|A CYNOPSIS MESSAGE
The Cynopsis Best Of The Best Awards Featuring The Rising Stars will spotlight performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments. Check out last year’s honorees.
Honorees will be celebrated alongside Best Of The Best Award finalists, at an awards gala this February in NYC.
Saturday saw ESPN open the doors to twelve new commercials from the famed This is SportsCenter franchise, marking the first time ESPN has debuted this many new TISC spots at once as the network celebrates its 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. Participants in the slate include the likes of Saquon Barkley, Neil Everett, Jared Goff, Linda Cohn, Brooks Koepka, Wally the Green Monster, Rutgers Scarlet Knight, Becky Lynch, Manny Machado, Kenny Mayne, Scott Van Pelt, Hannah Storm, Mr. Met, and more. “We’ve been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!,” said Laura Gentile, SVP of Marketing. “This campaign has always been iconic, and made to delight fans. We hope they love these new spots.”
UEFA and Coca-Cola are continuing their long partnership, announcing a deal that will see the brand become the official non-alcoholic beverage sponsor for UEFA EURO 2020. Next year’s competition will be hosted in 12 cities across the continent to celebrate the 60th anniversary of the UEFA EURO with the deal giving the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks.
NFL ad pricing is back up, according to Ad Age, bouncing back after dipping a year ago as buyers reported that the average unit cost of a 30-second in-game spot purchased in the 2019-20 upfront was up between 5-10% over year-ago numbers. The report also stated that dollar volume also has improved.
DIGITAL, DATA & TECH
The PGA TOUR and IMG ARENA expanded their multi-year agreement to allow for the distribution of TOUR’s official scoring data to betting operators within North America. The expanded relationship includes betting sector exclusivity for the delivery of live, shot-by-shot match and event data to global operators. “As the sports betting market in the United States evolves, extending our relationship with the PGA TOUR is an important next step for IMG ARENA,” said Freddie Longe, senior vice-president and managing director at IMG ARENA. “For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA TOUR ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally.
Roar Digital, the 50/50 venture created by MGM Resorts International and GVC Holdings – announced the launch of BetMGM in the state of New Jersey, a rebranding of the online gaming app, PlayMGM, introduced by MGM in 2017. The product incorporates the new GVC Sportsbook platform will be the core mobile platform utilized for future state rollouts with features that include: early cash out, one wallet system, track your bet, boosted offers, and smoother transactions.
SeventySix Capital announced an investment in U.S. Integrity, a Las Vegas-based company that provides tailored integrity, fraud prevention and consulting services to organizations of all sizes, from major professional sports leagues and collegiate conferences to sportsbooks and operators throughout the country.” Leveraging various data feeds from third parties, unique expertise, a proprietary dashboard, and reporting, USI offers clients insights into wagering information and identifies abnormalities within the US betting environment. U.S. Integrity has already clients that include the National Basketball Association (NBA), PAC-12, and SEC, among others.
FOX Sports launched FOX Sports Super 6, a free-to-play sports prediction game that offers players the chance to win hundreds of thousands of dollars in cash each week. The national launch allows users to choose who they think the winning team will be and the corresponding margin of victory within predefined ranges or answer six multiple-choice questions, giving them a chance to split thousands in guaranteed cash prizes via Super 6 NFL Sunday, TNF Super 6, and College Football Saturday Super 6. FOX Sports Super 6 anticipates adding more sports, with basketball slated to start in October.
GumGum Sports unveiled its quarterly rankings of the social reach for esports teams, with FaZe Clan leading the pack despite the departure of Tfue. TSM came in second, while Immortals Gaming Club jumped three spots to #3, boosted by the acquisition of legacy esports team OpTic Gaming. Rounding out the rankings for overall esports organizations were 100 Thieves, NRG, Cloud9, Team Liquid, Team Vitality, Fnatic and Rogue. The company tallied follower count for every pro player, influencer and team account across all social platforms, taking into account the top esports teams in North America and Europe. “Social reach in esports shifts rapidly and we’re seeing the overall influence of teams growing a lot,” said GumGum Sports GM Brian Kim. “Look at this and last quarter’s top organization, FaZe Clan––they didn’t even finish in the top 10 of GumGum’s first esports rankings in 2018.”
G2 Esports and Red Bull cemented a 360-degree global, multi-year partnership that will see the pair collaborate across all teams, players, and content creators to” enhance individual player and team performance, produce high-end entertainment formats and create dynamic and unique event activations.” The deal sees G2 teams don Red Bull-branded jerseys along with event activations across the League of Legends, CS:GO, Rainbow Six Siege, Rocket League, and PUBG squads. On-site activations will occur at the LEC finals in Athens and the StarLadder Berlin Major to showcase the new G2 and Red Bull jersey, host fan 1V1s, and have team meet-and-greets. “Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious and important move for us,” said G2 Esports CEO Carlos “ocelote” Rodriguez. “This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”
Monday Night Football gives us a double dose with Texans/Saints at 7:10p, followed by Broncos/Raiders at 10:20p on ESPN.
|A CYNOPSIS MESSAGE
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ON THIS DAY in 1990: Pete Sampras wins the US Open.
In the Know: What is Pete Sampras’ nickname? (Email email@example.com with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question: Which team did Cal Ripken Jr.’s Orioles beat to claim his World Series ring? Answer: The Phillies. Kudos: David Henry-Henimo Group/Bangkok; Michael Ritz-Northwestern Mutual/NY; Matt Sautter-WideOrbit/Harrisburg; Jon Miller-NBC Sports/Stamford; Mike Furman-GMMB/DC; Joe Cassidy-Rowan University/Glassboro; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Lorrie Shilling/El Segundo; Anne Wettig-Fox/Fox Sports S&P/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later — Chris
|ACCOUNT SERVICE REPRESENTATIVE Crown Media Family Networks Chicago
Maintains & grows business on assigned agency list; key liaison for Ad Sales team. Min 2 yrs. exp sales planning or buying. BA/BS req; strong MS Office Skills; prior exp.
Full info HERE
LINE PRODUCERS >>
NY-Based ProdCo seeks strong, multi-faceted Line Producer(s) for 2+ upcoming projects. well versed in both studio and field productions, be calm under pressure, have the ability to multi-task and manage a multi-facetted budget a must. Work closely with the project creatives & talent in ensure the quality programs on-time and on-budget. Full info HERE
DEVELOPMENT ASSISTANT >>
9 Story Media Group/NYC: provide administrative support to the NY development team as they oversee several projects in development. Manage calendars for two busy VPs of Dvlpmnt. 1-2 years of prior assistant work, children’s content exp. a + Full info HERE (9/20)
ACCOUNT SERVICE REPRESENTATIVE >>
Crown Media Family Networks/Chicago: Maintains & grows business on assigned agency list; key liaison for Ad Sales team. Min 2 yrs. exp sales planning or buying. BA/BS req; strong MS Office Skills; prior exp. Full info HERE (9/19)
SALES ASSISTANT, DIRECT RESPONSE >>
Crown Media Family Networks/NY:
This position is responsible for providing sales support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Full info HERE (9/19)
SR MGR, PUBLIC RELATIONS >>
TV One/Silver Spring MD: Strategize/ implement publicity plans to generate positive consumer & industry press coverage of the network’s prgrmng, leading to awareness & viewership. Min 5-6 yrs related exp & thorough understanding of social & traditional PR. PR exp w/ a prod co, studio, network or ent PR agency pref’d. Full info HERE (9/18)
DIRECTOR STRATEGIC PARTNERSHIPS >>
ACTV8me/NY: Mobile Media/Ad Tech firm – Dir Strat Partner, 6+ yrs media sales, client svce exp. 75% tri-state travel, BusDev, client mgmt. TV, Radio, Agency, venue, retail & mobile com exp. Full info HERE (9/18)
SALES PLANNER >>
RIDE TV/Chicago: Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI) Full info HERE (9/18)
SALES PLANNER >>
RIDE TV/NY: Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI) Full info HERE (9/18)
SALES PLANNER >>
RIDE TV/LA: Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI) Full info HERE (9/18)
SALES ASSISTANT >>
RIDE TV/LA: Establish strong business relationships and act as a liaison with ad agency counterparts and internal departments including DR, Traffic, Marketing and Accounting. Strong organizational skills; great verbal/written communication skills and ability to work in a deadline driven environment. Full info HERE (9/18)
SALES ASSISTANT >>
RIDE TV/NY: Establish strong business relationships and act as a liaison with ad agency counterparts and internal departments including DR, Traffic, Marketing and Accounting. Strong organizational skills; great verbal/written communication skills and ability to work in a deadline driven environment. Full info HERE (9/18)
BOOKING PRODUCER, MEET THE PRESS DAILY >>
MSNBC/DC: Book and produce high-profile national and international news makers, experts and guest in politics, foreign relations and business/economy. 5+ yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV), 2 years in political journalism. Full info HERE (9/18)
MANAGER, PUBLICITY, CNBC PRIMETIME >>
CNBC/Englewood Cliffs NJ: Responsible for publicizing/promoting CNBC’s primetime programming & talent as well as implementing and executing PR campaigns and strategies. 4+ yrs of exp in PR/Communications. TV/Media exp pref’d. Full info HERE (9/18)
DIR, BRAND STRATEGY, DIRECT-TO-CONSUMER >>
NBCUniversal/NYC: Looking for world-class brand strategist responsible for supporting the overarching DTC communications strategy. Must be big picture thinker with 8 yrs brand planning/marketing strategy exp (TV/DTC) from ent industry, adv agency or consumer products co. Full info HERE (9/17)
AUDIO TECHNICIAN >>
Newsmax TV/NYC: Operate/execute complete audio mixing/creation for several live & taped broadcasts, in the context of originally produced programs & public service announcements of audiences. 2+yrs successful exp in executing graphic and character generation in TV news, creative services, etc. Full info HERE (9/17)
TECHNICAL DIRECTOR >>
Newsmax TV/NYC: Directs, co-develops & delivers locally produced programs and public service announcements for national and international audiences. 3+yrs of successful exp in directing Live TV news, studio-based programming or similarly related professional media prod & media presentation exp. Full info HERE (9/17)
VIDEO EDITOR >>
Newsmax TV/NYC: Produce and deliver completed projects using Adobe Creative Suite. Collaborate with production team, producers, and talent to create and deliver broadcast ready elements and assets. 5+yrs professional editing exp. Full info HERE (9/17)
VIDEO GRAPHICS EDITOR >>
Create graphics template for on-air Guests. Create animation graphics template for telephone guests. 2+ more years of successful exp in the field or in a related area required. Full info HERE
SR MANAGER, PUBLIC RELATIONS >>
Manage, oversee and/or execute multiple communications and program publicity campaigns. A strong understanding of television publicity, key press outlets/journalists and experience in launching and sustaining press coverage on TV series is essential. Full info HERE
NYC: Reality tv production company is seeking a music supervisor. This person will be responsible for overseeing the placement of all music tracks in our programs, & ensuring all music is properly cleared prior to delivery. Full info HERE (9/12)
EXECUTIVE ASSISTANT TO THE PRESIDENT>>
NYC: Reality tv production company seeks an experienced executive assistant to the President, CCO & SVP of Development. General duties include answering phones, heavy scheduling, booking travel, expenses, & contract management. Full info HERE (9/12)
DIRECT RESPONSE, VICE PRESIDENT >> ION/NYC: Oversee and manage all aspects of the DR. Proactively develop business plans to drive account growth and development to achieve revenue goals. 15+ yrs DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (9/12)
SALES RESEARCH, DIRECTOR >> ION/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages, and thoughtful research stories. 7-10 years of Sales Research exp within the media industry. Strong leadership skills, analytical comm & presentation skills. Full info HERE (9/12)
NETWORK SALES, ACCOUNT EXECUTIVE >> ION/NYC: Focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs of sales exp w/national cable, broadcast ad sales or media buying background required. Full info HERE (9/12)
DIRECTOR, STUDIO & TECHNICAL OPERATIONS>>
NBCUniversal/NYC: Seeking top candidate who can maximize all operations of Net News, Sports, Enter, and Corp Events. Must have 7+ yrs in live TV oper environ. A capacity to manage multiple projects, plus a proficiency in MS Office 365 tools such as Teams, PowerPoint, Word, Excel, etc. Full info HERE (9/11)
AD SALES PLANNER, DIRECT RESPONSE>>
TVONE/NYC: Seeking strong candidate with emphasis on client services to supports the Direct Response team. Must be familiar with relevant research tools (MRI, Nielsen, Simmons). 2 yrs of adv/media and 1 yr dir response exp required. 1 yr of dir response TV sls planning and agency buying/planning exp preferred. Full info HERE (9/11)
DIGITAL ACCOUNT LEAD>>
NBC TELEMUNDO BAY AREA: Be a critical part of the sales team, responsible for supervision of all digital solutions including online platforms, creating content, project timelines and more. Work with management to support strategies and meet the needs of our company. Full info HERE (9/10)
SENIOR ANALYST, AD SALES RESEARCH>>
Discovery/NYC: Analytical thinker to leverage variety of rsrch to provide data-driven intel in support of ad sales initiatives for lifestyle brands. Utilize data systems & translate info into insights. 3-5 yrs rel exp req. Full info HERE (9/10)
VP, AD SALES RESEARCH & STRATEGY>>
Discovery/NYC: Strategic leader to oversee compelling research analysis & consumer insights across ntwrks & platfrms to help meet revenue goals & priorities. Work w/partners to develop/execute clear, actionable ad sales plans. 12-15+ yrs rel exp req. Full info HERE (9/10)