Mobile Video: How to Create a User Experience that Drives Revenue

March 26, 2019 1:30 PM
Cost: Free to Register.

For questions, please contact Trish Pihonak (trish@cynopsis.com).

Video download is quickly becoming a standard feature among OTT providers, because viewers are looking for truly seamless experiences. Research shows that 92% of U.S. consumers have been frustrated trying to stream video, and 50% often just give up trying to stream. Well implemented video download can enhance the audience experience and in turn boost the bottom line — but only if it’s done correctly. Otherwise, it can cause more frustration for viewers. 

The March 26 Cynopsis webinar, “Mobile Video: How to Create a User Experience that Drives Revenue,” will show how to create a standout experience that keeps viewers happy – and connected. Video download has been adopted by most of the big players in OTT media: Netflix, Amazon Prime, CBS, and more. Now, countless apps are adding download. In this webinar, you will learn what to consider when looking for a video download, so you can ensure your solution will:

  • Increase engagement: Having a download feature allows viewers to watch your content even when their connectivity is poor or non-existent. While connectivity issues like buffering plague viewers trying to stream video on the go, download provides a flawless viewing experience and allows viewers to engage anytime and anywhere.
  • Reduce churn: Adding download to your video streaming app reduces churn by allowing viewers to circumvent issues like lag and buffering that can make watching video on mobile frustrating.
  • Increase revenue: Offering a feature like download will increase subscribers and reduce churn, which in turn leads to greater revenue. Plus, studies conducted by Penthera have shown that many users are willing to pay a premium of up to $5 to be able to download video, which can provide more revenue to companies who offer it.
  • Leapfrog your competitors: Not all download engines are created equal, and slow download times can frustrate users. A friction-free experience on your app ensures they won’t abandon your service for a competitor with better features.
  • Offer advertising opportunities: Download for AVOD doesn’t just solve potential UX issues – what advertising opportunities does it mean for OTT providers?
  • Be versatile: A download solution must be highly configurable to allow for custom settings within an app, for a number of different features. 

 

Meet Our Executive Panel

Joshua Pressnell
Chief Technology Officer
Penthera
Daniel Hurwitz
Chief Revenue Officer
Penthera

Meet Our Moderator

Lynn Leahey
Editorial Director
Cynopsis Media

who should attend?

If you work in anyone of the following capacities you should plan on attending this webinar: 

  • Management – OTT and VOD

  • Engineering – OTT and VOD

  • Management – Entertainment

  • Management – Marketing and Technology

  • Management – Product Technology 

  • Engineering – Product Technology

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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