A CYNOPSIS MESSAGE FROM LOCALITY Monday June 16, 2025 Navigating the Digital Highway: Locality’s GPS for Local Advertising Success By E.B. Moss On the road to local advertising, marketers are getting “closer to homes” as all signs are pointing to increased revenue and easier navigation. We can thank organizations like Locality for helping […]
WBD Splitting Into Two Separate Companies Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max, as well as their film and television libraries. Global Networks will include entertainment, sports and news television […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Thursday May 8, 2025 Decoding the Digital Gold Rush By E.B. Moss Given it’s the 17th year of the IAB NewFronts, some might wonder what could possibly be new. But as IAB’s CEO David Cohen remarked during the opening session, “Everything is new. New consumer trends, […]
Friday May 2, 2025 Thinking Big at Possible 2025 By E.B. Moss Possible, now in its third year, is rapidly establishing itself as must-attend event for professionals in the media, marketing and, especially, ad-tech space. A wave of more than 5,000 attendees headed to the beach – Miami Beach – swelling numbers over the sophomore […]
A CYNOPSIS MESSAGE FROM REELZ Tuesday April 22, 2025 REELZ Turning: A Strategic Evolution and Scott Kohn’s Vision REELZ Bucks the Trend By E.B. Moss We’ve all read that the “media landscape is ever-evolving.” We know that adaptability and innovation are essential for the video industry. How do you navigate change in positioning, […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Wednesday April 9, 2025 Advertisers Continue to Come Home To Family Entertainment Television By Cathy Olson Between ever-shifting targets in the connected TV realm, escalating CPMs, and continued mergers and consolidation, navigating today’s television landscape can be an exercise in uncertainty for advertisers. That’s why a […]
Tuesday March 18, 2025 CTV Connect 2025: Key Takeaways from the Industry’s Leaders By E.B. Moss Connected TV (CTV) is no longer the future—it’s the present. Over two packed days at CTV Connect, media leaders, brand marketers, and tech innovators gathered to cheer the industry’s opportunities and address the obstacles, from transparency and measurement gaps […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Monday March 10, 2025 A+E Global Media: Simply Powerful By E.B. Moss What’s in a name? For what used to simply be A+E Networks, a lot. One of the media industry’s most established players has entered a new chapter in its history of groundbreaking achievements, reflected […]
A CYNOPSIS MESSAGE FROM DISNEY Wednesday January 8, 2025 Retail Media, News, and Next-Gen Advertising Take Center Stage By E.B. Moss CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. “Technology and humanity intersect,” he stressed […]
A CYNOPSIS MESSAGE FROM DISNEY Tuesday January 7, 2025 CES 2025: Where Tech Meets Media, Marketing, and Entertainment By E.B. Moss By the time the neon lights of Las Vegas are visible against the night sky this Friday, another Consumer Electronics Show will be over, having enlightened some 130,000 attendees, thanks to more […]
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