partnership with Fox Television Stations.
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards
Join us for a celebratory breakfast honoring sports media professionals and the groundbreaking initiatives we’ve seen over the past year. View the impressive list of finalists that will be honored Thursday at the New York Athletic Club.
Register Now before we completely sell out!
Sponsored by ViewLift and Monumental Sports Network
Period drama pilot Monsters of God is not going to series at TNT. The project from Rod Lurie, Plan B Entertainment and Turner’s in-house studio will look for a home elsewhere.
A+E Studios signed a multiyear exclusive overall deal with UnREAL co-creator Sarah Gertrude Shapiro. Shapiro will continue as writer and executive producer onUnREAL, the first scripted series fully financed and owned by A+E Studios, while also working with the A+E Studios team to develop, create and produce new original programming for the A+E portfolio of networks, as well as outside buyers.
Karin Gist (Grey’s Anatomy) inked an overall deal with 20th Century Fox Television. Gist will join Fox drama Star as exec produce and showrunner.
Netflix is set to produce teen comedy series Alexis & Katie, starring Paris Berelc (Mighty Med) and created by Heather Wordham (Hannah Montana).
Top 10 Weekend Domestic Box Office Estimates: April 7-9, 2017
The Boss Baby (Fox) $26.3 million (week 2), cume revenue $89.4 million
Beauty and the Beast (Buena Vista) $25.0 million (week 4), cume revenue $432.2 million
The Smurfs: The Lost Village (Sony) $14.0 million, opening weekend
Going in Style (Warner Bros.) $7.4 million (week 2), cume revenue $12.5 million
Ghost in the Shell (Paramount) $19.0 million, opening weekend $31.6 million
Power Rangers (Lionsgate) $6.2 million (week 3), cume revenue $75.1 million
Kong: Skull Island (Warner Bros.) $5.8 million (week 5), cume revenue $156.6 million
Logan (20th Century Fox) $4.1 million (week 6), cume revenue $218.1 million
Get Out (Universal) $4.0 (week 7), cume revenue $162.9 million
The Case for Christ (Pure Flix) $3.9 million, opening weekend
Source: comScore
A CYNOPSIS MESSAGE FROM NCM
If you thought advertising at movies was just a seasonal strategy, it’s time to rethink how you buy cinema. Q1’17 broke box office records, driving NCM‘s average weekly Q1 rating to a massive 11.9 A18-34 well above all programming out there. Whether you’re launching in April or looking for reach in October, advertising with NCM hits your KPIs every month.
Year-round, advertising on America’s Movie Network delivers the best content, the most Millennial GRPs, and data to back it all up.
getTV pays tribute to the late Don Rickles tonight with a variety block featuring some of the comedy icon’s most memorable Friar’s roasts, starting at 10p. Rickles died April 6 at age 90.
This Thursday, a select group of outstanding execs from the sports industry will be honored at the Cynopsis Sports Awards breakfast. Network with over 250 guests, celebrate the best sports content/campaigns from last year and congratulate this year’s luminary award winners: David Levy, President -Turner, Brad Allen, Executive Chairman -NextVR, Michael Whan, Commissioner -LPGA, and brand of the year Monster Energy. There’s only a handful of seats left, so register here.
Shakira was honored by NBCUniversal Telemundo Enterprises and Hispanicize 2017 with the second annual Telemundo Innovation Award. The singer, the first person to reach 100 million Facebook fans, had big shoes to fill – last year’s winner was Pope Francis.
The Paley Center for Media in Beverly Hills has added One Day at a Timeto its 2017 PaleyLive LA Spring Season, for a session on Thursday, May 4, at 7p.The Netflix reboot joins CW’s Riverdale (April 27), and ABC’s Speechless (May 9) and Dirty Dancing (May 18).
AMC Networks held its NYC Upfront event at Skylight Clarkson North on April 6, its first ever to feature all of its networks: AMC, BBC America, IFC, SundanceTV and WE tv. The stars of those nets were put to work, making the rounds of tables of ad buyers. There were clips aplenty, with an overriding message of “content with intent.” (“Now, enjoy your tomato soup,” joked Charlie Collier, president & GM of AMC and SundanceTV, after a particularly bloody tape.) Execs pointed to shows like The Walking Dead and Portlandia that offer advertisers engaged audiences.
And a large audience, noted Collier. The Walking Dead wrapped season 7 as the #1 show on television among A18-49 for the fifth consecutive year, the only drama in television history to hold the #1 title for five consecutive years, and extended its lead over the #2 program, CBS’s Big Bang Theory, by 61% in the demo. Aftershow Talking Dead remains the #1 talk show on television, averaging 4.9 million viewers per week for the just-completed season. Upcoming series on AMC include The Son, starring Pierce Brosnan, anthology series The Terror and Lodge 49.
Collier also shared the news that SundanceTV will start airing the first season of Amazon’s Transparent this summer. In addition to season 2 of Hap and Leonard comes the second season of SundanceTV’s Top of the Lake, with Nicole Kidman joining the returning Elisabeth Moss. New drama Liar stars Downton Abbey’s Joan Froggatt.
At IFC, new comedy Brockmire is winning raves and has already been picked up for season 2, genre-bending Stan Against Evil returns in the fall and new original Living With Yourself debuts in 2018. Following AMCN’s recent acquisition of a 20% stake in Funny or Die, the digital comedy hub will be used to promote a full night of programming in the fall.
WE tv is on solid footing as a home for reality TV. The From Not to Hot reveal delivered 2.4 million viewers, its highest-rated show to date, and Friday night’s #1 cable show among all key demos. The net also launched Doctor Miami, about a Snapchatting surgeon, renewed Million Dollar Matchmaker for season 2 and is expanding franchises with Growing Up Hip Hop Atlanta and Marriage Boot Camp: Reality Stars Family Edition.
Stunning footage from Planet Earth II illustrated why that show has helped BBC America become the top ratings gainer year over year among entertainment networks in1Q17. Spinoff Top Gear America arrives later in 2017, and Orphan Black starts its final run on June 10.
The highlight of FX’s seventh annual upfront bowling party, aside from the strikes, was the season 3 premiere of Fargo, debuting Wednesday, April 19. The drama “is a show that typifies the power of ad-supported cable television to compete, and often surpass, our ad-free competitors,” said FX CEO John Landgraf. “Advertising is fundamental to our business.”
Ricky Martin is joining FX’s Versace: American Crime Story, the third installment of the Ryan Murphy franchise. The singer guested on Murphy’s Glee.
NBC has the announcing team set for season 2 of Spartan: Ultimate Team Challenge. Olympic speed skater/Dancing with the Stars champ Apolo Ohno and ESPN’s Kelvin Washington will deliver play-by-play, while MJ Acosta returns as a sideline reporter with new addition, MLB all-star Nick Swisher, starting Monday, June 12 at 10p.
Big Bad BBQ Brawl returns to Cooking Channel on Tuesday, May 2 at 10p, with Brooklyn pitmaster Shannon Ambrosio hitting the road to see how his Southern bbq concoctions measure up against experts across the country.
FremantleMedia International struck a deal with the Altice Group for Jamie’s Quick & Easy Food, starring celebrity chef Jamie Oliver. In the cooking show, each recipe calls for only 5 ingredients.
One step closer: The European Commission cleared 21st Century Fox’s acquisition of Sky, reasoning the deal does not raise anti-trust red flags. “They compete with each other only to a limited extent,” said the commission on Friday.
A CYNOPSIS MESSAGE
Entries are open for the 2017 Cynopsis Kids !magination Awards. With new categories to choose from such as:
Virtual Reality
Best Shortform Content
Best Show Exclusively for a Streaming Platform
and more!
What are you waiting for? Enter by 11:59 PM (ET) on June 8.
With help from Outsiders and Underground, WGN America posted its best monthly audience delivery ever in March among total viewers (+7%, 446,000), and the best month in prime in 7 years among A25-54 (+5%, 157,000) in Live+3 versus a year ago.
The finale of Univision’s Pequenos Gigantes USA on April 6 averaged 2.0 million total viewers and 770,000 A18-49, increasing its audience in the last half-hour compared to the first half hour among total viewers (+11%) and in the demo (+12%).
NBC’s First Dates and ABC’s The Toy Box both debuted with .8/3 among A18-49 on Friday night at 8p. ABC’s Shark Tank returned with 1.1/5.
Live + Same Day Household Ratings: Thursday, April 6, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.3/8
Big Bang Theory 7.6/14, The Great Indoors 4.3/8, Mom 4.7/8, Life in Pieces 3.6/6, The Amazing Race 2.6/5
ABC: 3.6/7
Grey’s Anatomy 4.9/9, Scandal 3.5/6, The Catch 2.5/5
NBC: 2.6/5
Superstore 2.0/4, Powerless 1.3/2, Chicago Med 3.9/7, Blacklist: Redemption 2.4/5
FOX: 1.6/3
MasterChef: Junior 2.1/4, Kicking & Screaming 1.2/2
UNIVISION 1.0/2
Pequenos Gigantes USA 1.0/2, Vino el Amor 1.2/2, La Piloto .9/2
TELEMUNDO: .9/2
La Dona .8/1, La Dona 1.0/2, El Capo .9/2
CW: .8/1
Supernatural 1.1/2, Riverdale .6/1
Thursday A19-49: CBS 1.4/6, ANC 1.2/5, NBC .8/3, FOX .8/3, TELE .7/3, UNI .6/3, CW .4/2
Source: Nielsen
PwC appointed Mark McCaffrey as USTechnology, Media, and Telecommunications Sector Leader, where he will oversee a team of professionals who advise clients in the technology, media, and telecommunications industries. McCaffrey most recently served as the Global Software Industry Leader for the Firm.
Pilgrim Media Group announced 3 promotions. Leigh Purinton has been upped to Executive Vice President, Production; Rebecka Biejo has been elevated to Vice President and Deputy General Counsel, and Christian Navarrete has been promoted to Director, eSports & Gaming. New hires include Sarba Das as Vice President, Documentaries, and Adam Mansfield as Senior Director of Development.
This Day in History: 1970 – Paul McCartney announced he was leaving The Beatles.
Answer to Our Last Trivia Question: Who was slated to replace David Cassidy in the role of Keith Partridge had The Partridge Family (1970-1974) continued its run? Rick Springfield. Kudos to: Holly Hearn-H2 Concierge Marketing/Sarasota, FL, Andrew Goldman-TVtibi/NYC, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Jonathan Lipson-Active International/Pearl River, NY, Bob Telford-SAG/AFTRA/Valley Village, CA, Parrish Newton-Tigh-Netflix/LA, David Smith/Spokane, WA, Jim Katz-Radcliffe Road Pictures/LA
Today’s Trivia Question: Which 1980s drama included a character who’d been left behind when a traveling circus was run out of town? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Answer to Friday’s Anagram: Gin Shot Eat Order = The Great Indoors. Kudos to: Shane Messick-Paramount, David Stern-BARD Entertainment/NYC, Keth Marder-Halstead Property/NYC
Classic Medical Drama Initial This: CE played JG on MC (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
04.10.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)
JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)
JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)
JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)
JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)
JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)
JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to [email protected] (4/18)
JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)
JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)
JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)
JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)
JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)
JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)
JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)
JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)
JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)
JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)
PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)
WHAT’S ON TONIGHT – MONDAY APRIL 10, 2017
ABC: Dancing With the Stars, Quantico
CBS: Kevin Can Wait, Man with a Plan, Superior Donuts, 2 Broke Girls, Scorpion
CW: Supergirl [r], Penn & Teller: Fool Us [r]
FOX: 24: Legacy, APB
NBC: The Voice, Taken
PBS: Antiques Roadshow, American Experience
Telemundo: La Dona, La Dona, El Capo
Univision: La Rosa de Guadelupe, Vino el Amor, La Piloto
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