A CYNOPSIS MESSAGE FROM CARTOON NETWORK

Cynopsis: Kids!

10/22/08

Good morning. It’s Wednesday, October 22, 2008 and this is your first early morning Kids briefing.

BabyTV inks a new carriage deal in France, making the channel available on Buoygues Telecom‘s new IPTV platform as of this week.  BabyTV will be available on Buoygues TV Extended Basic Tier, the xDSL TV offer.  BabyTV first debuted in France on TPS in 2005, followed by Numericable in 2006, Alice, OrangeTV, Neufcegetel and Freebox in 2007/2008.

Preschool channel JimJam, a joint venture of Chellomedia and HIT Entertainment, is grows across Russia with a new launch on the NTV-PLUS satellite platform. The channel will be dubbed into the local language and first launched into Russia recently on the Akado platform.

NEW PRODUCTION & DEVELOPMENT

Paramount Pictures and Nickelodeon Films pick up the rights to a family movie project about a family that winds up lost while on Safari in Africa and must go up against a wild animals and evil doers as they make their way back to safety, per Variety. The yet to be titled movie is being penned by Jeff Lowell (Hotel for Dogs, John Tucker Must Die), and will be executive produced by Matt Lopez (the new Escape to Witch Mountain), with Double Feature Films‘ Michael Shamberg and Stacey Sher producing.

MORE KIDS STUFF

Taffy Entertainment welcomes two new co-producers, Atlantyca Entertainment and Studio 100, for its animated preschool series Dive Olly Dive, which heads into a second season of 26×30.  Atlantyca and Studio 200 join existing Dive Olly Dive co-producers, Mike Young Productions (MYP), KI.KA, ARD (Germany), Telegael (Ireland) and GDC (China).  Recent deals for the preschool series include a publishing deal with Atlantyca, an apparel deal with Embassy (France), and kids’ charms deal with Prime (France).

Boomerang will host Bedrock ‘N’ Roll, a marathon tribute to the best musical moments of The Flintstones, with 15 favorite episodes of the series on Sunday, October 26, 8a-11p.  The best part of this marathon is, of course, all of the special guests that appeared in the series and in these episodes, including Ann-Margaret, James Darren and composer/musician/singer/actor Hoagy Carmichael.

MARKETING/LICENSING

Club Penguin (www.clubpenguin.com) celebrates its third anniversary with the launch of new toy line of internet-connected products, including plush, mini-figures and play sets.  A new limited edition plush figure will be released every eight weeks, each of which comes with a coin featuring a code that kids can use to redeem unique virtual items online.  The Club Penguin toys will be available at Toys “R” Us stores and at www.toysrus.com, Disney Stores, Disney Theme Parks, www.disneyshopping.com and the Club Penguin shop online.  Additionally, Disney will release the new Club Penguin: Elite Penguin Force game for Nintendo DS next month.

Marvelous Media launches its new HD DVD series How’d They Build That? with the first two titles Fire Truck and Big Truck on November 18, 2008.  Designed for K4+, future titles in the series will include School Bus, Garbage Truck, Locomotive, Big Earthmover, Concrete Mixer Truck, and Military Machines.

A CYNOPSIS MESSAGE FROM THE N

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STONE SOUP

In an effort to increase awareness of the risks related to lead exposure and in conjunction with National Lead Poisoning Prevention Week, October 19-25, 2008, Sesame Workshop re-launches Sesame Street Lead Away!  Originally released in 1996, this updated bilingual (English and Spanish) online resource (www.sesamestreet.org/lead) offers kids/families information about the health issues related to lead, including where it can be found and age-appropriate strategies to help prevent lead exposure.  The Sesame Street video is also available for the first time on DVD and is also available on iTunes, part of the Learn Along with Sesame series.

RATINGS

Nickelodeon‘s premiered season three of The Naked Brothers Band with an hour-long special episode on Saturday, October 18, at 8:30p, which was watched by 4 million total viewers, a record for the series.  The special was the number one live-action show for the week of October 12-18 on all broadcast and cable TV, among K2-11 2.4 million, K6-11 2.0 million and tweens 9-14 1.7 million.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/13-10/19/08:
Total Day     (000)   Primetime       (000)
NICK~:           1182    DSNY*:             1243
DSNY*:            731    CARTOON:          762
CARTOON:        605    NAN**:              524
NAN**:            288    NOGGIN:            341
NOGGIN:          266    ESPN:                153
ADSM**:          195    TOON DIS:         103
TOON DIS.:       115    NICKTOONS:       84
NICKTOONS:       62    DISCOVERY:        82
ESPN:                 50    BET:                    77
DISCOVERY:        42    ANIMAL PLANET: 65
BET:                    42  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/13-10/19/08:
Total Day       (000) Primetime       (000)
NICK~:              625   DSNY*:             972
DSNY*:             499   CARTOON:         555
CARTOON:         391   NAN**:             382
NAN**:             217   ESPN:                105
ADSM**:           126   TOON DIS:          57
TOON DIS.:         60   DISCOVERY:        62
NOGGIN:             50   NOGGIN:             53
NICKTOONS:        38   ANIMAL PLANET: 53
ESPN:                  34   THE N:                52
BET:                    29   NICKTOONS:        49
DISCOVERY:        29  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/13-10/19/08:
Total Day  (000)   Primetime      (000)
NICK~:         468     DSNY*:             871
DSNY*:        436     NAN**:             485
NAN**:        316     CARTOON:         484
CARTOON:    302     ESPN:               135
ADSM**:      156     DISCOVERY:      117
ESPN:            54     COMEDY:           102
DISCOVERY:   53     THE N:                81
THE N:           47     MTV:                   69
MTV:              47     ANIMAL PLANET: 69
COMEDY:        42     BET:                   67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1485; K6-11 992; TWEENS 9-14 735
DISNEY CHANNEL:     K2-11   861; K6-11 587; TWEENS 9-14 441
CARTOON NETWORK: K2-11   567; K6-11 395; TWEENS 9-14 311
TOON DISNEY:           K2-11   214; K6-11 108; TWEENS 9-14 69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 19, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 938; K6-11 404; TWEENS 9-14 314
DISNEY CHANNEL:     K2-11 725; K6-11 494; TWEENS 9-14 426
CARTOON NETWORK: K2-11 509; K6-11 294; TWEENS 9-14 232
TOON DISNEY:           K2-11 111; K6-11   49; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 20, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1344; K6-11 648; TWEENS 9-14 509
DISNEY CHANNEL:     K2-11   804; K6-11 509; TWEENS 9-14 429
CARTOON NETWORK: K2-11   671; K6-11 454; TWEENS 9-14 352
TOON DISNEY:           K2-11   153; K6-11   94; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Which of the Powerpuff Girls has green eyes? BUTTERCUP Kudos to: Melissa Baumgart-HBO/NY; Jennifer Shin-Sesame Workshop/NY;
Rich Thomas-Disney Press/NY; EJ. Offurum-Tru TV/NY; Laura Steele-Starz Entertainment/Englewood, CO; Pat Brady-CESD/LA; Mattie Comer-CBS Television Distribution/Santa Monica; Josh Chang-Wieden+Kennedy/Portland, OR; Rich Ross-Disney Channel/Australia ; Patti McTeague-Disney Channel/ Australia; Loic Rayssiguier-Game One/Paris

Today’s Trivia Question:  On Saved By The Bell, what was the name of the beach club that the gang worked? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.22.08

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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JOB OPENING: MGR/ANIMATION PROD & DVLPMNT/Marvel Studios: Dvlpmnt, prod/mktg with day-to-day coord of assets, schedules & vendors. Exp animation prod req’d. Resume: [email protected] (10/29)

JOB OPENING: SCHDL’ING COORD long-term temp/USA SLEUTH UNI HD/NY: Assist in all aspects of scheduling USA Network program services; min 1 yr program scheduling department exp. Send resumes: [email protected] (10/29)

JOB OPENING: BUS DEV MGR/BRIGHTLINE ITV/NY: Dvlp new clients & database; Project mgmt, sales skills; strong phone, orgnztn, comm/writing skills all essential. 3+ yrs exp. Exp Media/Ent pref’d. Res to: [email protected] (10/28)

JOB OPENING: LOG COORDINATOR/ABC BURBANK CA:Create on-air log & properly place commercials,1yr exp TV Traffic, Knowledge of MS pgms, BMS Traff. Sys. AA degree,ATTENTION TO DETAIL,Organized.  www.disneycareers.com req.#181699 (10/28)

JOB OPENING: AD SALES RSRCH JOBS/DISCOVERY/NY: Strong analytical/sales positioning/creative prob solving skills.3+yrs nat’l TV rsrch exp ntwrk/ad agency/synd. Prof in Nielsen sys/StarTrak/MRI pref www.discovery.com Req#8382 & 8237 (10/28)

JOB OPENING: MGR, EVENTS PROGRAMMING/iN DEMAND/NYC: Scheduling, dev/launch prog concepts, new biz dev, negotiate deals. 3-5 yrs media exp. Apply: [email protected] (10/28)

JOB OPENING: FREELANCE AD SALES MGRS, DIGITAL/ComedySmack NY: 3-5 yrs. digital sales exp. Relationships with agency/clients in entertainment, apparel & liquor. Send resume & cover: [email protected] (10/28)

JOB OPENING: TALENT EXECUTIVE/G4 TV/LA: Book & Develop celeb talent for all programming. Strong relationships w/PR, studios, nets, agencies. BA & 5 yrs exp. TV prod/editorial. Apply to: [email protected] (10/28)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep Comcast Nets, E! Online, MyStyle.com, Versus.com, to our external customers, develop, generate and maintain business for all networks. www.ecentralmetrics.com/url/?u=877067708-289 (10/25)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng & prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (10/25)

JOB OPENING: NEWS WRITERS/CNN “CAMPBELL BROWN: NO BIAS, NO BULL”/NY: Exp’d TV news writers only. Compelling & engaging copy, attitude, flair, passion, sass, & appropriate outrage. Samples/Res: [email protected] EOE (10/25)

JOB OPENING: NYC BROADCASTING CO- ADV PRINT PRODUCTN TRAFFIC MGR: 4/5yrs ad agcy exp: collateral/outdoor tactics-knwldg MediaBuy-Mac/filemkr strong commun skills/deg pref’d. Resume: [email protected] (10/24)

JOB OPENING: SR BRAND MGR/HiT Entertainment/NYC: Dvlp/execute global creative & bus strategy to grow assigned brands & achieve financial targets. 7+ yrs brand mgmt exp kids ent and/or licensing. Res: [email protected] (10/24)

JOB OPENING: DIR. PROD/DEV/Discovery/LA: Dev proj. across key genres, w/10+ yrs broad/cable exp Exp in writing, post prod and talent management. Apply: www.discovery.com, Req#8361 (10/24)

JOB OPENING: FREELANCE MKTG COPYWRITER/Fuse/NY: Create PPT pres, prgrm descrips, mktg pkgs, newsletters. Responsible for content of Ad Sales site. Excl. writing skills/creativity/MS PPT. Rez: [email protected] “FMCF” in sub (10/24)

JOB OPENING: MGR. AD SALES TRAINING & SYSTEMS/Comcast/NY: Responsible for overall training, quality assurance & staff support on all Comcast Ad Sales systems. Apply: www.comcast.com or www.ecentralmetrics.com/url/?u=604067603-289 (10/24)

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: www.indieroad.net a website dedicated to indie films, is looking for qualified Interns for Fall/Winter 08-09 primarily for viral marketing and social networking work. Please send resume to [email protected] (10/28)

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to [email protected] (10/23)

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to [email protected] (10/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ACCOUNT MANAGER: Experienced Sales Account Manager. seeks perm. placement in Atl. 8 yrs exp. Extensive exp. w/ TV, radio. digital, print, sports, & all facets of station promotions. [email protected] (10/28)

SITUATION WANTED: EP BUDGET/SCHEDULE PREPARATION for All STATES: Reasonable Rates, Short Turn Around. Contact: [email protected] for details and pricing (10/28)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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