Cynopsis

Tuesday May 13, 2025    IN THE NEWS Ahead of FOX’s upfront on Monday came the announcement of the launch of FOX One, a direct to consumer streaming service bringing all of FOX’s news, sports and entertainment branded content together in one platform. “FOX One is designed to reach outside of the pay-TV bundle and […]

Monday May 12, 2025    IN THE NEWS Reality show “House of Villains” is on the move – going from E!, one of the cable nets spun off from NBCUniversal, to Peacock, still housed a NBCU. Moviefone is relaunching as a destination for fans to discover movies and series. “Moviefone TV,” a nationally syndicated broadcast […]

Friday May 9, 2025    IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]

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Monday May 5, 2025    IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […]

A CYNOPSIS MESSAGE FROM LOCALITY Friday May 2, 2025    IN THE NEWS Lester Holt’s last day as anchor of “NBC Nightly News” will be Friday, May 30. Holt, who announced in February that he was stepping down, will remain at NBC as a full-time anchor on “Dateline NBC.” Tom Llamas takes the […]

Thursday May 1, 2025    IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]

A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025    IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]