Cynopsis

Wednesday June 11, 2025    IN THE NEWS A broadcast network has “a lot more value” if it is connected to a streaming business, Disney CEO Bob Iger told CNBC’s “Squawk Box” on Tuesday. “What we’ve determined is the combination of both is actually a winning combination for us,” Iger said. “It’s one of the […]

A CYNOPSIS MESSAGE FROM OMEDA Tuesday June 10, 2025    IN THE NEWS Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company (Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max) will be headed by David Zaslav, President and CEO of Warner […]

Monday June 9, 2025    IN THE NEWS Echostar is considering a chapter 11 bankruptcy filing as it faces FCC review of its spectrum licenses, reports The Wall Street Journal. Recent missed debt-interest payments could push Echostar, owner of Dish Network, into default before July. “We will not comment on rumors or speculation,” an EchoStar […]

Friday June 6, 2025    IN THE NEWS Two days after introducing the industry’s first Large Marketing Model, WPP Media announced the expansion of Open Intelligence with a series of integrations and partnerships. New retail data partners include Boots Media Group, Criteo, DICK’s Sporting Goods, and Ocado Ads. “Retail media, via commerce and data intelligence, […]

Thursday June 5, 2025    IN THE NEWS Warner Bros. Discovery has begun layoffs across its linear TV groups, part of a plan to increase efficiency. While the exact number of layoffs was not revealed, sources told several outlets that they were in the double-digits but far less than 100. The news comes after Disney […]

Wednesday June 4, 2025    IN THE NEWS As Sony and CBS battle over the distribution rights to “Wheel of Fortune” and “Jeopardy,” Sony has inked streaming deals for the game shows with Hulu, Hulu on Disney+ and Peacock that give the platforms rights to air them the day after their linear premieres. The deals […]

A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]

Monday June 2, 2025    IN THE NEWS Days after NPR filed a lawsuit challenging President Trump’s order to cut its funding, PBS followed with its own legal action. The lawsuit – filed in US District Court in Washington by PBS and a public television station in Minnesota – argues that federal law prohibits the […]

Friday May 30, 2025    IN THE NEWS YouTube accounted for an estimated 24% of US CTV streaming minutes as of April 2025, according to MoffettNathanson Research. Factor in minutes viewed on YouTube TV and the total is 28%, versus 15% for runner-up Netflix. In 1Q25, YouTube had 27% total share and Netflix, 17%. “Just […]

Thursday May 29, 2025    IN THE NEWS WPP is going all in on AI with the launch of WPP Media, replacing GroupM as the name of WPP’s global media company. WPP Media is connected with WPP’s global agency networks and capabilities through WPP Open, WPP’s AI-enabled marketing system, creating an advanced platform for scaled […]