Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
A CYNOPSIS MESSAGE FROM UP Entertainment Friday November 1, 2024 Holiday Programming Guide 2024 From timeless Christmas classics to festive premieres, there’s something for everyone to help celebrate the season. Welcome to Cynopsis’ annual listing of holiday specials, episodes and films, running through January 1. Happy viewing! (To update a […]
A CYNOPSIS MESSAGE FROM LOCALITY Thursday September 26, 2024 Beyond Precision Reach: Locality’s Path to Streamlining Local Advertising By E.B. Moss Locality, the preeminent local video solutions provider, has doubled down on its “and” positioning: providing more innovative solutions that bridge and simplify advertising in local broadcast and streaming. Locality continues to champion […]
Monday September 23, 2024 Get the inside scoop on the BIG TV Summit – Executive Summary Inside Missed the BIG TV Summit? No worries – we’ve got you covered! Dive into the Executive Summary from this year’s event, packed with insights from industry leaders at Amazon, Dentsu, UM, Liberty Mutual, and more. Discover key […]
A CYNOPSIS MESSAGE FROM KARGO Thursday August 29, 2024 Kargo: Taking Over The Living Room by Cathy Applefeld Olson As consumers devote more waking hours to screen time, marketers are losing the luxury of picking just one screen on which to engage them. Increasingly, the smart money is on integrated campaigns that bust […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday August 14, 2024 2024 Priorities for CTV/OTT Advertising 2024 has been a standout year for advertising, with the Olympics and the elections driving major ad spending spikes. As we head into fall, Connected TV (CTV) advertising continues to shine bright. To uncover what’s fueling this growth, we […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 15, 2024 Converging Data, IP, and Cultural Moments: A Conversation with WBD’s Jon Steinlauf By E.B. Moss When Warner Media and Discovery joined forces, “WBD” became a multimedia behemoth made up of movie studio and television studios, iconic brands including CNN, TLC, HBO and […]
A CYNOPSIS MESSAGE FROM REELZ Thursday May 2, 2024 REELZ: Real Justice. Real Success. By E.B. Moss In an era where media conglomerates dominate the landscape while land grabbing for streaming, one independent network is defying the odds and finding remarkable success by leaning into its independent status and live content. REELZ, the […]
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