03/01/16: Sponsors flow into the Copa; FOX Sports is feeling Strange; US Soccer’s new look



CYNOPSISSPORTS
03.01.16

Good morning. It’s Tuesday March 1, 2016, and this is your first early morning Sports briefing. 

June’s run of the Copa America Centenario locked in its anchor tenants, announcing via Twitter that Coca-Cola, Sprint and State Farm would join the sponsorship ranks with Nike as key partners for the tournament’s 100th anniversary. Forbes reports that all of the companies will be entitled to signage at tournament matches and usage of Copa America imagery in their marketing. Commercial rights were sold by Soccer United Marketing.

Last week, Nike unveiled the tournament’s official match ball, dubbed the Nike Ordem Ciento, which was exclusively created “to honor the competition’s legacy, the ball blends leading technologies with a bold, graphic aesthetic.” “We’re excited to create the official ball of the Copa America Centenario and to be able to bring Nike innovation to what promises to be an incredible spectacle," said Andrea Perez, General Manager of Nike Soccer North America.

ON THE AIR

ESPN’s Curtis Strange appears set for a move over to FOX Sports, telling Golfweek that he will be heading to the channels for its USGA telecasts. The report states that he will join via a three-year deal (although sources say the deal hasn’t been signed yet) to serve as an on-course reporter for the company. Strange would make his last appearance for ESPN during the 2016 Masters.

ESPN is shooting for 141 exclusive women’s college basketball games to be carried on its channels during 2016 Championship Week Presented by DICK’S Sporting Goods. The action starts tomorrow and runs through March 13 across  ESPN, ESPN2, ESPNU, SEC Network and ESPN3 with ESPN playing host to four conference title games on Sunday  the ACC, Big Ten, Pac-12 and SEC. Overall, ESPN, ESPN2, ESPNU and will offer 29 games, while ESPN3 will have exclusive coverage of 112 conference tournament games, and will show another 23 contests available in local markets via syndication, for a total of 164 games. Host Doug Kezerian will be joined on Sunday by analyst Rebecca Lobo for 1p and 3:30p games and analyst Kara Lawson for the 7p and 9p windows.
 
GolTV locked in exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match, with the first of two semi-final contests running today at 3p between Milan and Alessandria. The Italian Cup championship final will be held on May 21 all matches broadcast live on GolTV in both English and Spanish.

Tennis Channel announced coverage plans for three-and-a-half weeks of live tennis from the BNP Paribas Open starting March 9 and the Miami Open on March 23. The channel is slating over 185 live hours of coverage with 18 days of live action, 15 of which will be daylong blocks of coverage. For the second straight year, Tennis Channel will be at the BNP Paribas Open for the first day of play, offering eight consecutive days of 12-hour, live match blocks and 10 days of live action total at the 12-day event as well as a BNP Paribas Open preview show. The Miami Open will see coverage starting March 22 at 8p with a live edition of Racket Bracket: Miami Open and live coverage running from 10a-11p.

SiriusXM’s 2016 MLB Spring Training Tour starts today with MLB Network Radio visiting Arizona and Florida throughout the month of March to broadcast from every Major League Spring Training ballpark. Cliff Floyd and Casey Stern will broadcast from Arizona’s Cactus League ballparks from March 1-11, while Jim Bowden and Jim Duquette host from Florida’s Grapefruit League sites from March 11-16, while Steve Phillips and Todd Hollandsworth broadcast from the remainder of the Florida camps while Duquette and Stern wrap up the tour from four Arizona ballparks from March 23-26.


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SPONSORSHIP & PROMOTION

The US Soccer Federation is sporting a new crest, updating the logo for the first time in more than two decades. The overhaul was revealed via a US Soccer social media campaign on Monday, replacing the shield that had served as a staple of national team kits since 1995, replacing the blue stripes and white stars on a red background with red vertical stripes with a blue USA word mark at the top.

The NHL and NHLPA are ticking toward September’s World Cup of Hockey 2016 with a tournament countdown clock that will be unveiled today, counting down to the start of the tournament on Sept. 17. In addition, all eight teams competing in the World Cup of Hockey 2016 will announce their initial rosters of at least 16 players at 4p.

The NBA released a new spot hyping up the league’s 10th annual Latin Nights program, serving up nine games celebrating NBA fans and players across Latin American and US Hispanic communities. The spot, dubbed Los NBA Fans runs in addition to all 30 NBA teams wearing specially designed shooting shirts from adidas, as well as special telecasts and in-arena festivities. 

Bosch Automotive Aftermarket North America is renewing ties with Hendrick Motorsports for a technical partnership. “It has been a privilege to be a member of the Hendrick Motorsports partner family for so many years, sharing successes and celebrating victories along the way,” said Tony Pauly, director of advertising and brand management, Bosch Automotive Aftermarket North America. “The entire Hendrick Motorsports team has pushed the performance of Bosch products to new levels as demonstrated by the seven NASCAR Sprint Cup championships our partnership has generated during its tenure.”

DIGITAL & STREAMING

Just ahead of the new MLS season, the league announced a new app update that will kick in on Soccer Sunday, March 6. The new-look MLS app will see to improve the user experience with a new simplified interface that brings “the most relevant and compelling content to the forefront,” while the live Matchcenter now blends the top real-time stats and highlights into a single view. Notifications have also been enhanced to allow users can create customized alerts.

WWE now claims the rare Diamond Play Button, YouTube’s highest honor, after topping 10 million subscribers. WWE joins Taylor Swift, The Ellen Show and The Tonight Show Starring Jimmy Fallon as YouTube’s Diamond Play Button honorees.

With the countdown on until UFC 196: McGregor vs. Diaz, the promotion announced that fans can unlock a special Twitter emoji by using the hashtag #UFC196 throughout this week. Fans will receive a custom UFC belt emoji in the timeline for their action.

ESPN Digital reports the 88.1 million total unique visitors tapped in during January, the ninth largest total of all-time in the sports category. Fans spent 6.5 billion minutes using ESPN digital properties during the month and drew 884 million total visits to its digital products.

FANTASY/GAMING/ESPORTS

eSports heavyweight ESL announced plans to found the AnyKey organization, targeting diversity in and around the competitive gaming industry by creating “more opportunities, inclusive spaces and advocate for underrepresented members of competitive communities such as women, people of color and LGBTQ participants.”  The organization consists of two teams, with the first conducting research on initiative-related topics and the second focusing on developing and implementing practical solutions. Initiatives include the Intel Challenge Katowice, a professional Counter-Strike: Global Offensive tournament for women and the upcoming launch of the AnyKey lounge and the AnyKey Code of conduct.

THE MAIN EVENT

Indiana/Iowa on ESPN at 9p.


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ON THIS DAY in 1969: Mickey Mantle announces his retirement from baseball.

In The Know: What company’s logo was adorned by Rocky Balboa in the first Rocky movie? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which current AAC school has the best all-time winning percentage in football? Answer: Tulsa. Kudos: Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.01.16

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