Cynopsis: Esports

11/06/15: “Paid patriotism” gets flagged; ESPN kicks into Glory; adidas challenges native advertising

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CYNOPSISSPORTS 11.06.15 Good morning. It’s Friday November 6, 2015, and this is your first early morning Sports briefing.  “Paid patriotism” made headlines yesterday following a government oversight report released by Sens. John McCain and Jeff Flake detailing how the Department of Defense paid professional sports teams/leagues a total of $6.8 million to serve up patriotic […]

11/05/15: Verizon dials in to NBA’s call; Bud Light lengthens NFL run; WNBA President stepping down

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CYNOPSISSPORTS 11.05.15 Good morning. It’s Thursday November 5, 2015, and this is your first early morning Sports briefing.  Verizon and the NBA are thinking big with a multiyear content and marketing partnership that makes Verizon the Official Wireless Service Provider of the league, as well as the WNBA, NBA Development League (NBA D-League) and USA […]

11/04/15: The NFL adds to its London tour; FOX Sports’ 16 billion Sunday; Who made the Leaderboard?

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CYNOPSISSPORTS 11.04.15 Good morning. It’s Wednesday November 4, 2015, and this is your first early morning Sports briefing.  The NFL locked in a partnership with the Rugby Football Union in a move that will see the league play a minimum of three regular-season games at Twickenham Stadium in London over a three-year span, in addition […]

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11/02/15: SNL’s Bryan Tucker mixes comedy and sports with The Kicker; Nielsen dissects the eSports fan; ESPN abandons Grantland

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CYNOPSISSPORTS 11.02.15 Good morning. It’s Monday November 2, 2015, and this is your first early morning Sports briefing.  Amy Poehler once stated that athletes made the best hosts of Saturday Night Live, due to their ability to take directions, and the NBC franchise has delivered the sports/comedy one-two punch in spades over the years spotlighting […]

10/30/15: Kia ventures toward the NBA’s jersey shore; FOX’s World Series coverage gets chatty; Maple Leaf Sports & Entertainment has a new CEO

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CYNOPSISSPORTS 10.30.15 Good morning. It’s Friday October 30, 2015, and this is your first early morning Sports briefing.  The NBA is busting through the jersey barrier, and is planning to add a sponsor’s logo to its jerseys. The league will allow Kia to place its logo on a 3.25-inch-by-1.6-inch patch that will be displayed on […]

10/28/15: Fantasy sports look for control; IndyCar sked takes the long road; T-Mobile takes the plate

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CYNOPSISSPORTS 10.28.15 Good morning. It’s Wednesday October 28, 2015, and this is your first early morning Sports briefing.  Amid rough headlines for the daily fantasy sports industry, the Fantasy Sports Trade Association announced that it will launch the Fantasy Sports Control Agency and appoint Former Acting U.S. Secretary of Labor Seth D. Harris to chair […]

10/27/15: Yahoo stream sets the bar; NASCAR maps out 2016 and beyond; Nets say YES

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CYNOPSISSPORTS 10.27.15 Good morning. It’s Tuesday October 27, 2015, and this is your first early morning Sports briefing.  After reportedly promising advertisers 3.5 million streams (per Fortune) for Sunday’s first global stream of an NFL game, Yahoo opened the day proclaiming that the London game served up 15.2 million viewers with 33.6 million video streams. […]

10/26/15: FOX Sports’ John Entz scouts the Series; Under Armour is ready to Rock; NBA League Pass gets social

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CYNOPSISSPORTS 10.26.15 Good morning. It’s Monday October 26, 2015, and this is your first early morning Sports briefing.  With the MLB Postseason on a viewership tear this year, the Royals/Mets battle royale in the World Series takes the mound tomorrow night at 8p in Kansas City, with all broadcasts set to be carried by FOX […]

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