A CYNOPSIS MESSAGE FROM FUSE

---

---

Cynopsis: DIGITAL

09/24/08

Good morning, it’s Wednesday, September 24, 2008, and this is your first early morning digital briefing.

Move over Apple. T-Mobile and Google took the wraps off of the G1, the first smart phone that will run off Google’s open source Android mobile operating system. The phone, compatible with T-Mobile’s new 3G network, features a touch screen that slides up to reveal a full keypad. A specially designed Google search interface will act as your portal to the mobile internet, of course, and give users access to their Gmail accounts for no extra charge. And it’s a bit cheaper than the iPhone: the G1 will sell for $179 with a two-year commitment with T-Mobile.
 

 
The NHL is ready for the face off of a new season offering up a newly redesigned NHL.com and full season online game subscriptions for the first time, hoping to serve fans who grew up in hockey towns but who have since moved away. The games won’t be cheap – GameCenter Live will cost $169 for a full season of (blackout restricted) games or $159 if you sign up before Oct. 15. But the interface will feature the option to view multiple camera angles or to watch up to 4 games at once. The GameCenter portal will also serve data and social networking needs providing video highlights, real-time stats, audio feeds and access to NHL Network original programming. The Single Sign-On feature (SSO) will provide a personalized experience in every content area on the site, including editorial, multimedia, images, product and service offerings.
 
Never one to fear experimentation, Lisa Kudrow is headlining Web Therapy – the first major project to be featured on a new broadband channel funded by Lexus dubbed L Studio, per THR. She plays a psychotherapist who conducts (perfect-for-the-web) 3-minute therapy sessions via webcam that do little for her clients except save them gas and parking fees. Her clients include Bob Balaban, Jane Lynch, Rashida Jones, Tim Bagley. L Studio is also planning a scripted series called Puppy Love from Sex and The City showrunner Amy B. Harris. The site was produced by Intelligent Life Productions and Team One advertising.
 
Meanwhile Gwyneth Paltrow has thrown her hat in the ring with Goop.com, a stylishly designed lifestyle site designed to help her fans “nourish the inner aspect”” of life.
 
Netflix boosted its library of TV shows signing new content deals with CBS and Disney-ABC Television Group’s Disney Channel offering shows that have been available on the iTunes platform. Titles, available via Netflix’ subscription-based streaming service, include Numb3rs, NCIS and the CSI franchises from CBS and The Suite Life of Zack & Cody and Wizards of Waverly Place from Disney Channel.
 
Time Inc. and recently sold Getty Images are building a photo rich website around the Life magazine brand featuring access to thousands of stills from both Life’s and Getty’s archives. Consumers will be able to print select photos or share them with friends and family as well as play casual games and create collections of photos around special interests. The new site, designed with Getty Images’ proprietary search technology, is slated to launch in early 2009.
 
Movie critic Leonard Maltin is hosting a new original series for multiplatform channel ReelzChannel called Secret’s Out that digs up lost movie gems that were neglected at the time of their release. He will also recommend titles currently showing on cable or satellite. Secret’s Out will be featured on Borders Media’s Backlot, one of the broadband channels featured on the Ann Arbor, MI-based bookseller website.
 
3D fans can look for Harry Potter and The Blood Prince to play in their local IMAX theaters. The Warner Bros. release will be the next Hollywood blockbuster to be adapted into the IMAX DMR format.
 

 
Online gaming company Trion World Network closed on a whopping $70 million in series C funding with investments from Time Warner, Berteslmann and NBCU & GE’s Peacock Equity fund. Trion is currently at work with NBCU’s Sci Fi network on a TV pilot and game scheduled to launch in 2010. The company operates a server-based game service that requires players to download client software onto their PCs enabling various business models including subscriptions, micro-transactions and targeted advertising.
 
Filmaka unveils its newest competition for creators today as its member filmmakers get the chance to write and direct a series of short films dubbed Mustang Stories to promote the latest release of Ford’s iconic sports car in 2010. New York-based Zack Resnicoff and LA-based Sonny Calderon will introduce a preview of their film during the premiere of NBC’s car themed Knight Rider tonight at 8p/7c. After the broadcast, viewers can watch their film Numskull, one of many shorts in the works competing to win the rights to produce the Ford project.
 
Online video sharing site Dailymotion added a new subtitling tool allowing users to add text for the benefit of foreign language speakers and deaf viewers. The subtitles are also dynamic, facilitating links to other videos on the site.
 
Twitter is powering a cool new mash-up feature on Current on Friday called Hack The Debate (how’s that for a provocative title) that integrates real time “tweets” over major portions of a live broadcast. Viewers can watch the first major debate between John McCain and Barack Obama and use the microblogging service to comment live on what’s being said. Current says it will only edit out comments that fail to meet standards and practices thresholds. (ie: no 4 letter words.)
 
NBC is whipping up interest in the premiere of a new season of The Office by organizing premiere parties in 26 U.S. cities, put together through the mock social network Dunder Mifflin Infinity. NBC.com is supplying party packs to the first 50 established parties and will work with local affiliates in the host cities to help coordinate the soirees.  
 
Broadband service Joost beefed up its anime category in a new deal with Viz Media, which licensed full episodes of Naruto, Death Note and Bleach for streaming in the U.S.
 

 
Developers are also suddenly lining up to design games and other solutions for Google’s soon to launch Android mobile platform:

• Gameloft announced plans to develop 10+ games for Android, Bubble Bash will be the first title scheduled for launch in Q1 2009
• Glu Mobile says its new puzzle game Bonsai Blast will launch on Android as an exclusive
• PacketVideo delivered a portion of its CORE software to the Android mobile platform. CORE is a multimedia application framework that powers more than 260 million devices worldwide for mobile operators such as Verizon, Orange and NTT DoCoMo

 
AT&T U-verse debuted its “Total Home” DVR service in L.A., St. Louis and Fresno, CA enabling standard and HD DVR playback on any connected television in the home without additional charge. Users can set their DVRs from a PC or wireless phone via AT&T Yahoo! Web and Mobile Remote Access and record up to four programs at once.
 

 
The Associated Press selected Comcast subsidiary thePlatform to replace Microsoft in powering a newly enhanced version of its Online Video Network, which syndicates video content to more than 2,000 partner sites across the country. The OVN platform will soon offer affiliates a fully embeddable player capable of showcasing content on third party sites. The AP is also planning to launch new video platform by the end of the year.
 

 
AOL’s Platform-A introduced a new ad exchange dubbed BidPlace scheduled to launch during the first half of 2009. Like Yahoo’s Right Media or Google’s AdSense, BidPlace will allow advertisers place bids for CPM, CPC and CPA ads across the AOL family of sites as well as Platform-A’s third party network, which covers 90% of the U.S. online audience according to comScore. The technology is based on AdLearn, which AOL acquired when it purchased Advertising.com for $435 million in 2004.

 
Among local media sites, those run by newspapers generate the highest ad revenues – an estimated $3.7 billion in ’08 – but local radio and TV sites are growing at twice the rate, according to a new website valuation report by Borrell Associates. The trend is due to newspaper sites’ reliance on display and classified ad categories, which face declining spending compared to higher CPM categories such as paid search and audio/video ad formats. The Borrell report concludes that while newspaper sites are better developed, local TV sites are positioned for rapid growth.
 
Revenue Growth by Web Site Type
Local Web Site Type                                          Revenue ($ billions)
                            2002        2003       2004       2005       2006       2007      2008    % growth
Total Local Online   $1.70      $2.10      $2.70       $4.80      $5.70      $8.70     $13.10    40.5%
 Newspaper           $0.67      $0.81      $1.20       $2.00      $2.60      $3.10     $3.70      33.5%
Television              $0.06      $0.08      $0.12       $0.12      $0.45      $0.77     $1.20      67.2%
Radio                    N/A         $0.02      $0.03       $0.06      $0.12      $0.19     $0.26      69.9%
Source: Borrell Associates Inc.
 
Now we know why AT&T has been pushing their volume text messaging plans. As of Q2 2008, the typical subscriber sent or received 357 text messages, compared to 204 phone calls, according to Nielsen findings. While the average number of calls has remained relatively stable, the average number of text messages sent or received has increased 450% since Q1 2006. U.S. teens (ages 13 to 17) had the highest levels of text messaging in Q2 2008, sending and receiving an average of 1,742 messages per month.
 

 
Air America Media has named Beau Friedlander its Web site Editor-in-Chief.  In his new role, Beau will build and oversee editorial content, recruit guest bloggers and work with Air America’s on-air talent and producers to post timely text, audio and video content.
 

---

 
The battle for supremacy among online video portals are fought not only over the size of your library but also over the quality of your user interface. NBCU/Fox joint venture Hulu took a sizeable step forward in improving their rank yesterday by adding thematic channels, enhanced search functionality, better queue management and a cool new show recommendation feature. (If you liked the show you just watched, then you may want to check out this.) With over 900 film and TV titles from 100+ different content providers, the challenge for Hulu is really becoming how to insure that good programming doesn’t get buried in the tonnage. “We have a voraciously insatiable appetite for content but so much goes unwatched,” says Andy Forssell, SVP/Content Acquisition and Distribution for Hulu. As ad models and revenue splits increasingly become standardized, the company also understands that it will be the sophistication of tools like recommendation algorithms that will help to attract the best and brightest content. “(Content providers) are interested in how we can make connections with audiences,” he notes.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
09.24.08

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / jason@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here. 
To unsubscribe, click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

---

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER

---

---

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here   .

---

JOB OPENING: VP AD SALES OPERATIONS/NYC: Mng daily operational activities. Control activities of advrtsng traffic dept; dvlps systems for inventory identification, tracking & billing. 8+ yrs brdcst traffic exp. www.tvoneonline.com (10/1)

JOB OPENING: DIRECTOR PRICING AND PLANNING/NYC: Work with sales ops team to maximize revenue, monitor inventory & scheduling of ordered deals. 5 yrs exp cable ad sales. www.tvoneonline.com (10/1)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: nyc_jobs@univision.net (10/1)

JOB OPENING: RSRCH DIR/NAT GEO/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; www.foxcareers.com (10/1)

JOB OPENING: SR MGR PROGR PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: www.aetn.com/careers.html (10/1)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgmng, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: msghr@thegarden.com “AENY” in sub (9/30)

JOB OPENING: ACCT SERVICE REP/The CW Network/Chicago: 2+ yrs nat’l media exp a +. Provide support for Dir of Mid West Sales; Maint. accts, mng commercial inv. Exc verbal, orgnzt’l & time mngmnt skills Christopher.wilson@warnerbros.com (9/30)

JOB OPENING: VP, RESEARCH/TLC/SS: Lead all Research efforts/functions as primary point of contact for Network to anticipate/ fulfill needs for consumer-based and marketplace information. Apply: www.discovery.com, Req#8319 (9/30)

JOB OPENING: VP, SCHED/TLC/SS: Oversee sched for prgrms; optimize ratings by leveraging prgrmng inv & premieres. Incl ad sales, prod, mktg., dev., etc. Mng ntwrk relationship w/ ad sales to optimize rev.  www.discovery.com Req#8245 (9/30)

JOB OPENING: PUBLICISTS/Telepictures Prods/LA, NY: Unit pubs for syndicated tv shows and websites. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: Emily.Lehrman@warnerbros.com (9/30)

JOB OPENING: DIRECTOR PROGRAM RESEARCH/MTV/NY: 5+ yrs Nat’l TV Research/ratings. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/30)

JOB OPENING:  EXEC ASST/AMC/NY: Provide direct admin/office support to busy mktg SVP. Proactive, highly organized professional needed w/3+ yrs relevant exp nec.MS Office + Ntwrk/TV exp pref. res: www.cablevision.jobs ref# 7068BR(9/27)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: joinus@littleairplane.com (9/26)

JOB OPENING: EDITORIAL DIR/Bravo Digital/NBCU/NY: Lead execution of editorial aspects of BravoTV.com, develop content concepts, supervise writing & editing of copy. BA & 5 yrs editorial exp. www.nbcjobs.com, job# 847495 (9/26)

JOB OPENING: VP/DIRECTOR FP& A/MTVN/Harmonix: Responsible for the FP&A, reporting and analysis for MTV’s Harmonix division. Apply: www.mtvncareers.com EOE (9/26)

JOB OPENING: Busy NYC reality TV prod co seeks SR DEVEL EXEC to create/devel new shows. Reports to owners of company. 4+ yrs devel experience–ideally reality/unscripted–& proven track record. Send resumes to info@northsouth.tv (9/26)

JOB OPENING: DIRECTOR, PROJECT MNGMNT: Project Dir is needed for creative services dept. of Versus TV ntwrk in Philadelphia, PA. 5 yrs’ exp. and Bachelor’s degree req. Apply online: www.ecentralmetrics.com/url/?u=250554487-261 EOE (9/26)

JOB OPENING: CNS SALES PLANNER/ NY: Will create sales proposals & generate plan’g costs for TV ntwrks. 2 yrs exp. Agency Plan’g or Cable/Brdcst Ad Sales/Sales Support req. Apply: www.ecentralmetrics.com/url/?u=634054621-261 EOE (9/26)

JOB OPENING: ONLINE AE /Stardoll.com: Min 2 yrs online ad sales; Gen rev by cold calls, marketing, relationships for girls fashion, entertainment, social network in LA. marta@stardoll.com (9/25)

JOB OPENING: DIR ONLINE SALES/Stardoll.com: Min 5 yrs online ad sales leader; drive team rev, estab territory, strat partners for girls fashion, entertain social network in NYC. marta@stardoll.com (9/25)

JOB OPENING: DIR, ONLINE BRAND/Stardoll.com: Min 3 yrs in brand mktg role in online media; prior kid entertainment exp. Dev, manage consumer mktg efforts for girls fashion, entertain, social network in LA. marta@stardoll.com (9/25)

JOB OPENING: VP LAW/ RAINBOW MEDIA/NY: Negotiate agreements between networks (e.g. AMC, IFC) and affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. with affiliate agreements. Resume: execrec@cablevision.com (9/25)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: Emmy Winning Production Co. Duties: Rrsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. intern@picturethistv.com (10/1)

FALL INTERNSHIP CREDITS ONLY: PR Intern: Provides PR outreach & client strategic insights. Supports internal functions, incl. editorial placement, mktg, & admin. Focus on ethnic markets. Semester-long, unpaid. alo@padma-media-marketing.com (10/1)

FALL INTERNSHIP CREDITS ONLY: INTERNS: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: NSPRODS@aol.com (9/30)

FALL INTERNSHIP CREDITS ONLY:PROG. PLANNING & SCHED./Oxygen/NYC: seeks students w/ great clerical & time mgmt skills to provide admin./project support to dept. Must be familiar with Excel. Resume/Cover/Avail. to: cristina.barnwell@nbcuni.com (9/30)

FALL INTERNSHIP CREDITS ONLY: High Noon Entertainment/LA: Major TV prod. co. seeks enthusiastic students w/ passion for reality TV development. Semester-long, unpaid, for credit internship. Send resume to mhill@highnoontv.com (9/30)

FALL INTERNSHIP CREDITS ONLY:  PROGRAM PLANNING/Bravo/Burbank: seeks smart, enthusiastic students w/ passion for entertainment TV. Familiarity w/Excel a must. Resume/cover letter w/availability to: Catie.Ruffini@nbcuni.com (9/27)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN /LA/MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: twoods@mgm.com  (9/27)

FALL INTERNSHIP CREDITS ONLY: AD SALES INTERN /Oxygen/NBCU:Assists ad sales dept w/researching prospective clients&sending out client materials.Great opportunity! Semester-long, unpaid, must receive credit.post rezon@nbcunicareers.com (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact Trish@cynopsis.com for more information ….

SITUATION WANTED: Award Winning NY based Writer/Producer/Editor seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: bardsleyproductions@earthlink.net – www.bardsleyproductions.tv (10/1)

SITUATION WANTED: REALITY CHALLENGE PRODUCER – Network & cable experience — Physical & emotional challenges  A variety of formats. Very creative, with the experience to get the job done right. steve@palmertv.com (9/30)

SITUATION WANTED:  EXEC. IN CHARGE OF PROD: Premium Cable & Ntwrk exp, Mult Emmy’s, Exec Prod, Exec in Charge, Coord Prod, Line Prod, Prod/Dir seeking sports, ent, event prod opportunities, LA/NY. E-mail: warren@waveentertainment.com  (9/27)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in production for Exec. Producers, Writers, Directors and high level executives. Excellent skills … email anniebette@roadrunner.com (9/26)

E-mail Trish@cynopsis.com for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact Trish@cynopsis.com for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878