As it experiments with new formats, mitu, creator of media and entertainment seen through a Latino lens, has partnered with Facebook to license two digital series to Facebook platform Watch. But as content creators are all too aware, it’s not a one-size-fits-all-formats world. Mom’s Movie Review is an unscripted comedic series that has mitu-lebrity Emmanuelle and his mother watching and reviewing films, while What’s Good in Your Hood is an extension of mitu’s original viral video series. How much reworking of the content was needed for the jump to Watch? Joe Rivadeneira, Head of Development at mitu, sheds some light.
What’s Good in Your Hood
“Both Mom’s Movie Review and What’s Good in Your Hood were reworked with the new Watch platform in mind from the inception of development. We had to take into account the type of viewers that watch our content on our platform, digest the analytics of what audiences responds to from the original videos and elevate that to a new level. Another large challenge was taking into account the new mid roll features in the videos based on the length of the content. Our original videos were about 3-4 minutes long and we were challenged with doubling that while still making sure the content was engaging. We wanted our shows to feel relatable yet aspirational and the formats to feel larger in scale than anything we had ever done before.
“For What’s Good in Your Hood we added a new host, mitú’s very own Andrew Santiago, to bring a new element to the show. We added new music based intros, game segments, challenges, graphics and so much more. For Mom’s Movie Review we decided to take elements that we loved the most and incorporate them into this new format. We’ve added fun and dynamic skits, reenactments of movie scenes, challenges for Mamá Rosa and Emma to get through and stars from the films. You may even see a celeb with their mom come in and challenge our duo to a review face off and to throw them off a bit.”
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