A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION

Cyn opsis: Classified Advantage

09.08.09

Good morning – it’s Tuesday, September 1, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

“Success used to come from self improvement, now it comes from self-packaging.”

Snide? Yes. False? Not entirely.

The American Marketing Association (AMA) defines branding as “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Personal branding goes one step further – having your target audience see you not only as the best person to manage their needs, but as the only reasonable choice to solve their needs.

• Determine your strength, what is it that you do better than anyone. This can include any number of skills.
• Be proficient enough at your chosen skill to be seen as a leader within your community. Answer questions, look to help others, offer your wisdom freely.
• Write, write, and then write some more. Submit your writings everywhere. Set up your own website and blog as often as possible.
• Get on panels and offer to make speeches at industry gatherings. One really good, original idea/speech can serve many occasions.
• Syndicate your ideas in a unique manner. You can’t say the same things in the same ways as others and get noticed.
• Your ideas should be seen by as many people as possible. Social Media – Facebook has 45 million daily users. Set up a business-centric account that allows all to read but set up privacy so no one can tag you in an image. Twitter often and follow many. Become an expert in LinkedIn and answer as many questions as possible. This will also enhance being perceived as a leader.
• Present a consistent image of yourself. Use the same photo in all social media, blogging, business card etc.
• Be approachable. Do all interviews, answer all questions, return all emails.
• Be visible. Go to trade shows, conventions, any industry gatherings. Talk to as many industry leaders as you can, but more importantly, listen to them.
• Be patient. This process is not a quick one. It can take months to see results.
• You must have a positive public persona. Your public persona will be tied to the ideas you are expressing. If you are a hothead, you and your ideas will lose credibility.

Mixed Bag on the Unemployment Report

The August jobless rate increased to 9.7%, the highest levels since 1983, a higher than expected number. However, the amount of jobs lost in the same time period was 216,000, the lowest amount since August 2008. 

There’s usually a two-quarter lag between the end of a recession and a recovery in the labor market. For now, “businesses are doing far less firing. But they’re still reluctant to hire,” says Stuart Hoffman, chief economist at PNC Financial Services Group.

In another sign that the worst may be over, The Institute for Supply Management reported Tuesday that manufacturing expanded in August for the first time in more than a year and a half.

Next week: Creating your own webpage

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

A CYNOPSIS MESSAGE FROM SUNDANCE CHANNEL

The Power of Good Interviewing Skills

You don’t have to be a reporter to have or need good interviewing skills.  In fact, everyone should learn how to conduct an interview.  Why?  How else will you find out what a boss expects of you? What a client needs? Or, what your spouse wants you to pick up on the way home?

This isn’t brain surgery, but you do need to know the right questions to ask and then have the ability to listen to what the person is saying.

One place good interviewing skills come into play is when you meet people with whom you want to do business.  Whether you’re trying to land a new client or looking for a job. It’s absolutely essential to know how to ask questions that may help you understand what their needs are and then learn to listen effectively.   So, you’ll be able to tell someone about what you have to offer in a way that will relate specifically to his or her business.  It will send a signal to that person that you heard what they were saying and could respond to it. Now, you don’t want to come across as if you’re conducting a cross-examination.  But, you do want to have a conversation that will help you pitch your services in a way that will interest that person.

You want to ask open-ended questions that elicit more than just a one-word response.  For example, in a job interview it’s valid to ask your interviewer to describe the culture at their company.  If you meet someone with whom you’re trying to do business, you’ll want to get him to talk about his job and his company so you can learn how your services might fit into their needs.  Simple statements like, “Tell me about your business,” can often be the most effective.  You’re trying to get the person with whom you’re speaking to open up a bit about what he or she does.

Fred Silverman  Fred is a television producer who has pitched new programming ideas to television executives.  He now is a marketing communications expert who helps companies and individuals hone their branding and messaging efforts.  www.silvermanmediagroup.com

Next week: 5 Tips For a Great Elevator Pitch

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].

In light of the flow of work to web-based media, what advice is there for what kind of skills would be useful to have and the best places to go about acquiring them. How important is it for a TV producer to get to know, say, Java or HTML or CSS?

It’s pretty clear that many of the new opportunities in the media business will be web related. I believe the use of Social Media outlets will continue to explode. I also believe that it is important to continue to learn no matter what business you’re in. So, it will be essential to learn as much as you can about operating in this new media space. Learning Java, HTML or CSS is a good idea. Learn how to convert videos into various multi-media formats. It may also be worth educating yourself on web building software like Dreamweaver. The more willing you are to educate yourself, the more useful you’ll become to an employer. Community colleges generally offer courses to learn these skills. Also, check with your local computer stores for learning opportunities. At the very least, employees may be able to point you in the right direction.

What are some ways to network if most of your contacts are starting families and are no longer in the business? My second question is if your interested in Producing on a reality show, how does one go about it?

There are a number of ways you can expand your professional network. 1. Your contacts who have left the business will probably still know other people still in the business. Ask for an introduction. Tell your contacts you’re trying to expand your network and want to continue to grow in the business.

2. Join Social Media networks like Linked In or Twitter or Facebook. Join groups on those sites and you’ll be exposed to people with similar interests. 3. Attend networking events in or outside the business. Put yourself out there. Meet new people. You never know when a casual introduction will turn into a meaningful business relationship.

When you do meet new people, it’s essential you have your “elevator pitch” honed and ready to use. Be able to describe yourself in 30 seconds or less so you’ll peak curiosity and make a positive impression.

As for finding a job producing on a reality show, check the various job boards like www.realitystaff.com or www.mandy.com (there are a number of others). Or, you could research the name of production companies that produce reality programming and call directly. Networking is also a good idea. If you can, attend shows like NATPE or Reel Screen to meet people in the industry.

If you don’t feel comfortable putting yourself out there just yet, consultants like me offer individual and group coaching sessions to help you improve your skills.

Fred Silverman is President and CEO of Silverman Media Group. www.silvermanmediagroup.com

Have a question for our experts? Send it to [email protected]

A CYNOPSIS MESSAGE IAB MIXX 2009

JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

execute marketing strategies and plans that define the brand, build awareness and drive consumption of NBCLM properties
Marketing Coordinator   1077846
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

function as a key member of the creative team in charge of the network’s brand look and feel
Designer Motion Graphics   2361BR
CBS College Sports Network
NYC, NY
http://www.cbscorporation.com/careers/index.php

growing AOLs overall relationship and participation with the largest industry associations including 4As, IAB, Ad Council and ANA
Marketing Manager   113900BR
AOL
NYC, NY
http://www.turner.com/careers/index.html

writing, developing and producing on-air promotional spots that must generate ratings for the network
Writer/Producer, Creative Services   114319BR
Turner Broadcasting
NYC, NY
http://www.turner.com/careers/index.html

daily monitoring of the Account Executive’s on air schedules
Sales Planner, Sports Direct Response   114278BR
Turner Broadcasting
NYC, NY
http://www.turner.com/careers/index.html

preparation and revision of proposals using Ordergrid system to be presented to clients/agencies
Sales Planner, Sports Direct Response   114278BR
Turner Broadcasting
NYC, NY
http://www.turner.com/careers/index.html

responsible for all channel marketing, and promotional activities on major wireless carriers, App Store, and online PC
Director of Marketing
Sonic Boom
NYC, NY
http://www.sonicboomgames.com/index.php/sonic-jobs/director-of-marketing

monitor the monetization of Foxnews.com and Foxbusiness.com’s remnant inventory through accurate analyses and yield improvement initiatives
Yield Analyst – Fox News Digital
FOX News
NYC, NY
http://www.foxnews.com/story/0,2933,27906,00.html

create mockups for various online content and media from websites to virals, banners to social networking, and the iPhone as well
Digital Media Designer
FOX News
NYC, NY
http://www.foxnews.com/story/0,2933,27906,00.html

oversee incoming ad deals for Fox News Digital Media, managing their performance, and reporting on overall property metrics
Senior Traffic Specialist, Digital Media Sales
FOX News
NYC, NY
http://www.foxnews.com/story/0,2933,27906,00.html

responsible for maximizing revenue through new platform development, distribution of FOX News content across digital platforms
Manager, Digital Business Development – Internet & New Platforms
FOX News
NYC, NY
http://www.foxnews.com/story/0,2933,27906,00.html

responsible for supervising the day-to-day management of client business in the media planning area as well as account/creative team relationships
Media Supervisor
UM
NYC, NY
http://jobs-universalmccann.icims.com/jobs/1152/job

maximizing revenue through new platform development distribution of FOX News content across digital platforms
Digital Business Development Coordinator, Internet
FOX News
NYC, NY
http://www.foxnews.com/story/0,2933,27906,00.html

develop operational strategies for Broadcast, Network, Scheduling, Traffic & Language operations to drive efficiencies globally
Director Media Operations Strategy   1083617
NBC Universal
London England
http://www.nbcunicareers.com /

commercial ‘deal’ finder for the brand that is adultswim.co.uk [as] in all its guises
Commercial Marketing Manager   114271BR
Turner Broadcasting
London England
http://www.turner.com/careers/index.html

producing the network’s monthly Living Golf program and working across the network’s other daily sports output
Sports Producer, CNN   114231BR
Turner Broadcasting
London England
http://www.turner.com/careers/index.html

responsible for the London Desk team handling the execution of all international news coverage (general news, business and sport) across all platforms and programmes
Supervising Editor   114232BR
Turner Broadcasting
London England
http://www.turner.com/careers/index.html

strategize, manage and execute international publicity campaigns with distributors in each territory to ensure box office success for all Focus Features International product
Manager, International Publicity   1083314
NBC Universal
London England
http://www.nbcunicareers.com /

conduct advanced scanning and consumer panel data analyses in support of client’s strategic initiatives
Client Manager
Nielsen
Wilton CT
https://nielsen.taleo.net/careersection/3/jobsearch.ftl?lang=en

contribute writing, video and interactive content for its growing Smithsonian Channel website
Web Producer – Smithsonian Channel   2321BR
Showtime Networks
Washington DC
http://www.cbscorporation.com/careers/index.php

oversee the process of gathering editorial and video material for use on air
Producer
FOX News
Washington DC
http://www.foxnews.com/story/0,2933,27906,00.html

developing, maintaining and servicing account in the sale of commercial time
Account Executive   2363BR
CBS
Pittsburgh PA
http://www.cbscorporation.com/careers/index.php

overseeing the visual design and usability of all digital products for Adult Swim
Art Director – Adult Swim   114362BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

oversee editorial content and production of daily segments to be used in all of CNNI’s news programs
Content Producer – CNN International   114333BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

overseeing the team of producers, copy editors, writers, associate produces and support teams in order to deliver the highest quality production in the most efficient manner
Executive Producer – CNN Weekend Evening   114346BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

story pitching, story focusing, relationship building with newsmakers and their representatives and guest booking, research and reporting
Senior Editorial Producer, Booking   114336BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

coordinate commercial sales accounts for Direct Response. Maintain good customer relations with ad agencies.
Account Coordinator, Executive Direct Response   114275BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

researching and booking guest interview segments for CNN’s Atlanta-based news programs
Editorial Producer – Guests, CNN Newsroom Weekend Night   114374BR
Turner Broadcasting
Atlanta GA
http://www.turner.com/careers/index.html

work with Ad Sales Director on strategy development and execution of target market plans
Ad Sales Account Manager   1083383
NBC Universal
Miami FL
http://www.nbcunicareers.com /

affiliate relations, subscriber & revenue growth, creation and implementation of sales incentives
Manager Point of Sale   2310BR
Showtime Networks
Denver Colorado
http://www.cbscorporation.com/careers/index.php

manage a client/partner account(s) that is responsible for providing premium content of Fox IP
Manager Online Content   FFE16758
FOX Mobile Group
Los Angeles CA
http://www.foxcareers.com/jobSearch.html

develop and execute sound, well thought out media plans based on client marketing direction
Media Planner
UM
Los Angeles, CA
http://jobs-universalmccann.icims.com/jobs/1138/job

supports the planning group with media planning functions along with administrative support for the Group Director and AMD
Media Coordinator
UM
Los Angeles, CA
http://jobs-universalmccann.icims.com/jobs/1166/job

responsible for all facets of offline media planning and servicing on our client’s theatrical releases
Media Supervisor
UM
Los Angeles, CA
http://jobs-universalmccann.icims.com/jobs/1167/job

responsible for all facets of media planning and servicing on the client’s theatrical releases
Digital Media Supervisor
UM
Los Angeles, CA
http://jobs-universalmccann.icims.com/jobs/1150/job

oversee media planning and to be the day-to-day media steward on issues on assigned campaigns
Media Planner
UM
San Francisco, CA
http://jobs-universalmccann.icims.com/jobs/1165/job

acts as a liaison between internal UM departments (Media, Ad Ops,and Reporting) to manage online ad campaign process from start to completion
Campaign Project Manager
UM
San Francisco, CA
http://jobs-universalmccann.icims.com/jobs/1091/job

collaborates with Agency media teams to lead network planning and strategy for assigned clients/brands
Cadreon Campaign Manager
UM
San Francisco, CA
http://jobs-universalmccann.icims.com/jobs/1136/job

responsible for cross functional team coordination and communication (Advertising Operations, Media, Account Services, Analytics, etc)
Senior Analyst
UM
San Francisco, CA
http://jobs-universalmccann.icims.com/jobs/1153/job

primary point person for media planning and execution
Media Supervisor
UM
San Francisco, CA
http://jobs-universalmccann.icims.com/jobs/1132/job

work with designers to ensure their approach will meet the specification
Business Analyst
Nielsen
San Francisco CA
https://nielsen.taleo.net/careersection/3/jobsearch.ftl?lang=en

A CYNOPSIS MESSAGE FROM THE NEW YORK TELEVISION FESTIVAL

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: MANAGER MARKET RESEARCH/NY: Analyzing Nielsen Media Research data, 3-5yrs, MRI, Simmons, analyzing Nielsen Media Research data. Apply at: [email protected] (9/12)

JOB OPENING: MGR NEWS TECHNOLOGY/NBCU/NY:Mngmnt of Newsroom Computer Systems of the 10 news operations for NBC’s Local Media division.BS & strong IT & exp w/ video prod. workflows & automation systems. www.nbcjobs.com job#1082531 (9/12)

JOB OPENING: DIR CONSUMER MKTING/fuse TV/NYC: 5 yrs exp cable/TV or youth mkting. 5 yrs mgtment exp needed. Create mkt proposals within budget. Knwldg of media plan and buy. Rez to: [email protected] “DIR CONS MKT” in subj (9/12)

JOB OPENING:  Cynopsis Media /Ad Sales Account Exec/Summit, NJ. Consultative sales exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success-send cover ltr/Resume to [email protected]  (9/11)

JOB OPENING: RSRCH MGR/Entertainment Rsrch Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + http://www.epollresearch.com/corp/aboutus/careers.view (9/11)

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build digital mktg strategy, lead exec of digital mktg plans, devlp content for social media space; 4+ yrs exp corp/ agency digital media mktg, BA/BS. www.disneycareers.com Req # 204809 (9/9)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to: [email protected] (9/9)

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. www.aetn.com/careers.html (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9453BR (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/9)

JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (9/5)

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to: [email protected] “DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

A CYNOPSIS MESSAGE THE WALTER KAITZ FOUNDATION

Out-of-home entertainment network, TouchTunes Corporation named Brian Georgi as VP/Advertising Sales to manage the advertising sales team in their execution of advertising and promotional opportunities across company platforms. Brian will report directly to Charles Goldstuck, President/CEO.

Tribeca Enterprises hired former Rainbow Media executive Todd Green as VP/Strategic Partnerships. Todd will be in charge of creating a network of Tribeca Film branded content platforms encompassing feature films, short films and original Tribeca content. Todd will work with distribution partners to implement marketing solutions for filmmakers, advertisers and sponsors. Todd will report to Adam Sloan, EVP/Sales, Marketing and Strategic Partnerships.

Paul Sewards was tapped by New York-based Barker/DZP for the new position of Managing Director. Paul’s emphasis will include client service, strategy and agency management in addition to helping facilitate new growth for the company. Prior to this appointment, Paul was SVP at Digitas in New York.

NBC Universal Domestic Television Distribution promoted Inge Van Herle to SVP/Business Affairs. Inge will be involved in high-level deals as well as continue to manage business affairs for first-run production and distribution and development pertaining to syndication and basic cable. Inge will continue to report to Robert Fitzpatrick, EVP/Business Affairs, NBC Universal Domestic Television Distribution.

Sony Pictures Television (SPT) tagged Corii Berg as SEVP/Business Affairs to manage production business affairs for the company worldwide. Corii will report to Steve Mosko, President, SPT. Prior to this appointment, Corii was EVP/Deputy General Counsel with Sony Pictures Entertainment.

Susanne Smith McAvoy was elevated to SVP/Marketing up from VP/Ad Sales Marketing with Hallmark Channel and Hallmark Movie Channel. Susanne now supervises all marketing and branding for the two networks in addition to managing teams in charge of creating multi-platform campaigns targeting consumers, affiliates and advertisers. Susanne is also the main contact with Hallmark Cards to develop branding opportunities with the 4,000 Hallmark Gold Crown Stores. Susanne will continue to be based at the New York office and report to Bill Abbott, President/CEO.

Meredith Corporation appointed Martin F. Reidy as President/Meredith Integrated Marketing and will also serve as EVP/National Media Group as well as Corporate VP/Interactive Strategy. Martin replaces Wendy Riches who moves up to the position of Chief Strategy Officer, Meredith Corporation. In his new role, Martin will work with the company’s senior management on creating and executing long-term strategic goals across Meredith’s various media and marketing platforms. Martin will report to Jack Griffin, President/National Media Group.

Starz Entertainment upgraded Jonathan Shair to SVP/Network Operations from VP. Jonathan oversees scheduling, inventory planning and creates programming events for all 16 linear channels, four hi-def channels and six on-demand platforms and broadband services. Jonathan reports to Bill Myers, President/COO.

Nicholas Wodtke was recruited by Disney-ABC International Television, Asia-Pacific as VP/Business Strategy and Development and New Media. Based in Hong Kong, Nicholas is charged with increasing the company’s digital media strategy and business development in the Asia Pacific territory. 

Sony Pictures Home Entertainment (SPHE) named John McMahon as Managing Director, Europe where he is responsible for building the company’s physical and digital businesses, including DVD and Blu-ray in the region. John will additionally be the company’s primary contact for all European home entertainment efforts with other Sony units including Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment. John reports to Matt Brown, EVP/International, SPHE.

Jonathan Breiter was tapped by New York-based Public Group LLC as Principal/Head of Licensing and Strategic Partnerships. Jonathan will represent manufacturers, intellectual property holders as well as top industrial designers.

Bravo elevated Tory Brody to Director/Communications where she will report to Johanna Fuentes. Tory joined Bravo two years ago and has managed press activities for such shows as Top Chef, Top Chef Masters, Project Runway, NYC Prep and Tim Gunn’s Guide to Style.

Bravo appointed the former Animal Planet VP/Program Planning executive Whitney Holland as VP/Program Planning, Scheduling and Acquisitions. Whitney will be in charge of creating short-term and long-term program planning phases for Bravo. In addition, Whitney will spearhead acquisitions for the network working in tandem with Jerry Leo, SVP/Program Strategy and Acquisitions as well as various studios to find projects that fit the network’s brand strategy. Based at Bravo’s New York headquarters, Whitney will report to Jerry Leo.
 
Ian Hogg was named CEO for FremantleMedia Australia (FMA). Based in Sydney, Ian will supervise management and business aspects of FMA’s production operations in Australia. Ian will report to Simon Spalding, Regional CEO, Europe and Asia Pacific, FremantleMedia.
 
Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]
09.08.09

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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