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Last week we reported that TCS New York City Marathon footwear and apparel sponsor New Balance mapped out plans for its 2019 marketing campaign, with the integrated campaign that not only includes runners, official footwear, apparel and accessories, out-of-home advertising, digital, social engagements, but also a pop-up activation in the NB Pizza Co. The initiative will be housed in Murray Hill at 47 East 34th Street and open to the public on Oct. 11 and every weekend thereafter leading up to and including marathon weekend. Runners from around the world can join the “Miles for Pizza” Challenge,” log miles and cash those in when they arrive in New York.
Cynopsis Sports asked Andy Downin, New Balance Head of Global Running Marketing, about the concept and the brand’s marketing vision.
Downin on how goals and tactics have changed in recent years: New Balance is always looking to innovate whether that is through product, marketing, athletes and of course events. We see events as a way to engage with our audience on a deeper level and in some cases test out some ideas that we might be looking to bring into retail, digital, marketing, etc. Our goal with the NB Pizza Co. pop-up location is to expand upon the Runway Pub that our London team executed this past Spring as a part of their London Marathon marketing campaign. With the NB Pizza Co. we want to reward runners with free pizza and give them a place to come together before and during marathon weekend. In addition to the local NY running community the NB Pizza Co. allows runners to build up miles in the Miles for Pizza Challenge on Strava and then cash those miles in when they arrive in NY for marathon weekend. The NB Pizza Co. pop-up gives us the chance to celebrate the sport of running with the world around the TCS New York City Marathon, the largest marathon in the world.
On partnering with the NYRR: We have said this before but both New Balance and New York Road Runners share a commitment to quality, innovation and giving back. We are proud to have partners that share our brand values. The relationship with NYRR is unique as well in the sense of the depth of the partnership. We work with them year-round on all of their events, I have never been a part of something this comprehensive and has a 12-month cadence to it.
On leveraging pizza: Answer: What is more iconic than the classic NY slice? In taking this concept to NY we wanted to make sure and address the many runners who race the TCS New York City Marathon and give them a chance to partake in this activation. That is why the Miles for Pizza Challenge on Strava allows runners from around the world to rack up miles in their home country and then cash that in when they arrive race weekend. We are excited to officially open the NB Pizza Co. and celebrate and encourage runners in NY and around the world.
On other elements of the campaign: Every Friday, Saturday and Sunday the NB Pizza Co. will offer regular programming including Friday Happy Hour Run, Saturday Long Runs and Single Sundays where the first 50 runners to join receive a free branded singlet. For more information on the NB Pizza Co. please visit www.newbalance.com/milesforpizza and runner’s joining the regular programming are asked to engage with the brand by tagging @newbalancerunning or @newbalance.
Lots of ratings updates. TBS reports that its coverage of the NLDS Game One featuring St. Louis/Atlanta and Washington/LA drummed up the most-watched LDS first day in five years, averaging 3.5 million viewers. The first game of the doubleheaders- St. Louis/Atlanta – averaged 3.5 million and ranked as the most-viewed LDS opening game telecast since 2014.
Meanwhile, MLB Network’s telecast of 2019 ALDS Game One presented by Doosan offering the Yankees/Twins handed the channel with an average of 3.4 million viewers, to rank as the network’s second-most watched telecast in its history, according to Nielsen. New York delivered an 8.4. HH rating and Minnesota drew a 13.6 HH rating, marking MLB Network’s highest local ratings in each market.
Around the dial, the debut of Friday Night SmackDown on FOX became the most-watched WWE telecast in almost two years, reeling in nearly 4 million viewers across its platforms. On FOX alone, the telecast scored 3,888.000 viewers and was up 85% over the show’s average of the previous four weeks. The network noted that the number came without “DISH or Sling in many markets due to their blackout of FOX stations and networks.”
Good news however, on Sunday as FOX announced an agreement with DISH and Sling to resume carriage, noting “We are pleased to announce that we have reached an agreement with DISH and Sling, and they are immediately restoring their subscribers’ access to the FOX networks and television stations. We are grateful to our viewers for their patience during this disruption.”
FOX also reports that Michigan’s 10-3 win over Iowa drew a 3.1 metered market rating, to rank as the top college football game in the noon window for the weekend.
Finally, ESPN saw viewership rise 7% in the third quarter, bolstered by increases for SportsCenter and other studio shows and averaging 668,000 viewers on a total day basis, according to Nielsen. The uptick in primetime hit 8%, from an average of 1,444,000 to 1,556,000. For the quarter, ESPN2 was up 5% in total day (from 170,000 viewers to 179,000) and 5% in prime time (from 310,000 to 327,000). The network was up for both time periods among Adults and Men 18+.
ESPN also announced the first-ever College GameDay that will take place outside of the US, with the pregame show heading to Dublin, Ireland, on Aug. 29, 2020. The pregame show, in cooperation with Aer Lingus and Tourism Ireland, will set the scene for the Aer Lingus College Football Classic between Notre Dame and Navy at Aviva Stadium. “College GameDay has built its legacy travelling from city to city, campus to campus showcasing the unmatched passion of college football fans and the pageantry surrounding the game,” said ESPN Senior Vice President of Production Lee Fitting. “The Notre Dame-Navy rivalry serves as the perfect backdrop for College GameDay’s inaugural international appearance. We look forward to giving the great fans of Ireland and the thousands of Americans traveling to Dublin an unforgettable experience.”
ESPN’s Rachel Nichols, host of The Jump, and analyst Richard Jefferson, are also going international and will be on site in Shanghai, starting on Tuesday, to host segments of The Jump as part of NBA China Games coverage. Nichols and Jefferson will be located at the team practice facilities and NBA Cares events.
AT&T Sports Networks and the Pittsburgh Pirates announced a multi-year extension of their television rights deal. AT&T SportsNet will continue to be the regional television home of the Pittsburgh Pirates throughout the territory, including at least 150 live Pirates games, pre- and post-game coverage, as well as other team-related shows and coverage.
Nitro Circus unveiled plans for a new series in tandem with Quibi that will “transform favorite millennial toys into mind-blowing stunts.” Hosted Travis Pastrana, Life Size Toys will feature the “world’s most beloved kids’ playthings, now brought to life and super-sized by the Nitro Circus crew, then tested to the extreme by the best stunt performers in the business.”
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**2 WEEKS TO REGISTER**
NOV 8 | Tribeca ThreeSixty, NYC | 8:30am – 10:30am
Spirits are high and the excitement as Model D Finalists are announced is palpable during this lively event, which has sold out quickly in previous years. Celebrate our impressive finalists and honorees and connect with attendees that represent every aspect of the digital media industry.
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Ally Financial is going long with Jimmie Johnson’s No. 48 Chevrolet in a partnership extension with Hendrick Motorsports. The three-year deal will now last through the 2023 season and likely means that seven-time Monster Energy NASCAR Cup Series champion Jimmie Johnson will finish his full-time NASCAR career with Ally as his primary sponsor.
The World Health Organization tied up a four-year deal with FIFA to promote healthy lifestyles through football globally. The agreement includes four areas of collaboration: Advocacy to promote a healthy lifestyle through football; Policy alignment to ensure tobacco-free environments at FIFA events; to encourage national football federations to adopt tobacco-free policies, including at stadiums; and to enable WHO to provide technical advice to FIFA on health matters; Building on FIFA events to institute lasting improvements in health and safety; Joint programs and initiatives to increase participation in physical activity through football, in line with WHO guidance, as well as working with national associations and networks of WHO goodwill ambassadors, football players, coaches and volunteers to increase physical activity through football.
NBC Sports’ SportsEngine, Inc cemented a partnership with US Synchronized Swimming, aka USA Synchro. “USA Synchro is excited to partner with SportsEngine and take a big step forward in the service that we provide our membership,” stated Adam Andrasko, CEO, USA Synchro. “The user experience of the SportsEngine platform is streamlined and efficient and will make a tremendous difference in the way the National Office and members interact with our registration processes. To be directly affiliated with an NBC-owned company will make the sport more visible and enhance our efforts to grow the sport of synchronized swimming.”
Riot picked up a partnership with Red Bull Energy Drink to serve as the exclusive official energy drink partner for League of Legends global esports events: The World Championship, Mid-Season Invitational, and All-Star Event. The partnership kicks off with the 2019 World Championship and is set to include collaborations and activations such as The Red Bull Player Area; Red Bull for the Pros; broadcast placements; All-Star Event Wild Card Entry; and the All-Star Event After Party.
A slew of Fortnite pros are teaming up to launch the Fortnite Professional Players Assocation, designed to foster a better relationship with Epic Games. The new org unveiled a 16-person board of members, consisting of eight North American players as well as eight European pros, including Fortnite World Cup champions Kyle “Bugha” Giersdorf and David “Aqua” Wang and is looking to serve as “an independent world-wide collective of professional Fortnite players, meant to provide us a professional platform to voice our opinions on the future of the competitive scene of Fortnite, so that we may have the most productive dialogue possible with the developers.”
MLB ALDS opens at 1p on MLB Network with Astros/Rays, followed by Braves/Cardinals at 3p on TBS, Dodgers/Nationals at 6:30p on TBS and Yankees/Twins at 8:40p on FS1.
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THE CYNOPSIS BEST OF THE BEST AWARDS
FEATURING THE CYNOPSIS RISING STARS
For the fifth consecutive year, the Cynopsis Rising Star Awards will honor stand-out performers, innovators and emerging leaders in the media industry. The experience of these young superstars spans research, sports, digital, content and marketing – join us in spotlighting these 30 and under execs who are taking the industry by storm.
**Nominations Due October 23rd**
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ON THIS DAY in 1984
Walter Payton passes Jim Brown to become the NFL’s career rushing leader.
In the Know
In 1987, Saturday Night Live made history with an episode co-hosted by Walter Payton and what other Super Bowl champion? (Email [email protected] with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question
Who holds the NFL record for most rushing yards in a single game, clocking in at 296? Answer: Adrian Peterson. Kudos: Phyllis McQuillan-MSG Networks/NY; Greg Maltzman-Up Down Digital/NY; Traci Liner-Endeavor/NY; Tim Morrison-SendToNews/NY; Synda Kollman-Charter Marketing Group/Boca Raton; John Kukla-KDFW/KDFI/Dallas; Andy Pittman-TAMU/College Station; John Tingue-hulu/Chicago; Rich Wolfe-Lone Wolfe Press/Scottsdale; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; Rich Greene-Casa Del Verde Entertainment/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Reed Zabel-WME/LA
Later~~Chris
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MUSIC LICENSING SPECIALIST, TV MUSIC SERVICES
NBCUniversal Music Service
LA
Provide complete music services for busy production. Min 2-3 yrs Research music exp for all details pertinent to clearance and tracking; including publishers, record labels, performing rights society/s and type of usage
Full info HERE
AD SALES PLANNER >>
Katz Networks (Bounce, Laff, Grit, Court TV Mystery)/NYC: Strategic & analytical thinker needed to dvlp sales plans & packages for clients, working w/TV Ad Sales team, agency contacts, as well as mult internal depts. 2+ yrs industry related adv exp; Detail-oriented, disciplined team player. Knwldg of Wide Orbit +. Full info HERE (10/19)
MEDIA MARKETING & ANALYST ASSOCIATE >>
TVREV/NYC or LA: Report on industry news, bolster our team of analysts, manage and grow our publication, and lead communications, marketing and research efforts on behalf of TV[R]EV and our clients. 2-3+ yrs in a relevant field (TV, ad tech, marketing) Full info HERE (10/19)
EXECUTIVE ASSISTANT >>
Venn/NYC: Work directly with co-CEOs to organize, maintain & execute across variety of admin functions in fast-moving start-up environment. Looking for prior EA exp, strong organizational, communication & detail-oriented skills. Previous start-up experience, and passion for esports/media a major plus. Full info HERE (10/19)
MUSIC LICENSING SPECIALIST, TV MUSIC SERVICES >>
NBCUniversal Music Service/LA: Provide complete music services for busy production. Min 2-3 yrs Research music exp for all details pertinent to clearance and tracking; including publishers, record labels, performing rights society/s and type of usage. Full info HERE (10/18)
SR DIRECTOR, DIGITAL DISTRIBUTION >>
Discovery/NYC: Cultivate partner relations, negotiate deals & conduct rsrch to dvlp & execute strategies for distribution & monetization of dig media offerings. 5+ yrs exp. Full info HERE (10/17)
SR MANAGER, PUBLICITY >>
TLC/NYC or LA: Work with internal/external teams to dvlp & implement campaigns, create press strategy & plan press event for various TLC programming. 7+ yrs exp. Full info HERE (10/17)
ACCOUNT EXECUTIVE >>
NBCU/Philadelphia: Identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min 3 yrs exp in media sales. Strong marketing instincts are essential to this position. Full info HERE (10/15)
MGR., AD SALES PLANNING >>
Smithsonian Channel/NY: Create effective media plans & input DR orders while working closely w/Sales team on daily servicing needs of clients. 2+ yrs exp Sales Plan’g, pref @ ad supported cable TV ntwk. Strong MS & Broadway skills a +. Detail oriented, good comm, interpersonal & organzt’l skills. Full info HERE (10/15)
VP BRANDED ENTERTAINMENT >>
Food Network/NYC: Integrated mktng pro passionate about food content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP BRANDED ENTERTAINMENT >>
HGTV/NYC: Integrated mktng pro passionate about home content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP MARKETING STRATEGY & PARTNERSHIPS >>
Food Network/NYC: Lead ideation, strategy & execution of mrktng plans, dvlp breakthrough campaigns w/ internal teams to promote ntwrk priorities. 10+ yrs exp. Full info HERE (10/15)
MGR, BUSINESS OPERATIONS DISTRIBUTION & BUS DEVELOPMENT >>
Viacom/NYC: Lead/mng operations for DBD. Focus on bus. solutions & the associated business processes req’d by DBD, Viacom’s linear signal dist, & new media operations, incl project mngmnt of non-linear content delivery to dist partners. Min 4yr industry exp, project mngmnt. Full info HERE (10/11)
SR VP, BROADCAST ENGINEERING & OPERATIONS >>
Newsmax TV/NYC: Oversee plan’g, mngmnt, installation & maintenance of the networks techl infrastructure. Deep understanding of maintaining High Definition brdcst standards & evolving broadcast tech in a dynamic envir. 10+yrs brdcst troubleshooting in a TV network environment. Full info HERE (10/11)
ASSOCIATE PRODUCER, BOOKER >>
Newsmax TV/NYC: Produce/research segments, book guests and develop and execute prod and logistical show duties. Creative thinking and a passion for news and current events Having familiarity in the control room, edit room is a plus. 2- 3 years of television news exp. Full info HERE (10/11)
PRODUCTION ASSISTANT >> Newsmax TV/NYC: Work directly with producers, senior producers and executive producer to assist in production. Excellent knwldg of history and politics & current events. At least one year of news production exp. Full info HERE (10/11)
SOCIAL MEDIA MGR (TEMPORARY) >> Studio City CA: Work as an integral part of the SM team to support broader strategies, & effectively message current promotions, engage directly with our audience on daily basis. Minimum 3 years’ experience in Social Media Marketing. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/LA: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Chicago: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Philadelphia: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/West Hartford: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Boston: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
WEBSITE MGR >>
UNC-TV Public Media/RTP, NC: Lead dvlpmnt of design layout and/or build of all web pages, content development across sites. Handle ongoing maintenance & optimization. Work cross-functionally across orgnztn to understand business req’s & translate them into solutions to meet those needs. Min 2 yrs relevant exp. Full info HERE (10/10)
SOCIAL PRODUCER, BRAND STRATEGY >>
Madison Wells Media/LA: Candidate must have brand exp to create/deliver high-impact content experiences, community mngmnt & engagement that amplifies the brand & a digital story teller well-versed in SM platforms. Min 3 yrs exp in social media mngmnt, brand mngmnt, cross-team functionality. Full info HERE (10/10)
SOCIAL MEDIA/COMMUNITY MGR >>
Madison Wells Media/LA: Create/execute SM strategy & plans across our diverse & growing game portfolio & drive return on mktg investment. Create cutting edge plans, deep post-launch analysis & understand how to create authentic connections w/players. Exp working in games ind & strong background in SM mktg. Full info HERE (10/10)
INTERNATIONAL PROGRAMMING & CONTENT MANAGER >>
Discovery/NYC: Strategic mgr to liaise programming/content btwn US & int’l mrkts, oversee US project lifecycle. PowerPoint design skills a plus. 6+ yrs exp req’d. Full info/apply HERE (10/9)
EXECUTIVE PRODUCER >>
TLC/Maryland: Seasoned producer oversee all aspects of program editorial casting, outlines & cuts. Follow doc exp in female space a must. 10+ yrs prod exp req’d. Full info/apply HERE (10/9)
SR MANAGER, INTEGRATED SALES MARKETING >>
ION/NY: Work closely with sales team to dev/execute sponsorships/branded content to leverage ad revenue. 3-4 years marketing/partnerships/television experience. Creative organized multi-tasker. EOE Full info/apply HERE (10/9)
SPECIALIST, AFFILIATE OPERATIONS >>
MLB/ Secaucus, NJ: Organize launch authorizations & perform blackout-related activity & responsibilities for MLB & NHL Networks– primary internal liaison & external communicator to affiliates. Min 4-6 yrs exp in cable affiliate sales & mktg, sports media, and/or media operations is req’d. Full info HERE (10/9)
COORDINATOR, PARTNERSHIP MARKETING >>
MUSIC CHOICE TV/NYC: Resp for helping business execute partnerships & communication strategies. Dvlp/maintain materials that demonstrate our value propositions that support business strategies to enable growth. 2-4yrs exp in mrktg, research, or business dev. Full info HERE (10/9)
EMAIL MARKETING MANAGER >>
UNC-TV Public Media/RTP, NC: Mng email mktg channel. Communicate the brand through email campaigns, promoting shows & other station priorities. Engage audiences through targeted messaging while driving fundraising rev for the orgnztn. 4+ yrs exp managing successful, high performing email mktg programs. Full info HERE (10/9) |
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