Advertising Week: The Cynopsis Calendar

nycAdvertising Week, September 25-29 in New York City, is packed with panels and events of interest to the media industry. The Cynopsis Ad Week calendar below includes sessions that might be of particular interest to our readers.

Monday, September 25

10:15: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance

Playstation East

10:15: Will Data and Digital Resurrect TV?

Thomson Reuters

10:30: The Art of Activating Millennials

Shutterstock Stage

11:15: Video: Connecting People, Reshaping Marketing

Playstation East

12: Creating Content for Millennials

Shutterstock Stage

12: Transforming Marketing for the Digital Age

Target Media Network Stage

12: Is the Agency of the Future Still an Agency?
4A’s Centennial Stage

12:15: The Future of Marketing: Driving Growth in a Digital World

Playstation East

12:45: Not Your Parents’ Branded Content

Shutterstock Stage

1:15: The Not Fake News Political Advertising Roundtable

Thomson Reuters

2:15: Man vs. Machine: Media Planning in an AI-fueled World

Target Media Network Stage

2:15: The Changing Technology-Brand-Agency Relationship: Disruption Ahead

4A’s Centennial Stage

3p: We Must Be Able to do Better than This: Making Better Ads for Mobile

Shutterstock Stage

3:45: #Sponsored

Shutterstock Stage

4:30: Agency of the Future: Becoming the CMO’s Secret Weapon

4A’s Centennial Stage

5:15: CEO Action for Diversity & Inclusion

Playstation East

6:30: Opening Gala

Radio City Music Hall

8: Opening Gig

Irving Plaza

 

Tuesday, September 26

10: Wired Brand Storytellers

Shutterstock Stage

11:15: The Automated Marketplace

Target Media Network Stage

11:15: Driving Diverse Thought: The New Roles & Responsibilities of Clients and Agencies

Centennial Stage

11:30: Raise Your Attribution IQ: Demystifying the Multiple Attributes of Attribution

Tech Xperience & Workshop Stage

12: Brave Storytelling: Managing Trust and Truth

Shutterstock Stage

12:15: Data Powers Programmatic, but What Powers Data?

Tech Xperience & Workshop Stage

12:45: The Next Era of Programmatic

Target Media Network Stage

12:45: Where Storytelling Meets Selling in a Mobile First World

Shutterstock Stage

1:30: Customer Value and Loylaty – Driven Through Data Insights

Target Media Network Stage

2:15: Brands, Agencies and DSPs: The Triple Threat Future of Digital Advertising

Target Media Network Stage

3:45: When Programmatic Buying Gets Placement Right

Target Media Network Stage

3:45: Scaling Branded Visual Content Creation for Digital & Social Channels

Shutterstock Stage

4:30: What Is Good Data & Its Future?
Target Media Network Stage

5:15: Reimagining Nostalgic Programming in the Digital Age

Shutterstock Stage

5:30: AW Connects with COZI TV (ed. note: cocktails!)

 

Wednesday, September 27

9:45: Popcorn & a Movie: Snackable Entertainment

Shutterstock Stage

10:15: Native Ad Forum

Nasdaq MarketSite

10:30: The Evolution of Entertainment Marketing in a Connected World

Shutterstock Stage

10:30: A Bird’s Eye View Into OTT

Bing Stage

11:15: The Current State of Play in Data-Driven Advertising

Target Media Network Stage

11:15: The Instagram Effect|Where Business and Passions Meet

Playstation East

11:15: TARGETED.TV

Shutterstock Stage

12: Measuring Up

Target Media Network Stage

12:45: comScore Seminar

Target Media Network Stage

12:45: Bringing a Hollywood Perspective to Madison Avenue: Collaborations in Storytelling

Shutterstock Stage

1:15: It’s Not That Complicated…How to Create and Perfect Your Native Strategy

Nasdaq MarketSite

1:30: Moving from Device-Centric Targeting to People-Based Messaging

Target Media Network Stage

2:15: Keeping the Creative Spark Alive in a Data Driven World

Target Media Network Stage

3: Next Gen for a New Gen: Content, Voices and Influencers

Shutterstock Stage

3: Crafting Immersive Experiences: A New Language in Storytelling?
Bing Stage

3:45: WTF Does Data Have to do With Entertainment?
Shutterstock Stage

3:45: The ROI of Becoming Data-Driven: How Do You Measure Success?

Target Media Network Stage

4:15: Minding the Machines: Solving the Tech Transparency Problem

Nasdaq MarketSite

4:30: Are Brands & Agencies Really the New Movie Studios?
Shutterstock Stage

4:30P Moments that Matter (Snapchat)

Bing Stage

5: Substance Will Be Viral

Nasdaq MarketSite

6:30: 4A’s 110th Anniversary Gala

Cipriani Downtown

9:30: UCB Comedy (by invitation only)

UCB East

 

Thursday, September 28

9:15: Town Hall Series: Snap’s Imran Khan with HBO’s Richard Pepler in Conversation

Playstation East

9:30: Depictions of African-American Women

Upper Story

10: Freewheel Focus: The Evolution of Video

Target Media Network Stage

10: Mitu Workshop

Tech Xperience & Workshop Stage

11:15: How to Become a Video First Business

Target Media Network Stage

12: Total Video & OTT for Fortune 100 Brands

Target Media Network Stage

12:15: Attribution: From the Fundamentals to the Unexpected

Tech Xperience & Workshop Stage

12:45: Masters of Monetizing Content

Target Media Network Stage

2:15: Streaming Is the New Black

Target Media Network Stage

2:45: The Power of the Fan: How to Win Them (& Their Friends)

Shutterstock Stage

3: Can Brands Actually Tell a Story in 6 Seconds?

Target Media Network Stage

3:15: Big Screen + Small Screen – The Valie of Adding Mobile Video to a TV Campaign

3:15: Fireside Chat with Snap’s Nick Bell

Playstation East

Tech Xperience & Workshop Stage

3:30: Extending the Live Experience

Shutterstock Stage

3:45: The Next Step in Video Targeting Solutions

Target Media Network Stage

3:45: In a Post-Truth World, How Should Brands Behave?

4A’s Centennial Stage

4:15: Fox Seminar

Playstation East

4:30: Attention Is the New Currency for Advertisers

Target Media Network Stage

5:15: Programmatic Video

Target Media Network Stage

5:15: The Wheel of Truth with Digiday

4A’s Centennial Stage

8:30: Nucleus Wrap Party (invitation only+ platinum & super delegate)

 

For the full Advertising Week calendar, go here: http://newyork.advertisingweek.com/calendar/

 

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