03/11/19: Horrow talks Handbook

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Road To The Final Four

Men’s College Basketball Championships

Colonial Athletic Association

Tonight

6:00 PM ET – Semifinal #1

8:30 PM ET – Semifinal #2

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CynopsisSports

Good morning. It’s Monday March 11, 2019 and this is your first early morning Sports briefing.

There are very few collections done for leadership best practices in sports business and media, maybe because those in the know like to keep their great ideas close to the vest. Veteran sports media executive Rick Horrow, along with two other sports media lifers, Rick Burton and Myles Schrag, spent several years trying to cajole the best of ideas from some of the industry’s biggest names for the past fifty years. The result is The Sports Business Handbook, which has essays and insight from over 100 luminaries in the sports media and business, from Gary Bettman to Ted Leonsis, Ann Meyers Drysdale to Kevin Warren and Tony Ponturo to Mark Lazarus. The book also lays out fifty of the seminal moments in sports business from the last half century.

Cynopsis asked Horrow to give the lowdown on the best practices these bold faces names offered up.

Harrow on some of the common threads throughout the sessions: One of the most common points brought up was the flexibility of leadership. Most of the biggest names we know were battle tested early on in their careers, and have been able to be able to navigate a very fluid marketplace as the industry changed around them. Those who couldn’t haven’t lasted. The other point is listening. When you get to a high point of your career some would say you become inflexible, but those we spoke to almost universally said their listening skills always improved, and with that, they became better learners.

On the need for this book now: As someone who has been in the media industry for a long time, it has always been amazing to me the readiness of some of our best leaders to offer up advice, yet it was always as a one off. We have such change now at a rapid pace, we felt if we didn’t do this now, and chronicle the success of such a wide swath of leaders, they could be lost in time, and for a progressive industry, that’s not a good thing.

On the changing media rights industry: The value of media, and controlling media as a property, has never been stronger. We asked many of those in the book about lessons learned over their careers, and most came back with a common thread; being able to control your message today is more important to drive growth than ever before, and if you rely on listening to those with their hands tied to the past, you are going to miss a lucrative and global future. It is also more important today to have the ability to control your own destiny than to relinquish all you have to someone else.

On the uniqueness of sport vs. other industries: It is by far that everything that is done; live games, media rights, fan engagement, brand marketing, is tied to the emotional component of sports. We are a business of aspiration and inspiration, and I think that is hard pressed for someone in law (and I’m a lawyer), finance or accounting to say. It is a billion dollar business, but the emotional tie of the fan experience is priceless.

On lessons learned for the industry going forward: By far the growth of women and minorities into the industry is critical. Almost every male in the book pointed to the fact that they learn more from a diverse workforce today than ever before, and we have to be focused on creating more opportunities for people of diverse backgrounds if we want to keep growing as a global business. The second key lesson is also tied to that; we all gave to think more globally to uncover new streams of media, revenue and frankly, fans. Those tied to the traditional are going to suffer.

PROGRAMMING

Gennady Golovkin, aka GGG, finally found a new home, with the former unified middleweight world champion inking a three-year, six-fight contract with DAZN. The first fight of the agreement will take place on either June 8 or 15 with an opponent and site to be determined. The deal sees Golovkin set to fight twice per year under the deal, in addition for GGG Promotions to promote two cards per year that Golovkin does not fight in 2020 and 2021. “Gennady Golovkin is a generational talent with international appeal,” DAZN Group executive chairman John Skipper said in announcing the deal. “We’re confident he will bring his passionate fans to the platform as we produce tentpole events with his team over the next several years.”

The New York Yankees are partnering with Amazon, among others, to buy back the YES Network. According to the AP, the deal is valued at $3.47 billion and hands Amazon with rights to stream Yankees games within the team’s regional territory. In addition to Amazon, Yankee Global Enterprises partnered with Sinclair Broadcast Group for the channel which amounts to an 80% stake.

ESPN will nearly double its normal NFL programming hours leading into the start of NFL Free Agency with more than eight hours of NFL Live and SportsCenter Special shows dedicated to breaking news and analysis, March 11-13. Adam Schefter, Chris Mortensen and Josina Anderson and reporter Dianna Russini will offert breaking news on player signings, trades and more.

NBC Sports unleashed a new golf podcast – The Rory & Carson Podcast – hosted by four-time major champion Rory McIlroy and The Voice/TODAY show host Carson Daly. The monthly podcast launched on GOLFPASS where they will take on topics from golf to rugby, TV, music, sports and entertainment.

Speaking of podcasts, Julie Foudy’s latest espnW foray launched Friday, titled Laughter Permitted with Julie Foudy. The debut episode features World Cup champion and Olympic gold medalist Abby Wambach and her wife, best-selling author Glennon Doyle, and is available on the ESPN App, Apple Podcasts, and wherever podcasts are available.

RIP to sports writer Dan Jenkins, who died Thursday at 89. Jenkins is best known as a golf writer, with a career that saw him cover his first major in 1951 and would attend more than 200 more.

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SPONSORSHIP & PROMOTION

Turner Sports and Endeavor lined up Augusta at Night presented by Capital One, a new music, food and golf experience that will take place on, April 12 in South Carolina to celebrate the first golf major of the season and will feature a number of unique experiences for ticketed attendees and invited guests, including a celebrity food showcase featuring Fuku by David Chang’s Momofuku Group and custom golf experiences by Golfweek. Capital One signed on to serve as the title sponsor of Augusta at Night.

“Lo/Hi,” the brand-new song by The Black Keys, has been tapped to tip-off Turner Sports and CBS Sports coverage of the 2019 NCAA Division I Men’s Basketball Championship. The promotional spot features the band performing the song within the National Championship circle of an illuminated bracket and was filmed in a World War II blimp hangar outside of Nashville, shot from various camera angles and using a racing drone that moved around the band at 50-60 miles per hour to create footage that mimics the “intensity and wild ride of the NCAA Tournament.”

The Red Sox struck a deal with MGM Resorts International to serve as a new casino sponsor of the team in a multi-year deal. The company’s roaring lion’s head logo will appear on Fenway Park’s Green Monster with other signage set to be placed behind home plate and on “Red Sox radio and other team controlled media outlets.” In addition, the club’s annual Winter Weekend will now take place at MGM Springfield casino, which opened last year.

DIGITAL, DATA & TECH

The PGA TOUR renewed vows with social video company Brave Bison, which has worked with the org to drive its presence across its portfolio of YouTube channels since 2017. Brave Bison will continue to work in collaboration with the TOUR’s content teams to drive advertising revenue, increase organic views, and generate subscriber growth. In addition, the deal will now expand to the TOUR Facebook page where Brave Bison will help protect its intellectual property across Facebook via rights management as well as advising on Facebook video strategy.

ESPORTS

Cloud9 continues to add new sponsors, this time announcing a partnership with BMW to serve as its automotive sponsor. The deal marks BMW’s first team sponsorship in the space. Jack Etienne, Founder and CEO of Cloud9, announced that the team filmed a slace of advertisements with the auto brand featuring personalities and professional players that include Tristan “Zeyzal” Stidam, Zachary “Sneaky” Scuderi, and Becca “Aspen” Rukavina.

FACEIT is adding Twitch to serve as a platform partner for season seven of ECS, which had previously been exclusive to YouTube. “The community has made it clear to us that Twitch is important to them as viewers, so we’re delighted to be able to offer them access to ECS on that platform,” said Michele Attisani, Co-Founder & CBO of FACEIT. “ECS has broken records for CS:GO viewership on YouTube over past seasons, and now opening up our distribution gives the community more choice on how they watch their favorite teams compete. Season 7 has seen a number of changes to the format and viewing options to ensure we create exciting, engaging and entertaining content.”

INDUSTRY/ROSTER MOVES

The National Hockey League Players’ Association and National Hockey League (NHL) announced the establishment of the NHL & NHLPA Female Hockey Advisory Committee, dedicated to “accelerating the growth of female hockey in North America while also ensuring more women and girls have the opportunity to experience the benefits that hockey offers.” The new initiative launches during the first-ever Gender Equality Month campaign, part of an expanded effort to celebrate Hockey Is For Everyone year-round. The committee includes 11 women with varied backgrounds and experiences: Michele Amidon, Annie Camins, Maria Dennis, Mandi Duhamel, Lyndsey Fry, Angela James, Tarasai Karega, Kelsey Koelzer, AJ Mleczko Griswold, Caroline Popilchak, and Kristen Wright.

After seven years as an NFL Front Office Insider, Bill Polian is retiring from ESPN. Since 2012, Polian has contributed to a variety of ESPN programs and platforms, and he traveled often with ESPN teams to call NFL games on ESPN Radio and share insights at the Super Bowl, NFL Draft and other marquee events.

FOX Sports named veteran media executive Randy Stephens as Senior Vice President and General Manager of FOX Sports Ohio and SportsTime Ohio. Stephens will assume his new role effective immediately, and oversee all aspects of FOX Sports Ohio and SportsTime Ohio’s business including production, programming, advertising sales, marketing and team relations.

THE MAIN EVENT

Sharks/Wild on NBCSN at 8p.

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Monday, April 15 , New York City | REQUEST YOUR INVITE

Cynopsis, along with Player2 + Esports Ad Bureau, will present brands & decision makers with opportunities to partner within the thriving community, from leagues and tournaments to teams and platforms. In addition to hearing about upcoming events, reps from some of the biggest brands in the world will also take the stage to discuss their engagements and activations in the esports space, with candid tales of what did (or didn’t work) and what they learned.

ON THIS DAY in 1985: Mavericks’ coach Dick Motta becomes the fourth NBA coach to win 700 games.

In the Know: Born Maybyner Rodney Hilario, this NBA player is now known worldwide as… (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What was Joe Frazier’s nickname? Answer: Smokin’ Joe. Kudos: Tom Buffolano-LTN Global Communications/NY; Brian Ricco-MultiVision Media, Inc./BOXTV/NY; Pete Gautieri-A&E Networks/NY; Traci Liner–Endeavor/NY; Art Salisch–Smrc/East Windsor; Ted Abernethy-St. Thomas U/Miami; Michael Goodman-Radio One/Atlanta; Bill Graff-beIN SPORTS/Miami; Jimmy Hintz-Comcast Spotlight/Houston; Matt Fumagalli-NBC/Chicago; Joe Lyons-ESPN/Dallas; Kyle Krebs-NBC5/Telemundo39/Dallas-Ft. Worth; Greg Molonik-GLM Media/Scottsdale; David Hauptman/Denver; Dave Sikula-San Francisco State University/San Francisco; Anne Wettig-Fox Cable Networks S&P/LA; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Jim Himmel-TCB Media/San Clemente; Nick Monroe-Nick Monroe Photography/San Diego

Later — Chris

Chris Pursell @VegasandVine
Diane K Schwartz Senior Vice President Media Communications Group	Roberta Caploe Publisher @robertacaploe	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Albert Nassour \| 917-545-3129 Director, Strategic Partnerships	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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JOB OF THE DAY

PRODUCERS (2)
9 Story Media
NYC

Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp.

Full info HERE

DIRECTOR, BUSINESS & LEGAL AFFAIRS/GSN/Santa Monica: 2-4 yrs. w/ law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)

ACCOUNT EXEC/SR ACCOUNT EXEC/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/23)

DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/23)

ANALYST, INFLUENCER MKTG GROUP/ starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/23)

DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC (2 positions needed)/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23)

SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/23)

CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)

DIR, LEGAL AFF/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)

PRODUCERS (2)/9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/21)

SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/21)

DIGITAL MEDIA DIRECTOR/Discovery Inc/NYC: Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d. Full info HERE (3/21)

MEDIA STRATEGIST, PAID DIGITAL/Discovery Inc/NYC: Asst in dvlpmt of digital media plans that are strategic & data-driven, with the goal of efficiently acquiring subscribers/users to GOLFTV, Motor Trend, and Discovery’s TV Everywhere platforms. 2+ yrs of paid digital media exp; media agency exp strongly pref’d. Full info HERE (3/21)

ANALYST, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Resp for reg reporting of TV aud metrics to internal stakeholders including Prgrmng/Scheduling, Mktg, Public Relations & Finance. 2+ yrs exp (includes internships) in audience research for a media company or advertising agency. Full info HERE (3/21)

ANALYTICS MGR/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)

MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)

AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)

DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)

VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)

SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)

MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)

PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)

SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)

SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)

MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)

MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)

SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)

SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE (3/14)

PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)

EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)

DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)

MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)

SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)

DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)

CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)

CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)

DIGITAL MEDIA SALES, INTEGRATED/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)

SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)

COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)

COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)

SALES COORDINATOR/Emerging Networks TV/Remote work from home: New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)

BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)