Wednesday, September 30th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, September 30, 2009, and this is your first early morning Kids briefing.

Disney Publishing Worldwide launches its new kid-targeted online effort Disney Digital Books, a new subscription book service that offers kids an interactive way to experience books ($79.95/year, $8.95/month).  At launch the site will offer 500+ Disney book titles across three different reading levels (beginning readers, ready to read, chapter books) and various genres, which users have the option to read and/or listen to online.  Among the other features users will also be able to use the Story-Builder feature that allows kids to create and share stories, personalize their My Place area and explore an age-appropriate dictionary that has audible definitions.  The new service is targeted roughly to K2-12, with each subscription covering up to three kids in the same household.


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BBC Worldwide Channels inks a new distribution deal in Australia that will see the launch of three BBC branded channels on the subscription TV platform Austar.  Beginning November 15, 2009, the preschool channel CBeebies will launch on Austar, along with the factual and documentary channel BBC Knowledge and drama/comedy/entertainment channel UKTV HD.  The three channels join UKTV and BBC World News, which are already available on Austar.  CBeebies and BBC Knowledge debuted last year on Australia on subscription TV provider Foxtel.  Additionally, UKTV HD will rollout on Foxtel on November 15, replacing BBC HD.


Breakthrough Films & Television gets the green light from Teletoon (Canada) to produce Crash Canyon (13×30), a new primetime family comedy.  The series is being produced by Breakthrough with Joel Cohen (Co-Exec Producer, The Simpsons) and the series creators Jam Filled Entertainment.  Crash Canyon follows the Wendells as they literally drive off a cliff and wind up in an inescapable canyon.  If that weren’t strange enough, the Wendells are stuck there with all the other folks who crashed and have been stranded there for years, where they have crafted an odd community they call Crash Canyon. 

Vooz and BRB Internacional are partnering to co-produce the new preschool series Canimal (52×5).  Set to be available at the end of 2010, Canimal revolves around a group of small curious gnome-like 3D animated characters, shaped like a tin can and with the face of a cad, dog etc., which find something new in every object.  Vooz and Screen 21, BRB’s creative division, will present the property this week at Brand Licensing Europe and next week at MipJunior.


Chapman Entertainment introduces two new preschool properties, Little Charley Bear and Rah Rah The Noisy Lion.

  • Chapman and animation studio Annix Studios new CGI animated preschool series, Little Charley Bear (52×7), has been acquired by CBeebies (UK) for air in early 2011.  Little Charley Bear revolves around Charley, a playful teddy bear that uses his big imagination to go on adventures, under the watchful eye of his friend, the narrator, where Charley discovers new things about himself and the world around him.  Hit Entertainment serves as the worldwide TV and home entertainment distribution agent for Little Charley Bear
  • Also picked up by CBeebies for 2011, Rah Rah The Noisy Lion (52×10) is aimed at infants and preschoolers.  Created by Mackinnon & Saunders and co-produced with Chapman Entertainment, Rah Rah The Noisy Lion is a stop-frame animated series about a young lion and his animal pals as they learn about their world and how to communicate with their voices and actions, which makes for some loud adventures on the show and for kids at home interacting.  The series was developed with the support of Northwest Vision and Media through its Regional Attraction Fund.

Shaftesbury Sales Company completes sales of its kid-targeted Booky Movie Trilogy to Starz in the UK and Sky Movies in the UK.  Starz acquires all three Bookie Movie titles, Booky Makes Her Mark, Booky and the Secret Santa and Booky’s Crush.  Sky Movies takes the second two titles, having previously acquired the first.  Additionally, Shaftesbury inked a home video deal for Booky and the Secret Santa to Phase 4 for North America and the UK.  Based on author Bernice Thurman Hunter’s 1930s Booky Trilogy, the movies are produced by Platt Productions and Shaftesbury Films in association with CBC Television.

UK-based distributor DCD Rights inks sales for the science-centric family game show Richard Hammond’s Blast Lab (52×28) ahead of Mipcom.  Currently airing on CBBC (UK), the series is now set to debut later this year on TVB (Hong Kong) and TVNZ (New Zealand) and will also be available on DVD in the UK under a deal with Universal.  Richard Hammond’s Blast Lab is produced by September Films in association with Hamster’s Wheel Productions for CBBC.  DCD Rights will feature the series next week in Cannes, along with a 20×5 spin-off stand-alone series, featuring 20 stunts from the series.

Little Portman, Digital Rights Group‘s (DRG) year-old kid’s division, acquires the international distribution rights to four new series produced for CBBC (UK), all of which it will offer at Mipcom.  Little Portman picks up the rights to three series from BBC Productions, My Almost Famous Family (11×30), the action series Spirit Warriors (10×30, aka Bo and the Spirit World) and The Legend of Dick & Dom (33×30) that is narrated by Monty Python’s Terry Jones, and from Kindle Entertainment Jinx (13×30), which is based on Fiona Dunbar’s book trilogy.

WordWorld enters into broadcast distribution deal with TWT for the Middle East and Africa.  TWT will represent the first two seasons of WordWorld.

Bejuba! Entertainment will launch it slate of new kid/family properties next week at Mipcom:

  • Bun and Bunee (52×1) – aimed at kids/families this Bun and Bunee is a non-verbal 3D animated short-form series about two brothers with different points of view.  The series was created by Luma Productions, which recently named Bejuba was as the international distributor.
  • Zooville (52×12 (HD) 52×5) – each episode features the host taking kids on adventures to explore animals living in their various hometowns.  Produced by A B-612 Communications Production, Zooville is targeted to K6-12 and is available with a second series now in development that can be formatted for localized versions.  The series air on SRC (Canada).
  • Wemuv (26×2) – the K6-12 aimed interactive adventure series is based on an online virtual world where kids can travel, play games and make friends, and customize their player and environment – all through points earned by using a special pedometer.  The website is rolling out in schools in Canada.

Shaftesbury Kids presents the hilarious new movie – Vacation With Derek! – MIPCOM-R27.12


The Jim Henson Company is launching its new Fraggle Rock Forever merchandise collection for all ages.  Set to begin rolling out in specialty and department stores beginning in time for holiday 2009 and then into 2010, the Fraggle Rock Forever collection includes apparel, tote bags, belt buckles, jewelry and classic plush toys.  Next year will see the release of adult Halloween costumes.  Licensing partners in the US include Bioworld Merchandising, Manhattan Toy, and Rasta Impasta, while in the UK partners include Fashion UK and Zara, the latter which will make Fraggle Rock t-shirts available in its stores around the world.  There are many new designers also signing on to work on the collection including LA-based Dr. Romanelli, who will also launch a micro-site at that will go live in November and feature a collection t-shirts, hoodies, jackets, and posters as well as Fraggle Rock music remixes by various artists.  Additionally, Lionsgate will release Fraggle Rock: The Complete Series Collection and the DVD special, A Merry Fraggle Holiday and Fraggle Rock: The Complete Final Season (season 4) this year.

4Kids Entertainment and Chaotic USA Entertainment Group enter into a worldwide publishing partnership with Penguin Young Readers Group for the Chaotic trading card game (TCG) and TV series.  Under the deal Penguin will produce a range of Chaotic titles for different demos, such as sticker books for K6-8, Decide Your Destiny interactive books for K8-12 and novels and graphic novels for older kids.  The new books will launch around the world (excluding Asia) in 2010.

  • DHX Licensing signs licensing agents to represent several of its kid and teen targeted properties in South East and East Asia, South America and Canada.
  • Empire Inter-Merchandising Corp. signs on to rep licensing and merchandising rights to Animal Mechanicals, Franny’s Feet and Bo on the Go in Philippines, Malaysia, Singapore, Indonesia, Thailand, Vietnam, Hong Kong, China and Taiwan. The Sharpe Company brokered the deal.
  • Asiana will rep Poppetstown in Korea in a deal brokered by The Sharpe Company, while DHX Licensing names Asiana to rep Animal Mechanicals in Korea
  • IMC will rep Animal Mechanicals in South America
  • In Canada the Licensing Shop CPLG will rep The Latest Buzz

DHX Licensing holds global licensing and merchandising rights to all these properties, while worldwide TV rights are handled by DHX’s subsidiary Decode Enterprises (except Japan, Spain and South America Poppetstown rights).  The Sharpe Company is worldwide licensing agent for Animal Mechanicals, Bo on the Go! and Franny’s Feet.

Fitz Roy Media inks a four-year licensing deal with Street Players to develop toys based on Heathcliff for release in the US and Canada.  Under the deal, brokered by Public Group, Street Players immediately gets under way on production of a line of Heathcliff plush, which will bow in at retail in spring 2011.  Other Heathcliff products planned for the new line will include collectible figures and a line for pets.

Domo comes to 7-Eleven stores this fall in a new in-store and online promotion, which includes collectible Slurpee cups filled with Fuji Frost by Fanta, special Slurpee characters straws and Bit Bite hog dog containers, coffee cups and Domo Attack! Energy drink as well as themed candy displays, collectible Domo Qee, Domo Manga, plush characters and t-shirts and caps among other products.  The promotion is being supported with a three-part stop-motion webisode, which will debut weekly from October 1, can be found at and www.somonation.comBig Tent Entertainment, the marketing/licensing company for Domo, helped bring the 7-Eleven deal together.  Domo was created by Japanese illustrator/director Tsuneo Goda as the mascot for Japanese TV station NHK in 1998, eventually becoming a pop icon. 


Namco Bandai Games America names several key executives.  Catherine Fowler joins at company as SVP/Marketing, Robert Stevenson as VP/Online Development, and Graeme Bayless signs on as Studio GM.  Fowler, who had been SVP/Publishing, Codemasters, will be responsible for overseeing Namco Bandai Games’ North American marketing strategies, corporate branding and communication efforts for its franchises, licensed properties and original products.  Stevenson is charged with growing the company’s online offerings including MMOGs, direct to digital titles, platforms, community services and premium downloadable content.  He was previously VP/Business Development and Worldwide Publishing, Atari/Infogrames.  A veteran of video game development, Bayless had been VP/Special Projects, 2K Games.


3Q 2009 now serves as Disney XD largest quarterly audience for the network’s history in Total Day, including as Toon Disney, in Total Viewers 2+ (272,000), and Primetime with Tweens 9-14 (86,000) and Boys 9-14 (94,000).

3Q 2009 was Nickelodeon’s digital Nicktoons Network most-watched quarter ever, among Boys 9-14 (+25%).

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/31-9/27/09:
Total Day      (000)   Primetime       (000)
NICK~:            1069    DSNY*:             1361
DSNY*:             825    CARTOON:          832
CARTOON:         543    NAN**:              552
NOGGIN:           316    NOGGIN:            450
NAN**:             307    ESPN:                 161
ADSM**:           163    DXD:                  136
DXD:                 116    NICKTOONS:       104
NICKTOONS:        69    THE N:                 73
ESPN:                  52    MTV:                    73
DISCOVERY:         38    DISCOVERY:         70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/31-9/27/09:
Total Day        (000) Primetime       (000)
NICK~:               577   DSNY*:             1056
DSNY*:              557   CARTOON:          608
CARTOON:          366   NAN**:              436
NAN**:               241   ESPN:                106
ADSM**:            102   DXD:                    93
DXD:                    78   NOGGIN:              75
NOGGIN:              52   NICKTOONS:         66
NICKTOONS:         44   THE N:                  61
ESPN:                   33   DISCOVERY:          50
THE N:                  29   MTV:                     49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/31-9/27/09:
Total Day  (000)   Primetime      (000)
DSNY*:        475     DSNY*:            885
NICK~:         434     NAN**:            555
NAN*:          332     CARTOON:       458
CARTOON:    274     ESPN:              136
ADSM**:      152     MTV:                126
MTV:              63     THE N:               96
DXD:              59     DISCOVERY:      75
ESPN:             53     DXD:                 74
THE N:            46     BET:                  70
DISCOVERY:    38     COMEDY:           67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Third Quarter Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/29-9/27/08 vs. 6/30-9/28/08, Cable Networks Only:
Network:                        (000)   %diff
DSNY:                               739      +17%
NICK~:                              682       Flat
CARTOON:                         386      -13%
NAN*:                               274      +19%
ADSM**:                           140       -12%
DXD:                                 107      +43%
NOGGIN:                             60      +25%
NICKTOONS:                        57      -5%
BET:                                    31      +3%
DISCOVERY:                        30       -30%
~Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing


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Later — Gwen
 Gwen Billings for Cynopsis Kids!

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