03/02/16: ESPN remains in the Darke; Championship Week tips off; Monumental spreads its wings



CYNOPSISSPORTS
03.02.16

Good morning. It’s Wednesday March 2, 2016, and this is your first early morning Sports briefing. 

ESPN soccer staple Ian Darke will remain a fixture for the organization into the next decade. Darke inked a multi-year deal that runs through 2020 to stay with the company as its lead play-by-play commentator for soccer where he will continue as ESPN’s primary voice for U.S. Men’s and Women’s National Teams’ matches, including FIFA World Cup qualifiers, and other tournaments and international friendlies. He will also write a recurring column for ESPNFC.com and make periodic appearances on ESPN FC, the daily soccer television news and information program. In the United Kingdom, Darke will continue his role as lead football commentator for BT Sport, covering the Barclays Premier League and other major European leagues.

ON THE AIR

ESPN’s plans for 2016 Championship Week Presented by DICK’S Sporting Goods is set to include 148 men’s college basketball conference tournament games across 23 Division I conferences. Games run across ESPN, ESPN2, ESPNU, ESPNEWS, SEC Network and ESPN3 starting today with four Atlantic Sun quarterfinal matchups on ESPN3 and conclude Sunday, March 13, with the SEC, Sun Belt and American title games. Conferences are set to include the ACC (13), America East (7); American (9); Atlantic Sun (7); Big South (7); Southland (7); Big 12 (9); Horizon (9); MEAC (11); SEC (13); Southern (9) and Sun Belt (7). On the tech front, ‘ESPN Virtual 3’ -which illuminates the 3-point line for every 3-point shot attempt – will debut on a college telecast from the New York Life ACC Basketball Tournament on March 8.

Speaking of college conferences, the Sun Belt is slimming down to a 10-team football league starting with the 2018 football season, announcing that it would not be extending current membership agreements with the University of Idaho and New Mexico State University. "This 10-team football league will maximize the Sun Belt’s on-field performance, push us to the top ranking of our four peer conferences, and will give us the best opportunity to soon place a team in one of the  College Football Playoff’s New Year’s Day bowl games," said Sun Belt Commissioner Karl Benson. "We will also now have serious conversations with our football coaches and athletics directors about conducting a football championship game.  These discussions will take place this spring and a decision will be made in the very near future."

NHL Network will see all eight teams competing in the World Cup of Hockey 2016 announce their initial rosters today when the network simulcasts Sportsnet’s live three-hour special Hockey Central: World Cup of Hockey Roster Announcement at 4p. The channel will then offers a live one-hour NHL Tonight special recapping the day’s announcements at 7p with Matt Yallof, Kevin Weekes and Brian Lawton.

Save the dates! Cynopsis Sports will hold its Sports Business Summit and Hall of Fame on June 22 and our eSports and Gaming Summit on June 23 in NY.

Just before he steps into the announcer booth for AXS TV series New Japan Pro Wrestling on Friday, the channel will feature an interview with former WWE broadcaster Jim Ross. Michael Schiavello sits down with Ross for the hour-long interview at 8p.

SiriusXM lined up 29 NCAA Division I college basketball conference tournaments, its most ever with subscribers set to get every Men’s tournament game from the ACC, Big East, Big 12, Big Ten, Pac-12, SEC, American Athletic, Mountain West and West Coast conferences, as well as select games from the Colonial Athletic Association and Southwestern Athletic Conference Tournaments. Listeners also have access to every game of the Women’s ACC and SEC Tournaments and select games from the Women’s Southwestern Athletic Conference Tournament. Overall, the platform will feature live play-by-play of 154 men’s and women’s conference tournament games to a nationwide audience.


A CYNOPSIS MESSAGE


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Sponsored by The Trade Desk


SPONSORSHIP & PROMOTION

Monumental Sports & Entertainment tapped sports rights agency MP & Silva to serve as its exclusive worldwide marketing rights agent. The agency will look to lock in sponsorship, naming rights and commercial development and include a slate of analytics support and content development from Scout Sports and Entertainment and Bungalow Horizon. “This is a ground-breaking long-term partnership for MP & Silva, and we are extremely heartened by the confidence that Monumental Sports & Entertainment has placed in us to secure new commercial and sponsorship opportunities to bolster their assets,” said Marco Auletta, CEO of MP & Silva. “Our success stems from our well-established group of professionals in our 20 offices, with a very solid network of contacts and extensive knowledge of each regional market. This will benefit our partner, Monumental, and broaden their sponsorship opportunities into new territories.”
 
Camping World CEO Marcus Lemonis expressed his displeasure over NASCAR Chairman and CEO Brian France’s endorsement of presidential candidate Donald Trump on Monday. The brand behind NASCAR’s Truck Series hit Twitter in response to France’s Trump backing, writing “There is no place for politics/any political endorsements in any business. Your customers and employees should have their own mind. #period.” NASCAR reps did tell media outlets that the endorsement was just France’s personal opinion and not a reflection of the company.

SunnyD inked a deal to sponsor two-time NASCAR Champion Ricky Stenhouse Jr. and the No. 17 Roush Fenway Racing Sprint Cup team as a primary partner for five races this season. The beverage brand will don its name and colors for four Sprint Cup races as well as one XFINITY contest. SunnyD will make its debut on May 15.

The North American Soccer League is turning to Under Armour for an official match ball partnership in a move that will see the custom-designed ball used on pitches across the league. Clubs will exclusively use the Under Armour ball in all training sessions, matches, and community events.

DIGITAL & STREAMING

CBS President and CEO Les Moonves told investors at the Morgan Stanley Technology, Media & Telecom Conference that the company is negotiating a deal to stream its NFL games to subscribers of its OTT service CBS All Access. "I think we will be able to get a deal with them to stream it on our service," Moonves stated, according to reports. "That’s a goal we have before next football season, and then hopefully that happens."

WWE Network announced that fans in Thailand and Philippines are now able to order WWE Network online. Subscribers will receive access to the US English language version of platform via desktop, laptop and mobile devices.

ROSTER MOVES

Audio engagement company DGital Media named Steven Cohen as Senior Vice President of West Coast Sales. Cohen has been part of DGital Media since its launch in May 2015 as Vice President of West Coast Sales.

THE MAIN EVENT

Thunder/Clippers on ESPN at 10:30p.


A CYNOPSIS MESSAGE


TOP WOMEN IN DIGITAL AWARDS EVENT
Thursday, March 24
// 8:15-10:30a.m. // New York City
Join us as we celebrate honorees from the following companies and more!

AT&T, Comcast Cable, Crown Media Family Networks, Deutsch, DigitasLBi, Dunkin’ Brands, Fox Sports, Hasbro, Horizon Media, Hulu, Maker Studios, Mindshare, MTV, NBCUniversal, Octagon, PBS Kids, Scripps Networks Interactive, Showtime Networks, Starcom MediaVest, TiVO, Xaxis.

Book your company’s table today: http://www.cynopsis.com/event/2016-twd-event/.



ON THIS DAY in 1962: Wilt Chamberlain scores 100 points in a single NBA game.

In The Know: Which current member of the Sun Belt has made the most appearances in the NCAA Men’s Basketball Tournament? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What company’s logo was adorned by Rocky Balboa in the first Rocky movie? Answer: I was referring to the Shamrock Meats logo on the robe, but yes he also sported Everlast. Kudos: Joseph Tafuri-Haversack Consulting/NY; Rob Casalaina-ITN/NY; Phyllis McQuillan-MSG Networks/NY; Gabe Alfaya-XL worldwide NY/NY; Jerry A. Kapner-Kapner Group/Montclair; Jay Rossi-DICK’s Sporting Goods/Coraopolis; Clark Haptonstall-Rice Univversity/Houston; Bill Robertson-WCHA/Edina; Joe Lyons/Dallas; Will Allmendinger-Clear Channel Outdoor/Chicago; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.02.16

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