02/26/29: The PFL is heading to ESPN in a new deal

Good morning. It’s Tuesday February 26, 2019 and this is your first early morning Sports briefing.
The Professional Fighters League is changing channels, inking a multi-year deal with ESPN and ESPN+, which will become the home of the PFL in the US, and with TSN, making it the exclusive home of PFL in Canada. All ten PFL events will air live across ESPN2, ESPN Deportes and ESPN+, with up to three hours of exclusive action live on ESPN+ and up to two exclusive hours live on ESPN2 and ESPN Deportes. Overall, six, five-hour PFL Regular Season events will take place on Thursday nights from May to August. Three PFL Playoff events will take place in October, with coverage also carried across ESPN+, ESPN2 and ESPN Deportes. PFL Playoff events will feature the top eight fighters in each of the competition’s six weight classes attempting to fight—and win—twice in the same night to advance to the PFL Championship. The season culminates with the PFL 2019 Championship on New Year’s Eve with world title fights in every weight class live exclusively on ESPN2 and ESPN Deportes. Winners of each title bout will be crowned PFL World Champion in their weight class and earn $1 million.


NBC Sports Group is adding the All-American Bowl to its portfolio. The famed high school football game now sees NBC Sports become the exclusive owner, operator and multi-platform media rights holder of the annual high school football showcase, which features the country’s Top 100 players, overseeing all day-to-day operations of the All-American Bowl, including the execution of the annual All-American Bowl selection tour process. In addition, the company will oversee the All-American Bowl National Combine, which is held every January.
It appears to be the end of the line for The Dan Patrick Show in NBCSN. The company released a statement yesterday that “We’re grateful to have televised The Dan Patrick Show on NBCSN for six years, and we wanted to retain it, however, we were unable to come to renewal terms, and it will no longer air on NBCSN as of march 1. We’ll always consider Dan and the Danettes members of the NBC Sports family, and wish them ongoing success. The show will continue to air on the Audience Network on DirecTV.”
ESPN+ and Major League Soccer released We Are LAFC, a 10-part all-access documentary series that spotlights the creation of the Los Angeles Football Club. Offering behind-the-scenes access, the show chronicles the birth of the club, its debut season in MLS, and its run to the MLS Cup Playoffs. We faced a unique challenge to create absolutely everything from scratch,” said LAFC President and Co-Owner Tom Penn. “So we engaged our most passionate fans and supporters and involved them in each step of the journey. ESPN+ and Mandalay Sports Media did a terrific job of telling the story of our historic beginning.
Integrated Sports Pay Per View announced plans to broadcast three live International soccer friendly-matches during the March FIFA Window. The matches kickoff at Red Bull Arena in Harrison, NJ when it hosts two of the international matches during the March FIFA break, with Paraguay and Peru meeting March 22, and Honduras facing Ecuador on March 26.  Also, on March 26, Peru will battle El Salvador, live from RFK Stadium in Washington, DC.  Kick-off for all matches is 8p. Integrated Sports Media will distribute all the matches live in the US on via iN Demand, Vubiquity, DIRECTV and DISH for a suggested retail price of only $24.95.
Brought back by popular demand, Cynopsis will be hosting its 2nd Annual Esports Upfront along with Esports Ad Bureau and Player2 on Monday, April 15th in New York City. Request an invitation (or apply to present your wares) here.
SiriusXM’s MLB Network Radio channel is reporting to Spring Training for its annual MLB Spring Training tour, which begins today and runs through March 16. SiriusXM’s MLB Spring Training Tour will visit all 30 MLB team camps. Coverage of the Florida-based Grapefruit League will feature shows hosted by former general managers Jim Bowden, Jim Duquette and Steve Phillips, former major leaguers Matt Diaz and Eduardo Perez, and analyst Jon Morosi. In Arizona, coverage from Arizona’s Cactus League will feature hosts including former All-Star Carlos Pena, former major leaguers Sam LeCure, and Ryan Spilborghs, former manager Kevin Kennedy, and analystsMike Ferrin, Tyler Kepner, Scott Miller and Daron Sutton. Duquette also makes the trip west to host shows from Arizona.
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September 9-10, 2019
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The PGA TOUR announced a multi-year marketing relationship with Adobe to serve as the “Official Document Platform” and “Official Digital Experience Platform” of the PGA TOUR and PGA TOUR Champions. This week at The Honda Classic, Adobe will run a native advertising integration titled “PDF Like A Boss” on Golf Channel and NBC, aimed at raising awareness among business leaders and office workers on how Adobe’s digital document and e-signature solutions can expedite and modernize formerly “paper-driven” processes in today’s workplace.
Major League Baseball is returning to Japan for their first games of the 2019 regular season complete with a familiar name as sponsor. The league, in partnership with the MLB Players Association, will see MGM Resorts serve as the title sponsor for the 2019 MGM MLB Opening Series, with games played in the Tokyo Dome over the course of five days in March pitting the A’s/Mariners.  
Speaking of baseball, Minor League Baseball announced its membership in the Association of National Advertisers’ Alliance for Inclusive & Multicultural Marketing (AIMM). MiLB becomes the first sports property to join 75 member companies currently participating in the multicultural marketing initiative.
NFL Network personality Rich Eisen will once again cap off the week in Indianapolis at the NFL Scouting Combine, with his signature 40-yard dash for the “Run Rich Run” charitable campaign in support of St. Jude Children’s Research Hospital. NFL Network through ‘Run Rich Run’ will benefit the NFL PLAY 60 relationship with St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening illnesses.


Caesars Entertainment Corp. and DraftKings Inc. reportedly struck a deal that will see Caesars snag an undisclosed equity stake in DraftKings, according to Bloomberg. Caesars will also get a cut of DraftKings’ gambling revenue in states where the partnership is in force, and gives DraftKings a path toward future online and mobile licenses through the network of Caesars casinos.
Tunity Analytics out-of-home Top 10 sports programs for the week of Feb. 18.
  1. UNC vs. Duke – ESPN Feb. 20 (2818)
  2. Michigan State vs. Michigan – CBS Feb. 24 (1229)
  3. Duke vs. Syracuse – ESPN Feb. 23 (1117)
  4. Folds of Honor Quiktrip 500 – FOX Feb. 24 (958)
  5. SportsCenter – ESPN Feb. 20 (938)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning February 18, 2019.  OOH numbers (000’s) are calculated using Tunity Analytics’ proprietary estimation model.


Two major global media conglomerates, Comcast Spectacor and Korea’s SK Telecom, are teaming up to form a global esports joint venture named T1 Entertainment & Sports. The initiative will include the SK Telecom T1 League of Legends (LoL) Champions Korea (LCK) team, as well as teams in competitive gaming segments that include Fortnite, PlayerUnknown’s Battlegrounds, Super Smash Brothers, Hearthstone and Apex Legends. The T1 joint venture will blend the strengths of the two esports organizations and will feature operations in Seoul, Philadelphia and Los Angeles. Comcast’s Philadelphia Fusion and Fusion University Overwatch Contenders franchises will not be part of the T1 joint venture and will remain fully owned and operated by Comcast Spectacor, however.
The NBA 2K League announced the competition structure for the 2019 season.  The 18-week season will launch on April 2 with The Tipoff and will conclude Saturday, Aug. 3 with the 2019 NBA 2K League Finals. All regular-season games will take place at the NBA 2K League Studio Powered by Intel in Long Island City, New York, and will be livestreamed on Twitch.  Weekly regular-season matchups will shift to the following times for the 2019 season: Wednesdays from 6-11p, Thursdays from 6-10p and Fridays from 6-11p. Additionally, all 21 teams will have three bye weeks during the season, along with a league-wide bye week from July 3 – 5.  Teams will play a total of 16 regular-season games. The NBA 2K League will rebroadcast a “Game of the Day” in a primetime evening viewing slot for fans in Europe.


The NBA G League announced the NBA G League Elite Camp, a three-day scouting event featuring 2019 NBA Draft hopefuls and the NBA G League’s top prospects from the 2018-19 season. The camp will take place at Chicago’s Quest Multisport from May 12-14, replacing the NBA G League Elite Mini Camp. The new event will give prospects eligible for the 2019 NBA Draft an opportunity to showcase their skills in front of NBA and NBA G League scouts, coaches and front office executives. 


Thunder/Nuggets on TNT at 10:30p.
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ON THIS DAY in 1989: The Dallas Cowboys fire coach Tom Landry.
In the Know: Which QB won multiple Super Bowls for the Raiders? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which MLB club has a mascot named Screech? Answer: Washington Nationals. Kudos: Michael Ritz-Northwestern Mutual/NY; Tom Schwarting-Madison Square Garden Company/NY; Christian Matthews-Washington Redskins/DC; Michael Narracci-NESN/Watertown; Rick Rosenfelt-New York Red Bulls/Harrison; Bill Graff-beIN SPORTS/Miami; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
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Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts.


Full info HERE

DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)

MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)


SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)


DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp.  Full info HERE (3/13)


CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)


CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)

/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)

SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)


COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)


COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)


SALES COORDINATOR/Emerging Networks TV/Remote work from home:  New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)


BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)

ACCOUNT SERVICES REPRESENTATIVE, AD SALES/NBCU/NYC: Responsible for maintaining all aspects of account management while providing timely and accurate information to the sales team and to the client. Client Service and/or Account Management exp a +. BA degree req’d. Full info HERE (3/8)
DIRECTOR, TALENT RELATIONS/PBS/Arlington, VA: Build a program to recruit and retain the best on-air talent for PBS in all Gen. Audience program genres. 7+yrs of related exp. Full info HERE (3/8)
ACCOUNT EXECUTIVE/NBC- WVIT Telemundo/Hartford, CT: Dynamic candidate to join the NBC CT & Telemundo CT local sales team. Responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. 1 yr sales exp. BA Deg or equiv work exp.  Full info HERE (3/8)
CUSTOMER SVC REP/Cynopsis/Norwalk CT: Play critical role w/marketing team and be a major support of events & logistics for all events. incl in-bound/out-bound calls with customers, event logistics and communications. comfortable in an “all hands-on deck” enviro a must. MS excel, word, outlook proficient a must. Full info HERE (3/8)


ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/AD COUNCIL/San Francisco: Mng the day-to-day management of accts & assist in evaluating & executing targeted media partnerships for our 40+ campaigns. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/8)

AD SALES PLANNER/SiriusXM/NYC: Motivated, detail-oriented, organized w/strong communication skills & displays a willingness to learn and grow in a fast-paced work environment. 3+ yrs of exp in media advertising (radio and/or pricing & planning/sales analysis a strong +). Full info HERE (3/7)

ASSOCIATE CREATIVE DIRECTOR/GLOW/NYC:Help lead a team of Art Dir, Designers & Motion Designers to develop strong visual narratives that unfold over the course of a campaign. 4-6yrs exp (agency preferred; CPG exp a +) Passion for emerging tech & wide-ranging exp w/ classics (Adobe Creative Suite) Full info HERE (3/2)

/Universal Parks & Resorts/NYC: Mng activity for media promotions in top regional US mkts, internat’l business & TV dvlpmnt projects. Oversee daily project management & execution of Global Media Promotions. 4-7 yrs mktg exp req’d; or equivalent combination of education and exp. Full info HERE (3/2)

/A+E Networks/NY:
Establish the strategy & manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks. Full Info/Apply:  HERE (3/1)

ACCOUNT DIRECTOR/TV one/New York: Responsible for selling the brand strength of the TV One and Cleo TV to advertisers and agencies. Knowledge of cable industry (particular as it relates to AA demo). Strong verbal, written comm, negotiation and presentation skills. Knowledge of project mgmt methods and techniques. 20-30% domestic travel. FULL info HERE (3/1)

VP, ORIGINAL SCRIPTED/ION Media/New York: Candidates must be able to solicit orig scripted programming and evaluate new submissions. Manage orig dev including review series bible, outlines and scripts. Oversee all stages of production. Candidate must have a min 7 yrs experience in television scripted series dev with either a prod co/network in dev and producing scripted shows for networks, particularly dramas. FULL info HERE (3/1)
DIR, SALES DEVELOPMENT, DIGITAL INDUSTRY/ION Media/New York: Seeking sales prof with a focus on adv sales on ION’s broadcast TV platform to the Digital Tech industry. Responsible for generating new adv accts and rev for ION Television. Must have 10yrs TV selling or related advertising sales experience, with knwl of consumer-oriented tech companies and strong client contacts. FULL info HERE (3/1)

Sr WEB MGR /Vin Di Bona Productions/LA: Manage and grow VDBP portfolio of web properties. Develop and manage VDBP digital products (email newsletters, merch store, apps). 5+ yrs of work exp specifically doing digital creative project/prod management. Full info HERE (2/28)

/WSNS Telemundo TV/Chicago: Exp’d & dynamic sales person to negotiate/sell multi-platform solutions incl TV, digital & experiential opps. Min 3 yrs exp work in TV sales or other area of Media Sales incl prospecting new clients & negotiating business proposals/closing deals. FULL info HERE (2/28)

DIRECTOR, DIGITAL SALES RESEARCH/The CW Network/NYC: The CW Network seeks a Director, Digital Sales Research for their Media Sales & Planning team. Must have 6+ years digital research experience. Full info/apply HERE (2/28)

/A+E/LA: Draft & negotiate agreements relating to the development, licensing, and/or prod of scripted programming for A+E Networks portfolio including A+E Studios. 7+ yrs legal exp with a minimum of 3 yrs at a studio or network. Must have scripted exp and be a member of CA or NY Bar(s). Apply HERE (2/27)

/Discovery/LA: Handle deal negotiations, provide legal advice/guidance & draft/review agreements for Discovery Studios prog/prod transactions. 8+ yrs exp working in-house at entertainment company. Full info HERE


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