Today’s Premieres
ID: I (Almost) Got Away With It: Confessions at 8p
IMDb TV: Bug Out
Netflix: Pieces of Her; Making Fun; Lies and Deceit
Oxygen: An Unexpected Killer at 8p
Prime Video: The Boys Presents: Diabolical
WE tv: Love After Lockup at 9p

Today’s Finales
CW: Penn & Teller: Fool Us at 8p
HGTV: My Lottery Dream Home at 9p
History Channel: The Proof Is Out There at 10p

Saturday’s Finale
HGTV: Holmes Family Rescue at 8p

Sunday’s Premieres
Bravo: Kandi & The Gang at 9p; The Courtship at 10:30p
Court TV: Someone They Knew…With Tamron Hall at 9p
Hallmark Channel: When Calls the Heart at 8p
HBO: Winning Time: The Rise of the Lakers Dynasty at 9p
NBC: The Courtship at 8p; Transplant at 10p
Science Channel: How the Universe Works at 8p
Showtime: The Circus: Inside the Greatest Political Show on Earth at 8p
Starz: Outlander at 9p, Shining Vale at 10:21p
TLC: Unexpected at 10p
TV One: Uncensored at 10p

IN THE NEWS

Sony Pictures Television has inked a deal to acquire nonfiction production company Industrial Media, home of the “90 Day Fiancé” franchise, “Secrets of Playboy” and “So You Think You Can Dance,” among many others. Once the deal closes (pending the usual closing conditions), SPT will restructure its unscripted division, with two units, Nonfiction Entertainment and Game Show Production, replacing the current alternative division. Industrial Media CEO Eli Holzman will join SPT as President of Nonfiction Entertainment, while Industrial Media President Aaron Saidman will join the company as Co-President, Nonfiction Entertainment. The new Game Show production division will be headed by SPT’s Suzanne Prete, who currently oversees “Wheel of Fortune” and “Jeopardy!”.

“At SPT, our focus is on leadership and quality in growing areas of television, and nonfiction content makes up a significant share of TV viewing,” said Ravi Ahuja, Chairman of Global Television Studios and Sony Pictures Entertainment Corporate Development. “Acquiring Industrial Media gives us scale and expertise that nicely complements our current TV production businesses. Eli, Aaron and their talented group of producers have consistently succeeded with high-quality series and documentaries.”

Australian soap opera “Neighbors” has been canceled after 37 years. After funding was pulled by UK’s Channel 5 in August, producer Fremantle had hoped to find another partner to join Australia’s 10 Peach, but no go. “We simply have no option but to rest the show,” said Fremantle, promising to end it on “an incredible high.”

Apple has renewed “The Afterparty” for season two. Season one, starring Tiffany Haddish as a detective searching for a killer during a high school reunion house party, wraps today, March 4.

Season 19 of Bravo’s “Top Chef” will include brand partnerships with BMW of North America, Chipotle, S.Pellegrino, Talenti, “Jurassic Park Dominion,” and first-time integration partner Vrbo. “’Top Chef’ continues to be an exciting and engaging destination for brands to organically weave their messaging directly into Emmy Award winning content creating a seamless and memorable experience for fans and providing significant brand impact for our marketers,” said Ann Scheiner, EVP, Advertising and Partnerships, NBCUniversal. “And with One Platform advertisers will reach consumers at scale through cross platform video, digital first content, social amplification, custom spots and more.”

The highest basic network on perceived value was ESPN ($1.05) in the fall 2021 Beta Research Study surveying cable operators. Fox News Channel ($1.03) was second, followed by ESPN2 ($.91), Disney Channel ($.78), CNN (.77), HGTV ($.76), TNT(.76), Discovery Channel ($.73)and USA ($.73). On a new measure, network groups receiving the highest scores on helping operators deal with the business impact of cable TV cord cutting through their use of marketing and promotion were Disney/ESPN Networks (58%), Hallmark Networks (56%), Discovery Networks (51%), NBCUniversal (48%) and Fox Corporation (45%).

A number of major broadcasters have acquired rights to “Servant of the People,” created by and starring President Zelenskiy of Ukraine, since his emergence as an international hero. Channel 4 in the UK, MBC in the Middle East, ANT 1 in Greece and PRO TV in Romania are among the buyers. The comedy centers on a high school principal turned President of Ukraine who grows into his role as a heroic and adored leader. “There are obvious parallels with the real world situation, and ‘Servant of the People’ is a fascinating, important and historic piece of television,” said distributor Eccho Rights.

Comcast has launched its first rewards program, offering unique experiences powered by Comcast NBCUniversal. Xfinity Rewards includes access to free and discounted content, discounts to Universal Parks & Resorts, Xfinity Mobile benefits, and early access to Comcast technologies like SuperSonic WiFi. Additional rewards include a trip to New York to see “Late Night with Jimmy Fallon,” exclusive Live Stream events, tickets to the Latin American Music Awards in Las Vegas, and a chance to meet 2022 Olympic men’s figure skating gold medalist Nathan Chen. “The entire Xfinity Rewards experience has been shaped and inspired by our customers,” said Jason Wicht, SVP of Growth Operations. “They told us they wanted meaningful rewards rooted in unforgettable experiences, so we’ve brought together the best of Comcast NBCUniversal to deliver just that.”

RT America will cease production and lay off most of its staff. Misha Solodovnikov, GM of T&R Productions, the production company behind the Russian state-funded network, informed employees in a memo, citing “unforeseen business interruption events” as the cause of the shutdown.

STAY UP-TO-DATE

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PRODUCTION & DEVELOPMENT

Charlie Sheen (“Two and a Half Men”) and “Entourage” creator Doug Ellin are teaming for a dramedy, “Ramble On,” starring Sheen and “Entourage” stars Kevin Connolly and Kevin Dillon as Hollywood veterans looking to reinvent their voices. The project is produced by Angry Lunch.

“Flip or Flop” stars Tarek El Moussa and Christina Haack may be divorced, but they each still have a home at HGTV, complete with new multi-year deals. “Tarek and Christina are an important part of the HGTV programming strategy with their magnetic personalities and the real estate savvy that it takes to make consistently profitable renovation and design decisions,” said Jane Latman, President, HGTV & Streaming Home Content, Discovery, Inc. “We’re excited for the future and now their millions of fans can look forward to more great star-powered content.”

A global version of MTV dating competition “Are You The One?” will launch in the US and international markets on corporate sib Paramount+. “Are You The One – Global Edition” (wt), from MTV Entertainment Studios, will launch production later this year.

WarnerMedia has struck a first-look deal with German-Turkish film director/writer/producer Fatih Akin (“The Fade”) for German- and Turkish-language films and series for TV, HBO Max and theatrical release. “We know how important local content is to our audiences and together with Fatih we want to produce some great German and Turkish language content,” said Hannes Heyelmann, WarnerMedia’s EVP Programming EMEA.

Prime Video has ordered a new series from Phoebe Waller-Bridge (“Fleabag”). No details yet on the show, but Waller-Bridge has a three-year overall deal with Amazon Studios.

Blink49 Studios, the recently launched content venture backed by Endeavor Content, has entered into an exclusive multi-year first-look television deal with Canadian screenwriter, executive producer, director and showrunner Sheri Elwood (“Lucifer”). Under the pact, Elwood will develop scripted television series for all platforms spanning broadcast, cable and streaming. Endeavor Content will handle international distribution for all projects.

Hearst Media Production Group and Toonz Media Group are partnering to produce new animated productions, collaborating to procure US distribution partners for the next slate of animated hits including “Paddypaws,” “Sunnyside Billy,” “Kingdom of None” and “Aliens In My Backpack.”

Casting notes: Kal Penn (“Sunnyside”) landed a lead role in Disney+ limited series “The Santa Clause,” starring Tim Allen and Elizabeth Mitchell…“The Good Doctor” original cast member Antonia Thomas will reprise her role in two episodes of the ABC medical drama this spring…Wayne Knight (“Seinfeld”) and Nicole Maines (“Supergirl”) landed roles in Hulu film “Darby Harper Wants You to Know.”…Skylar Astin (“Zoey’s Extraordinary Playlist”) is joining ABC’s “Grey’s Anatomy” in a recurring role.

Taking stock: At CNBC, Steve Kovach will move from CNBC.com Tech Editor, to Technology Correspondent for television, covering Apple and Microsoft. Frank Holland will take on coverage of enterprise software, the cloud and larger remote technology stocks such as Zoom and Dropbox, and Kristina Partsinevelos, in addition to covering parts of the ESG world and precious metals, will tackle chips and suppliers.

NEW & RETURNING SERIES

A new season of ID’s “True Conviction” kicks off Tuesday, March 8 at 10p. The series follows a Brooklyn homicide prosecutor as she travels across the country to reveal how top prosecutors tackled tough cases.

Also coming up on March 8: The personalities behind the food at the State Fair of Texas get their moment in the spotlight in A&E’s “Deep Fried Dynasty,” premiering at 10p.

“The National Desk,” Sinclair Broadcast Group’s national news program providing national and regional news from across Sinclair’s television stations, is adding a weekend edition. Beginning tomorrow, March 5, the 60-minute newscast will air weekends with content from TND’s morning and evening newscasts.

Season four of late nighter “Desus & Mero” launches Thursday, March 10 at 11p on Showtime, going from twice a week to once. Denzel Washington will be on hand for the premiere.

Former “Survivor” winner Kim Wolfe helps homeowners with buyer’s remorse in HGTV’s “Why the Heck Did I Buy This House?”, premiering Wednesday, March 30 at 9p.

Netflix is launching a daily interactive trivia show, “Trivia Quest.” Each episode features 24 questions, and takes players on a mission to rescue the animated citizens of Trivia Land. “We’re excited to experiment in this space, and find new ways to entertain our members and new ways for our members to interact with Netflix,” said Andy Weil, VP, Comedy Series and Interactive Programming, in a blog post.

UK series “Help! My House Is Haunted: Celebrity Edition” will make its US debut Sunday, March 13 on discovery+.

UPFRONTS

Disney held its tech and data showcase on Thursday, the first of four upfront events for the company this season. While streaming accounts for 40% of Disney’s inventory, CTV advertising faces challenges of fraud, identifiers, frequency and measurement, concerns Disney is working to address. Programmatic tool Disney Real-Time Ad Exchange (DRAX) increased biddable transactions by 70% since its launch last year, and Disney reported it has nearly doubled the number of audience segments to nearly 2,000 within its first-party data hub Disney Select. “We’re able to deliver those impressions and deliver the advertising message,” said Disney’s President of Advertising Sales and Partnerships Rita Ferro.

Disney offered two examples of how its first-party data platform, Disney Select, has delivered results for clients. A home furnishing brand found that the platform drove nearly twice the awareness and 50% higher consideration than third-party data. In another campaign, Disney used its data to build an attribution model for a quick service restaurant, resulting in consumers who saw that ad visiting the restaurant 39% more than the unexposed group.

March 15: National CineMedia at 11:30a (Gene Siskel Film Center, Chicago)

March 15-16: Black Owned Media Upfront at 1p (virtual)
March 22: NBCUniversal’s One22 Conference at 11a (30 Rock Studio H, NYC)
March 23: Fox’s Content Drives Commerce Brand Partnership Summit (Fox Lot, LA)
March 24: Nickelodeon at 4p (Palladium Times Square, NYC)

March 28: National CineMedia at 11:30a (Film at Lincoln Center, NYC)

April 1: Black Owned Media Upfront at 1p (virtual)
April 6: Disney’s Sports Summit (virtual); AMC Networks at 6:30p (The Peak in Hudson Yards, NYC); National CineMedia at 11a (Academy of Motion Pictures, LA)
April 25: Disney Storyteller’s Showcase
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Roku at 11:30a (Caldwell Factory, NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Discovery (Jazz at Lincoln Center, NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision
May 18: Paramount (Carnegie Hall, NYC); WarnerMedia (Hulu Theater at Madison Square Garden, NYC)

May 19: The CW (New York City Center Theater, NYC)

COMING UP

AXS TV celebrates women who rock this March, with a special International Women’s History Month multiplatform event focused on legendary female artists. Among the highlights is a pair of digital exclusive “At Home And Social” specials with Heart co-founder Ann Wilson on Thursday, March 10, and Dionne Warwick on Thursday, March 17.

MotorTrend will air 24 hours of Mecum Glendale 2022 auction action live on MotorTrend TV and MotorTrend+, starting on Thursday, March 17 from 2-8p. Live coverage continues Friday, March 18 from 2-8pon MotorTrend+, then returns to both MotorTrend TV and MotorTrend+ on Saturday, March 19 from 2-8p.

The first round of presenters for the “94th Annual Academy Awards” include Lady Gaga, Chris Rock, Zoë Kravitz, Rosie Perez, Kevin Costner and Yuh-Jung Youn. The ceremony airs Sunday, March 27 on ABC.

Smithsonian Channel and Harpo Productions are partnering for “The Color of Care,” a documentary that chronicles how people of color suffer from systemically substandard healthcare in the US, and how COVID-19 exposed the tragic consequences of these inequities. The film premieres on Smithsonian Channel on Sunday, May 1 at 8p. In addition, “The Color of Care” will launch an impact campaign that activates medical and nursing schools, healthcare workers, policymakers, and impacted communities to advance solutions toward health equity.

TECH

TV measurement company iSpot has acquired Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations. “The existing ratings models have proven to woefully misrepresent viewership in public spaces, which has an impact on the business models for the buy and sell side,” said Sean Muller, CEO and founder at iSpot. “iSpot’s acquisition of Tunity will enable us to meet a massive demand in the marketplace with a more unified, independent measurement system that tracks audience consumption of ads and programming on a second-by-second basis, across platforms and viewing experiences.”

DoubleVerify products for fraud avoidance for CTV, desktop, mobile we and mobile app ads have been accredited by the Media Rating Council. “Our accreditation of DoubleVerify for these pre-bid services represents the latest demonstration of DV’s commitment to quality and to helping advertisers maximize the value of their ad investments,” said George W. Ivie, Executive Director and CEO of the MRC.

Horizon Media is Disney Advertising’s first partner for Disney’s Clean Room platform, announced last October, aimed at helping clients understand the measurement of their ads, and developing audiences for targeting ads. “The next phase of Disney’s Clean Room will empower advertisers to leverage Disney Advertising’s proprietary audience graph for biddable opportunities, create audience insights and manage reach and frequency more effectively across platforms by creating interoperability with programmatic industry solutions,” said Disney. The company also said it is plans more investment in activation tools and is rolling out a proprietary, privacy-safe identity graph.

CTV advertising delivery and measurement platform Innovid has completed its previously announced acquisition of TVSquared, a measurement and attribution platform for converged TV. “We believe the combination of independent global ad serving and cross-platform measurement sits at the heart of solving TV measurement’s biggest challenges,” said Zvika Netter CEO and Co-founder, Innovid. “We’ve spent over a decade building foundational ad delivery and personalization technology to power TV across channels and devices. Now, together with TVSquared by Innovid, we provide advertisers a complete view of the total TV and digital universe through a scalable, currency-grade measurement platform.”

After reports this week that Donald Trump’s Truth Social was a flop, falling to number 57 in the App Store since its February 21 launch, the platform responded March 3 with a message that the app is “NOW LIVE,” adding, “Big Tech’s social media platforms are TERRIFIED! The liberal media is RUSHING to attack this platform!”. Digital World Acquisition SPAC invested over $1 billion on the launch, with expectations of taking it public at over $3.5 billion.

Xandr, a business unit within AT&T, announced a new end-to-end technology platform solution for political advertising that includes holistic functionality for advertisers and publishers to buy and sell political advertising programmatically while maintaining compliance and unlocking political spend in all 50 states. The platform allows political buyers access to specific, localized political geo targeting, to reach audiences up and down the ballot at scale. “Political advertising has always been a nuanced vertical, which is why both buyers and sellers need a nuanced solution,” said Mike Welch, GM, Xandr. “At Xandr, we continue to significantly invest in a platform purpose-built for political to ensure the critical needs of advertisers are met.”

SpringServe, the TV ad serving platform, is launching BidLink, designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated video SSPs, enabling competition between traditional-direct and programmatic campaigns. Publishers can leverage BidLink’s capabilities regardless of which ad server they use. “We developed BidLink to be the best mechanism for unifying ad decisioning across programmatic and traditional direct-sold deals,” said Joe Hirsch, GM of SpringServe. “BidLink provides publishers with an out-of-the-box, fully transparent integration with over 22 SSPs.”

STREAMING

CNN streamer CNN+ will be priced at $5.99/month, with subscribers who sign on within the first four weeks of launch getting half off – for life. The platform is set to launch this spring. “Nothing like CNN+ exists,” said Andrew Morse, EVP and Chief Digital Officer at CNN and Head of CNN+. “There is no news and non-fiction streaming subscription offering available today, and only CNN can create and deliver a global news product with this kind of value to consumers.”

Hulu will stream all past and future seasons of three Ryan Murphy shows from FX and 20th Television: “American Crime Story,” “American Horror Story” and “Pose.” The most recent season of the ACS franchise, “Impeachment: American Crime Story” and the third and final season of “Pose” arrive on Hulu Monday, March 7. The shows left Netflix last month.

It’s not just about TikTok for Gen Z. Seventy-eight percent of 13- to 24-year-olds stream TV content (TV shows, movies, sports, etc.) weekly, versus 79% who stream short-form content, according to Horowitz Research’s State of Gen Z 2021 study. And while almost all of Gen Z use their smartphone every day, 66% also use a TV set. “It’s important for marketers to keep in mind that media consumption among Gen Z is not about absolutes; it’s not true that they ‘never’ watch long-form TV content, that they ‘never’ use a screen other than their phones, or that they ‘never’ watch live TV,” said Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead at Horowitz. “Understanding that there are nuances of Gen Z’s media habits gives marketers and media brands the opportunity to increase engagement and create unique experiences for this generation of digital natives across multiple platforms and through a variety of formats.”

Verizon announced that its customers will have exclusive access to +play, a platform enabling users to discover, purchase and manage subscriptions across entertainment, audio, gaming, fitness, music, lifestyle and more. Through new partnerships with Netflix, Peloton, Live Nation’s Veeps and featuring services like Disney+, discovery+, A+E Networks, AMC+ and others, the hub will give Verizon customers a simpler way to access and take advantage of exclusive deals for content services.

GOING GLOBAL

ITV is launching a streaming service, ITVX, that will air shows six months before they land on linear TV. AVOD and SVOD options will offer high profile dramas including “A Spy Among Friends” with Damian Lewis, and “Nolly,” starring Helena Bonham Carter.

Disney+ ordered a Dutch scripted series adapted from Simon de Waal’s Nemesis. The thriller follows a public prosecutor who, after the murder of a key witness in her own house, opens a hunt for a group of international criminals.

Royal Television Society announced the nominations for the RTS Programme Awards 2022, in partnership with Audio Network. The BBC leads the way with 30 nominations across the 24 categories, followed by Channel 4 with 29, Sky with 10 and ITV with 8. The ceremony takes place March 29.

Zodiak Kids and Family Distribution has secured pre-sales for its new drama “Silverpoint.” The sci-fi mystery adventure series for CBBC and ZDF has been pre-sold to Canal+ (France), Hulu (US) and ABC (Australia).

Studiocanal and Zentropa are teaming for “Families Like Ours,” from Thomas Vinterberg (“Another Round”). Studiocanal is co-producer and distributor of the 6-part series set to shoot on location in Denmark, Sweden, and The Czech Republic in September 2022.

THE SPORTS MEDIA AWARDS EVENT REGISTRATION IS NOW OPEN

Join us on April 19 at the New York Athletic Club as we celebrate our 2022 Sports Media Awards winners and recognize and celebrate the ever-evolving industry. Finalists and winners will be recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.

REGISTER NOW!

RATINGS

FX’s “Snowfall” is pacing to have its most-watched season to date, with the two-episode season five debut averaging 4.3 million Total Viewers across linear, VOD and streaming. The Total Viewer average across all platforms represents a +13% increase over the prior season and a +43% increase over the series’ third season.

Nielsen Streaming Top 10 for the week of January 31
Show, # of episodes, minutes (millions)
Ozark (Netflix), 37, 2372
Reacher (Amazon), 8, 1843
Encanto (Disney+), 1, 1329
Sweet Magnolias (Netflix), 20, 1320
Raising Dion (Netflix), 1133, 17
The Woman in the House Across the Street from the Girl in the Window (Netflix), 8, 1121
All Of Us Are Dead (Netflix), 12, 850
The Book of Boba Fett (Disney+), 6, 776
NCIS (Netflix), 354, 757
Cocomelon (Netflix), 15, 742
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television

Broadcast Nielsen Ratings for Wednesday, March 2
ABC: Jeopardy! College Championship 4.64 (0.5), The Chase 3.12 (0.4), The Chase 2.58 (0.3)
CBS: Big Brother 3.09 (0.5), Amazing Race 3.17 (0.5), NCIS 2.23 (0.2)
CW: DC’s Legends of Tomorrow 0.31 (0.1), Batwoman 0.26 (0.0)
FOX: I Can See Your Voice 2.07 (0.4), Next Level Chef 1.88 (0.4)
NBC: Winter Olympics 6.83 (1.2)
Telemundo: Exatlon 1.07 (0.3), Hercai: Amor Venganza 1.26(0.4), Pasion de Gavilanes 0.84 (0.3)
Univision: Soltero con Hijas 1.54 (0.4), Madre 1.52 (0.5)

EXECUTIVE MOVES

Netflix elevated Marian Lee to Chief Marketing Officer. Lee, who had been VP of Marketing for the US and Canada, replaces Bozama Saint John. “I’ve loved working with Boz and have been inspired by her creativity and energy,” said Netflix Co-CEO and Chief Content Officer Ted Sarandos. “She has attracted world class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and we wish her the best.”

Stacia Philips Deshishku has been promoted to Executive Editor and Senior Vice President at ABC News. Deshishku was most recently VP and GM of ABC News Audio.

Kevin Flynn will serve as Executive Producer of CNBC’s upcoming “Closing Bell: Overtime,” anchored by Scott Wapner. Flynn had been Executive Producer of “Fast Money.” Senior Executive Producer Sanford Cannold will take the reins on “Fast Money.”

Vizio has promoted Mike O’Donnell to Chief Revenue/Strategic Growth Officer. O’Donnell most recently served as Chief Revenue Officer of Vizio’s Platform+ revenue.

Electric Entertainment has promoted Christina Keller to the newly created position of Vice President of Finance. Keller had been Controller.

Woodman Park Productions announced the promotion of Whitney White to Executive Vice President and the hiring of Joanne Yang as Vice President of Development. Yang joins Woodman Park Productions from Super Delicious, where she was Vice President of Development

Mobile advertising platform MOBKOI has named Suzanne Spence as CEO. Spence joins from MOFILM, a fellow company in the Brandtech Group.

This Day in History
1924 – The lyrics and melody to “Happy Birthday to You” were first printed in a songbook.

Friday Fun Fact
German chocolate cake was invented in Texas.

Answer to Our Last Trivia Question
On which series did Uma Thurman make her TV debut? “Smash” (2012-13). Kudos to: Ferran Marin-Fenix Media Audiovisual/Madrid; Michael Braff-WNYW Fox 5/NYC; Rev. Mark Wajda/Clermont, FL; Linda Walker-Smith-Comcast Cable/Orlando; Gerry Bixenspan-TV Marketing Inc./NYC; Charles Lore/NYC; Sandy Spiegel/Chicago; Randall Bosley-Studio Talent Group/Santa Monica, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Greg Stewart/LA; David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
The first season of which sitcom was set in Camp Singleton? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team