Cynopsis: Esports

02/29/16: Aresco’s All-American strategy; FIFA’s new captain, ESPN’s GLORY days

aresco

CYNOPSISSPORTS 02.29.16 Good morning. It’s Monday February 29, 2016, and this is your first early morning Sports briefing.  With March Madness set to once again swarm the country, American Athletic Conference Commissioner Mike Aresco continues to plan big as the conference plots its course in college football and basketball. While recent years have seen the […]

02/26/16: FIFA set for political tournament; Madness opens with a deuce; Red Bull hits redial

fifa

CYNOPSISSPORTS 02.26.16 Good morning. It’s Friday February 26, 2016, and this is your first early morning Sports briefing.  With FIFA set to hold balloting today in a move to frame its future with a new president, the organization announced that FIFA.com and FIFA’s YouTube channel will stream the much-anticipated Extraordinary FIFA Congress list from Zurich […]

02/25/16: Sports Illustrated’s continental drift; Hockey Day delivers heat; NASCAR’s social blowout

asia

CYNOPSISSPORTS 02.25.16 Good morning. It’s Thursday February 25, 2016, and this is your first early morning Sports briefing.  Sports Illustrated is gearing up for a major international play, announcing that it had locked in a partnership with ASN Ltd. to develop a Sports Illustrated sports broadcasting and digital network that spans Asia. The new alliance […]

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02/24/16: Under Armour’s Jomo jam; Wrestlemania’s candy crunch; MLS has a streaming sensation

uamemphis

CYNOPSISSPORTS 02.24.16 Good morning. It’s Wednesday February 24, 2016, and this is your first early morning Sports briefing.  Under Armour is gearing up for the Olympics with the release of the next step of its Rule Yourself global marketing campaign. Releasing new content for the initiative, the promotion features a mantra of JOMO (the joy […]

02/23/16: Bellator battle sets heavyweight mark; Which ads scored at Daytona?; UFC hits the Three

kimbo

CYNOPSISSPORTS 02.23.16 Good morning. It’s Tuesday February 23, 2016, and this is your first early morning Sports briefing.  Spike TV’s Bellator 149 battle set all-time highs for the promotion, with the Friday card delivering an average of 2 million viewers to the 3-hour fight card and Kimbo Slice’s three-round brawl with Dada 5000 averaging 2.5 […]

02/22/16: NFL Network’s Combine lift; Verizon gets skinny w/ ESPN; Toyota’s big Daytona day

Run Rich

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02/17/16: MLS takes a Stand; NFL/Hall of Fame Game ready to rumble; NASCAR is all aTwitter

mls

CYNOPSISSPORTS 02.17.16 Good morning. It’s Wednesday February 17, 2016, and this is your first early morning Sports briefing.  Just ahead of the new 2016 MLS season, the league unveiled its new marketing initiative, dubbed “Stand as One.” The campaign will be rolled out throughout the season, serving up creative elements including TV spots, in-venue visibility […]

02/16/16: Nielsen reflects on 2015 numbers; NBA All-Star finishes pumped; NASCAR’s Snapchat flirtation

nielsen

CYNOPSISSPORTS 02.16.16 Good morning. It’s Tuesday February 16, 2016, and this is your first early morning Sports briefing.  Following a year of sports that saw new partnerships, viewership milestones, and an influx of new technology and data, Nielsen released its State of the Media: 2015 Year in Sports Media Report as the newest chapter dissecting […]

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