CYNOPSISSPORTS 04.11.16 Good morning. It’s Monday April 11, 2016, and this is your first early morning Sports briefing. Now over a year old, Premier Boxing Champions is embracing year two with a buffet of video content designed to reintroduce and connect fans to the sport. Recently, PBC revealed that by leveraging Facebook and Facebook Live, […]
CYNOPSISSPORTS 04.08.16 Good morning. It’s Friday April 8, 2016, and this is your first early morning Sports briefing. The NFL released its 65-game 2016 preseason schedule, which will offer a lineup of eight nationally televised preseason games. The matchups begin on Aug. 7 on ESPN with the Hall of Fame Game at 8p, pitting the […]
CYNOPSISSPORTS 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning Sports briefing. Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives […]
CYNOPSISSPORTS 04.06.16 Good morning. It’s Wednesday April 6, 2016, and this is your first early morning Sports briefing. Twitter nabbed rights to the NFL’s live digital stream of Thursday Night Football to global audiences. The stream will be offered for free during the 2016 season in what the league is calling a “Tri-Cast” distribution model […]
CYNOPSISSPORTS 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning Sports briefing. Yahoo is going deeper into sports streaming, announcing that the company will offer users one MLB game every day this season. The service will be offered free on the site as part of the Free MLB Game […]
CYNOPSISSPORTS 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning Sports briefing. What’s in a name? For professional athletes, the answer is a lot as the stars join the growing not-com movement in a move to differentiate themselves from the plethora of media options on the table. With the […]
CYNOPSISSPORTS 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning Sports briefing. Members of the US Women’s National Team upped the ante over equality issues with US Soccer, as Carli Lloyd, Hope Solo, Alex Morgan, Megan Rapinoe and Becky Sauerbrunn announced on Today that they have filed a complaint […]
CYNOPSISSPORTS 03.31.16 Good morning. It’s Thursday March 31, 2016, and this is your first early morning Sports briefing. MLB took a bite into Apple, revealing a tech collaboration with the brand that will integrate new on-field capabilities through the approved use of iPad Pro and a newly developed advance scouting, analytics and video app dubbed […]
CYNOPSISSPORTS 03.30.16 Good morning. It’s Wednesday March 30, 2016, and this is your first early morning Sports briefing. NBC Olympics topped the $1 billion mark in national ad sales for its coverage of the 2016 Olympic Games this August. The Summer event is on pace to lock in the most national advertising sales ever for […]
CYNOPSISSPORTS 03.29.16 Good morning. It’s Tuesday March 29, 2016, and this is your first early morning Sports briefing. NBC storms toward the Olympics this year with 76 hours of coverage of the 2016 US Olympic Team Trials across NBC and NBCSN. That represents a high mark, with 60 hours set to air during primetime and […]
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