| A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK |
Road To The Final Four
Men’s College Basketball Championships
Colonial Athletic Association Championship
Tonight 7:00 PM ET
The 24-hour home of CBS Sports
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| A CYNOPSIS MESSAGE |
September 10-12, 2019 | MGM Grand Las Vegas
Join us this September in Las Vegas for the Esports Business Summit. The summit brings together all sectors of the Esports ecosystem for three days of networking, education and inspiration. Attend EBS and you’ll meet and learn from key executives from brand marketing, television, sports and technology who are growing their businesses by leveraging the passionate global audience that Esports delivers.
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WWE and Mars, Incorporated announced an expanded partnership for Snickers and Skittles to snag “significant visibility and consumer engagement” across WWE’s global platforms beginning at WrestleMania. For the fourth consecutive year, Snickers will serve as the exclusive presenting partner of the annual event, which will take place April 7 at MetLife Stadium with the partnership once again featuring WWE Superstars promoting the brand’s popular ‘You’re Not You When You’re Hungry’ campaign in custom content produced by WWE. Meanwhile, Skittles will serve as the presenting partner of WWE’s Hell in a Cell event this September. This will include cross-platform promotion via WWE’s global media channels, a co-branded custom integration that will air in the telecast, and additional partnership activations that will be unveiled in the coming months.
NBC Sports and the Premier League are partnering to present the first two-day “Premier League Mornings Live” supporter event on March 30-31 in Boston. The fan festival will span five match windows (three on Saturday, two on Sunday) and will feature a soccer skills challenge, the Premier League trophy, club mascots, special guests, and more. NBC Sports’ Premier League Mornings studio team of host Rebecca Lowe and analysts Robbie Earle, Kyle Martino, and Robbie Mustoe will broadcast live from the event on NBCSN beginning at 7:30a.
The University of Wisconsin and Legends announced a multi-year partnership between the school’s athletic department and Legends, to streamline initiatives across general ticketing, premium seating, annual fundraising, marketing and business intelligence capabilities into one integrated platform.
The Chicago Cubs relaunched their YouTube channel to promote content for their upcoming regional sports network, which goes live next year. The relaunched channel debuted Monday with 18 videos posted in the space of 15 minutes, featuring a blend of on-field and off-field clips, interviews, features and more.
WWE topped one billion fans through its global social media platforms, announcing 501 million likes on Facebook, 226 million followers on Instagram, 221 million on Twitter, and 46 million on YouTube. WWE’s 15 social media platforms include Facebook, Instagram, Twitter, YouTube, Snapchat, Qzone, Toutiao, WeChat, V+, Weibo, YouKu, Periscope, Pinterest, Foursquare and Tumblr.
Yahoo Sports is taking its popular Tourney Pick’em game to the next level in celebration of its year 20 of offering fans a chance to win $1 million, with fans able to play on the Yahoo Fantasy sports app. The Best Bracket Millionaire contest sees Subway serve as the premiere presenter of the contest.
Tunity Analytics shared last week’s top 5 sports programs based on OOH viewership for the week of March4. ESPN took the top 4 positions on the top 5 list for the week of March 4 with NCAA games and the network’s original talk sports show “Pardon the Interruption.” Landing in the number 5 spot was Fox for its broadcast of the TicketGuardian 500 NASCAR race. Show/Network/Date/(000’s)
- NCAAB – Duke/North Carolina – ESPN on March 9 (2493)
- NCAAB – Michigan/Michigan State on March 9 (1677)
- Pardon the Interruption – ESPN on March 4 (912)
- Pardon the Interruption – ESPN on March 6 (835)
- NASCAR – TicketGuardian 500 – FOX on March 10 (803)
Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage for the week beginning March 4, 2019. OOH Viewer impressions are calculated using Tunity Analytics proprietary estimation model.
ESL is partnering with AT&T to launch the ESL Mobile Open presented by AT&T, a continental United States-based tournament that will take place throughout the year at events such as Dreamhack Dallas, ESL One New York, and Dreamhack Atlanta. Games are set to include Asphalt 9: Legends, Clash of Clans, and PUBG MOBILE with year one of The ESL Mobile Open set to run across three seasons, beginning March 18, with each season will be comprised of three phases, starting with Open Qualifier play allowing players of all skill levels to grind through 4 weeks of competition. Next, the field will be cut to the top 50% of players who move onto the Closed Qualifier stage. From that 50%, the field will be narrowed even further where the best players will see themselves featured in live broadcasts produced by ESL.
Wizards of the Coast, the Magic Pro League announced that OMEN by HP bought in to sponsor the upcoming Magic: The Gathering Arena Mythic Invitational at PAX East March 28–31. The event will see 64 top streamers, gamers, and professional Magic players compete for $1 million in prizes on top-of-the-line OMEN 880 desktop computers. The invitational will be held during the annual PAX East convention in Boston, MA from March 28–31, 2019, and broadcast live on twitch.tv/magic.
World Cyber Games released its lineup of games and tournament schedule leading up to the WCG 2019 Xi’an main event, and announced that it will begin accepting player registrations with titles set to include Clash Royale, Crossfire, Dota2, Hearthstone, Honor of Kings, and Warcraft III: The Frozen Throne. WCG 2019 Xi’an main event will be held at the Qujiang New District in Xi’an, China from July 18-21.
Bleacher Report named senior digital media executive Sam Toles as Chief Content Officer for the digital destination. Toles will lead a group currently reaching an audience of more than 250 million highly-engaged fans across the Bleacher Report site, app, and social channels with marquee IP including House of Highlights, the Emmy-nominated animated franchise Game of Zones, and industry leading sports reporting.
Columbia University’s Sports Management graduate program today announced a multiyear partnership with Escuela Universitaria Real Madrid Universidad Europea Master’s Degree in Sports Management Program “This opportunity to link these two elite programs is a great next step in the global sports business learning process for both our students and those at Escuela Universitaria Real Madrid Universidad Europea,” said Scott Rosner, Professor of Professional Practice and the Academic Director of the Sports Management Program. “Our goal is to mix the academic and the practical experiences for all, and by having our students spend a part of their program time in and around a worldwide recognized business like Real Madrid C.F., as well as being able to bring their students to New York later in the spring, really encapsulates the kind of things we have started to do. It’s a very exciting experience for all.”
Capitals/Penguins on NBCSN at 7p.
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| A CYNOPSIS MESSAGE |
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
SESSION SPOTLIGHT > Advanced Advertising, OTT & Finding the Cross-Platform Solution
Hear from a4, Dentsu Aegis, Hulu, NBCUniversal, and Omnicom, who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays.
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ON THIS DAY in 1972: Gordie Howe retires from the NHL after 26 seasons.
In the Know: Skateboarding was originally known by what name? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Born Maybyner Rodney Hilario, this NBA player is now known worldwide as… Answer: Nene. Kudos: John Ferlazzo/London; Andrew Feingold-Fox News/NY; Danny Turk-Tough Mudder/NY; Ken White-Kwtv/Charlotte; Roger Furman-Sports Marketing Communications/Greentown; Brian Bonder-a4 media/Piscataway; Derek Houston-Atlanta Braves/Atlanta; Anthony Stellato-Charter Communications/Stamford; Terry Lyons-Digital Sports Desk (dot) com/Boston; Andy Pittman-TAMU/College Station; Mark Stulberger-Stully’s Broadcasting School/Houston; Lance Davis-ESPN Milwaukee/Milwaukee; David Hauptman/Denver; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Doug Coss-Radio.com/LA; Jim Himmel-TCB Media/San Clemente
Later — Chris
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY
starpower LLC
NYC
Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels
Full info HERE
DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/26)
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)
DIRECTOR, BUSINESS & LEGAL AFFAIRS/GSN/Santa Monica: 2-4 yrs. w/ law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)
ACCOUNT EXEC/SR ACCOUNT EXEC/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/23)
DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/23)
ANALYST, INFLUENCER MKTG GROUP/ starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/23)
DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23)
SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/23)
CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)
DIR, LEGAL AFF/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)
PRODUCERS (2)/9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/21)
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/21)
DIGITAL MEDIA DIRECTOR/Discovery Inc/NYC: Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d. Full info HERE (3/21)
MEDIA STRATEGIST, PAID DIGITAL/Discovery Inc/NYC: Asst in dvlpmt of digital media plans that are strategic & data-driven, with the goal of efficiently acquiring subscribers/users to GOLFTV, Motor Trend, and Discovery’s TV Everywhere platforms. 2+ yrs of paid digital media exp; media agency exp strongly pref’d. Full info HERE (3/21)
ANALYST, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Resp for reg reporting of TV aud metrics to internal stakeholders including Prgrmng/Scheduling, Mktg, Public Relations & Finance. 2+ yrs exp (includes internships) in audience research for a media company or advertising agency. Full info HERE (3/21)
ANALYTICS MGR/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)
MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)
VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)
SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)
SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)
SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE (3/14)
PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)
EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)
DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)
SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)
DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)
CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)
CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)
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