The Cynsiders column is a platform for industry leaders to reach out to colleagues, followers, and the public at large. In their own words and in targeted Q&As, columnists address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Cynsiders columns live on Cynopsis’ main page and are promoted across all daily newsletters. We welcome readers’ comments, queries, and column ideas at Lynn@Cynopsis.com.
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Cynopsis 10/16/25: Meet the New Bosch

Thursday October 16, 2025 IN THE NEWS Roku has unveiled major updates to its platform, including new AI-powered voice control capabilities. Users can ask questions like “What kind of fish is Nemo?”, and the AI-powered voice technologies will answer. Roku is also improving its content discovery tools and enhancing its sports offering with updates […]
10/15/25: Cynopsis Jobs

Wednesday October 15, 2025 CONVERGENT TV WORLD 2026 Your Brand Belongs on This Stage At Convergent TV World 2026, decision-makers from media, marketing, and technology unite to shape the next era of television. Showcase your thought leadership—become a sponsor today. Registration opens Nov. 3. LEARN MORE FEATURED JOB NATIONAL SALES MANAGER>> […]
Cynopsis 10/15/25: Discovery’s Back in Unknown Territory

A CYNOPSIS MESSAGE FROM PREMION Wednesday October 15, 2025 IN THE NEWS Right-leaning Newsmax has joined the growing list of news organizations that have refused to sign a letter they say severely restricts their ability to cover the Pentagon and the US Dept. of Defense. Last month the Pentagon put forth a […]
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]
Cynopsis 10/14/25: NBC’s “Stumble” Gets a Debut Date

A CYNOPSIS MESSAGE FROM OMEDA Tuesday October 14, 2025 IN THE NEWS Apple TV+ has rebranded as Apple TV, “with a vibrant new identity.” The news was revealed in a press release about the streaming plans for blockbuster “F1: The Movie,” which drops Friday, December 12. Apple’s paid streaming service launched in […]
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