03/21/16: DISH/NBCUni blackout averted, for now; Fox News attacks Trump’s “sick obsession”; total TV advertising up 5 percent


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Good morning. It’s Monday March 21, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Dancing With the Stars at 8p
Pivot: The Water Brothers at 7p

Tonight’s Finales:
ID: Vanity Fair Confidential at 9p
Syfy: Lost Girl at 10p


DISH Networks is holding onto NBCUniversal channels for the time being, despite Sunday’s contract negotiation deadline. A notice requesting arbitration for the carriage dispute puts into place a 10-day cooling off period, per the FCC. Responded NBCUni, “We are glad DISH recognizes the great value that NBCUniversal provides their subscribers and is committed to reaching a new distribution agreement.” Dish customers were at risk of losing access to NBCUniveral-owned NBC and Telemundo affiliates in markets including New York, LA, Chicago and Miami, and cable channels including USA, Bravo, CNBC, MSNBC and Syfy.

Fox News fired back after Donald Trump continued his attacks on Megyn Kelly. On Friday, Trump tweeted, “Always a hit on Trump! She is sick, & the most overrated person on tv.” Responded the network, “Donald Trump’s vitriolic attacks against Megyn Kelly and his extreme, sick obsession with her is beneath the dignity of a presidential candidate who wants to occupy the highest office in the land. Megyn is an exemplary journalist and one of the leading anchors in America – we’re extremely proud of her phenomenal work and continue to fully support her throughout every day of Trump’s endless barrage of crude and sexist verbal assaults.” Tweeted Trump in response, “If crazy @megynkelly didn’t cover me so much on her terrible show, her ratings would totally tank.”

CNN is interviewing all five presidential candidates tonight (March 21). Anderson Cooper and Wolf Blitzer will talk to Hillary Clinton, Donald Trump, Ted Cruz and John Kasich from Washington, D.C., while Bernie Sanders will speak from the campaign trail. Fox News canceled its GOP debate, scheduled for tonight in Salt Lake City, after Trump said he wouldn’t show because of a speaking commitment in the capital.

While Freeform’s Switched at Birth will be back for a fifth and final season, fans had better not hold their breath waiting for the return of Bay and Daphne. The drama, which ended its fourth season in October, won’t be back until 2017. “It’s a bummer but it is what it is,” tweeted series creator Lizzy Weiss on Friday night.


Cynopsis Digital Programmatic TV Summit – SOLD OUT!

We’ve put together an outstanding program with top-rate speakers from companies such as AOL, Xaxis, Dentsu Aegis, ANA, TiVo, and look forward to hosting a packed, sold-out room this Thursday, March 24!

Questions? Contact Sarah Martinez.

Sponsored by The Trade Desk


Sway Calloway has inked a deal with VH1. The radio host, who recurs on Empire, will appear in the net’s tentpole events, exec produce specials and offer new programming ideas. “Sway is a true icon who is a triple threat as a personality, producer and actor,” said Chris McCarthy, General Manager, VH1.Calloway’s first partnership with VH1 will be on the new series Behind The…, an expansion of the Behind The Music franchise.

More VH1 news: The net is partnering with Atlantic Records to promote K. Michelle’s new album, dropping Friday, March 25. The campaign includes live performances and interviews across platforms this week, as well as a marathon of K. Michelle: My Life, followed by the season two finale Monday, March 28 at 9p.

Top 10 Weekend Domestic Box Office Estimates: March 18-20, 2016
(Buena Vista) $38.0 million (week 3), cume revenue $201.8 million
The Divergent Series: Allegiant (Lionsgate), $29.1 million (opening weekend)
Miracles From Heaven (Sony) $15.0 million (week 1), cume revenue $18.6 million
10 Cloverfield Lane (Paramount) $12.5 million (week 2), cume revenue $5.2 million
Deadpool (Fox) $8.0 million (week 6), cume revenue $340.9 million
London Has Fallen (Focus) $6.9 million (week 3), cume revenue $50.1 million
Whiskey Tango Foxtrot (Paramount)  $2.8 million (week 3), cume revenue $19.3 million
The Perfect Match (Lionsgate) $1.9 million (week 2), cume revenue $7.3 million
The Brothers Grimbsy (Sony) $1.4 million (week 2), cume revenue $5.9 million
The Revenant (Fox) $1.2 (week 13), cume revenue $181.2 million
Source: Rentrak Corporation


Dystopia + Zootopia = Advertopia

The Divergent Series: Allegiant and Zootopia add up to deliver NCM an unequaled
6.8 A18-49 rating. Premium content, incredible reach, and the industry’s highest engagement,
only on America’s Movie Network.


Discovery set Monday, September 5 as the premiere date for miniseries Harley and the Davidsons, telling the story of the brand launched in 1903. Parts two and three air Tuesday, September 6 and Wednesday, September 7.

LMN’s 24 to Life launches Tuesday, April 12 at 10p. New docu-series produced by T Group Productions in association with Pat McGee Pictures follows the final days of of eight people before they’re incarcerated.


Setting sail on a yacht will be no protection for the uninfected when Fear the Walking Dead returns for season two. “What people find out fairly quickly,” teased co-creator/exec producer Dave Erickson at Payleyfest on Saturday, “is that we weren’t the only people who had the bright idea to leave land.” Launch date: Sunday, April 10 on AMC.

My Little Pony: Friendship Is Magic kicks off season six Saturday, March 26 at 11a on Discovery Family. Alert the kids: The Cutie Mark Crusaders to explore their destinies, and new characters will be introduced.

Which 2016 film would make the best TV show? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/


A+E Networks format Seven Year Switch debuted to a number one ranking in its time slot in total viewers, A16-39, A18-49 and A25-54 for Australia’s Seven Network. In its first season in the U.S. on FYI the show grew 35 percent from the premiere to finale.


Viacom and comScore announced a multi-year partnership on Friday for cross-platform measurement. Viacom will have “deep access” to comScore’s measurement and data tools, to be translated by Vantage advertising products and used as currency for transacting. “This partnership with comScore marks a fundamental watershed moment in the business of television,” said Bryson Gordon, SVP Data Strategy, Viacom. “This revolution in targeting, currency and measurement is the equivalent of shifting from black and white to color.”

Total TV advertising rose 5 percent in February versus February 2015, reports Standard Media Index. Biggest gainer was syndication (up 15 percent), followed by national cable (up 11 percent) and local cable (up 9 percent). The picture isn’t as rosy for broadcast, with national TV down 2 percent and spot up just 1 percent.

Make ‘em cry: When programming elicits a strong emotional reaction from viewers, those viewers are more likely to recall the ads within it, according to a new study from Twitter, Starcom and Canvs. “Not all TV audiences are created equal: we’ve long believed that viewers respond differently to commercials depending on how they feel about what they’re watching,” said Heather O’Shea, Twitter’s global agency research and data strategy lead, in a blog post. “When it comes to getting a pulse on people’s emotional reactions during live TV, now we know that Twitter can drive even stronger results for brands.” According to the study, Twitter users are 48 percent more likely to recall an ad that airs during an intense show.


Rocky’s Carl Weathers will co-star in NBC’s upcoming Chicago Justice. Planted spinoff will premiere in Chicago PD this season.

Helen Hunt, Richard Dreyfuss and Stephen Moyer (True Blood) have signed on for Fox drama series Shots Fired, focused on the aftermath of a racially charged shooting.

Gavin Stonehouse (Allegiance) will star opposite Stockard Channing in NBC buddy comedy pilot Me & Mean Margaret.

JD Pardo (Revolution) landed a series regular role in ABC drama pilot The Jury, following a single murder trial over the course of a season.

Robert Knepper, Rockmond Dunbar and Amaury Nolasco will reprise their Prison Break roles for Fox’s revival of the 2005-2009 series.

Yassir Lester (The Carmichael Show) has joined the cast of Fox time travel pilot Making History, as a history professor.

Daniel Bonjour is onboard CW drama pilot Frequency, based on the sci-fi thriller by Toby Emmerich.

Rainn Wilson (The Office) and Christopher Backus (Perception) will recur in Showtime comedy Roadies, about backstage life during a rock band’s tour.

CASTING CALL: HOME RENOVATION SHOW/GREATER CHICAGO area. We’re looking for HOME OWNERS who want to remodel 1+ rooms in their home. They should have a budget set aside for it or are close to getting to that point. Interested in working w/2 home improvement experts? Apply w/contact info, photos of their family & photos of the interior/exterior of their home ASAP to [email protected] (3/25)


truTV launched social campaign #truTVisAThing on Tuesday, tied to its March Madness games. So far, so good: as of Friday morning, the campaign boasted 276 million impressions, up 39 percent over last year’s #HaveUFoundtruTV effort, with the number of mentions of the hashtag and truTV-branded keywords up 260 percent (sample: “Lol at the newest @truTV marketing campaign…A+ for second year in a row”).

The Passion, the musical event that aired Sunday night on Fox, will be available on Netflix internationally on March 22. Netflix secured streaming rights for 13 months.


Social Good Awards Breakfast
Thursday, April 7, 2016- 8:15-10:30 a.m. | Yale Club NYC

We’ll be celebrating social responsibility in the TV & entertainment industry. Space is limited & tables are selling out quickly (only 2 left). Register your team today!



The season finale of ABC’s How to Get Away With Murder hit a five-week high 5.5 million viewers and grew 5 percent among A18-49, to 1.4/5. That’s down 46 percent in the demo from last year’s finale, but last week’s show shot up 91 percent (to 2.62) in A18-49 Live+3 numbers.

The March 13 episode of Hallmark Channel’s When Calls the Heart averaged a 2.3 HH rating and 2.6 million total viewers on a Live+3 basis, becoming the highest-rated and most-watched 1-hour episode among HHs and Total Viewers this season. The episode’s premiere made Hallmark the 2nd highest rated network among HHs and Total Viewers, excluding news programming.

CBS was back in the game with the Friday’s NCAA Tournament game, with a 1.8/6 rating and 5.7 million viewers tuning in for the Notre Dame win, according to fast nationals – up 63 percent in the demo and 55 percent in viewers versus Thursday’s numbers. Year over year, the game was up 50 percent.

FX’s The People v. O.J. Simpson: American Crime Story was the biggest gainer in Live+3 ratings among A18-49 the week of March 7, jumping to 2.6. AMC’s Better Call Saul was next, doubling its SD rating to 1.88. AMC’s The Walking Dead was the top primetime program in Live+3, with 8.2.

Thursday’s premiere of Cooks vs Cons on Food Network debuted with a .6 rating among A25-54 (540,000 impressions), up 43 percent versus year-ago and taking 10th across all ad-supported cable; A25-34 increased 123 percent versus 9p last year.

Week two of A&E’s 60 Days In grew 39 percent from its series premiere, delivering 1.62 million viewers. Among A18-49, the docu-series grew by 75 percent (864,000) and 42 percent among A25-54 (910,000).

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day rating and the final Live + 3 Day rating for the Season to Date (9/21-3/13)
Program, Live+SD A18-49 US AA%, Live +3 US AA%, % increase
Quantico (ABC)
1.4, 2.7, 93%
Vampire Diaries (CW) .5, .9, 80%
Grimm (NBC) .9, 1.6, 78%
Originals (CW) .4, .7, 75%
Shades of Blue (NBC) 1.2, 2.1, 75%
Blacklist (NBC) 1.5, 2.6, 73%
How to Get Away With Murder (ABC) 1.9, 3.2, 68%
DC’s Legends of Tomorrow (CW) .9, 1.5, 67%
Reign (CW) .3, .5, 67%
America’s Top Model (CW) .3, .5, 67%
Source: The Nielsen Company. Based on original telecasts only.


Entertainment brand consultancy and marketing innovations agency Troika hired Meredith Levine as Senior Analyst. Levine, who specializes in fandom and media , previously worked at ZEFR as their “fanthropologist.”


Actor Larry Drake died March 17. He was 66. Drake won two Emmys for his role as Benny on L.A. Law.

Actor Joe Santos passed away March 18. He was 84. Santos was best known for his role as Lt. Dennis Becker on The Rockford Files.

John Schnabel, featured in Discovery reality show Gold Rush, died in his sleep on March 18. He was 96. “We’ll miss you, Grandpa,” tweeted the show.

This Day in History:
1987 – U2’s “Joshua Tree” was released.

Answer to Our Last Trivia Question: What was the name of the coffee shop where the title character in Felicity (1998-2002) worked during most of her college years? Dean & DeLuca. Kudos to: Dan Geller-Zenith/NYC, Kendra Campbell-Milburn-UPtv/Atlanta, Ivette Herrera-Singh-Univision/NYC, Lana Weissbard-Reelz/NYC, Kerri Huyck-Pasco, WA, Matthew Fera-McGarry Bowen/Chicago, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Federal Credit Union/Burbank.

Today’s Trivia Question: Which song did Will & Grace’s (1998-2006) Jack teach Karen the dance to? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: COORD ON-AIR SCHEDULING/Oxygen/NYC: Sched promos and grphcs on daily logs per network strtgy. Fast pace/detail oriented/strong comm/solutions/deadlines Full info/apply HERE (3/26)

JOB OPENING: MARKETING DIRECTOR/CNBC Prime/East Coast: Dvlp/execute consumer mktg campaigns for CNBC’s primetime shows, incl implementation of TV, print, digital, and out of home elements. Min, preferably in the media ent space. Full info/apply HERE (3/26)

JOB OPENING: SR. MGR MEDIA PLANNING/Nickelodeon/NYC: Work w/Director & VP to dvlp creative briefs that comm prgrmng objectives, strategic media plan’g dir & mgmnt exp. 3-5 yrs exp media plan’g &/or prgrmng. Strong interest in TV prgrmng w/ knwldg & interest in audience demographics. Full info/apply HERE (3/25)

JOB OPENING: SR RESEARCH ANALYST/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/25)

JOB OPENING: VARIOUS POSITIONS AVAILABLE/IRG Sprts & Ent/Palm Beach FL. IRG is growing & looking to hire Track GMs, Track P/R, Sponsor Sales, Drag Strip Dir, Hospitality Dir, Ticket Sales & Admin Asst. Positions avail @ currently owned prop & future planned venues. Send resume/cvr to: [email protected] (3/25)

JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/24) 

JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/24)

JOB OPENING: INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply HERE (3/24) 

JOB OPENING: VP, MARKETING & COMMUNICATIONS/OLYMPUSAT/FL: Develop & execute market strategy across all platforms. Min 10 yrs exp with network/TV required, Hispanic, US multicultural and int. mkt preferred. Must be bilingual (Eng/Spanish)with proven track record. Full info/apply HERE (3/23)

JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to [email protected] (3/23)

JOB OPENING: SALES DIRECTOR, EXPOSITIONS/MIPTV/MIPCOM Reed MIDEM/NY: 7 to 10 years of experience selling exhibition stand space, sponsorships, print and digital advertising, and conference registrations. Full info/apply HERE (3/23)

JOB OPENING: SR MGR, DIST. & MULTIPLATFORM ANALYTICS/A+E Networks/NY: Serve as corp. expert in VOD analytics, Dvlp viewership models & evaluate the performance of our brands. Manage working relationship with STB and advanced analytics data providers Full Info/Apply HERE (3/23)

JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/23)

JOB OPENING: SR MANAGER DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on developing and executing mktg programs w/advertising partners across all HISTORY & A&E digital platforms, respond to RFPs, create sales materials, serving as the digital lead on assigned accts. Full Info/Apply HERE (3/23)

JOB OPENING: TRAFFIC SPECIALIST/MLB Network/Secaucus NJ: Work w/sales/prod/prgrmng/master control depts to ensure programs & live events run according to sched & troubleshoot any inventory changes requested. Min1 yr Traffic exp, pref @nat’l ntwrk + work flexible schedule. Resume HERE (3/23)

JOB OPENING: PARALEGAL (FREELANCE)/MLB Network/Secaucus NJ: Provide legal support to Bus. & Legal Affairs team. Strong knwldg/exp of legal & bus affairs issues a must. 3+ yrs related paralegal exp req’d. Exp w/legal & bus. aspects of content/content prod industries is pref’d. Resume HERE (3/23)

JOB OPENING: TALENT AGENCY ASST/Top Tier Talent agency/NY: Quickly growing digital media division seeking self-starter w/passion for dig/social media; solid knwlg of emerging ‘influencer’-based talent community a must. Outgoing personality w/strong desire to grow into agent. Entry level Resumes HERE (3/23)

JOB OPENING: DIR EUROSPORT AD SALES & SOLUTIONS/Discovery/NYC: Strong relationship builder to develop and sell innovative creative solutions for Eurosport/Discovery Europe’s offerings w/specific emphasis on the Olympics to clients in the US. 8+ yrs exp, strong Olympic or sports exp req’d. Full info/apply HERE (3/22)

JOB OPENING: INTEGRATION PRODUCER/HGTV&DIY Network/Knoxville: Create innovative content solutions for Ad Sales Marketing & Ad Sales. 5 years TV Production exp. Knowledge of product integration & program sponsorship.Cable network exp a plus. Full info/apply HERE (3/22)

JOB OPENING: FINANCIAL CONTROLLER/ECLIPSE TELEVISION & GO GO LUCKEY seek LA-based controller experienced in non-scripted production at high volume. CPA desired and PSA/MovieMagic/QuickBooks skills a must. Please email [email protected] (3/22)

JOB OPENING: MANAGER AUDIENCE DEVELOPMENT/FOX Sports.com/Los Angeles: Drive partner engagement and content optimization with emphasis on video in the sports news cycle. 3 yrs exp audience bldg/channel growth strategies, Acct Mgt, Sports knowledge a must. Full info/apply HERE (3/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Dancing With the Stars [p], Castle
CBS: Supergirl, Scorpion, NCIS: Los Angeles
CW: Crazy Ex-Girlfriend, Jane the Virgin
FOX: Gotham, Lucifer
NBC: The Voice, Blindspot
PBS: Antiques Roadshow [r], Antiques Roadshow [r], Independent Lens [r]
Telemundo: Quien es Quien, Eva, la Trailera, La Querida del Centauro
Univision: Sueno de Amor, Pasion y Poder, El Hotel de los Secretos

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