CYNOPSISSPORTS 02.29.16 Good morning. It’s Monday February 29, 2016, and this is your first early morning Sports briefing. With March Madness set to once again swarm the country, American Athletic Conference Commissioner Mike Aresco continues to plan big as the conference plots its course in college football and basketball. While recent years have seen the […]
CYNOPSISSPORTS 02.26.16 Good morning. It’s Friday February 26, 2016, and this is your first early morning Sports briefing. With FIFA set to hold balloting today in a move to frame its future with a new president, the organization announced that FIFA.com and FIFA’s YouTube channel will stream the much-anticipated Extraordinary FIFA Congress list from Zurich […]
CYNOPSISSPORTS 02.25.16 Good morning. It’s Thursday February 25, 2016, and this is your first early morning Sports briefing. Sports Illustrated is gearing up for a major international play, announcing that it had locked in a partnership with ASN Ltd. to develop a Sports Illustrated sports broadcasting and digital network that spans Asia. The new alliance […]
CYNOPSISSPORTS 02.24.16 Good morning. It’s Wednesday February 24, 2016, and this is your first early morning Sports briefing. Under Armour is gearing up for the Olympics with the release of the next step of its Rule Yourself global marketing campaign. Releasing new content for the initiative, the promotion features a mantra of JOMO (the joy […]
CYNOPSISSPORTS 02.23.16 Good morning. It’s Tuesday February 23, 2016, and this is your first early morning Sports briefing. Spike TV’s Bellator 149 battle set all-time highs for the promotion, with the Friday card delivering an average of 2 million viewers to the 3-hour fight card and Kimbo Slice’s three-round brawl with Dada 5000 averaging 2.5 […]
A CYNOPSIS MESSAGE FROM COPA AMERICA CENTENARIO USA 2016 JOIN THE WORLD’S BEST IN THE U.S. A ONCE IN A LIFETIME OFFICIAL SOCCER TOURNAMENT Copa America Centenario USA 2016 Featuring Lionel Messi, Neymar, Tim Howard, Chicharito, Alexis Sánchez, James Rodríguez, Luis Suárez, and other stars 100 YEARS OF HISTORY | 32 MATCHES | 16 NATIONAL […]
CYNOPSISSPORTS 02.19.16 Good morning. It’s Friday February 19, 2016, and this is your first early morning Sports briefing. MLBAM is beefing up to enter a new weight class as a sports behemoth. The company is looking to snatch media rights to more sports properties for a new service as it looks toward the future. Bob […]
CYNOPSISSPORTS 02.18.16 Good morning. It’s Thursday February 18, 2016, and this is your first early morning Sports briefing. Gear up for the newest wave of virtual reality content. FOX Sports locked in a five-year deal with NextVR to broadcast live sports in virtual reality, marking the first type of agreement of this nature, which will […]
CYNOPSISSPORTS 02.17.16 Good morning. It’s Wednesday February 17, 2016, and this is your first early morning Sports briefing. Just ahead of the new 2016 MLS season, the league unveiled its new marketing initiative, dubbed “Stand as One.” The campaign will be rolled out throughout the season, serving up creative elements including TV spots, in-venue visibility […]
CYNOPSISSPORTS 02.16.16 Good morning. It’s Tuesday February 16, 2016, and this is your first early morning Sports briefing. Following a year of sports that saw new partnerships, viewership milestones, and an influx of new technology and data, Nielsen released its State of the Media: 2015 Year in Sports Media Report as the newest chapter dissecting […]