A CYNOPSIS MESSAGE FROM PHUNWARE
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03.30.17
Good morning. It’s Thursday March 30, 2017 and this is your first early morning Sports briefing.
NBC Olympics continues to mold its coverage of the Winter Games from PyeongChang, announcing a partnership with Snap Inc. to bring unique coverage to Snapchatters in the US next February, including NBC Olympic coverage via daily “Our Stories” and “Publisher Stories” available in Snapchat Discover. In addition, NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories. Through this partnership, sales packages will offer up Snap Ad slots that will run within Our Stories and Publisher Stories in addition to opportunities to purchase national Geofilters and Lenses in the U.S.
“We’re excited to once again work with NBC to create a unique Olympic experience on Snapchat and help build the next generation of fans through immersive, mobile first content," said Ben Schwerin, VP Partnerships at Snap Inc. “Advertisers will also be offered adjacency to premium video content and creative tools that bring them into our community’s conversations.”
Peace at last for USA Hockey and the US Women’s National Team, which announced an agreement that will result in “groundbreaking support” women’s program over the course of the next four years and ensures that the squad will defend its gold medal in the 2017 IIHF Women’s World Championship starting tomorrow at 7:30p on NHL Network. “Our sport is the big winner today,” said Meghan Duggan, captain of the US Women’s National Team. “We stood up for what we thought was right and USA Hockey’s leadership listened. In the end, both sides came together. I’m proud of my teammates and can’t thank everyone who supported us enough. It’s time now to turn the page. We can’t wait to play in the World Championship later this week in front of our fans as we try and defend our gold medal.”
With the Final Four set for Saturday, Turner Sports and CBS Sports unveiled coverage plans from Phoenix with North Carolina, Gonzaga, Oregon and South Carolina competing for the National Championship. CBS carries the semifinals on Saturday in addition to the National Championship on Monday. Saturday’s pregame studio coverage will utilize two desks, with Ernie Johnson, Charles Barkley, Clark Kellogg and Kenny Smith from the indoor set courtside at University of Phoenix Stadium. Meanwhile, Greg Gumbel, analysts Steve Smith, Seth Davis and guest analyst Villanova coach Jay Wright will handle microphone duties from the outdoor set, located in the NCAA’s tipoff tailgate arena.
Meanwhile, CBS Sports Network’s Final Four programming begins tomorrow at 2p with exclusive coverage of team practice from University of Phoenix Stadium. The four-hour show features live look-ins at each teams practice, as well as interviews with all four head coaches. The channel then tips off the Reese’s College All-Star Game live for the first time ever at 6:30p, featuring 20 of the top players in the NCAA. NCAA March Madness 360 and NCAA March Madness Bracket Breakdown will run throughout Final Four weekend, anchored by Adam Zucker, Dana Jacobson and Brent Stover.
Around the dial, ESPN’s coverage of the Women’s Final Four Presented by Capital One opens tomorrow with Stanford/South Carolina on ESPN2 at 7:30p, followed by Mississippi state/UConn at 9:30p. The National Championship Game airs on ESPN at 6p on Sunday. Production will serve up 25 cameras to cover the games, with the ability to have 14 different positions, as well as four cameras focused on the in-arena studio set, with Above the Rim and Below the Rim camera systems on each backboard for four additional looks, as well as seven Marshall POV cameras to capture courtside and backstage elements. Kara Lawson joins Dave O’Brien (play-by-play), Doris Burke (analyst) and Holly Rowe (reporter) as a game analyst for the semifinals and championship game
Two-time MLB All-Star catcher A.J. Pierzynski signed on for the FOX Sports broadcast team for upcoming season. He will work his first game on April 5 at 7p, pairing with Kenny Albert (play-by-play) and Ken Rosenthal (reporter) for Yankees/Rays.
Speaking of the Yankees, Cynopsis is thrilled to announce that longtime Yankees voice John Sterling will be the recipient of this year’s Hall of Fame honor, taking place at the Cynopsis Sports Media Awards on April 13 in NYC. Join us as we hear from Sterling, whose work with the team, CBS Sports Radio and the YES Network, among other outlets, has defined an era for America’s team. Click here for tickets now!
Tennis Channel takes on the Volvo Car Open on Monday with its most national exposure ever for the live weeklong coverage of the Charleston, bolstered by increased regional marketing efforts and 95 total hours of on-air coverage (55 hours of live match play) from April 3-9. Tennis Channel will also have an on-site studio desk throughout the week, led by Lindsay Davenport and Tracy Austin along with Paul Annacone, Mary Carillo, Ted Robinson and Steve Weissman calling matches.
A CYNOPSIS MESSAGE
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Global health service company Cigna is now covering the NHL, announcing a deal to serve as the Official Health Insurance Provider of the league in the U.S. and will be the Presenting Sponsor of the NHL’s Every Save Counts campaign, where it will donate $1 to Hockey Fights Cancer for every save made during an NHL game throughout the 2016-17 NHL season. In addition, for every online donation of $25 or more to Hockey Fights Cancer, Cigna will match, dollar for dollar, for a total donation of up to $100,000. “For nearly 20 years, the NHL, its member clubs and our great players have taken tremendous pride in our commitment to the fight against cancer. This effort has expanded with the incredible support of the entire hockey community, including our amazing fans,” said Keith Wachtel, Executive Vice President & Chief Revenue Officer. “We welcome Cigna, a leading health care provider, to the NHL family and appreciate their support to help enhance the Hockey Fights Cancer initiative.”
The Professional Squash Association tapped sports and entertainment marketing firm Leverage Agency to serve as its exclusive global marketing partner. The agency will now develop and procure sponsorship opportunities for the PSA, which includes first-time ever title sponsorship, naming rights, event sponsorship, branding rights, ambassador program and other customized activations. “We’ve had great success working with professional leagues in the past, and we’re thrilled to introduce the PSA’s unique attributes to brands who want to connect with this highly-sought after demographic,” said Ben Sturner, CEO and Founder of Leverage Agency. “We’re excited about the range of global marketing possibilities, and look forward to our partnership with the PSA and its incredibly talented athletes.”
The Levi’s MLB Collection is expanding. After unveiling four select teams for the 2016 season, the brand is now adding an eight additional teams for a lineup that will include the denim Trucker jacket, the Western Barstow plaid shirt, a crewneck sweatshirt and a vintage inspired Club Coat with pops of team branding. New teams on the shelf will include the Chicago Cubs, Detroit Tigers, Kansas City Royals, New York Mets, Oakland A’s, Seattle Mariners, St. Louis Cardinals, and Toronto Blue Jays, who join the New York Yankees, San Francisco Giants, LA Dodgers and Boston Red Sox.
FOX Deportes locked in a partnership with reVolver Podcasts to offer the first-ever daily sports and news podcasts by a US Spanish-language cable network. The deal sees three of the network’s programs, La Ultima palabra, FOX Deportes en Vivo and Central FOX daily on reVolverPodcasts.com, iTunes, Google Play Music, Spotify and iHeart Radio. “We’re excited to partner with reVolver Podcasts to offer sports fans additional platforms to enjoy our flagship programs,” said Carlos Sanchez, Executive Vice President and General Manager, FOX Deportes. “Our focus for the last 20 years has been to stay ahead of the competition and provide sports fans the best sports programming while evolving with the times. This partnership further exemplifies our commitment to the fans to continue delivering unparalleled content across platforms.”
WWE announced that WWE Shop, the official online source of WWE merchandise, will launch a local, e-commerce experience in India for the first time ever, beginning Monday (India time), the same day WrestleMania, is broadcast in the country. “We are excited to give our fans in India the chance to express their passion for WWE through a new e-commerce experience at WWEShop.in,” said Casey Collins, WWE Executive Vice President, Consumer Products. “We have a massive WWE fan base in India that deserves a personalized WWE Shop, and we are thrilled to be able to provide one to them in advance of WrestleMania.”
Just ahead of the 2017 Stanley Cup Playoffs, the NHL App will now offer hockey fans the ability to customize the app’s icons, prominently featuring a designated favorite NHL team logo on iPhone and iPad homescreens. Users will continue to receive the full array of team-centric features within the NHL App.
In this week’s edition of Cynopsis eSports & Gaming…
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Rockets/Trail Blazers on TNT at 10:30p.
A CYNOPSIS MESSAGE
ON THIS DAY in 2001: The 76ers retire #34 to honor Charles Barkley.
In The Know: Which broadcast legend holds the record for most years calling Yankee games? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which two golfers share the record for longest LPGA winning streak, with each claiming five in a row? Answer: Nancy Lopez, Annika Sorenstam. Kudos: Marc Wollis-Cadent Network/NY; Aymon DeMauro-Discovery/NY; Ken White/Charlotte; Synda Kollman-Charter Marketing Group/Deerfield Beach; Lance Phegley-Texas Runner and Triathlete magazine/Houston; John Sutton-Charter Digital Media/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.30.17
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